PAGE TWO
MEDFOItn MAIL TUTBITNE, M MDFORB,"" OT? FiCiOX, SUNDAY, DECEMBER 22. 1929.
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CO-OPERATION IMPERATIVE IN
PEAR INDUSTRY IF BEST
RESULTS ARE TO BE GAINED
i Albert '-Butch, Retiring President "of Fruit Growers'
r League Shows How Necessary Xo-Opcrative Action
Is, in Widening of Markets and Maintenance of Profits
Constructive Achievements of League During 1929
Enumerated Importance of Drainage Problem Is
Stressed. ' .
i The adilroNK of Albert Hurth,
: presldom nf the . Km II Fruw th
; Kcanup, nt the unmiul nii'WIiig of
' tho oriianlxfit liiii Wcdnefcduy, w la
, us follow.s: ,
r,IHf nf ,ni llllni'KJi nlZcil imil) 4'utl-
trmlihK aKaliiMt a compact, immv
Tful orKiinl.ullon, Tint iiiiiii'kkii
i.uu ntoi) ajvayn loses. . wo urv
now iif I llfatcd with the (Jidwci'i1
Tariff I.euuiH', which imiy hcconif
Wo hiivr uiillioriMl here lotlav for!
; Hid annum mct'tln'K of the FrUit ! I'fWiM-ful cnuiiKrt to do sonm gouu
i Orowsri) Lrajuio of Jitcknoii Court-( A rtiii'Ft wan made through our
iy, a lid It Ih oiiHtomary and propo: ' Henat.i'H fur a liirutT approprlatlHii
j for the rethink president to re-! to Ihu weather hurra u, ho that we
view tho pnJKWHM and work of th may uhu.lti more accurate front
previous year and n;iy something j warnltiKH and further In advance,
jjUhout thu uUn; of the league, fori and your director were uwsilre I
tlio iiiiiirp.", , ..- t mi i tnm Mem wouiti re ineiuti u
it In iMinnlni; ! Would like
to coiiKratuIate tho kiowoih up'iii
' thn fc'cnrHl HiieeesH of Iho-orchard
dhuKinL'MH In thla valley for the year
j. I It Ijf (ruo that lute frOHW
iltonk'theh toll ;from some of tlm
In (he htidKct Htilmiillcd to the
prcHent eoiiKresft and Hint the hcii
atorH would try to meer It through
During the Hiiiunier we wt re
confronted with possible shipment
of K';ilefrull from Florida, where
:'orcjhitrda. hut In the muln the yield Ihe Aledlterraneun fruit fly had
jihas hccii oud, und I liuvo heard become established, and we tried
' no eo'iiplaitit rcxardinH prices. A I t" obtain protection from our state
; pin ti for Hid in maintaining future! authorities. We found, unfortun
I orientf will be referred to ' latiV. ntely. that the mate has no money
I are not Immune, and each tr.i 't
I has l(: own problems to solve. As
a rule, orehardlHts who have not
i hud Irrigation experience do not
j -ense the trouble till much tlu'ii
' ae lias been done, und we ;!
i fortunate In obtafnliiK the servlcn
of a trained engineer to KUlde ti .
Many minor jucUuil have he;i
j dealt with, but perhaps the on;
I HiandliiK achievement of iho yeur
. is th reorKanlzatlon and eii
larneinent of the I lose I 'ear com
mit ley and the work which the
new com in It tee, now called the
Winter Pear committee, has (Ion?.
Mr. Wood, the chairman of the
committee, will Klve you a full re
port Idler Ui'' the "session, and I
do not wJnh to rob him of any
of hi. 4 thunder, but will brlellv
review the facts.
Hose Coiniiililce I'rnUcd
The l!ose 1'ear committee, which
had met with many rebuffs from
our members during the preceding
summer, was still perLslstent and
ready to go ahead with this yeu.'h
campion, but It was felt both by
the committee and the? directory,
that more oud could, bo accomp
lished by enlarKliiK Its member
ship and taking in new blooj.
