PAOTC TWO
MEDFORD MATL TKTBT7XE, frfEDFORD, OTCEOOX. RFXPAY, DECEMBER P.O. 1028.
'.
Hy V F ItiilU-rrh hl
, . ,,,,, T, ... . .
(Associated I'resH Hadio Kd.tor,
NKW YOHK-(P) Kadio. haviriK
discarded Uh baby hIioch for rieven-
league bootH. looks in rctroHpect
in J i ' nit- yi.nr mill jjui ii in j
a claKri bordering upon a billion i
dollar industry.
LaicnniK hh ureal n oner me i rre.innuy lin y arc enipioyi u ny ; nheffleld, KnKland, made in lie
coinpitatioii of a iiwihh of ffKuren. It i otherwise respomdblc luninenH , COrdmiee With the Knellffh procetw
has concluded that Hh efforts for hotiscH which think they have been i. ,.f ,lm (lllillv J.mi (,HM(.jtl
the hint 12 monthH have developed
u nuHiiM'nn wiuiiHiru m inoru until
fiu,uuu,uuu. wun me nuernainiK
niifmnf nw'Ak'io' tin tlw. unnrdl nf
mo of the pro,. !
Helf-contnlno.1 ml thut i.Iuk into I
iiic iifei" nin.ri. "uii-iiii ii i. it-ii ii" II
to burtcriet or elimitiatoiH have j
given tlie lititoner Komethlng for
which h had been pleading Hiuce
tho early days of broadcasting, ills
eagerness to buy wh reflected by
the fact that dealers experienced
difficulty In keeping even tube
supplies up to the demand.
Revolutionary improvements in
set deHlgn wore nil after the AC
outfit got into maximum produc
tion. The few changeH were due
largely to reflnementH needed to
Iron out circuit kinks that devel
oped with alternating current op
eration. Mob I of the elaboration
was In cabini't construction to
please the eye of the housewife.
Today the AC tube Is a much
better instrument than the early
models. Dangers of burnouts due
to fluctuating input voUiwh have
been eliminated as far as possibte.
Appearance of a super power
tube filled a need brought on by
the dynamic speaker, which re
quires a separate current supply
more antlMfactorlly when fed by n
power nmpiii'iex.
Another now ntbe, tho shield
grid, cumo Into prominence Inst
New Venr'H. It created Its greatest
excitement among the fnnn build
ing their own and numerous
circuits for its use were brougtit
out. Only one or two set manufac
turers placed the tube In their
products doHpitc its high amplifi
cation factor without oscillation in
a radio frequency mjeket.
Tho . Usual refinements in com
ponents and acccsHurieH kept hi up
with the other advancements.
Attention of tho experimenter
was drawn toward television nfter
tho decision of n number of sta
tions to run tuHts on both the
broadcast and Hhort wave hands.
TransmiHHlon of Instanta n o o u s
light is not yet adaptable to every
day use, but It was glvon a atari.
Hroadcastlng became n more im
portant factor when politics sought
Us aid to bring the candidate to
the voter, spending approximately
2. 00(1,000 for nationwide hookups
and Individual Htatlon broadcasts,
J'oliMcH, which included the broad
cast of tho national conventions,
aUo wan credited with Increasing
the sale of receivers.
Chain broadcasting of sponsored
programs from coast to coast be
came almost a dally event, and
numerous f on lures originating In
New York found many listeners
ulong tho Pacific.
Schools more nnd moro adapted
radio to tho classroom, and many
, Were tho Instances where it was
UHcd lo aid in instruction.
An important development in
tho Industry centered around the
greater effort at Hluhlltaatton, mor
gera of a numbeiH Important com
panies resulting. A tho year
ends, leaders express tho belief
that tho pulse of radio Is Hteudier
than at any other holiday period
of Its existence.
Then and Now
1808.
'Now, ladles and gents, Kindly
gather in closely around tho wag
nn. Hnmll boys keep back o
that tho older people wishing to
ntnko purchases nury get in where
they can hear. The boys are B
lag to play on banjos In Just
a f e w ml n u t cm h o. t h is was ev -erybody!
