WED'FOR'n flfATE TTlTnTTNK MTDFORD. OREC.ONf, TTITTRRDAY
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THE GOLDEN RULE
rxGE eight:
', MARCH 22, 1917. .
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Busy
Stores
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Busy
Stores
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This should answer the question why we always sell the same quality of merchandise cheaper than it can be bought
elsewhere. Fifty stores buying directly from the mills in large quantities and paying the cash gives us an advantage
that the single store cannot get, and in return cannot give to the customer at as low a price on the same quality as this
store. We never have a sale for the reason we sell at all times at the lowest possible price that merchandise of quality
can De soia. kjut prices are tne same to every one at all times. 1 his store is oaHeH in earh Hpnarrmenr with a lartfe
assortment of the new Spring merchandise, bought the Golden Rule way and to be sold at Golden Rule prices. It will pay you to visit thi
store and supply your needs in Dry Goods, Ladies' Ready-to-Wear, Shoes, Men's and Boys' Clothing, and Men's and Boys' Furnishiugs of all kind
this
s
Men's Spring Suits
$13.50, $15.00, to $25.00
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When vi i buy your new suit,
hero you can rest assured
that (iiality lias not been
sacrificed in order to lower
tlie price. Good clothes are
the only kind we sell. Come
in and look over our new
spring stock; you will like
the fabrics, the distinctive
patterns and, above all, you
will find Our prices very'
moderate. Don't fail to see
our lo.OO line of suits.
Boys' Two-Pant Suits $5.25.
The new spring line of 1 Joys'
Knickerbocker Suits are
hero. Smart Norfolk models
wilh throe-piece bolt, patch
pockets. Pants are cut in
full standard sizes and have
double-taped seams. Ages (i
1o 18 years.
.Trices from $3.50 to $7.35
Men's Furnishings
New Spring Shirts $1.00.
Most men nre particular about the patterns of their
shirts. Wc have a stock hero that will please the most
critical, both as to fabric and patterns.
The famous Maud W Shirt '. $1.00
Dress Shirts, French' collar $1.00
Dress Shirts, French collar 65
Sport Shirts, dress 65 and $1.00
Men's Dress Ties 13$, 25$, 35 and 50$
Men's Dress Hose 15$, 25-, 35 and 55$
Men's Dress (Moves ...65, $1.50 and $1.75
Men's Handkerchiefs 5$, 10$, and 15
Men's Uelts 35 and 50$
Men's Host Quality Work Shirt ...55$
Men's American dyed IJib Overalls 95
Men's Gorman dyed best quality Bib Overalls $1.15
Men's AVork Pants ' $1.75 $2.25
Men's Dress Tants ....$2.25, $2.50, $3.50, $3.75
Men's Khaki Tants $1.35
Men's Corduroy Tants $2.50 and $3.50
Toy's Khaki Tants $1.20
Men's Canvas Gloves 10 and 15
Men's Work Socks ;.. ()
joy s ninris
Kaynee Blouses for boys
Men's Ribbed Union Suits
MenV T. V. 1). Union-Suits...
Men's Underwear, two-piece
50$
55
50$
05$
garments, each ...50$
Hats and Caps
i NEIL HATS ARE STILL $2.50.
Why pay ifli.oO fur your now bat when von can bli
the celebrated Noil Hat for .2.50 i Soft siyles in load
ing colors, wide, modiuiii and narrow brims.
Wear a Noil .fJ.fiO Hat of Qualitv.
Otlierllatsat
...0S$, $1.30, $l.(;5, $1.95, $2.00 and $3.00
.v's Hats at 75$ and $1.00
15
The New Spring Caps
The newest things in men's, bov's and children's
spring and summer caps, hats and'wash bats are hero
r!,lls 2., 50S 05$, 85$ and i)5$
J,(,.v s 25 mill 50$
Suit Gases and Trunks
Suit Cases at SI .00. $1. 15. SI .) t,. Sft.SO
Trunks at $5.00. $G.50, $8.50 to $10.00
Ladies' Sport Hats
White Canvas Hats at 15
La dies Spoil Hats in navy and green stripes at 50$
Ladies' Sport Hats in crushers, in all the new
HlWpes 5()
Ladies Auto Caps at All Prices.
