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The Golden Rule Way of Creating Business
MOST ANYONE CAN CREATE TRADE BY AMBITIOUS ADVERTISING, BY MISREPRESENTATION, BY MISTAKES IN BUSINESS. BUT WE ARE TRYING TO CONSTRUCT
TRADE, BUILD A BUSINESS PERMANENTLY, AND WITH THIS ABSOLUTE PRINCIPLE OF BUILDING PERMANENTLY ALWAYS BEFORE US, VE ARE NATURALLY VERY
CONSERVATIVE AS TO WHAT WE SAY IN ADVERTISING, AS TO WHAT WE PROMISE IN SALES NATURALLY VERY CAREFUL OF OUR WRITTEN OR VERBAL WORD.
WEfARE TRYING TO CREATE TRADE TODAY THAT WILL CONSTRUCT BUSINESS TOMORROW
THIS STORE AND ITS SUCCESS IS FOUNDED ON THE BUSINESS BUILDING IDEA OF ALWAYS PLEASING CUSTOMERSOF SATISFACTION ALWAYS. THIS BUSINESS
CANNOT EXPECT TO BE ANY BIGGER THAN THE PLANS ON WHICH IT IS ORGANIZED, AND IT IS ORGANIZED ON THE ONE ABSOLUTE RULE OF RELIABILITY.
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READY! A Spring Nosegay of
Beautful Dress Cottons for 1916
The Spring Exhibition of New "Wash Cottons .signalizes a notable triumph over
obstacles caused by conditions abroad. Von will agree when yon have seen it,
that in freshness, in charm, in variety and in the matter of price it is unequalled
in Med ford. It establishes, for one thing, the AMFKMCAN cotton-weaving art
on a now piano of beauty. Foreign wash goods, to be sure, arc well represented
delightful new creations by Uodier, Icing of hi craft abroad, crisp figured
voiles in nil favorite shades, lint the AMRUK'AN goods take first rank. There
are exquisite designs, on sheer voiles, in wonderful printings, dashing new skirt
ing fabrics, which will be worn Ihis summer.
Primrose Batiste, a In rue rantrc of nat- WHITE GOODS
L
Ladies' Spring Suits and Coats
Introducing the very latest models, all selected by our buyer on his recent trip to
New York City. An impressive collection of fascinating models of woolen
cloths and silks; also wool and silk combinations.
The Coats are priced at 5.00, $6.00, 7.50, 10.00 and up to 15.00.
The prices on Suits are 10.50, 12.00, 15.00 and up to 25.00.
A splendid new line of Skirts just in, plain tailored serges. The prices range from
1.18 to 5.00.
New Arrivals in Spring Blouses
Dcauiiftil Voile Waists, with the new two-in-one collar 2.00
Heavy qualitv Crepe do Chine I Mouses, tailored models 2.50
j Georgette Crepe, effectively hemstitched, with the new collars and cuffs..$3.50
Primrose batiste, a large range of pat- WHITE GOODS SKnsB
terns and colors i1 27-inch Crepes 15? L'ffite pr
Flaxons, inanv pretty patterns 15? Egyptian Dimity 15? HJjljS
Modette, Ul-ineh mercerized, non- :!-""'! j;M $ lWtjN
shrinkable, in pink, blue and black ''-)'" ' "tibi'wlme ft V J -- 7-
stripes, also fancy stripe 20? ; ",,I,Vh .n,l.tl8t" :; 3J) ,. '(
,. .l , ,, . m ! rA He ! inbroidered Voi 50? f yftfip s
.-inch Princess Chit ton -5c u , $ya
SHEPHERD CHECKS
nave tins mud) used pattern m dii-
SJO-ineli Egyptian Tissue 25?
.'fi-ineh Xoveltv Stripe Mousseline .35? Wo
Wi-inoh Printed Marquisette 50? fercnl sized checks and several qiiali-
Hs-jnoli Printed t'ailiHioinio c ties
'10-inch Duchesse Voile 75? M-ineh Cotton (Moth 25?
Mercerized Poplin, a much-wanted JW-inch Wool and Cotton Cloth .50?
cloth, in black and white and all the sta- 10-inch All Wool 1.00
dh
pie colors 15? and 25?
