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The Greateit Rubber initiative of the Ane have been developed in GOODIUCH Laboratories a group ( builJingl jiurjioicly liuUted, nj remote from the Factor
INTEGR
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THE greatest Word in the whole Lexicon of
Commerce is NOT "Service!"
It is "INTEGRITY!"
Because, that term embodies Good-faith, Depend
ability, the Intention to play fair, at any coat, well an
good Service.
Iu essence, so far as business is concerned,
consists in living-up to the last letter of that Americanism,
"The Square Deal."
It demands from its practitioners not only a due
respect for the Right of Others (whether they be strong
enough to enforce these Rights, or weak enough to be at
the mercy of the strong) but goes further.
It implies a charitable attitude towanl those well
meanijig persons who see "Rainbows," and who cannot
live up to promises they really intendul to keep. i
An old-fashioned Virtue is this "Business Integrity,",
sometimes crowded close to the Wall by that modern
idolatry called "Business-Expediency." ' (
But, there being something MORE than Money,
worth striving for, in Business-Expansion, (as well aa
Money) this old-fashioned Virtue lives on, thrives and nour
ishes, in many quarters, like the Folk-Songs of a Nation
that never die.
May we here pay tribute to "BUSINESS-INTEGRITY,
" wherever it abides, and, with all due modosty,
CLAIM it as the Watch-word which has ruled Goodrich
Activities over 47 years of Rubber Manufacturing, Selling,
and DELIVERING?
This, exclusive of the Good-will, Prestige, and Public Confidence that flow
from 47 years connistent practice of such a Policy, which may well be worth as much
more, in twraonal mtitfaction, to each Goodrich Stockholder, each enthusiastic Ofilcor.i
and each loyal Employee of the B. P. Goodrich Co.
But, "How does Una Concern YOU, the Consumer?" you now ask.
It concerns you, first of all, as a prooj that Square-dealing, Straight-thinking,-
and Business-Integrity PAYS, even in Coin of the Realm.
It concerns each Parent, and the Son and Daughter of oach Parent, as a vivid
demonstration of the fact that the modern god of "Expediency," is a. false god, and
tkit all the brilliant feats, and dexterous manipulation of facts, which pass curront aa
"Expediency" are needless, for permanent Success.
' It concerns the Consumer of, or the Dealer in, Rubber Goods because ho knows
that, in dealing with a House of Integrity ho ca". TRUST the Statements, the Products
and Trade-Marks, of such a House, implicitly can save Time and Trouble and can
abandon that costly and unpleasant Watchfulness which is necessarily involved in buying
anything under the old Law of Caveat Emptor, (let the Buyer beware).
Goodrich "Barefoot" Tires
V
E
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4
iUT, doca this Policy of Business-Integrity
pay, vi Dollar ami Cents!" the Cynic may
inquire.
from even mat coiu-moouou standpoint we may
answer (to the growing youth of this country) YES !
it HAS paid even in material Success.
Witness the Goodrich growth from a very small
-Acorn" indeed, to the 90 Square ACRES of Floor Spice
in the largest Rubber Factory oj the World, at Akron, re
quiring 15 Square ACRES of Window-Glass alone to light
these Goodrich Pactory buildings.
-Witnoss the Tire Output of 1915 which, if the
Tires were placed fiat on the ground in a row, would reach
more than 1.400 Miles, from New York City to Omaha,
although Tires are only one of the 2G7 linos of Rubber
Goods made by Goodrich.
Witnoss the present Staff of 18,147 People, who
produce the 120,000,000 pounds of Rubber Goods, manu
factured, marketed, and shipped, during the year, by
Freight, from this Goodrich Pactory, in addition to the,
10,000,000 pounds manufactured and shipped by Express,
from same Factory during same x.riod.
