MEDFORD MAIL TRTBT7NTJ, MTDFORD, OREfiON". THURSDAY. JUKE 27, 1020.
FOTE SEVEN
D. R. Wood, Chairman Winter Pear
Committee, Gives Recommendations
in Report at Meeting of Growers
The report of (he wlnti-r pear! You cannot arou.se tlnir interest in
committee, David K. Wood, chuir-' fuori uriicleH unit es the article has
man, an presented last evening at a direct appeal through the eye 01
the Fruitgrowers" meeting and bun- j to their st-nse of taste. In plain
tiuet, in full, in as follows: : everyday language, you must ap-
"I believe I am violating jio laws peal to their "lummy" if you ex
nor infringing upon the rights of pi-ct to net results,
any .M-dfurd citizen when 1 seek .-Tlu. idiosyncrasies of the hu
to vnlaiKe upon the statement. m;lM V:lco are i,t.yond eeleulation.
huh i a i.reai country, "netner Tutes differ, l'aim likes hU corn-
1 beef and c.iblume. where as his
or not the Medford Chamber of
C'oiiiMiree has secured a patent
prolactins the use of this slonun
; is n ma'.ter of no importance. The
country i.s here and speaks for it-r
, self.
"From time to time the people
' who make maps of our western
; coumry ignore the existence of
, Medford, OreKon. Possibly their
.sens! of direction or their knowi
edue of the state of Oregon is on
a par with the person who red is-
covered Crater. Luke somewhere in
y the wilds of northern California.
On Oie other hand, strange as it
may sound to your ears, the loca
l Hon of .Medford. Oregon, is some
what of a mystery to many of the
retailers who handle our pears. In-
offspring shudder at the wry idea.
Sister eats urtiehokes. while her
brother placidly devours cucumbers-
Certain people acquire a
taste for ' some outlandish dish
which would be obnoxious to
per cent of the human family.
T hes cha ra c urx a re all pa rt o f
the human race and their outlook ;
on food is part of the problem we
must solve. The flavor of the or-
ange, apple, peach or banana is
no more attractive than that of the!
pear, but these fruits, generally !
speaking, are ready to eat and the !
consumer passes up the pear in i
favor of staple fruits he does not ,
have to ripen before eating. j
"The connoisseur can take al-,
the pears' should be. held in cold
storage, the proper temperatures
at which the pears should be rip
ened be lore being placed on the
auction. U the logical man for us
to send to New York City and con
duct such further experiments as
may be necessary tit place our
pears on the market ready to eat.
"1 have made this statement be
fore. I will make it again. You
spend a whole year in the devel
opment and growth of your pear.
You watch over it during the cold
spring months when its life limy be
cut off very suddenly. You spray
it religiou.-ly from time to time, so
that the worms may not turn it
into a. cull. You do everything
possible within human effort to
produce the finest pear grown
anywhere in the world and at the
last moment you uncrown all of
your efforts by putting it into the
hands of people who do nut know
when and how to ripen it. You
cannot blame the distributor,
wholesaler or retailer. We must
consider these pears as our prop
erly until they are. sold lo the buy
ing public, '
'Your committee is of one mind
in I hat they will spare no effort
to place Med ford pears in the
hands of the public ready to eat."
deed, .they are quite indifferent as I musl any article of fod which re
to th& exact spot in the western ; quires ripening or conditioning, de- J
nenusunere occupied ny tne leading , Velop the article to its highest qtiul
peuc city of the Pacific slope. JJut j ity and flavor and eat it to hfe or
ihcy are not indifferent to the u,,. entire yatisfaction. but we are
wonderful pears that are grown in nut 8fc,uins ,L.Urs exclusively to con
the Medford district. They want noisseurs
Medford pour.. They pay a pre- ..'KnilURh cvldencp has con sub.
.mum fur them in oumpotllion with !,,, , . asl tw0 ys ,
do ho because they are firmly con
vinced we raise the finest fall and
winter pears grown anywhere in !
the .world. The map makers may,
obscure the origin: they cannot,
dim . the lustre of the Medford
pars
"Vi havr a reputation to main
tain; , Competition is keen. Pro
duction of pears on the Pacific
coast is on the Increase. Mow shall
we maintain our standing in the
pear industry in face of the known
factors that await us in the future?