This was done In January and
later, when It was decided by the
enlarged committee to widen its
scope of action and deal with 'ill
varieties of winter pears, lite name
was changed to Winter Pear com.
mittee. '
As HUeh, ' It went vigorously to
work and one of the members d"
vl.se d the scheme for financing thf
lto.uc nmpuign In Detroit, wit lie
another advanced the idea of the
campaign for dealer-buyer educa
tion in New York, and, to the
credit of the committee be It rai.l
that both plana were unanimously
accep;ed. During the entire seas
on the committee . has met twice
a week, and particular credit 'is
due CiiHli'inan Wood for tho un
tiring effort he has put into the
work
A new. and I believe permanent
nt:irWt h:t l....,n niinni1 ft. r
gathered together by any usso
cla.luii for the benefit of in-,
dustry. It held that It wna
perfectly lawful for an IikUih
try to' gather together tho
facts of production, of sales,
of all pr.st transactions, Includ
ing prlcex at which sates were
made, and to disseminate
them among Its members."
A condition smilar to that whU-h
will confront the Pacific Ho-ir
Crowers Council is described by
the following quotation from the
sumo speech: , ,;
' ".Many mining companies
were- feurful of giving; these
statistlcH to any organizations
lest they become known to
their competitors, and we had
to work out a very adroit and
.very carefully framed meth
od." ' ',.. ''')
for the collection - of (the deta'ls1
and the dissemination of 'the 'tot il
contdusions to the trade. I
Further ouoting: , ,
"Tiie result of Hie Copper
Institute has been much like
the result of the barometer
and the study of tnctcrplogy
In navigation. Itefore we hud
th'se statistics It waa Inipos-
aible for any mining executive
to know whether he should
Increase hl production, wheth
er hd should lower his pro
duction, whether consumption
was Increasing or ' decrcas
, ing.M '
Cooperation Is Smtvshfu
And what of the result up . to
date of this organized cooperative
effort? When the Copper Insti
tute was formed In und its
companion organization, the : pop
per and Ifrass llesearch, associa
tion, copper was fluctuating H
price between 12 cents and,
cents per pound, nnd uiitny.pro
duceiri were forced to. close down.
Today a much larger output ' Is
being readily absorbed at' a steady
price of 1H cents per pound.
The Copper ; Institute merely
gathered and disseminated mar
ket information. The Copper and
fruit. Advertising will be resorted
to for Iho hi rpu.se of Introducing
our pears to consumers who have
never kccu them, und market gluts
will be avoided, becuuse IMacer
vllle will know each day how many
ably read, that the Pacific Pear
Grower Council is' not uu tills
time f oiumtttudJio nay advert ltd :k
program, Ijut thut- ,tlie delegates
merely state thaf eohlderalloii will
be given ,to this question. In
curs are going from Med ford, and other words. If the grBwers that
to what market, and Med ford will j they represent really want to ad
have the same Information re-' vertls?, a plan will be prepare!
gardlng Yakima, und so' on down j for doing it in an economical and
the list. . Tho Detroit experiment ' effective tvay. Th jVower of
the word- is nieiitioned7 From thj fully said, "Man fivetli not to him- '
beginning of man's gathering to-1 self alone' ' .
get her in -tribe there 'has been-j Cooperation Is Coiiiiiiou 1'iytlice
more or less cooperation among;.
men-and In the Bible ! trath-- y H-ontlnued on page fuur.j
ha.s shown two tilings conclusive
ly, viz. that advertising pays and
that It pays to feed to each ma.--kcti
only what . It ,can 'adsorb at
good jn-ices. (Cooperation will bring
proper advertising' is jinqiicstlou-1
able fnu 'muiry iiiBtaYic'es" can be j
cited to provo It.