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Hosiery
Ladies' Lisle Hose
iwidies' Silk II use
Ladies' White Lisle
Ladies' White Fiber Silk
25 and 3.V
S0 and S 1 .05
25? and S5$
ose 50$
Suits
Coats
New Suits New Dresses New Coats
The Latest Arrivals from New York
There is a luxst of now apparel here for your inspection.
Most of it has just been received and other shipments
arriving daily. All represent the very newest and
smartest in wearables to be found. We make but brief
mention of a few garments you must see them really
to appreciate their beauty and worth.
have never been shown in such profusion and
smartness at this date. Smart, plain tailored
suits in all the now spring stylos, shades and trim
mings, as will the hm'lv Jersey Suits.
Triced from 1 ! $12,50 to $32,50
rjj-poopQ are more popular than they have been for
Llcaaca1 many a spring season and' our assort
ments lovelier. Wool poplins, crepe de chine, and the
most effective novelty silks have boon made into clever
frocks for street, afternoon and evening wear. All the
new shades are here and the styles' are too numerous
to attempt to describe. Among the newest models are
the sports and middy dross, giving the effect of a two
piece suit.
Triced at $10,00, $11.00, $14.50, $15, $17.50
are naturally popular following the lead
of the dresses. Tlain colors in all the light
weight wool fabrics, plaids and checks of smooth and
rough-surfaced materiasl are here in all sizes and
stylos. Triced from $5.50 to $22.50.
StfirtQ in as many materials and shades as you could ask for are here in lovely de
OIVll Id signs. Gay colors large stripes and' plaids, novel pockets and buckles
make the new skirts far and away more attractive than any of their predecessors. Silk
wool and serges skirts are priced $3.50 to $7.00.
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Shoes Shoes Shoes
There is a reason for our large increased 'shoes business. We sell nothing but standard
brands of shoos, shoes of quality and style. AVe carry a line of shoes for every mem
ber in the family at the very lowest pricesl
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LAIDIES AND CHILDREN'S SHOES.
Large assortment of ladies fancy dress.boots. Triced at
$6.00, $6.50 and $7.50
Ladies Dress Shoo, Patent, Button ..: $5.00
Ladies Dress Shoe, Patent, Lace $5.00
Ladies Dross Shoo, dull kid button. . ....$-4.50
Ladies' Dress Shoo, dull kid lace , $4.50
Ladies Kid Dress Shoe, button $3.75
Ladies Kasy Walker, button or Lace $4.50
lyjulies Cushion Solo, button or lace $3.00
One lot of Ladies Dross Shoes, butnot complete run of sizes at
$1.90, $2.25, $2.50, $3.00 and.$3.50
School Girl's Shoes, sizes 2U. to 6at S2.70. S3. S3.60. S3.75. S5
i.i... , . - - . . . . ' . .
vimmeu s scuooi snoes aim ciress snoes at sizes o to W SSl.TU. and $2,35. sizes 8'. to
1 1 at $1.80 to $2.90. sizes y, to 2 $2.35 to $3.00.
WHITE SHOES
Ladies White Canvas Lace Toot at , '. $2,75
Ladies White Canvas Strap Oxfords at $1,90
Low I leel White Canvas Mary Jane Pump at ............$1.50
Ladies Hnuuy Lou Tump, sizes 2VU to (i at ; $1.60
Misses Kimny Lou Tump, sizes 1 1 to '2 at .' "". $1.25
Child's Knniiy Lou Pump, sizes SU.'to 11 at ".'."." $1.15
Complete line of Canvas Oxfords for men, boys, girls and ladies at lowest prices.
MENS' DRESS SHOES.
The Tarry Shoe for men who care to dross well.
Mens' Tan Knglish, with white Xeolin soles, at $5.00 and $5.60
Mens' Tan Kuglisli, leather sole, at .. .. SS .lift
.uons i.iaciv iMignsn, .ooiin soles at
Mens' 1 Slack Knglish, leather soles at
Mens' Knglish Black Vamp, grey top at '.
Mens' Dross Shoos, button or lace at
Mens' Dress Shoos, button or lace at
Mens' Dress Shoes, button or lace
Mens' Dress Shoes, button or lace at ;.
Mens' Dress Shoos, button or lace at '
Mens' Dress Shoes, button or lace at
$3,75
$5.00
$5.50
$3.15
S3.50
$3.75
$4.25
$4.50
$5.00
MENS' WORK SHOES.
