Medfoed Mail Tribune
McPherson Section
Six Paget
McPherson Section
Six Pages
Twenty-Fifth Year
MEDFORD, OUEOOX, TUESDAY, JULY 1, 1!):?0.
No. 101.
New Store Opens Here Wednesday?
McPhersons
INVITE ALL
0 INSPECT
McPherson' s Offer
Hints On What fs
Smart In Footwear
FINE STORE
Owner of New Store
Medford Firms and Work
men Complete Task
Smokes for Visitors To
f morrow Invitation Ex
' tended by Owner.' :
McPherson's ' Men's Clothing
store will be formally opened at i
their new home, , 212 Kant Main
street, tomorrow-; morning, when!
visitors will see .cine of the moat !
modern and attractive shops of its
kind to be found between Port-
land, Oregon, and Sacramento,
California. Fred J. McPherson, the
owner, will be on hand to greet
old and new friends und custom
ers, and to distribute cigars and
cigarettes In honor of the occas
ion. Philippine mahogany has been
' used for all fixtures and wood
work throughout the store, which
has a floor space of 26 feet by 92
feet, with a large store room in
the rear. The Trowbridge Cabinet
Works, In addition to manufactur
tng and Installing . the equipment,
designed all of the plans and ar
rangement. The plate glass windows extend
back from a deep hall entrance and
two leaded diamond light windows
of Gothic design give the store an
air of quality even at first glance
before one sees the smart Interior.
Rich blueA'elvet curtains trimmed
with gold are used in the display
windows which are unusually well
lighted. Flood lights of various
colors will be employed. to effec
'finely, phow new ' merchandise to
pQHsersby Light plastic plaster
walls form a pleasing contrast to
the dark wood work; ; : '
Three mirier" alcoves,' six lndi-'
vidual wrapping counters and four
tight-foot show cases are Included
In the fixtures made by Trow
bridge. All merchandise wilt be un
der glass and advantageously dis
played. A new type of shirt cases
with disappearing glass doors will
be seen at McPherson's, There are
seven of the 60-inch sections so
that all colors and styles will be
favailahle for selection.
.At the rear of the main depart
ment are Mr. McPherson's private
office on one side of the room, and,
apposite that, a fitting and altera
tion' room. Shoes will be shown In
the back purt of the store, rows of
shoe rocks having been installed
. along the wall for easy selection.
. As much as possible of the ma
terial used In fitting up this fine
store was purchased locully and ull
labor was done by Medford men.
F. J. McPherson lias extended a
cordial invitation to nil southern
Oregon people to inspect his new
store tomorrow. Cigars and cigar
ettes will be complimentary to all
who attend the opening. t
Weeks And Orr's
Furnish And Lay
- ...'
McPherson Linoleum
Those who visit McPherson's to
morrow will be Interested In the
especially attractive linoleum
which covers the floors of this
fine new store. The linoleum was
selected from the larfe stock of
linoleum and congoleutn at Weeks
& Orr's furniture store of this city
and was laid by the. linoleum ex
perts of that store.
Week's & Orr's feature all of the
outstanding patterns created by
the makers of Congoleum as well
as a very complete stock of linole
um patterns. Ruga of every de
scription are also carried at Weeks
& Orr's and the famous line of
Gull tan rugs. American creations
of Oriental origin, are especially
featured.
Wing tip shoes lead again In
favor with the business men, dark
brown being a popular color in
this type of shoe. Another shoe j
that Is gaining steadily is that with I
a perforated toe cap and perfor
ated vamp border. This is displac
ing the one that hud the, fancy toe
cap and plain seam for a vamp
border. Both black and tans are
well favored in this type.
Three pairs of shoes in a man's
wardrobe this summer, might well
be ,two of brown and one black.
For sportswear the shoes should
he roomy enough for a pair of
thick socks. The vogue for rubber
or .crepe soles has passed with u
return to leather.
' The well known Nettleton and
Weyenberg lines of smnrt footwear
are being especially featured by
McPherson in their new store.
Smokes For Guests
At McPietson's
Opening Tomorrow
Hundreds of visitors from all
parts of southern Oregon will In
spect McPherson's new home to
morrow, Wednesday, and in honor
of the opening, event, Fred Mc
Pherson, the owner and manager,
will give free cigars and cigarettes
to every smoker.
Weeks have been spent in pre
paring the store for tomorrows
opening, and late this afternoon
every detail had been completed.
Well Known Lines .