"Lot us consider some of the
facts that have led up to this meet
ing and the work done by your
Uosc and AVInter Pear committee.
"Several years ago Hose pears
sold at $3.25 to $4 per box, f.o.b.
Medford. Last year, to the best
of my knowledge, the very highest
sales did not exceed $2.00 f.o.b.,
and the general average was far
below that figure.
Ten years ago we produced a
mere handful of Uosc pears. Last
year we rolled about sou cars. What
is the future production outlook of
the . Hose variety? A recent In
ventory shows u total of 197, "SO
Itosc trees In the valley. Based
on nix boxes to the tree, these trees
would . produce 2300 cars of pears,
which means we will have three
times n many Hose pears to mar
ket in 1 ! 3 S as compared with lust
year. This in Itself would be a
set ious figure based or. the pres
y nt market outlets. When you add
the production of Hoses from Cali
fornia and Washington at that time
to our tonnage and realize their
combined tonnage will exceed our
own figures for 1938, the gravity
of the situation should become ap
parent. "A constricted market for any
commodity Is always serious.
Where did we sell our Hose crop
last, year? Mere nre the figures:
New York City sold OC per cent;
Chicago, sold 15 per cent; Boston
9 per cent; Philadelphia f per cent,
leaving 5 per cent for the balance
of the I'nited States ti
a na mount so a bsu rd
FULLY EQUIPPED
FOR THE PUBLIC
convince any sane person we have
certain well defined problems. I
shall name them now:
first, tne nose pear market is Oospite the Met that the offi-
constricted. (;ia Cnitcr aku season does not
".Second, production of pears in open until July 1, next Monday
the near future is going to Increase the big lodge opuned at the rhu
very rapidly. j today fully equipped to cater to
"Third, pear prices over n period the public for the remainder of
of years are on the decline, due (the season, ami expecting lo enter
principally to their unsatisfactory
eating condition.
What Is the Kemedy?
"It is the intention of your Win
ter Pear committee to try nnd de
velop one new market this year for
the consumption of Hose pears.
"The details of this plan are not
yet worked out. but on behalf of
the committee 1 wish to make it
quite clear the development of any
new market will not be prosecuted
to the point where the committee
will jeopardize the funds entrusted
to them.
"1 might also add that the num
ber of subscribers to the Hose fund
was an unknown quantity to your
committee until today, which pre
vented us formulating any plan in
detail.
With regard to the use of the
fund to he raised by a subscription
.if ona . omit Iwv it
suggested that wo advertise our ;
p'-ars. That in doing so we should ;
place our advertising campaign in
the hands of people who make ad-j
vertlsing a specialty. That we i
should advertise in such magazines1
as Good Housekeeping, The Sat-1
urday Kvening Post and Liberty,
That we should put on n special j
campaign in a certain city. That i
we decorate all of the fruit stands
with posters and furnish them lit
erature telling the world all about I
o u r fa m o u s pea rs. These a re a
few of the suggestions that have i
reached your committee. Let us
analyze the situation.
"To advertise Medford pears at
this time would be wasted effort.
Our pears are good, but we have
not yet learned how to place them
in a big crowd over the week
end und over the Fourth of July
period next week.
Ninety-five per cent of the
many employes of the lodge and
incidental concessions are already
on duty, and General Manager K. ,
W. Price left the city with more
this morning. By Friday or Sat- i
unlay night the four renin in intr
lodge employes will have report. ,
for duty. !
The Crater National park win
ter headquarters with Its equip- j
ment and employes, will be moved '
tomorrow from the Federal build- j
ing to government camp In the :
park for the season. Superintend
ent A. C. Kolinsky, who is very
busy in finishing the detailed work
for the season's opening, spent
this forenoon in his office here
and left ugain lor the park this
afternoon.
ile expects to have the new
road between government camp
and the rim cleared of snow by
tiiis evening. Auto visitors to the
park have been using the old road
between those points, which was
cleared off of snow last week.
