PAGE STX
MFDFOTJD MATL TRTBUXE, MED FOB D. OBEGOX, "TITt'nSDAY. OCTOBER 24, 191ft
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" " V
Christmas
Shopping
The government lias re
quested that all Christmas
shopping be done during Hie
months of October and No
vember so that it will not be
necessary to draw salesmen
from the ranks of the war es
sential industries to accom
modate the usual Christmas
rush. We trust our custo
mers will assist us in carry
ing out the "government's
wishes to the letter and we
have arranged our stocks to
this end. Gifts for the boys
in Prance must be sent very
soon else .all shipments
abroad will be prohibited.
The Store of Useful Gifts
"Your Christmas Shopping Should Begin at Once," says Uncle Ssm
Christmas, 1918 the Christmas of Useful Gifts. How different it is' from
Christmases that have gone by. But how much better it is, and how much bet
ter we all will feel if we know we have helped, in just a little way, the' Govern
ment's conservation plans. All departments are filled with essential and useful
gifts, a large assortment of Ladies' Ready to Wear, Dry Goods, Furnishings,
Men's and Boys' Clothing and Shoes. We welcome every one to come and do
v your shopping as early as possible.
GOLDEN RULE STORE
Morning
Shopping
that
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LADIES' READY-TO-WEAR
LADIES' SUITS l "r '.
Here are suits from America's best makers, in a multitude of smart styles,
for street, school and dress occasions. These garments arc all made of the new
materials, and in the latest trimmings. Ask to see the Princess Suits, they are made
of the all wool materials, tested and pro-shrunk, and thoroughly tailored. Our suits
are priced at $15, $19.50, $22.50. $25. 00, $27-50, $35.00," $40.00 to $52.00
...DISTINCTIVE FALL COATS
Come in as soon as possible while the assortment is quite complete, and try
on the model that appeals to yon. We want you to see for yourself how stylish the
coats look How well they fit llow distinctive they are.
We carry the-Princess Coats, the coats with quality, style and of all wool
materials, this vear above all quality counts. Our coats are priced at $18.75,
$23.75, $25.00, $27.50, $35.00 to $47.50.
NEW FALL DRESSES " "
Charming new dresses for school, street, business, and afternoon wear. Any
number of styles, from tho plain to the more fancy ones. Made in all the newer
materials and shades.
Silk Dresses, priced at $12.50 to $25-00
"Wool Dresses, priced at $7.50 to $32.50
CHILDREN'S COATS SEE THE NEW FALL SKIRTS
Xew Dress Skirts in silk at $5.50,
Nice line of Children's Coats, size 2 to $7.50, $10.00 to $13.50
! Dew Dress Skirts in wool, at $5.50 to
r 34, at .::........'J....$3.75 to $14.00 $16.50
16 '
MEN'S CLOTHING
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Is an experience
many( have yet to enjoy.
Imagine avoiding the
crowds.
Imagine the delights of
the early hours of he day.
' Imagirid the joy in the af
ternoons to use as one will?
Try shopping in the morning.
All Wool Suits in blue serges and other attractive patterns at $18.50, $20.00,
$22.50, $27.50 to $30.00. y
Young Men's School Suits at -.....(.,- $15.00 to $25.00 y
All Wool Mackinaw Coats at '-'. Ju....10.00 V
Men's all Wool Overcoats at ,.........-...$17.50, $23.75 to $25.00
You can save from .$5.00 to $10.00 on your Fall Suit here. This may sound y
l.ig but we have the values to back it up." We just. received shipments of cloth-. y
ing bought months ago when suits were much cheaper than now, and they are j
all wool fabrics.
BOYS' SUITS
- y
Although we have sold, it seems, all the boys in the county a suit, we still have A
a nice assortment left in all the new patterns and styles'. ''
1,.;,1 nt S7.50 S8.25. S8.50. S11.00 to S15.00 A
Bovs' Mackinaw Coats at
Overcoats at
Bovs
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ct ezn j. asm M
' Short Pants at $1.25, $1.50, $2.00 and up
MEN'S AND BOYS' SWEATERS
Nice line of all wool Sweaters for men and boys.
ago, and could not be bought at all on today s market
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$7.50, $9.00 to $12.00 A
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Men's Cotton Sweaters at
Men's all wool Sweaters at..
Boys' all woo Sweaters at ..
Bovs' Cotton Sweaters at ...