Of Apparel Offered
McPherson Patrons
, McPherson's men's clothing store
which has been widely patronized
for years by well-dressed men of
southern Oregon, has the follow
ing well known lines from which to
select every article of wearing ap
parel: "
Keller - Keumann - Thompson
Rochester-made suits; Mai lory and
Hardeman hats; Kettletun and
Weyenberg shoes; Hamilton-Brown
shoes; Id and Argonaut shirts;
Spalding bathing suits; Benjamin
Franklin sweaters; Can't Bust 'em
work clothes; Munslng Wear un
derwear und hosiery; Ide and
Crown Middle pajamas; Ambassa
dor caps: Pioneer belts, suspenders
and garters and McGregor golf
hose. - ' V -
TINY GIRL DROWNS IN
UMPQUA RIVER WATERS
REEDSPORT, July 1. ()
Esther Moody, 17 months old
daughter ot Mr. and Mrs. Howard
Moody, was drowned In tha Ump
qua tivpr yesterday.
hi tfWJ
Vml .1. McPherson
Lighting, Plumbing
And Awnings Are
Installed Locally
TROWBRDGE
Fred J. McPherson, owner and
manager of Medford's, newest
men's store, needs no Introduction
to southern Oregon shoppers. For
fifteen years, Mr. McPherson has
been a resident of the Rogue River
valley and has a host of friends
who are wishing him success in
his fine new Medford-store. Pre
vious to coming to this city he was
engaged in. the general mercantile
business In Eagle Point and five
years ago he opened a men's ap
parel store In Medford, located at
the corner of Sixth street and Cen
tral avenue.
Owing to the increase of busi
ness, McPherson's open In a fine
new store at 212 East Main street
tomorrow. This new store, one of
the finest of its kind in this section
of the country, reflects the enter
prise and merchandising ability of
Its owner.
Fred J. McPherson is active In
civic,, fraternal .anfl club activities
in this city and is an active mem
ber of the Rogue Valley Gun club
and the Rogue River Valley Golf
club. An ardent backer of home
industries, Mr. McPherson used
homo products In the building of
his new store, Installed Med ford
made fixtures and employed local
labor.
Modernistic lighting fixtures, the:
laft word in fine store lighting,
miy be found In McPherson s fine
mw store. These fixtures se
ated from the stock of the Peo
ple Electric store and Installed by
that concern. The window light
ing was also handled by the Peo
ples Electric stuff. Floods lights
of various colors will be used In
displaying merchandise In the front
windows. The entire wiring work
was handled by the 'People's Elec
tric store's electricians.
The Modern Plumbing and Sheet
Metal company furnished and in
stalled all the plumbing in the new
men's clothing store. Attractive
awulng.s, used at the entrance
the building were manufactured
and put up by F. F. Burk, whose
headquarters lirp located on North
Front street across from the South
ern Pacific depot.
i f T "
Reform In Men's
I Dress Coming But
? Will Be Gradual
Color Monotony Is
Unpopular With The
Best Dressed Man
"Don't make your color ensem
bles monotonous," advises a .style
oxpert. Well-dressed men studious
ly avoid ultra-harmony and mono
tony of color. They do not rely
upon themselves ulone for author
ity. And here Is where clerks in
McPherson's and other high class
stores are able to assist those who
are nut positive nbout correct color
combinations.
One way to overcome the pro
pensity to monotony is to study en
sembles worn by the best dressed
men in the country and to see how
The history of shorts Is a long
ono: For centuries Tyroleans yodel
ing from Alp to Al nave worn
them; It appears. Shorts, for Jun
gle .wear, figure In fiction ns fre
quently as does the sarong for na
tive women.
There is a practical and serious
side to shorts. Several years ago
the Prince of Wales was frequently
photographed wearing them while
camping in Canada. Al Jolson re
ceived wide publicity by wearing
them for golf. At that time the use
of shorts as golf wear occasioned
considerable debate pro and con.
For one . thing, appearances were
against them, and for another ar
gument against them, sunburn and
mosquitoes would work havoc with
the wearer's knees.
Dress reform Is unquestionably
In the air, hut It is bound to come
gradually' Instead of .by a hop from
long trousers Into abbreviated
s hurts, style critics point out. The
"Shorts stir" was in line with the
paJamamovemcnt of lust summer
and other similar "movements."
But for all of that Bhorts have
their place and McPhorson's have
them In a wide variety of colors
and pntterns.
they achieve contrast that height
ens, rather than deadens, the com
ponent shades ; making up the
whole. ' -
The best advice that stylists give
is for the weurer to strive for con
trast. , If a brown suit is being
worn, a blue shirt will probably
be more -effective than a tun with
the sume suit. While, If the suit
is blue the tan shirt would be bet
ter. One or both of the colors
should be carried out In the tie and
socks.