Hundreds of tourists and other
visitors have been visiting the
park' daily this week, and with the
I lodge opening of today the season
will be on unofficially,
j General Manager H. W. Price,
i who has been making his head
quarters at the Jackson hotel and
making daily trips up to the lodge.
fsaid on his reuirn to tne city last
j night that fully 150 California cars
:r.f tourists visited Crater Jake yes
l terday.
consume. on the stands
it fairly j when they arc
at the right time
100 per cent effici-
--hrieks for adjustment. These nre
cold, hard facts that cannot be ig
nored and point conclusively to a
very restricted Bosc market.
"Let me presen tthis to you from
n different angle. The four largo
centers, with a population of only
12,000,000 people, consumed 95 per
cent of our Bosc crop. The bal
ance of the I'nited Slates, involving
a population at least 10S.000.OuO
people, consumed 5 per cent of our
Bosc crop. In the face of such
y facts I was recently asked why
all this agitation about the distri
bution of Bosc penrs. To such an
Intelligent question there can be j
no answer.
"The Bosc problem is hut a small
part of our troubles. A greater '
problem stares us In the face. I
refer to the quality and condition ;
of all our fall and winter pears
as we offer them to the public.
"1 nm going to repeat some of
the statements I made a week ago
at n rather small meeting of grow
ers: "It is the opinion of your Winter
Pear committee that huge quan
tities of pears of all varieties are,
being offered to the public hard
green, utterly inedible and in such
n condition ns to preclude their
use by the public In contrast and
In competition with such well
known fruits ns apples, peaches,
oranges and bananas.
"The consumption of pears must
be based on their appeal to the
public. Offer them an attractive,
juicy pear, ready to cat, your sales
will increase.
"Offer them a hard. Indigestible
article or an article ready for the
garbage can, your sales will dwin
dle as In the final analysis thc
puhllc Is interested only In such
food articles ns appeal strongly to
the palate and which they know oi
think will benefit their physical
condition
,"The buying public Is composed
of human beings tike oumelvp.
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$250 FINES FOR BOOZE
on t and will st'l 1 t ho m so 1 vos.
"The first stop wo must take is j
to loarn how to ripen thorn so that
they will bo appoximatoly ready
to oat.
"There is only one way Ibis ean
hp done intelligently, and In the
opinion of your committee. Pro- j Norman Ncuthammer, a 17-year-fessor
Hartman of the Oregon Au- old youth auiil to reside at Gold
rienltural college, who has made a 1 Hill, was yeHtertlay given a fine of
very careful analysis of our pears j $50 in Judge Taylors court on the
relative to the proper pieklnu dates. t charge of Hol;:ng a pint bottle oT
the proper tomperattireH :it which ' moonshine. Inasmuch as he had
been in jail Hoven days following that (his was his first offense,
arrest, awaiting trial, and there Dudley and lion deary, brothers,
were peculiar circumstances aur-;of the Lake Creek, or Kagle Point,
rounding the case, no Jail sentence I district, who were recently arrested
was imposed. I for selling moons'time, were each
The youth asserted that ho Bold , tnel In Judge Taylors court
the bottle of booze for another yesterday.
man, who paid him 50 cents, by j
agreement, for so doing. In other) Contract awarded for eonstruet
words, he foolishly ran the risk of ing 5.2 miles of highway south
arrest, heavy fine and imprisonment . from (.'anyon t'lty on Joaquin Mil
sentence for 60 cents. It is said 1 ler trail at cost of $rj,7SI.
juld of Portland, who Hlonped over
, hero this week on a tour of the
! state, according to S. M. Corlies,
Wmn-ltet mnstnr. who has filled this
executive position since October.
Serving the dual Interests of the
farmers and consumers of tills lo-
callty for 17 years, the Mod ford
! market was declared on a "par with
Mudford's public market on; Hie Portland and Kukoiio murkets.
Klversldo was given a 100 per cent i which rank highest In the state,
rating by Slale Inspector MoDon-'l Mr. Corlies received speelai com-
HIGH RATING BY STATEi
Herniation tor hia co oieru(loa wit!.,
the fiirnieiB of tile vulley anil his
effort to obtain for them the lem'
VOHHlble prices, ami at the snmi
lime maintain a uattafnetory nmt
reasonable limit lor the benefit of
the coiiHiimer.
4 '
Bids opened for construction 6f
first unit of $20,000 building pro
Kram for Kound-l'p park at Pendleton.
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