Contrast this Goodrich Rubber Goods Output, with
the total ImHjrts of Crude Rubber into the entire United
Statos. during 1915. vi: 172.088.42S pounds, and the
total WORLD Consumption of Crude-Rubber for amu
year, -vise .-142.000 Tons, or 2b4.OUO.OiXl pounds 1
Then, who shall question that the (ioodrich Watch
word and Policy, of "INTEGRITY
material Results,
HEN. therefore, the largest Rubber Factory in the World (with a 47
f year Exiw?rienco in Rubber-Working) and 47 years of BuMnetm-lnleyrily,
' Y Good-faith demonstration, and Square-dealing, TELI.S you that Money
can't buy Bl'lTVEll Fabric Tire, ntany price than Goodrich fabric Tires at their very
moderate "Fair List" price, you can well AFFORD to lwlieve it.
When they tell you that nothing but Business Integrity prevents their charging
you prices as high as those charged for other Makes of Tires, of no better quality, you
can rely upon this: '
The difference in price is then a REAL Saving.
It is the Cash Vatuv, to you, of dealing with a House which lias mado'nttgiiiy"
it Watch-word through 47 years of Rubber Manufacturing and Selling, and which hat
nevir yet samnceU Principle to Front, nor Good-raUli to hxpedieney.
"IGIIT in woight, and close grained, becauao
relatively free lrom inert substances or
"fillers" that give excess Weight to Rubber, i
at the cxiMjnso of Liveliness, Springiness and Lnuurance.
Goodrich Safety-tread Tires, of black "Barefoot"
Rubber, are therefore Lively, Springy, Clingy, and Long-lived.
Through their high Pneumatic quality, they give
"Pep" to Car-Action, while stretching out Mileage, per
Dollar invested, in a way that seta Users thinking,
More than 200 d liferent Makes and Brands of Auto
Tiros were made and sold in U. S. A. last year, 1915, to
the total extent of about 12,000,000 Automobile Tires. .,
I Of that 12,000,000 total Tires, the B. P. Goodrich Co.
made and sold one-fourth.
Yet, -Tires are only one of the 207 different lines
made by the Goodrich Rubber Factory.
This indicates why Goodrich Best-in-the-Mnrket
Fabric Tires can be. and arc, sold to Consumers (via
Dealers) at the lowest price in America per delivered Milo?
of Performance.
Compure price-list on left column and see!
f
Goodrich Truck Tires
you
Then accept this SAVING which Goodrich Integrity brings to you every Unto
buy the kit Fabric Tires in America, at the following "Fair List" prices:
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Goodrich "Fair-List"' Prices
BLACK "BAREFOOT" SAFETY-TREADS
FIRST" lmys, even in
30 x
30 x
32 x
33 x
34 x
36 x
37 x
38 x
3
3
3
4
4
4U
5
,j
Ford Sizes
i, . , I"lm- ""-TunimntTi
7.i..
($10.40
($13.40
,$15.45
$22.00
$22.40
$31.60
$37.35
($50.60
EPLACEMENTS of other Makes of Truck'
Tires with Goodrich Truck Tires during last
four years were as follews: -
1912 Change-overs to Goodrich 51.600
. IDia " fl.57
' 1911 ' 10,725
1915 " , M.00O .
These Change-overs to Goodrich tell their own story
io the thinking Truck Owner.
Goodrich Bicycle Tires
V
ERE, in America, the B. F. Goodrich Co:'
wiwthoyeandflrit'kt Maker of Pneumatic
Bicycle Tiros, developing, among othoc
typos, the famous "Thread-Fabric" Tire called the Palmer
Bicycle Tire.
"Integrity" of Construction, and Square-Deal in
Treatment of Consumer's and Dealers, results in our joM
ing this largest biihiness iu America on Bicycle Tires, aa
veil as on Truck Tires, -and Automobile Tires. i
H
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ET a rumple of black "Barefoot" Rubber to-
uu) , from your nearest Goodrich Dealer or
Branch! i
Stretch it a thousand Times, to its extreme limit,
hut BREAK It you CAN'T!
Thai is the sort of "SERVICE" which Goodrich
Integrity of l'urjH.e and Policy, translates into.
7 ' l.uulMU 11 lil BUi.R ( ()., Akron. O.j v
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