PAflE TWO
" U I I - . . - -
Berryd'aleMedf ord's . Important Suburb!
WE BELIEVE IN BERRYDALE" IS THE SLOGAN OF BERRYDALIANS
I
NEARING FIRST ANNIVERSARY
In Original Berrydale, Corner Berrydale avenue and North Pacific
Highway Our store now near close of first year.
Groceries Bakery Goods Confectionery
Bottled Drinks
Also
'Battery and Electric Service
and New Comortable Cabins fdr Tourists
Wo Uclieve In Uerrydale $
THE CRESCENT STORE
1 1. K. ravloii We (live K & II Discount Stamps, L. C. McCoy
COME AND
WELCOME
GAS
WITH US
LET US FILL YOU UP
CATON'S PLACE
New Station Good: Service
With ASSOCIATED GAS For You
. . Summer Drinks Are Served
Wi Uelieve In Uerrvdah:
Comfy Cabins
A Home on the Road ,
if.
CAMP WITHUS"
North Riverside Avenue
Gabins with Garage Hot and Cold Showers Gas Kitchen
" Groceries and Auto Supplies A Quiet Place to Rest
GENERAL GAS
MEDFORD, OREGON
We Believe in Berrydale
VISIT US IN OUR BIG NEW STORE
Welcome to our many Friends, and Customers of the past 14
years in the Berrydale district as
We Open Doors of Our NEW Store This
Week
520,000 Investments Demonstrate Our
Faith in Growing Berrydale
New quarters afford ample space, 30x75, to carry com
plete stocks, including groceries and other family sup
plies. Have installed the modern refrigeration system known
as the Frigidaire.
We Have Been Selling Groceries In Medford Vicinities 22 Years
We Uclieve In Uerrvdah
E. O. Walden
W. L. Waldeu
To an interviewer from the Mail Tribune, issue of May
23, 1928, C. E. Gates, member of :he Oregon State Highway
Commission, reaffirmed hie previous stitement given to .he
preso with relation to a proposed new highway through Med
ford. He said, in substance:
"I must recognize my identity to the state, stt a state of
ficial, and as such I cannot endorse this suggestion of a du
plication of highways, making it two for Medford when many
another section of the state has not even one."
June 4, 1928, to a additional inquiry concerning the
present status of the controversy:
"My position is unchanged. I repeat that I cannot bring
myself to an endorsement of this petition for a second high
way. There ia no logical reason to advocate this new thor
oughfare through Medford. I do not wish to offend anyone,
but I see no necessity or justice in the present financial con
ditions of the state to take on extra burden. The S3 auto
mobile measure may reach the ballot next month. If not, the
issue will come up again. Something eventually will be done
to improve the present auto license system, and this should
come about no doubt. However, this is not the time to in
crease the road building burden of the taxpayers. The future
Is uncertain at the best. I again state I oppose this propo
sition." AN APPRECIATION
We, the citizens and merchants of Berrydale, in apprecia
tion of the candid statement of Commissioner C. E. Gates
that he will not endorse the second new highway affecting
the Pacific Highway travel route, tender him our thanks fo.
(the definite expression of his views in this matter of such
vital importance to that section of the present highway known
as Berrydale, a suburb of Medford.
Signed W. C. Rookard, Walden Brothers, H. E. Peyton and
L. C. McCall, Henry F. Cat on, W. D. Whisenant, Chas. D.
White, John Pickard, W. W. Prickett, R. O. Stephenson, Wal
ter Severin, Frank Howard, Michael Beck.
BERRYDALE IMPORTANCE
Consider the Berrydale district, one mile north from the
junction of North Riverside (Pacific Highway) and Jackson
street, reaching within a half-dozen blocks of the Howard
school. Now this mile of Berrydale north and south with a
half n ile width, is a strip of community paying more than
S 10, COO annual taxes. The miltage on this quarter million dol
lars of valuations, land $100,000 appurtenances, SI 50,000, car
ries a millage cf 6.3 or 56.09 on each hundred dollars within
the city limits, 3.-42 cr $3.42 per hundred dollars outside the
city limits, alt of the Berrydale community. It is approxi
mated that the Owen-Oregon company which has frontage on
tho Highway is charged up with about fifty per cent of this
nearly $11,000 in taxes collected from the locality as desig
nated. Hence the financial importance of Berrydale as a tax
paying community.
Berrydale has been building right along. Improvements
have added to the tax receipts. Numerous merchants with
faith in Berrydale have expanded their interests. Berrydale
is notably enterprising. They believe in Berrydale.
