ranu Form
i WILL
EIIMAIir BIG
TOURIST' CROP
"Oregon wlfVentoiIn the great
est number of motor' tourists he
hns fiver seen in 1929" said Geqrge
C. Brandenburg ecretary of the
Oregon Stato Motor association in
n recent statement,
"The trend in motor vacation
touring is steadily, upward, and
3928 witnessed the greatest out
pouring; of. motor vacationists in
ifro history of the automobile, but
a recent survey conducted by the
Amprican Automobile association
shows that the fibres of last year
will, ho surpassed by the figures of
102.9." : ' i
"JqdRlng from scattered reports
released from, stratPKic IpcationB
along the streams of summer tour
ist traffic, the grand, total, of plea-
surd tourists in 1.928 numbered
44.fl00.000. . They drove 1.1.000,000
cars. Of the 1928. crop of motor
tourists, '81,900,000 . stopped lit
' hotels and resorts, whlje 13,100,000
either camped or putroned oot
tsuse tamps. . Teptera numbered
8.470,000, while cottage camper
totoHed. 3,630,000. , . ;
"Ton days, wa' the average
length of trip made by. hotel tour
ists and the average sum spent per
day ner person was close to 7,f0,
making the total expenditure rise
to the record breaking dimensions
of (2.392,500,000; , Campers aver
aged $3.30 a day for each individ
ual ,andwore thirty days afield.
Thnlr total oxpenditures amounted
to the staggering sum of 1,1 97,
900.000. Thus hotel tourists and
campers last year left a trail of
gold summing $3,690,400,000. from
these figures it Is apparent that
the business of selling scenery In
the United States amounts to an
enterprise worth approximately
one-third of the annual turn-over
of the automobile manufacturing
industry.-
National' forests of tho United
Klates, located In various parts of
the country, arc ueupmlng increas
ingly popular as touring grounds
for motorists, and each succeeding
year sees, a-greater number of mo
tor vehicles passing through those
beautiful preserves. . f i
This Is pointed out by C. E.
(Pop) Oates, of Med ford, director:
of the Oregon Htate Motor assoclu- i
tlon, who. saVs that with this in- j
crease In motor touring in the na
tional forests there is to be noted
a . corresponding , increaso In the i
total of Improved roads located j
within them. " . , ' ' J
"Figures forwarded to us from '
national - headquarters of the
American Automobile association, '
with which we are affiliated, show 1
that recent work on forest rouds
has brought the total of improved
highways within the foreuts up to
8776 ptiles. while the. total of all
forest roads is 13.D1V nillon. .
; 4,In Oregon nlbno. there are 13
million' acrds of national forest
lands, 13 acres for each man, wom
an and child. In the state. and each
year witnesses a gain, In the nunir
her of motorists who are attracted
by th unsurpassed leutitles of
these forests-" ,
Ambassador to the Arctic
4 V
9
. - f ,i ' I '
l-'
i
1 "(
4W -4
The "Northland," successor . to the- famous cutter "Bear" in the Bering Sea Is again
on heV wky to the Arctic regipns. " Each year, in the Spring, the Navy sends the ship
north to act as ice breaker, mother ship, hospital and messenger to the inhabitants
of the far, North. A number of sailors aboard the "Northland" drive the new Chevrolet
Six during their Winter stay in port.
lender is Mrs. George A. Slocopib
of Worcester,
The women contend that thd
quality of: .MusHacluotta Juries
needs to ho. rord nnd tlint men
of experience and training seldom
nre found in the jury box. 1
FLIVVER
SAM
y
GASOLiNE COMPANIES
NOW MAKE EM
Ono of the. rncnt .tpnojonoles- In
aiitomohile. buylnK has been unob
:mvved by statisticians and students
of business conditions who keep
Uio, publlo. Informed pn current
trends and futurn prospects, in the
nplhlon of the ."Utile fkmoolmas
tw,' who wiUb for, -Urlnter's lpk
inoitailne. '
His charge that a Kroup of the
ntnlistlenl exierts Is "laKKins be
hind the news" In at least one.par
tlmilar hus been roitnrnted, by
other patrons Of the statisticians.
Discussing these business analysts,
thn "I .title Hchonlmaster" said that
"a wfe years uro one of these mod
ern descendant of tho undent
pm tenl-reuders. in considering- the
production, sale nnd totul-nuntber-in-usn
of ' automobiles, lilt, upon
tho happy device of. seuaratiniE
Knrd enrs from nil others." Ho
Hdded that th arrangement was
"a groat convenience to tlioso who
wished tn estlmato such tilings ns
the buying power of n cainmunity,
because it enabled them tn eltim
Jnnte Kord car owners w-ho wore
nt Hint tlmo looked upon ns n
group with not necessuilly high
buying power," due to tho low
price of the Kord.