' Now, ladles and gents,
we nro Introducing in this local
ity for advertising purposes only
Dr. I.eapllver's Famous Com
pound lemedy for Man nnd
(Jleasl at a prlco ho low lis to be
znmaing. I am not going to ask
a dollar for this large, home-slv.u
bottle. 1 mil not going to nsk
even 70, KO, 40, 30 cents, but for
the breath-taking pittance of Z
cents, a quarter of n dollar, two
dimes and u nickel, you got tlje
lull, oversized bottle with com
plete directions ur taking. 'ovv
as tho boys play on the banjos
my assistants will puss nmom:
you. Remember this remedy will
cure coughs, heudacliCH, goitre,
t luimatU, spavin, riiiHWorm ur "
102H
"(iood evening, ladles und gen
tlemen. The following program Is
brought to you by the courtesy
of tho Talkllup Chewing (turn
Company, mukctn of chewliig gum
with a personality. Vo trust you
will apply ut your ncareat deal
er for a nam pic of this luuritoii
otis product. Renirmlwr. It doe
not slick In tho teeth, enmesh the
gums or lotto Kh flavor on the
bedpost overnight, our first num
ber tonight will Iks "There u
Rainbow Round My lM-tt Wrist."
played by the Tulkttun Jhkk or-
cheMtrn. Xlre will bo a hrief
pause for station announcements.
IX AXCIKNT CIU HCII,MMmn nf 11,0 Hlk wt,,m
)JATII, N. C (P In the first
church to be built In North Caro
lina, services still are conducted
once ft month by vicar und twice
a month by vestrymen, , .
Tho Hath church was erected In
1 784 shortly after the notorious
plruto Teach bad been iiniifd tor
ravaging tho coastal vessels In the
vicinity. Bath was thon a whaling
center for tho square rlKJtcd ves
sels which plied tho coust from
,Nimv Englnnd to the Cnrollnns.
The Watch Dog of Business ,
Mont husiiR'HH men ure hunenl,
the K"Virnmrnt Ik prepared to ad- '
niit. hut it nl.-m HUHpcctH thut in
every industry thr-re In the uhhitu
puluutt cttnc rti that wilt taku un-'
j fair ftdviinttiKc.
MiMhiaiKlltiK, falbo atul mislead- ;
i inK iidvcrtiKiiiK. miHrepieHentutlon ;
. hh to .jualiiy and v" and con-
t.irary In fix and imffidtiln price
; are Hum.- of the moHt flaBrant
' nieanH nf unfair competition diH- ,
- v, hy the fclcal tra.le com-
miKBton at WanhliiKton In Hh ef-
ifoitH to make the huHine hue renin
I of the country live up to the unit- !
irUHl llln M. Kit urn frJiy ur' u:
tleed by ciinn-i riN that have no
uther purpose than to cheat. Hut
foreed by Iho unfair practlceH of i
loompeinorH to tn'HCi'im 10 u iuwim-
buHlncMH level in order to remain
in l.iiunnuu u l nil uhuu Mh ruin
Murphy in .ho llnlllmor. Kun. I
Tho bult.-r inanufuetui . of the !
imiininvi'Hl luilliniu'ii i iinin iH-irn nuv i
eral years ago of honeHt buHinoJW
men driven to dishonesty to avert
financial ruin. Home of the butter
makers began putting up their
products in deceptive cartons. A
packngc that appeared to contain
a pound of butter actually contain
ed but fourteen or fifteen ouncos.
and while the weight wuh marked
on the carton It was In letters so
Hinall ns hardly to bo noticed.
Competitors who used a standard
carton containing a pound suffered
because the house wives thought
their prices were higher and In
time they, too, wer,. forced to
tdopf the deceptive wrapping.
In many industries somo con
cerns, to obtain the business of
'heir competitors, resort to secret
rebates, secret agreements to pre
nnv chargeiir furnish some other
unusual Hervlecor to expensive
umertnlnmcnt of prospective cus
lomers. all of which tho federal
trnde commission holds to bo un- j
fair pi-nctices. Tho concession
once made by a portion of the
trade. Is soon or' Into forced upon
the trade as a whole.