Don't buy your heavy work shoe or your summer work shoe before seeing our line and
get our prices.
M,M,s' W,,rk Shoes at $2.15, $2.79, $3.00, $3-15, $3.75, $1.00, $1.50, $1.75
5j.00 and $o.2,.
Mens' Klk Shoos
Mens' Klk Sin km with Neolin sole ...
Hoys' Dress Shoos and Work Shoes.
the
$2.50, $2.59, $2.75, $3.00 and $3.25.
; $3.45
f':i moils .1 P X Sinn hull ,l.,,r ;,,
l!;:1-' !?I'Sf' $1.95. S2.00 ami $2.15. Sizes 1 to 2 at $1.89,
$-.2 a, $2.30, $2.70. Sizes 21 r. to (i. at $2.25, $2.45, $2.50,
$2.55, $2.90, $3
Dry Goods
Complete assortment of all the new spring and sum
mer wash goods, silks, wool goods in the newest
plaids and stripes. Although there has been great
advances in all the wool and cotton fabrics you will
find but slight advances in this department.
Silks
at 48c
At 80c
Tub Silk, 27-inch width,
sortment of patterns.
Beautiful as-
Beautiful line of Tub Silks' in stripes
and plaids, width 27 inches.
Nice assortment Tub Silks. Width,
32 inches.'
At $1.50 Chiffon Taffeta, 36-inch, in .all .the
i nt4 wf11cw spring fancy stripes, plaids and
and J1.75ehecks. .
Georgette Crepe, 40-inch, in all the
newest shades.
At $1.75
A f f 7C Oros-Dc-London Silk, 36-inch, large,
ill HJ,.J assortment of solid colors.
A f ILCn Beautiful line of Wool Mohair, 36-inch,
ill UOL in gold, navy, lavender and blue stripes.
At '7 liew 110vey plaids i11 wol
n l P 1 J dress goods, 48-inch.
FYnm ftl Large assortment of the new
riUUl pi.JU spring coat material, 48 to 56-
tfi Si' 1 ; "M'' i" velui,s Scotch tweeds,
IU JtltJ jdaids, and stripes in all the new
" . shades.
All the new patterns in voiles,
llaxons, silk, V oil-JJayardie, cot-
4f)p SIlP 7Sp ton' cl'ePe de chine, in large
xvviuv. ivpnudo stripes and flowered de
signs, also plain colors, 36 and
40-inch.
At 15c, 25c
40c,50
and$l
At 14C, 18C Large assortment of the new
A Ifi spring ginghams, 32-inch, in
ailQ ZUC plaids and stripes.
At 20C Dcvonshires. All new patterns.
Ladies' Waists
Very beautiful line of silk and crepe de chine waists,
priced from $2.50 to $5.50
THE PERN WAIST Don't fail to see this line of'
waists. New arrivals each week in two new styles.
Priced .$i.00
FERN MORE WAISTS 100 new etvles each week.
it V) Oft0011'1 fail lo seu this line. The best
d I 4P4.UU$2.00 waist made.
Any Well Gowned Woman Can Tell You
the Style of Your Costume
depends largely upon the corset von wear. The
French woman is not always beautiful, but she has
CI IIC. She has made her charm famous because of
her style, and,above all, she has pride in her figure
her corset is her prime asset.
AMERICAN LADY CORSETS
are in the minutest detail designing, fabrics, dainti
ness of laces the essence of stylo. An American
Lady will would your figure into lines of grace and
beauty that French women may well envy, for the
American woman has the most beautiful figure in
the world if she will onlv care for n. Priced at
$1.00, $1.25, $1.50,' $2,00, $2.50 and $3.50
Notions
This is the store to buy your notions, as we always
sell them for loss.
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J & V Coats Thread, six
for 25
Pearl Buttons, two cards 5$
Safety Pins, two cards 5
Pound paper 25
Regular 10o envelopes ...,5
1 arning Cot ton 2 spools
for 5$
Pound can Talcum Powder
for 12
T
Peroxide J.L12$
Shaving Soap 4$
Dress Snaps 9
Machine Oil G$
Hook and Eyes ....5
Face Powder 10
1 COMPARE THESE PRICES WITH ALL OTHERS
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