. At an advertising . conference !
held In Berlin last', summer
about hot) of thcMc results in, man went o far as to say that i
time, and this does not neces'ir
lly mean thut there should be
any hard and fast combination be
tween distributors or between dis
tributors and growers. There I?
none between the copper produc
ers of the Cnlteu fitatcs, but the
lavor.ible results a'e ' obtained by
the interchange of information
which hcrvcg us a guide for at!
seller and hy advertising.
There is, In course of prepara
tion now a pamphlet prepared by
the new organization which will
show the , probable future .expan
sion of pear acreage and produc
tion, and show clearly why It is
necessary right now to Increase
consumption If prices are to be
maintained In the ruture. If 1 an
correctly Informed. It will also
show what has been gained . by
cooperative advertising of other
commodities nnd I earnestly asl;
each and every pear grower to
read It and study It carefully whn
his copy is received. In order that j said In this report relative to past
the-Individual growers may---lo-j acooMtpllshmnts or future alms is
cidc. cacji for himself what;, he j cooperation: and what It there
wants to do to help maintain thvl ahout cooperation that causes some
price of his fruit. I people to riso up, in great anger
You Will notice, and have prnb- nnd" froth at tlTc intuit h whenevf
li 5 per cent of tho people
guided by advertising In their pu
.chases, and gave some figures as
to results. He gave tho average
In creese in iiuoted prices of stocks
on the New York Stock Exchange
between the War U2'A txnd 1U:?7
a lL.iplnis; fron tlt up to
while Alio riso for certain con- ;
cerns that had done a great deal
of advertising was j-i , points,
from .63 iip to ,21U. .
Wolftaitnot hope, 'by.idvertlsing
to double the price of our pear.,
but we ' can reasonably hope to
maintain good fail' prices and If
th iri'nwir of thin vallev Insist
upon it, tthbi Itisltitence will go at
long way towards convincing the I
Pacific. Pear.Gro.werp Council that'
pears must be advertised
. It hiji gpowca! problem and in
a les.ier way a distributors, und
we must see ft through if we are
to continue to prosper
The keynote In all that has been
0
Appearance
Counts
, in Your Holiday
, Festivities
Latest improved Shcllon
Croquinoglc Waves (King
lettc ends).
- Emma Kline
.; Shop
Liberty Bldg. .' ,(
Phone 454
7
troit Mid the campaign of eduea-J Brass ilescarch association did th?
new I
Your directors have been dill-' for (he maintenance of an ef
vjteni flunng-me year in c.rrymg ; ".w ; hkmuu. uu aim e uau i ,, ,s milknB KOOtl progress in adverlUing ' and developed
nut wAi were oeuevea in p me . urncn.i upon wie u-u.-ihi em.mi , New V()rk ,t wUhwut .. I for tho metal. Each pro-
jfwihejr of tho leaguoV momberHhip, upl.n shipments and an awakening nK tmt U0Hp t((H C()ll), not;Uurer did his own marketing so
:aitd have held nhout ten meetings j of JocU sentiment against uslig mivt, hovn ucrnmi,lHh(.d without f far as sales in the United States
fllnce the iHst annual gathering. Morida grown fruit. Thus far;lo h:u.kUK of lhe ,,MWer.s, sev-! were concerned, but a central sell -At
the flist meeting, which was these have proved effective in' ntvfiv .... (1(.nt r u.h, ! ai:encv in which finallv nin.Mv
licui piT wecemuei- at, u.'n, un: l'"'K n "i "i vaney " i trn,te,l morala to the
I nu- Mil' milium iiiiii uiiuuit'i .icum'mi i i
question of a reduction In park-
hoping
will show the fly entirely eradi-
dangerous fruit pest of ' all, and ;
until we know that none exists in (
Florhb'., we should take no chances j
by welcoming any Florida fruit, no
matter how good. In tills vallev. I
Boycott Is an ugly word, ami boy-1
''Ins 'elmrgcH was discussed and a
, colitmrilee appointed to confer wi;h
I the Vnickora on this subject, tiev
' era! Vonfereneo were held with
) tho packers as a body and with
hillvlduals. with the result that t.i
. committee was finally able to re
('port 'iiti ngrenment with a majo.'
i ity 'df tho packers upon a plan
I that ' means a reduction In rat 'fi
for lUo average grower. It Is not
, so great a reduction as the com
t.mlttco had hoped to obtain, and
is not binding upon those packers
who refused to glvo their consent.