HOSE
Lggmmanxxm 'J&K
jflnSsfillllll f RSiS"l
If you want Hose that will wear, try
some of these.
CJiildren's School Hose 2 for 25c
"Whit-Lenthor, the best for the niouev,
at 15?
Muster Bjowu, the hone that looks well
and weal well 25?
MiMUPK extra Hue morceriaed . ... 25?
1 luster Urowu, fine gauge lisle, for la
dies 25?
Fiber silk, lisle heel and inc. hidics.50c
Phoenix fcilk, the best for the inonc.
at 75?
10-inch All-Wool Fniicv Checks 1.19
Comfort Size Cotton Baits
210-pound Ilatt 75?
2lioimd Fine White Cotton . 1.00
tt-pouud choice (Cotton 1.25
Koveralls for Children 75c
TIicm' garments arc made of blue denim
trimmed with red, both long and short
hlceves. Also made of blue middy cloth
and khaki color middv cloth with short
sleeves. Sies 1 to S years.
Men's Spring Underwear
derse U'ibbed I'liion Suits .. . 59?
Fine .Jersey Ribbed I'nion Suits, long
or short sleeve S9?
Athletic Style I'nion Suits. . .. 93c
Chalmers' Poiimknil, short "sleeve and
knee length, or long sleew and ankle
length S9r
H..,s' Mesh Knit I'nion Suits 29?
l'.o-i' Poriiskuit I'nion Suits 50?
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DRY GOODS
DRAPERIES
These are nofso-called "sale" prices or flO-inch Marquisette, in white, cream or
"going out of business" prices, but our ecru 12'o?
eer-day prices. Compare them. Mn'-iuch Fine Scrim, in white or ecru,
Hest quality Prints 5? 20
28-inch Dundee Percales 0'? '10-inch extra fine Marquisette, white or
Cotton Challies 5? ecru 25?
Cheviot Shirtings, a good general pur- :;(;.i11(.i, Silkoline 121 :,?
pose cloth 10? i ,. , in
Prettv Dress flinghams 10? -nu'h Cretonne, a good comtort cloth,
Hest Colored Outing KlannuL3"".'...0 nt 12V
AVhite Outing 10?
Amoskeag Daisy Cloth, white 11?
Hope Pleached Muslin 8?
Fruit of the Loom Muslin 9?
Merkelv No. (!() Cambric 12 U?
LVrkelv No. 100 Cambric lG'-ft?
:i(i-inch Long Cloth 15?
House Lining 5?
J Serpentine Crejie 15?
4 A. C. A. Ticking, will hold feathers,
Kriik-yiii i vbvvwi.w .
bk jrmt A.r at w m sm u r m " n K v
at
llest Colored Oil Cloth.
Hest White Oil Cloth. .
.18?
... 17?
.20?
Ladies' Underwear
for Spring
There has been sharp advances on the
prices of Notions, but early buying has
enabled us to keep our prices nearly tho
same. Only a few advances.
.J. & P. Coats Thread 1....4?
Corticella Silk Thread, 100 yds 8?
Hooks and Eyes .'. 1?
Dress Snaps 5?
llox Assorted Hair Pins 4?
Coats' Silk Finish Crochet Cotton....4?
(Jood Lead Pencils 2 for 5?
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Sleeveless uauze L niou Suit, lace knee, (Jood Pearl Hut tons 2 for 5? Y
h 25? Fine Pearl Buttons 5? J
Uibbed t'nion Suit, no sleeve, lace knee, Nnlct.v Pins :j fur 5?
for :$5? I'Jii'gesize Peroxide 12? &
Fxtra fine Jeiey Ribbed Union Suits, KSVTnte"1 iW Y
sleeveless, hu-e or tight knee, all si,es ft !, " ? A
iiirluding extras 50tf ;XJ ' )at. A " ( l!,u ;; sf i
ll ll.'t litis rMiiivii sunn .i a
I
uauze rtieeveiess esis. lvc. a .c I MM s wx.lv ' '. ,i .mi. nA
fTJ. 1 ' nt-'l ;; ....... ...n xty v
"V Ullll arflj
(b" Crepe downs, white or colors,
T
)? and
One iiound package Writintr Paner con-
G3?, taining II I sheets 15?