Volutin out that today this
situation Imis completely chunged,
and that Kord owners are also
owners In many instances of other
and higher priced cArs, tho Suiiool
ninster continued:
"And, toe, there are a large
number of used cars of all makes
Involving -n degree of buying pow
er on tho part of the present owner
not far out of the Ford price class.
Ho the p,-ctlco of classifying
Turds' and Vara Other than
Kurds' In current statistics not only
doesn'.t mean wlial it used to mean
but II tends to give the render of
statistics a piece of Information
hat la quite likely to lend him
astray.- '
"I'crhaps some kindly and In
Aulgent compilor of automobile
statistics will tell the Hchonlmaster
why this archaic practice Is being
continued."
,
MASRAOIIt'SRTTS WOMR.V
KHillT VOtl .M'HV DUTY
Although It is compnratlvoly
now,- having been dovoloped speci
fically to cai'e ft,r the raoe-con-celved
high compression motors in
ultra, modern stock cars, Ethyl
I gasoline Is now made by a total
or 4.1 or the leading oil companies
In the lnlted KUitoH and Canada.
This-was disclosed hero yester
day by if. A. Holuhait, nationally
known automotive .engineer who,
on a visit to Medford expressed
tho opinion that high-compression
head motors and special fuol for
powering them represent the "last
word" in motor car power develop
ment. After declaring that 6S per cent
of. the new motor cars manufac
tured today aro of tin? high com
pression type, Mr. Relnliart de
clared that "Kthyllzed" gasoline
regular gas blended with tho Kthyl
anti-knock compound is the only
suitable fuel for such engines.
Discussing tho history of -Ethyl
with press representatives, Mr.
lteinhnrt reminded them that tho
now-famous anti-knock compound
Is the invention of Thomas li.
Midgley. Jr., of the General Ma
jors Laboratories. ' -
Tho engineer further " s a i d:'
"Ethyl Is endorsed by tho foremost
automotive engineers of the motor
world nnd by tho manufacturers
of hgh compression automobiles.
Motorists in general can well take
the Uilvk'C of theso leaders of the
Industry and uso Ethyl gasoline in
their, cars. They may be sure that,,
whether tho car bo ;old or now,
Ethyl will give a greatly improved
performance.
"Tho natural carbon deposit
found on tho valves of a car which
has been using Ethyl, Is of a
brownish-reddish hue. ' This has
must bo pretty good If sometimes been mistaken by
Mother; may I motor, out?
Yes,, my darling swoeti ;
Hut-don't come walking' home, my
dear.
You'll catch cold through your
feet. .
The cow catcher oh tho train
catches ono hundred - autoes to
every cow.
Tho snddost words of tongue or
pen, aro "Clot out; Dad, it's flat
again." ,
If-people didn't own automobiles
they would havo a lot of money
to wnsto on other ,non-essentlnls.
Hero Is a now adugo
While has more. truth than bunk.
A' girl in the hack" gent
! Is worth two In, tho front '.
Another way to keep from grow
ing old- Is to assume that tho ap
proaching car's single headlleht is
on the left,
Open cars, you will remember,
Inst out tho same year, petting be
came epidemic. - ' ' I - , : ; (1 .
Cutest lltllo thing . " "f , :'
Funny banked up f llvvor v
I. feet just llko nn arrow
'Cause It keeps -me In 6 quiver,,
1
mm. it
It'n still a new car. nfter the dealer palrmen for signs of burning,
nus urivon it :oo miles.
We'ro still wondering how ono
can. tell whether.- n- man under u
car nowadays Is a mcchiinlo or n
pedestrian, ' .
' Ho who drives and looks along
tho way, may llvo.to drive and look
somo other day.
rust. If tho valves bo ground in
the. usual way, they will ho found
ilivnriably to bo unhurmed,"
A heo's eyes aro only about ono
per cent, as efficient as those of a
Human being, recent tests havo
shown.
e. ;
IN 1929 SALES
- i f . '
t
. i
- Sales
Rubber
of tho General ;Tlro nnd
company for the first
quartor of tholr fiscal year ending
Kebi-uury 2Kth'sbownd a. substan
tial increase ovi'f tho sumo period
of last year In splto of lower sell
ing prices. . ...
Tho General company does not
seek any original equipment tiro
business of tho automobile manu
facturers and their total output is
sold thru distributors to the retail
trade. The capacity of. the General
Tiro factory has Just been in
creased about one-third in largor
tires und fifty percent In smaller
tires thru additions to the Akron
plant. . .