' Ho far as tho others are concerned.
l w nelleve they have lived up to executive committee of the Trai
thelr' agreement as no complalmH j fc association. ehHinber of com
t haVe' been received by tho adjust i pierce, and your league, an e.i-
per cent oi an inc producers in ;
exiense
A logical outgrowth of (his sti
xnuuCiil niini'nlliin otlidtli lu n.mr nnliiinl' fm l"!u t'n iinsi n n A nut i m 1 1 It 111
C ited 111 Florida. It Is the most j ,.Iwm, , ., (lf ,,in ,. lfl.liwl., ! Tiler.. I- no Imiirnr an niirtl.M. mi,..-
regions of the I'aciflc coast, was! Vet
lhe program for the Slate llor.;
cultural society and pear conf"r
euce held in Med ford last month.
Large delegations came
montln'r fi .mi i "ji H fiii'ii in
w,,mB "lluum ,,7 . 'iaud Washington and I am very
except in extreme cases, but when ; Hnr).y hat H(( f4,w (if n(1. WJ mt,m.
any pear grower discovers that the (,(l,rH wm premM( lo hrnr u,t.
grocer with whom he Is dealing ,.C(in iinillyMif, ((f H.ai. nia,ketl..g
ih iiiiiiiuiiig r loriuu iron, inis fi
uu. in- is .iiiki i ueu mi nuiKuiK "'that meeting
nirt-WiK iiiuh'hi. i
Through the efforts of the Joint ;
for voppcr in London and the
metal r no longor handled hy tlU'
Loud in Metal Exchange.
What the widely scattered con-
to this per producers, some large, ' sonnk
Oregon ' small, some rich, some pour, lur e l
done by Intelligent cooperatJ.i l. 1
lhe pear growers of the Paclf.t
coast can do. ' , '
In another address at the smut'
conditions which was developed at! meeting the following lauguav
ap-
tna
mept coinmlttee, which was
pointed at the heginnliiff rof
packing ecatinu,
Tho rate In not a flat one, but
depends upon tho percentage of
pack-out and the average size of
i thc fruit packed. Tho reasons for
the adoption of this plan Instead
i of a f t t rato are. first, because
; It Was demonstrated to your dir
ectum that It costs more to pack
fruit containing a largo percentage
of culls than It does clean fruit,
and' Hi so more to pack small fruit
1 than'1 large; and second, bocauxe'
It furnishes an Incentive to the
grower to improve the k rutin of
v his fruit.
I' Naturally, tho cost per box w 11
vary 'with the different orchards,
land ft 1 1 that I can say Is, that in
sinjr' oase, with a pack-out of ml '2
;jpnr dent, and bIkoh nearly equally
f divided below 135a and above, the
.jcost iior box figures Tifi.2 cents oi
J.nearly five cents below tho cost fo
the preceding year. It Is our hope
van ft expectation that, t.s the pacU
,'lug hbiises ttecome more thorough-'
ly-equipped with labor saving d
.vlneHi. the packing charges may be
'still further reduced.
; 1 - lOxcnwi Weight of Hoxcm
, 10a rly In the year a commlllee
.was appointed to take up with the
f Traffic nssocliitlon the matter of
tiexepss weight in the packed box-s
;wich had hoenme a burden upon
jthe troWeiH because of the stui
ttpOKcd dchiand by dealers for a
' "bulge" pack.' There can he tyi
louht that there has been fii- 'i
' a 'demand, hut steps are ' brliu
lfti'ken to educate the dealers atel
lishowthein that that an excessive
bulgff rcstitts in more bruised friitt
t and consequently real loss to them.