5?
SHOE DEPA RT MENT
Jj1.00 (Jood KuvelnpcK to uiati'h
i
"We take great pride in this department. Onr bnsines.s here is steadily increasing, owing to our large number of satisfied ens
tomers. We take pleasure in showing our Shoes ami we can shoe any member of the family.
CHILDREN'S
SHOES
Infants' button or lace .
MEN'S SHOES
WOMEN'S SHOES
Harry Shoes "above all" for
men, the new spring stock is
just in, they are made of gun
metal, viei and kangaroo, in
both button and lace, in all the
new toPH. Our prices will save
yon money.
$8.25, $U.(0, 1.00, $-1.25,
$1.50
A good solid calfskin Shoe in
button or lace $2.75
Work Shoes that wil give ser
vice. $2.70, $:).15, $3.(i0
and $3.75
Uovk' Calfskin Shoes, both but
ton and lace, sis !) to :i .,
at. $1.15, $1.1S and $1.70
Sizes 1 to 2, gl.-lS. $1.70
mikI $2.00
Sizes :.' to l), $1.7, $2.00
$2.25 a'nd $2.50
Mimti'i' lirowii Shoes, ith j
tip guarauteeu to
outlast th
Patent, button, cloth top, plain foe.J.otiis
heel $!J.15
Patent, button, cloth top, plain toe, cush
ion wde $t.00
Buster l.rown, low heel, patent, button,
cloth top, rur girls $:i.0()
The same style shoe in guiunetal $11.00
Douuola, button, plain toe, kid top, Cuban
heel $2.05
All kid, diamond tip, button, patent !'o
ing, Cuban heel $!J.15
Kid, button, patent tip, welt $15.15
Plain toe, 7-inch doth top, Cuban bed,
latent or gun metal $2.00
(tun metal, button, Kuglish Walking Shoe
for girls $2.75
luster Drown, gun metal, button, low
In el, built for service $2.50
Kid, intent tip, button
or lace $2.25
Kid, patent tip, lniitoiT.
nP . $ 1.50 and $1.J)
Flexible, ijomt'oit shoe,
button or lace $2.15
Ylei La e Colllfig,! Sl(De
at $1.85
75ri
" 51
Infants' patent button 90p
Infants' fine kid or patent
i c- tr
iJL.UL'
''
lor
Kid, button, patent tip
si.e'5toS OS?
Size 8U. to tl $1.25
Sr.e lliu to U $1.15
Habv Hiieier Brown, flexible
sole, fool-form, 5a to S..$1.60
J Little g&nts' gun metal, lace, (5
io u x.'io
30 Uuu metal, lace
Si ..to ll..$1.155and$1.4S
llioto2..$1.05nmlfl.75
o
lluster Bittwu patent or gun
metal. Si., to 11 $1.95
HUto'-J $2.25
MEN'S FURNISHINGS
M dozen Work Shirts going at 0 for $1
Best quality Work Shirts 45c
Bed, Blue or White Handkerchiefs.. 5?
Black Sox 9c
Dress Socks, black, tan or grav,
at 2 for 25?
Heavy Black Socks 2 for 25c
Dress Suspenders 25?
darters 15?
Boston darters 20C
Canvas (1 loves while they last 5C
Canton Flannel 0 loves Sc
Canton Flannel Knit Wrist 10c
Heavy Work Socks, per do. S9?
rmr-in-1 land Ties 13? and 23?
Dress Shirts with collar in cream, tan
and stripes 53c
K. & W. Dress Shirts, with soft or laun
dered cuffs 95
Dross Hats, $2.50 to $3.00 values, spe-
! t $1.50
New Spring Cap 39? and 50c
Hoys' Caps 29?, 39c and 50c
Ivinki Pants, with cuffs and belt loops,
" $1.15
Whipcord lnts $1.15
All-Wool Dress ants S3.50
Jpi
m 1 1 W
W&KMtVt III ftla
THE
Golden Rule
Medford, Ore.
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