$6.00. $6 35, $7.50. $10.00 X
$6.00, $ 35. $7.50, $10.00 A
$2.45 and $3.00 A
90,' $1.35, $1.50, $2.00 A
:
uaihi-v ixni:i(vc:nv
Klccced lined Union 8nlliy-M(ton-t
ii .Tl.'Jr., fl.no In V'J.IKI ;
Ladles' wool I'nlnn Suits at $'J.:.1 to
:.ll
OtherklinlB ton numerous to mentlqii
L.MIIIi.S' WAISTS
Cotton WalHts, priced at 91.11(1, $1.,1
to y'J.OII
OeorKotto. Crepe do Chlno nnd Silk
Waists, priced at .I.5I1, $!..-,((,
lo (l.7.-
HOSIKKV
ladles' black l.lsle Hose at 'JOr, .'10c,
and 43c
Ladies' black Silk lloso at 0."c to
t.:i.t
1-ndloV whllo Llnln Mono at ;,1c and
nile
Unllcs' white Silk lloso at Jl.dO to
9I.SM
Children's School lloso, l.v, 2e,
.1.V to fttio
COIISKTH
When ou want a nlco fltttnn Cor
set and ono that will wear, with com
fort, tome in ajid try a Kttlio or
American ljidy Corset.
American Lad', priced at $1.2.1,
n.nn up to tf.M
Knlio priced at 91.00 to ti.M and up
SILKS
H(5 inch Lining Silk, all colors, at $1.50
'7 inch China Silks, all colors, at 69
10 inch Pussy Willow Tafeta $2.18
10 and lit! inch Crepe de Chine $1.50 and $1.75
10 and IN! inch Georgette Creie $1.95 and $1.98
.1(5 inch Silk Poplin $1.50
inch Satins $2.66 and $2.65
r.b' inch Novelty Silks in latest plaids and colors for fall $2.00
, WOOL
Hi; inch French Serge, all wool , $1.25
12, -11, K inch material $i.50 to $2.75
In Serges, Gaberdines, Poplins and all the most popular ma
terials for durability and beauty; showing a good variety of colore.
40 inch Plaids, in wool mixed .'. 55 to $1.25
.")0 inch Chiffon Broadcloth at $2.65
Black and White Shepherd Clicks, at $1.25, $1.50 $1.75 to
$2.65
54 inch all wool Coat Materials $2.50 to $3.75
inch Corduroy at $1.25
All wool Flannels, 27 inch in navy blue and gray at $1.25
DRY GOODS
Ginghams, 27 inch at t 22V2
Other Ginghams, 32 inch at 35 "and 40?
Kompcr Cloth at 35 0 yard
MUSLIN AND SHEETING
Muslin and Sheetings. Pillow Tubings, Ready made Sheets
and Pillow Cases below today's wholesale market
"I't t - $1.65 and $2.00
Hope Muslin at 27 ( vard
MEN'S AND BOYS' FURNISHINGS
Laundry Cuff Dress Shirts at $1.00 and $1.50
French 'Cuff, best grade Dress Shirts at $1.50
Soft Collar Dress Shirts at 95, $1.00 and $1.50
Dress Suspenders at 25, 40 and 50
Dress Hose, Buster Brown brand, at 35, :i pairs $1.00
Dress Hose in other brands at 20, 25, 35 and 40p
Silk Hose at 50 and 75
Light cotton winter Union Suits at $1.29 suot
Medium cotton winter Union Suits at $1.65 suit
Heavy cotton winter Union Suits at $1.95 suit
Heavy cotton fleeced Union Suits at $1.95 suit
Cooper's best grade cotton Union Suits at $2.25 suit
Cooper's part wool Union Suits at : $2.85 suit
Wright's nearly all wool Union Suits at $4.25 suit
Wright's all wool heavy Union Suits at $6.00 suit
Work Shirts, full sizesand well made at $1.15. $1.49
Bib Overalsl at $1.75, $1.95, $2.25 to $2.50
Heavv Khaki Pants at :..$2.25
(Jood'heavv cotton work Pants at $2.25, $2.65 to $3.00
Waist Overalls at $1.95
Unionalls at $3-35 to $4.00
BOYS' FURNISHINGS
Dress Shirts at 75 and $1.00
School Shirts at 75? and $1.00
Boys' School Blouses, Kay Nee Brand, at S0
Dress Suspenders at 10S 15 and 25
Bovs' cotton Union Suits at $1.00 and $1.75
Boys' cotton fleeced Union Suits at $1.00 and $1.50
LADIES' A XI) MKX'S BATH KOllKS
A nice Christmas gift.
Ready made Bath Robes, priced at
2.2.-, $:!.:)., .VW, $.1.30 to $0.73.
Bath Robe Blankets, cords to match,
at $4.75 - -
BathRobe material, 27-Inch, at 60c
CUT CASKS AXD TRVXKS: i
Matting Suit Cases $1.00 and $1.03.
Composition Cases, at$1.00 to $3.S0
Leather Cases at $H.7S to $1 t.OO.
Trunks, a complete line at $7.50 to
$13.00
11LAXKETS AXD COMFORTS
You can save money on your Blan
kets here. The largest stock we ever
had to offer and they are below
wholesale prices.
Cotton Blankets from $l.ro to $3.83
Heavy Cotton Blanket, 60x76, at
. i.73
Heavy Cotton Blanket, "2xS0, at
' $:i.oo
Wool Finish Blanket, $1.83, $3.33 to
$3.10
Indian Blankets, at $3.73
Come in and see them.