Tho commission has several
ways of dealing with theso and
other methods of unfair competi
tion. Its customary practice In the
case of individual violations is tojjill)un. Another concern labeled
call tho offending concern into
consultation. If tho offender,
i rhni'-ii Ny known as the respon
dent, admits its guilt, It 1h permit
led to sign a stipulation setting
forth tho unfair pracieoH complain
ed of and agreeing to cease tho
Use of thorn. If It declines to agree
to a stipulation, tho commission were produced In the United States
may clto It in n formal complaint, y an American process." '
hold a hearing lor ihe taking of The use of fictUiotiH prices to
testimony and then, If the respon- j iUIP euHtomers has been found In
dent Is found guilty, heme an order , tho 0(,mmiRHlon to bo a wldesnrend
against It requiring it to cease and
desist in the practlco complained
of. If that order is not obeyed the
commission may refer the case to
a federal court.
I'Vw lM'lliic to Sign
As a rule, a firm guilty of mis-
representation or other fraud Is
willing enough to sign a stipula
tion. By Tlolng so It escapes pun
ishment for past deeds and avnldH
the publicity flint attends the Issu
ance of a formal complaint, since
tho commission, by a majority
vole, has decided against making
public Ihe namea of respondents
who plead guilty and promise to
reform. It saves also the cost that
would be entailed in a trial of Its
case before the commission.
Since tho stipulation system was
begun In March. lUL'fi, mnne I(00
respondents have taken advantage
of It and by their actions the pub
lic has been protected against alt
sorts of misrepresentations.
SHU another method UHPd by tho
commission In dealing with ques
tlonnblo business Is the trude-prnc-tlce
conference. Whenever'a sub
stantial portion of an Industry ap
peals to the commission for action
(o stamp out unfair practices a
irndo-praetico conference Ih called
wlrh n view to deciding what Is
and what Ih not fnlr and ethical,'
Tho 'trade-proetloo conference Is
concerned solely with practices
and methods, not with Individual
offenders. U regards tho Industry
as oeoupylng a position comparable
to that of "friend of the eonrt1
and not that of the accused. . Thru
It all the members of an Industry
may lay iiHldr their JeMnu'sles and
mHunderHtiiudlngs. -nnd, with a
representative of the government
commission to lend moral support,
they can examine frankly and dis
cuss freely the unfair
that have grown up.
practices
Tho conference performs the
same function iih u formal com -
plaint without bringing charges,
prosecuting trials or employing
any compulsory process. Hut It
multiplies results by uh many times
as there are members of the indus
try who formerly practiced the
methods condemned and voluntar
ltyu bamtoued, Thru It In one
afternoon a doiten bad practices
may be wiped nut.
More than thirty such confer
ences have been held In a varied
list of Industries. With few exuep
llons ihey have adopted resolutions
banning long-established practices
that worked to the detriment both
of themselves und the public It
was thru trade-practice confer
ences that the butter makers of
the southwest and the macaroni
manufacturers were able to stan
dardlxc their packages.
A Froqiieiit IHvcptiou
Olio of. the most fiedutiit de
ceptions concerns the composition
ot dr.oss materials. Hosiery, lln
uerlcH. and clothe am advertised
us "silk" or are described by
coined n.imeH which Intimate Ihey
an- silk when, us thv ctHiimos.ston
has f,t uiid, ihey uro "not composed
entirely of silk produced from the
and In
some instances they contain no silk
ut all
Some concerns have adver
ares of "raynn silk." but
Used wares of "rayon silk." but
this. too. has been banned, by thojdio division of tho department ot
commission, for.. It has held, the .cwmmerco. is now available.'
!rms conflict, rayon buing gener- The list eoniMlns thft crtll signals,
ully accepted aa a substitute for
nllk
dim
mlpulullnn mis (Hr.ctiKl
liiHt u imiRi'in otrorhiK ilrciw.ii
ih'bi'i-tlu-il un "TuhkiiIi" whi'n, in
furl. tliiy clintulnpil no TukmiIi IIK
whatever, nnrl srarfu riesoi Ud ns
"ImpnrtPil Mnnrhrtnn fox" when.
i In fact, they were muile from I'hl-
nem- dug irklns.