"Greater increase in capacity
for smaller tires was made to meet
tho tremendous growing demand
for a quality tiro .by owners of
popular priced cars who aro
swinging to General- due to the
present low price of tires bringing
the Oeneral tire within the reach
of everyone," says I'hll Lowd, of
the ; Lewis Super Service Station,
local dealers. "On the basis of
today's prices tho dullars anu'centa
difference between tho 'costi&of a
General and ordinary-' indices is
comparatively small. The demand
for tho General tire has been, fur
ther Increased thrnnirh llin' new.
dual-balloon '8' tire which is 'being
heavily ordered, for' car owners
who nrepurchn8tng now tocnrry
them thru the coming higher.prlc'o
period. Tho new tiro revolution
izes, the former, balloon tiro con
struction in that extra piles of cord
fabric have been added for safety
and. fi-oodom from punctures.
Extra rifling comfort has been ac
complished thru special rubber
cushions built between the plies."
"Tho new balloon dual '8'- has
nlso proved populnr from a price
angle since it costs no more than
the regular six-ply General balloon
u little over a year ago."
Glass of a greenish-yellow tint
as a substitute for the clear variety
Is bclng.used successfully for green
bouses nnd sun boxes In Germany.
The man who toots his own horn
soon hus everj-hody ilodglng when
ho approaches..
Nowadnys when a girl gels her
ihm'H broken In. tin automobile wo
don't know whether tho cur was
wrecked or not.
Msten, my children, nnd you shall
hear, . .
; Of the midnight rldo- of Kntlo
dear;
She left at twelve In a Cadillac,
And half-past three came walk
' inn tack,
In these days of swift ntito trnfr
fie,, there's Just. two kinds of pedes
trians the quick and tho deud.
, nOSTON P) The Massachu
setts League of Women Voters Is
pushing a militant rampnlgn for
legislation making women llublo to
Jury service,
After eight years "of peaceful
petitioning the league has adopten
methods of old suffrage days with
Alice Htone Hlackwell, who saw
yeoman service Iri getting women
the vote, In charge of the cam
paign. Mrs. Blnckwell Is honorary
LONDON M Equal opportuni
ty for women ns inlnlttcrs)f relig
ion was advocated before the Na
tional Union of Societies for Equal
Cltienhlp Miss Eleanor Rath,
bone argued that' It' "l tho ono
great learned profession from
"'" " I "...,., it luff TAcep-
prenldent of the league. Another Uloni ere till excluded,"
And when n spoony, mushy pnlr,
.My midnight aluinlW-Ing mock.
I ruve and howl in, wild dnspnlrc
"No (s)purklng in this block!'
When Itanium estimated the
birth rate of fools at one a minute,
nuto drivers were not so numerous.
The next thing for Ford nnd
other nuto makers to work on is
un automobile that will curry Us
own parking place.
Graceful curves for the ladles
aro returning to fashion. Have you
noticed bow much plumper the
automobile lines are? -
I know a girl;
An awful gawk.
Mhe'd love to ride
Kut hns to walk.
"How does tho land lie out thls.
wy?" asked the fellow in tho
shining car. The farmer replied!
"It ain't the land that lies; It's
these darned lease hounds."
' Ilmkcn Wrist?
"The Idea nowadays Is tn pro
pose In an automobile and bo ac
cepted In the hospital."
Copyright, Moss Feature Synd.
Here in Medford t
A Complete Line of
.
PtyMQUTH REGIONAL
MANAGERS INSPECT
. THE NEW PLANT
Following their first Inspection
of the new Plymouth Motor Cor
poration plant, in Detroit, regional
sales managors-of tho cbmpany re
turned , to their territories , this
week extremely enthusiastic con
cerning the quality of the Plym
outh car and the sales outlook for
spring, lairing the week. In addi
tion to witnessing modern, volume,
manufacturing methods at the
plant, the managers, learned from
A. vanDorZee, . Plymouth general
sales munager, of the support deal?
ars will be giveij by the factory
sales organization. , ', .
Managers attending tho confer
ences', the first slnco formation -of
the new Plymouth sales organiza
tion early this year, were L. J. Mc
cracken, of' the Atlantic; J.- B.
Covell, of tho Northern: K. B.
Spencer, of the Lakes and M. A.
Campbell', of the Western region.'
Mr. -vanDorzee, discussing tho
meeting, said: ',. , .
" Years. of association with auto
mobile companies have familiar
ized these regional managors with
modern methods, of car manufac
ture, yet they wore visibly im
pressed with tho new Plymouth
plant, and the exacting methods
employed In- building quality Into
this low priced car.
"Watching tho various stops of
manufacture they frequently com
mented upon the way each port
was tested before It entered Into
tho assembled product. Special
Interest was shown in teting the
Plymouth crankshaft. Costly an--
puratus, in charge of nlgniy sKlhed
operators, tests tho balance of
these crankshafts statically and
dynamically with groat accuracy
and rapidity, . This accuracy of
orankshaft balance is ono of the
important fnotors that insure the
quiet, smooth yet powerful opera
tion of Plymouth engines.