IS
MAKER OF FINE
NEW FIXTURES
Local . Industry 22 Years
Old 18 Men On Payroll
McPherson's Fixtures
Show Workmanship.
The Trowbridge Cabinet Works
which is largely responsible for the
smart appearance of the new home
of McPherson's Men's Clothing
store has a history showing rapid
development since 1 U OS.
Twenty-two years ago Ed Trow
bridge came to Medford from
northern Michigan und started n
furniture manufacturing business
with headquarters on Holly street,
l-'or several years Mission furni
ture was the only type in demand
for homes in this part of the val
ley, so (lint was the only kind
made by Mr. Trowbridge anil his
one assistant.
In I there was sale fin other
types of furniture nnd the plant
was enlurged. Following the end of
the World War the Trowbridge
Ca b I n e t Wo r k s was m o v e d to its
present location, at tho corner of
Tenth and Grape streets. Eighteen
men aro now employed to turn
out an Increasing amount of high
grade furniture and fixtures work.
McPherson's store is the latest
Job to be completed by Trowbridge
Cabinet Works, Philippine mahog
any was used for ull of the fix
tures and wood work throughout
this largo establishment which
covers a floor spneo of 26 feet by
92 feet.
' Designs for plans ontl arrange
ments were made by Trowbridge
In addition to manufacturing all of
tho attractive equipment. Tho six
movable wrapping counters are
novel features which udd much to
the nppeurunce of tho store.
Those who attend tho opening
of McPherson's tomorrow will he
interested' in . inspecting these
Medford-mnde fixtures which re
flect the excellence of products of
this well known home industrial
coneern.
Grinsted and Runtz j
Decorate Interior
McPherson Store
i
Grinsted and Ituntz, capable !
painters and decorators, with head
quarters at 317 North Kiversido
avenue, did all of the painting
ami decorative finishing at Mc
Pherson's new home on East Main
street.
Among the recent big local re
modeling jobs completed by Grin
sted and Ituntz are: Mann's De
partment store, Crowson's Cafe,
Earmers and Fruitgrowers Bunk,
the latest one being McPherson's.
In addition to these attractive in
teriors which were largely re
decorating and re-modeling jobs,
they bad charge of finishing the
summer home of Captain Black,
and also decorated the new Krlek
sott homo in Glen Oak Court.
Black Waistcoat
Now Worn With
Evening Jacket
Recent changes tn evening dress
for men seem slight to the casual
observer because since all men
dress alike in the evening, one
takes less notice of men's clothes
at night than any other time.
Among the most notable of the
subtle changes in evening dress ac
cessories, as listed by Vanity Fair,
is the fashion of wearing a black
evening waistcoat with a dinner
jacket. In London, this Is a brand
new fashion. These waistcoats are
made of Marcella silk. The black
silk waistcoat for wear with din
ner Jacket is not only an economy,
whore laundry Is concerned, but
the effect is decidedly smart.
Evening shirts with a "dicky
front have also staged a come
hack.
4i r
Best Wishes to
McPherson's
In Their Fine New
Store Opposite
JEWELERS
MEDFORD, ORE.
Tips On Tie Modes ,
For Well Dressed
Men Are Disclosed
For another season foulards will -continue
to account for the bulk of .3
the neckwear bought by young!
men of university age. Small fig- 1
ures are still the mode. In very ! z
bright colors. These small figures.
also account for the popularity of
Spltalflelds types of ties, which
will be more apparent than ever z:
this fall, according to advance
style news received by McPher-;
son's. I
Stripes are going to have an-'r
other big autumn, considering their zz
present following. These will beS
with dark grounds and bright
stripes as far as volume sales are ; z
concerned, while light rtriped and ;
light grounded ties will also be sold j
extensively. ITt
w,
are glad to be among the firms
participating in the building of Mc
Pherson's fine new Men's store.
THE
mdernistkf Lighting
Fixtures Window Lights
and Wiring
Were Furnished and Installed By Us
Peoples Electric Store
212-214 W. Main Phone 12
O. O. ALENDERFER
A. B. CUNNINGHAM
huh
The Striking
Marble Tile Linoleum
On the Floors of
McPherson's
Fine New Store Was
Supplied from the stock of
SE ALE
LINOLEUM
made by the Congoleum-Nairn Company
makers of famous Gold Seal Products
75 Linoleum Patterns
and . ; . ,
1 8 New Congoleum Rug
Patterns are Now on Display at Our Store
J VGgjg