While many of the .eommUwlon'H
coin plain tn of miHrejirerientatlun
have heen di reefed uK'itnut clothing
Ull'IfllH AtM- it IlIIH 11 11 1 n hIoii to
(,niltr tucticH in other linen. A
fUrntiuru manufacturer, for In-
NlHnre, ued the word "reed'" in his
lmtle ame, when, uh u matter of
moi, the commlnHlon 'found hin fur-
nltun, wu- nut liaU(. frum ree(t
lno ..getuble product, but from
.,,, t.ttr,t tt'(.vn nvoi wire-
centered atake or warp. Several '
concerns have been cited for repre- j
HentliiK their watca an "Hheffleld
.silver" and "Kheffluld Plate" when
; they were not manufactured in
wJ,n lhlU Rrn(Io 0f HiVer. wo com-
oj-jib
that advertined "beewnx
f church And ultar cundlen" that
iwere not made wholly of beeitwax
ot n In 7cto.
?"U..","t .."t. U"'"r?." !
fKp i U,PP
Akin to tho false formula man
Is the manufacturer nf oleomar
garine who advertised "Country
Htyln It oils." which he wild were
"Fresh from the Churn." This
sounder) too much like creamery,
butter to the federal trade com
mission and the oleomargarine
man decided to change his adver
tising. H;veraI nmttrcKH makers have
been caught advertlsfng mutlresses
"mude of new materials" when the
commission Investigators . found
that secondhand articleH wont Into
them. "Jewelers have offered gold
plated and silver-plated unifies
that did not come up to the accept
ed standard as to quatlty. Novelty
people had advertised Ivory arti
cles that were not the product of
elephants' tusks,
"Fnko Importers"
Articles that bring bettor prices
when imported than domestic
goods of tho same kind arc some
Um os advertised aa Imported when
they are not.- One firm carried on
its stationery the Inscription, "Im
porters and Manufacturers of Hoy,"
and on labels the words "Hanukl,
Japan," when It did nut import the
product or have any plant in
Us product "French Whlto Zinc'
and UHcd tho representation of a
feul bearing tho words "Repub
ilquo Francnlse" when, said the
Led era I trade commission, "in truth
and In fact the said products so
labeled and described were not
produced by a Frenuh process, hut
practice. Articles that are worth,
say $2, are advertised at a value
of $10 or S 1 ft and aro In the same
sp'ice offered "at a great bargain"
and perhaps "for a limited tlmp"
it 2 or maybe more. THIh, one
gathei-s from a perusal of the com.-
mission's stipulations, Is a favorite
practice of some of tho nmlt-order
jewelers. '
A number of correspondence
lehdols. sent out lltarature with
high prices Ui$ their courses mark
ed nut and lower prlees substituted
In red ink when, as a matter of
fact, the red-Ink prices were those
regularly charged.'
"I am really Interested hi you,"
read an advertisement of a Hchool
that offered correspo u d 0 n c e
courses In bricklaying. "And every
timo you wrlto mo u frank, man-
tn-mnn letter, you can count on
one from mo personally In return.
. . Ily my job analysis method I
con teach you this wonderful trade
rt homo, . . , Just give me a
chnnce and I'll put your name on
i pay check that means some
thing." The author of the above lines
was represented as She Vice-president
of tho school. Hut "In truth
ind In fuel," mtld tho federal trade
conimlHslon, "tho snld vice-president
was not active In correcting
papers and guiding students, and
was pot tho chief Instructor nnd
rarely camo In contact with tho
work done by the Individual stu-
I unts."
1 In HO InstancA do en tho enmmtu.
ton go into the uucstton whether
automobile mecbuptcs, bricklaying,
drawing or wrestling t'nn be learn
ed at home by mall. All it seeks
to d Is to prevent misrepresenta
tion as to what Is offered and
gross misstatements as to what
I mlKht be accomplished by an aver
age student.
I .l.lttlo llvftiro I'ublln ,
j ...(.11IMI . uhH iiwH mt
,.,mUjlo UlH vMup (lf tl)p Work thf4
j lU)mi,llHlin ltt (lllMu. uuva vv i
Humphrey, chairman of the epm
mission, "It Is not a tnuRiblc sort
of thing. Idttle publicity is given
the commission's activities ornu.y
tts policy Is lo prevent the harmful
publicity to reputable business
concerns thul have beep forced
into o.uestlonuhlo methods ur that
have cnK'iKud In them In Innuccnee
of any wrongdoing.