SENTIMENT IN BUSINESS
Berrydalians would have the public reminded that this
Pacific Highway through Jackson County, constructed ex
clusively with money from Jackson county taxpayers, is the
first stretch of paved highway in history of the Oregon road
building era. Mr. Gates expresses the opinion that not only
was Jackson county first in paved highway but it has the ad
ditional distinction of being the only county in the state-that
has built its own hiohway from border to border. "There is
a bit of sentiment about this record.'', commented the state
official. This reference as rratfe implies that in a"' degree
Commissioner Gates can even consider sentiment when it
comes to a matter of acting in a question that would subtract
from the pridcful record of the local people.
Mrs. A. R. Phipps, since 1870 a taxpayer, on a frontage of
1001 2 feet, has believed through all these 58 years of owner,
ship that the pioneer Highway work done by vote of the p:o
pie at a cost of a half-million dollars, is to remain the real
highway of the Medford community interests, "ft is only just
to us that Mr.' Gates is holding in our favor," declares this
long-time resident of Jackson county.
BUYING THE
SEVERIN BATTERY
Walter Severin, battery manufacturer,
in his own factory "at Berrydale, backs
his products for highest quality with a
2 year guarantee.
For sever&l years Severin Med-ford-Made
Batteries have given
Satisfactory Service.
i
Just now Special Reductions in
Prices announced on both Severin
Batteries and Service.
Severin Battery Shop
1522 N. Riverside
On Pacific Highway
We Uelieve in Uerrydale
TWO SINCERE APPRECIATIONS
Wo appreciate the assurances from ln. '. K. Sates, member of tin
Oregon State Highway Commission, that he will not recommend si dup
lication of a highway system through Medford. . .
We appreciate the increasing list of customer favors received at our
store .since making our first investment at Uerrydale.
THE BERRYDALE STORE
Is Growing through its constant endeavors to supply a complete pro
vision service to Berrydale and Medford people.
W. C. Rookard
Eleanor Rookard
We Uelieve In Berrvdale
Groceries and Confectionery
Gas and Oil
OWL SERVICE STATION
W. 1). WJIIS10NANT, Mgr.
Opp. Owen-Oregon Lumber Co. Offices
Phone 835-X
Medford, Oregon
Free Crank Case Service
LESLIE WILL SERVE YOUR NEEDS
LESLIE, THE PLUMBER, Phone 1261 will estimate vein- pluming instiilhiticm in
cheerful response to yuur mutest will tell you what tho costs will he will jiive you
price iiml service satisfaction.
LESLIE, THE PLUMBER specializes in lieu t in equipment, also irives first-class ami
prompt attention to all classes of repair work needed.
Just call No, 12G1 nnd only matter of seconds to get your contact ' '
Saves You Money
LESLIE, THE PLUMBER
Phone 1201
Phone 1261
We Believe. in Berrydale
1001 Feet
Highway Frontage
It is good to know that Mr. dates of the .Highway Com
mission is opposed tn diversion of the traffic and par
tial abandonment of the Pa-i f i- Highway as now pass
ing through Medford. We have owned a frontage of.
One thousand and one and one-half feet in a section of
the Highway just south of Uerrydale. We bought this
tract in 1870. which is fifty-eight years ago. and have
paid taxes through these many years and had faith in
our investment. Time is near when the income will
compensate us for these expenses, in local and highway
road building. It is only justice to the property owners
of Uerrydale that their rights are completely protectod
and the attitude of Mr. Oates is entirely justified.
I certainly do believe in Medford, in Berrydale, and
there is a great future for this section of the famous
Pacific Highway, north toward Central Point.
MRS. A.R. PHIPPS
Buying Good Building Materials at Deep Savings
' i
Since October 127. l!i-'7. the Uerrydale community and farming vicinities adjacent have bi en privileged to buy building materials at a savings that has given wide popularitv to our i'"
It is frequently the experience of customers that as much as fifty per cent has been saved them when buying good materials, suitable for manv purposes, in grades priced less th-in " fh '"si"'?''
classifications. This firm has enjoyed a remarkable volume o!' sties. It's ecause .r good materials are priced at 1c yet equal .n service 'to suoplics costing much more in' .tb "l Vi
class" markets." ' nigii-
The home is the foundation of community life and family happiness. Hood homes give content and afford pride a lorn? with comfort in the possession You will note scores of 1
Uerrydale district. We have sold the- supplies as the ru?c. We invite you to visit our office and benefit by our estimates and advise. No obligation. We save vou niouev" ws 1
phone 594 PRICKETT LUMBER COMPANY phone 594
(Opposite Rainbow Auto Camp)
We Uelievo in Ueirvdale
W. W. Prickett R. O. Stephenson