"While witnessing- the tested
motors being mounted In tho chns- :
sis tho visitors were enabled to ex- j
amine closely the rugged construc
tion and rigidity of these full-size-frames
upon which the safety ana
easy riding qualities of the Ply- j
mouth depend to a great extent, I
"The exceptional body roomi-
ness of the various models appear- !
ed most evident as they were low
ered from over head at the end of
the line to be mounted ont the ,
chassis. . " .
"This Inspection trip thru the J
plnnt- convinced . the ' managers, j
more than 'sales talk' could,, that '
tho Plymouth is bpilt to live up to i
its illustrious name that In It are I
those qualities making for ondur-
anco, strength and rugged honesty !
which 'distinguished that band of
Pilgrims with whom the name of
Plymouth -is so closely associated j
In history." -. '
F TMl dJ) OJ IM
'fr . . - UJrvisioN of cHRvsiea x corporation)
i ..; ; announces, . ' , ; -.
the appointment of ' .
16-18 So. Fir
Eakiii Mptor Co.
;..t: :Viv .-' .t:
in addition to
Phone 304
Medford Motors ,
128 So. Riverside ' . Phone 762
JOINING1 with the present
efficient Plymouth represen
tation in this city,! this new
Plymouth dealer will devote
every effort to promoting the
satisfaction of Plymouth owners
Now, at new leaver prices with
' full adult-size and with quality
and luxury of equipment un
matchedPlymouth presents
even more vivid contrast with
' other cars' in its price group..
No other car at anywhere near
its price gives Plymouth's beauty
and style, its marked economy,
the safety of its Chrysler weather
proof hydraulic 4-wheel brakes,'
and its characteristic ' Chrysler
power and smoothness. "
We invite you to ride in or drive
the new Plymouth; to prove to
your own satisfaction that Ply-;
. mouth alone combines the com
pletely rounded qualities of
, style, size, performance and
value which buyers of lowest
price tl cars have a right to expects
CHRYSLER MOTORS PRODUCT
I
V dfV ':' r.c..:,-;,..,;v,....- ... ', ")
op vsjecora i
..." ;i
ear,
WHIPPET SALES FOR FIRST 3 MONTHS OF 1929
FAR SURPASS SALES FOR SAME PERIOD OF 1928
Welding
Supplies
It is unnecessary to send out of town for wcldinff
supplies wq pnrry n complete stock "on hflnd, which
eliminates nil delay. Should you need weldinc auJ
equipment, wc have OXYGEN nnd' ACETYLENE
TANKS, WELDING MATERIALS and welding and
cutting TOUCHES.
We carry the most complete stock pf?niitomobile
parts nnd supplies in southern Oregon. To lie sure
of QUALITY nnd avoid delay, nsk your'gnrage man
to order from us.
UTTRELL PARTS CO.
317 East Main St. - Telisnhnn. 237
Largest Auto Parts Dealers in Southern Oregon
I HIS dramatic increase in sales of
JL the new Superior Whippet,
Fours and Sixesf is easy to understand-
The motoring pu bl ic has been
quick to appreciate that these most
moderncars arethefinest valuesevrr
offeWdto FourandlightSixdrivcrs.
t
1'he new Superior Whippet Six is
, theworld'slowest-priced Six withthe
important ad vantages of seven-bearing
crankshaft, full furc.e-i'ecJ lubri
cation, "Finger-TipControl'silent '
NEW SUPERIOR '
timing chain, extra long wheelbase,
oversizeballoon tireS afld invar-strut
pistons. No other low-priced Six
Jias all these costly car features.
The, new. Superior Whippet Four
: is the only Four with full force-feed
lubrication, "Finger-Tip Control,"
silent timing chain, invar-strut
. pistons and oversize balloon tires.
WltXYS-OVEftLANO; INC., TOLEDO, 6.
v-WHTPPET SIX SEDAN
j v.itb-j-BearingCranksbaft
Cmch M5t Coupe tMl Covpe fwrtb nm)4
frtt t'l$i De Lnie Mm, De I utt
IUMdte( USO (iKludini tuabfe ai tad nimj
WHIPPET FOUR CQACtf
155'Q;':
- CooptiIO 4 pm. Coats tS86t Scdw S51?r
. He Lu &ftiu tW,, HofciMf
m li-iuue Ro4r!M SVSi Twnni
ff - HKi Ccofrcttl cumt t Ha.
yT, T AIJWi;ijr-OrertndpHcrr.. j.
m M lDMo,oku, aadpm&atioaa
& ff Mbjea i cbuge wMbww
SIXES
TREICHLER MOTORS, INC.
30 North Holly
Phone 615