"And yet our work Is as hounfl
clal tu the public as It Is to the
husinewi Intel ests, perhaps more
so. Hy entering into, a stipulation
agreement with a concern to cease,
suy. u flagrant misrepresentation
nf Its product, we at once protrel
the public from tho practice of
that concorn aa well ns to protoct
Rk competitors. Ry obtain 1 n g
lagreemonla In trade practice eon-
fovences; nviltTWetUattvos of whole
Industries, we multiply the good
results h hundrodfold or moro.".'
Government Finishes
Amatetflr Radio List
UASHlNtlTOX-ll'l A lint of
the amateur radio stations In the
i United hihh. roinllri hv ih r.i.
Htiil'M nf td.91!JI Hlllttnur Mliltlm,M It
jlhO runtiilna n lint of i-xporlmmtiil
lid training m hool ntutlon. un well
hh h llit of the now nhnrtvtationii
to bo unt'd In radio ronmiuiiimtlon
u rrqulrnl hy thclnternatloniil
lt;n1lo Telesmph ronvontlon.
New "Oil Wetted" Air tleaner
Mtut aJvanccd type AC air cleaner, standard equipment on the nc.
rV.Lf.n,l A 1 1 . A m r-lr"trt Ci. I. n ...J,l- 1VI .L -fT.-!
nimi,c fire hard and effectively muffle carburetor nciKs. CIe.nfr.g
"' emiuf "f CPP ribbon, momened wlthoiL
The Farm Week
in Washington
' Ily Flunk I. Wcllcr
(AHsoclated Press Karm Kditor)
W A H H I X ( I TO N With the
late cotton virtually all picked nnd
the corn, husked, field work for
litJ.S Ih ended on the farms. Corn-
billing the production estimate of
the 17 principal crops in propor-
tlon to to -year average value per
unit, thti composite production of
tliPitftx-riiDH this season was 4.8 nor
cent if r eater than last Vear and 7.0
per cent gfcatoi than the average
production ' In thiH) years fl'JIK-
FTTN
M
m -" ' ; - wW
Greater Beauty - LongerWheel base Larger Bodies
IIE now Whipfiet introdiicrs the
beauty of expensive earn t o the
liiilit ear field. The new Kmierior
Whippet in the si vie triumph of eminent
arriitts, men of lonff experience in de
igning expensive custom-built cars.
Beauty that connnnnJs your innlant
admiration la cxpreiwed in the nger
bodies, low, graceful liAes, higher
radiator and hood, more distinctive
colors, sweeping one-piece full crown
fenders establishing the newest style
motif for Fours and light Sixes.
More room
greater eomfort '
.... ,
Tlie larger bodies of the new Superior
Whippet afford more spacious interiors,
with extra leg room and elbow room.
.The seats are wider 9nd heavily 'uphol
stered, and have form-fitting contours.'
Wl LLYS -OVERLAN D. I
mm
1D27. :
' By the sumo method of caltula
tlon the per capita production of
the principal crops of tho United
States this season wa 3.U per cent
greater than it was last year anil
; o.ft per cut lowar.than the aver
, age per capita production during
! tho lnst 10 years. -
Though crop production has in
creased, n nummary of economic1
conditions by tho department of
agriculture cuIIh attention to the
i fact that the number of mouths to
! 1h fed in thi country has In-
( creased still faster. However, it is
suggested that agricultural ex nan-
! sion must he tempered by reaHza-
tlon that population Is not Increus
; ing nt ns fast u rate as formerly.
nniE
NEW
Coarh ?T.9.1 Cmp $03 1 Coupn (with
rumbl aaat) $725i Sport DLne
ttaadntar (including rumble Brit
and ottrua).
WHIPPET
SIX SEDAN
Tmtp MWt NwLn SiSi KoirlOfr
iK Tonrlns Ommrrrlnl i .Unm.
mn tiM, All illv-tHrrUnd pricwi f.
n. ti. ToUdo. tllihi. and iMM-iAcalioira
mibleot to change without notae.