' The result of the discusalcm wis
general agreement that In the
Tiitur tho' maximum weight (or
;D'AnJntts and Cornice should be
'.'i pounds per 'box, and U' pound
foi' Bosc, Nells and Burlletts. In
;tho past .fit) pounds lias been com
mon, lihd In extreme cases Vi
pound, the difference bnlng hor.te
t 'directly by Ute grower. Sonic
(,packers are now equipped with
scHlrj. for Weighing each box eco
nnntleiiliy, and It Is hoped that aP
'SvlII irthre tii the new plan.
. Ih February a meeting of Wash
ington Oregon; nnd California fruSi
flrftWoTi was called In Portland for
Hit) Vufpnte of taking steps to ob
lain a tariff On baiiona and your
president attended the meettni'
Later a amall contribution
'bnide to the National Ilorttcii1tur.il
.Council, which had the matter In
'hand In "Washington. An eft'tri
way made by a representative of
the cnoncll to 'obtain a duty of
MH cents per pound on thla fru'l,
which la 'tt' diVect competitor win
our apple and pears, but thr i f
fort was temporarily, at least, a
falltmv ' '
Justice nf liunana TaHfT
Mmber of eongreas and the
pen pit of the country need to b
educated to the point where tin y
than aee the Justice and neeeMlty
nf urh A tariff. Also the pow
ifrfiil opponltlon of the l!nlted Krnit
i-umpany must he overcome, and
all thla will require time, labor and
money. Homo of you may have
noticei that during the recent
hearing In' con grew regarding lob
iylata, Mr. Caroll testified that lhe
Tntted Fruit company paid htm
S15.000 for hla aervlcea In fighting
th hanana tariff. How many other
paid lobbylata they had, we do not
gineer from the United Hiales !)
partmi nt of Agriculture has been
detailed to make a study of drain
ago problems In this 'region, ar.d
ho has been worsting here for sev
eral months. 1 Mis salary is p.i'd
by tho government and his ex
penses by an appropriation of t'lc
Jackson county court.
i PriMr Drainage
Proper drainage Is a probl-m
which always arise in an Irrigate,
district and it is already becom
ing acute in this valley, where
orchard trees are dying from- vet
feet. In this connection, ortjliards
nnniiMiics. if Jhey are iriiaied.
"f T
Pear (.rowers Council
The result of tills meeting wan
the organization at Sacramento
two weeks ago of the Pacific Pear
(i rowers Council. Mr. Bosenberg
of our" league was elected presi
dent, has already made public- ;H
objects, and I hope that in his
absence, Mr. Van llocvenberg w'll
talk to us today about It. I there
fore shall not say much about it
except that the principles have a
very familiar ring to mi.
The following Is from a speech
made in New- York on October 22,
and refers tn the principles of thv
American Copper Institute. Mr.
Biownell said; -
"The supreme court of the
lr lilted Htr.tes had rendered a
very clear decision governing "
t hose farts which might be
t
I
was used regarding copper: "!'-
fore the war It was always a 'buy
era market,' but now through th
action of the copper companies t!
fairer and mitre equitable method
of sale has been built up."
How, well this description ' f
conditions before the war fits the
nrcscnt situation pf the'ppar grow
ers. We always sell in "ii 'buyer
rnark-'t" and It Is tin to us to find 1
itieMii:i for enforcing "a ' fall'cr and
:nore equitable method of salt1'.'
AilvcrtlHiig Wilt lie .doptcI
If the Pacific Pear Growers con
ference is supported by (hi imp
vldual growers and is weir man
aged by Its officers. I think that
I can we -the day - not -faIW
tr nt. when by growers arift . dU-
trlbutors there will be uhlbpd a
tlon In broadening of markets and
an orderly distribution of the
US. -r C,'- t fix -1 vl
eilPrejaiirelSl
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Sor Christmas
It's the safest, easiest way to solve the prob
lem of the unexpected guest. Krause's are
recognized for their fine quality. Thick
chocolate coatings. Rich, creamy centers.
$1.00 to ?7.50.,
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