SCHOOL SriM'LIES
Oct your school supplies here.
TiUets, 3c i Pencils at lc, for 5c,
and 3c; Ink at 3c and 10c;, Colored
Crayons, at 3c; Spelling Taolets at
3c.
Stationary in Boxes and
Taper also.
Pound
LADIES' DRESS SHOES
MENS' SHOES
MEN'S WORK SHOES
When :'U want to get a good shoe for less money, come in Largest stock of Good Solid Leather Work Shoes in Jackson
and let us fix you up.
County, at a saving to vou.
Many of our new Fall Shoes are in, and many more on the
way. We can save you money in this department. All kinds of
el, oil b ,.r
X High Heel, tan kid. Divss Shoes, turn sole $8.75 If n?' V ,-, IT , T 1,1 Tto" iuul la,c Mens Veil Double Welt, extra good $6.75 A
l.uiCK r.liU'llMl Millie, leaiuer Sole J?4.J5U en s lest n-V.K . So . ,e:it ui- s; inn in tin Kf! K A.
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j High Heel, black Dress Shoes, welt solo $S.
Y J litrh Heel Dress Shoes, turn sole $7.
c
Y Military Heel.
.X, lli.uh Heel, dark grey cloth top. Dress Shoe, welt sole
ilack kid. Dress Shoes, turn sol
00
00
$S.t)0
Tan Fnglish Shoe, N'colin sole
Dark tan Knglish Shoe, leather sole
Tan Dress Shoes, button or lace ..
$5-50 ;
$5.00 Y
s!5 0,lu'.r "N,,,"'S 1)r,,siS Sl""'s $3.50, $-4.00. $5.00 to $5-50 One lot of good Work Shoes, nearly all sizes, a dandy good X
S 95 Mo"'S ('u-"hi"11 s,,lt' sl,,"'s- ,1, S.I Jfixli' leather $7.50 l,Uy in a shoe as'they are old tsock, priced!.; .' $3.25 X
Men's Pox Calf. Dry Sox Shoe $8.00 Many other shoes iiot priced in this add. Come in and
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....$6.35
BOYS' SCHOOL AND. DRESS SHOES
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see them.
Men s Hitih Top. So id Leather, black Boots. Ifi-in
When you want a good lioys' School Shoe, or Dress Shoe, at Men's High Top, Solid Leather tan Boot. lG-in ....$11.00 .
$o.00 Men's best grade Solid Leather Shoe in black
..$6.75 and $7.50 Good Solid Leather Work Shoe in tan
?o.-io Good Solid Leather Work Shoe in black $4.50 Y
J High Heel .light grey cloth top. Press Shoe, welt sole ....
J High Heel, mouse grey cloth top. Dress Shoe, welt sole
j Military Heel, tan calf, Dress Shoe, welt sole
V Military Heel, black kid. Dress Shoe, welt sole
J Other Dress and Street Shoes, too numerous to list here.
priced from $3.10. $3.79 to $5.00
Don't fail to get a pair of the Dress Shoes off the Bargain
Counter $5.00 qualities.
Misses Dress and School Shoes, sizes . to U, in black and School and Dress Shoes. !) to 1:51......
tan. priced $3.00. $3.25. $4.00 to $5.50 School and Dress shoes. 1 to J...."....
School and Dress Shoes. 'J' .. to (i ..
LADIES' FELT AND KID HOUSE SLIPPERS v,uruu n,v siM h. l.i ...l-
Y Ladies' Felt House Slippers, leather sole and heel SI. 69 "".vs Heavy Slices, line for
X Kid House Slippers, in red, wine and blue colors SI. 125 shoes made, sizes 1 to
Y Other House Slippers in felt S-.10 sizes li! .. to at
' , - -t 'm.ilv. '.J.iV hp p .JJ
a price that is in reason, think ot the Golden Kule s Bovs Shoes, Men s High lop. Solid Leather, tan Boot, any last $11.00 v
and vou will make no mistake, as we have them at all prices and.all -Mcn s lh$h loP N,lui Leather, tan Boot. 16-in. ..;.:. $10.00
CHILDRENS' DRESS AND SCHOOL SHOES
$2.25. $2.75 .$3-00 T . , . . , . . A , .
S2.10 S'.95 t S3 60 assoltlll01lt ot kuuls a,Ri l'l'iees to choose from, at
and 50
..$2.90. $3.50 to $4.75 , , '. ' . w,
i school wear, the best wearing Child's Shoes, sizes .j to S $1.55. $1.69 $1.85 ti $2.25 I
- 1'i'iccs $3.75 Child's Shoes, sizes SL to 11 $1.S5. $2.10, $2.50 to $2.90 I
$1.00 Child's Shoes, sizes 11 to '2 $2.30, $2.85. $3.50 to $4.00 1