TREICHLER MOTORS, INC.
30NorthHolly ' V' Phone 615
j The situation U reflcgted In the
! potato crpj). which sufftirU hcivy
J overproduction. I-ast spring it was
; freely predicted that if the acreage j
i of potatoeH wan BUbntantlnlly In-1
: creused and If grawiiiK conditions j
were favorable the eroji would 1
break the market. All three eventa?,
j.have come to puH,
Hard winter and durum wheatH, i
'. oatH, barley, peanut and srafii";
, HuiKbuniH are large crops. Cotton,
hay, buckwheat, flajt. rfweet pota- .
j tocH. tobacco and apple are about ;
average crops. Cabbage. and onions
. are Hhort crops. '
The corn crop is estlniuteTl ut,.
' about 3 20,400,000 buHhels mote r
jlhan Iat year, a better distributed I
crop of higher quallty.- the earn i
' better filled und holding less inula- j
', ture. The eastern .corn belt hub
fully u. third more tlian hud year,:
while thy-south has Ground 14 per.
! cent less corn. Tho carryover of I
; 1927 corn, howeveivwas practical-I
' ly exhausted lat month, making i
j the present supply of corn about
i the same as the supply at this :
time last year. , Tho. potential de-J
nfnnd for corn appear to be about j
; as. large. as last seauon, the sum-!
mary says. There aro fewer hogs ;
but moro cattle on Wed, and rela-
; Uvo vviCQH favor heavy feeding
both cattle nnd hogs.
At this time of yeur, economists
say, It is the marketing problem
which looms large. Early this fall
wheat moved Into the principal
I markets in rfuch volume as to pre
empt a -large part of available ele
vator and sdorage space. It Is held
certain to be advantageous to corn
growers not to crowd the terminal
storage space loo hard, for the
corn market this season ned H
I the stability -that can be derived
i f rom orderly marketing and other-
( wise.
- ' The livestock industries have
been a large factor n sustaining
ulWo
Roth the front and rear springs of the
new Superior Whippet have been con
siderably lengthened. The increased
whcelba.4e, smihbrrs and oversize bal
loon tiros .further enhance the car's
superb riding qualities.
Still the
engineering leader
Mechanically, the new Superior Whip
pet furthers a Jong lead over com
petition. A new) higher compression
engine gives more than 20 . added
horsepower, with greatly Increased
speed ! Higher second gear speed give
faster pick-up.
And this new car Is well qualified to
carry on Whippet's unsurpassed reputa
tion for dependable performance and
miuimum operating costs.
ORPKR NOW FOR EARLY DKUVERY.
IMC.Toledo.Ohio
Here's
ItWi .tsSM r FT-- '"-f -f -1
of!
;
I
I
7T EARLY 40 -ccn: aio
bicycles for the Dodge
of age. he is stilt r.n
car plant, an crpjneer now
tressed air machines' that
the general price.: level iof farm
products this fall.,
Raze Fair Buildii
i SAN FRANlHSCO 'tP) The
( Egyptian building, last uemaining
structure or uie-jiKimn t nm-i-
nrpTp
ff(ttUia BUSIES
The
Style Creation
INfRODUCING THE NEW
THE MOST WOTABUE AVArCE
IIV UmVING CONVENIENCE ,
SINCE THE SELF-STARTER
A;M ma
Noughts -rioSfw0
A single button; conveniently located! in th
center of the steering wheel, controls all function
of starting the motor, operating the lighu and
sounding the horn. This docs away with all
troublesome foot fumbling for the starting but
ton. It ako avoids changing from the tmfortabl
driving position to reach a light aw-itch on the
dash, With the new "Finger-Tip Control," you
can at all times keep your hands on the wheal o
r and your eves on the road.
A Sticker!
William Jr'ohlfcil was waking
Brothers. Today, at 60 years
employe of the big Detroit motor
in charge of one of the huge com'
rvn :hc steel Presses.
i national Exposition here In 18!4, i-t
being ruzed to make room for an
, addition to the.. Al. H. de Young
.Memorial museum in Co Id en Untu
park. ' 4
Clnsslflpd ndvertlfllne gets renultii.
on v