o
MED-FORD MAIL TltllirNK. MlfiDKOKn,
onKnor, tthday.
BILLY ERSKINE MERCHANTS NEED
OF MEDFDRD HERO
CO-OPERATiONFROM
1 ' i '"Hi "."
.TAXTWTfY 2L TOIrt
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VACM TffRRK
01 lcn, limn for iii Imiioflrd nru- impormm
IN WAR HOSPITAL; IHE BUYING PUBLIC
Th tliffi'irrtre b I on limt.'hitg
liount'-roufB in Mrilfoid nml fighting
Atwlrimm in KiutiM iinrniidfd
" "Hilly" Itrsltino, who open enjojretl tho
fonn(r pmHoynieiit ticro. but who
wont to th wnr nml jilt shot nml
now lit in n Ignition iiwHlnl, to
writ' to hi fiipml, HitfJ'y ltheinof
liorjr, u pliniAor of thi oily,' nnl tell
him about boiiip of lii thrilling oc
ppriuucra whilo enjoying tliu wnr
gume.
Krakino left itoilfurd nltout two
years nfo, going to Cimniln. In tlint
country ho hcnnl the cnll of the hit
iioiko in Kuropo unit nt "lire Hinted
to fight for tin- omwc of the UutoiiH.
lie licentmi n ettviilrymnn nml hud
ninny experiences nt the fiont Hint
tnught him tin viihI ditfeienee lie
twi'i'ii peneenble indiifltiiiil pursuits
nml tin' fj'iin oi'eiipntion of Hlutigli
tiriiiK In In others with fchot nml
Hlii'll, poicoumi". !nM nml liquid fin.
In n teiril'ie eluirgo into the en
imiyV liitpn, win-to the lightning
llnslipn of dentli-donling misiilos of
numlor were blinding lioth mnn nml
beaut, n tdiell hilled Hilly llineV
hoi ho iiiulpr him nml tore n few
pound- of flpi-li nml hone from his
hofU between 1ip xhoiiltler blndo nml
the hip.
Men and hornes erenmcd nml
pitched nod fought nml atruggled nil
nhout the wolimled and dying, tho
cursing nml preying, the mm of fin roe
lienzv nml figlKlug fury, while Hilly
Iny there, unable to move or cnll, or
ho lteiird, if he luul the t-trrnptli to
cnll, untuning tho frozen held of
buttle being dtoneliPil with blood.
Tiipio he xu w. in nil their glinxtlini"s
tho honor ot wanton wnr on the
W merchntm wrrp lntrrteil In
vour pnpern arivocurt of the neces
sity f patronising home ittdrntrte
and mint; homo-mnde product! In
oterr lino," MttJ n prominent irioinbnr
ot the Jurkton Countr llmdnesft Men's
ttttoolfttlon ywtonltty, "hut wc can
not overlook another jiIibii- o( tho
matter ot permmittiiar people who pat
rnnlzo the lncnl store o do their
purl In bringing about the condition
jou seuts. Without tholr Individual
eo-opoindon, there I positively no
hope of suiccoM. t refer to those who,
when purchailiiR Roods, follow an
oliMlmo habit of asUnj; tor 0110 brand
or another of onch of Hoverul olnsoes
of good without tliu leant modicum
of concern ns to whether or not they
nro made In Itojtuo river valley or the
South Son Islo. If the morcluint
BiiKHOitt a local brum!, they henltnto
uh If thoy nro about to be handed n
Kold-hilck, eeu if tho local product
bo butter than anything In that lino
wo Import. They are itKetl to tho old
brand and somotlinos Insist on having
it.
This Is Xot lenity.
"Now, the morohnnt cannot ho ox
ported to Invite tho purchaser's con
slerimtlon by debatliiB Jjio matter ex
tenslvoly with him or her. Wo can
not affoul to lose tho tindc simply
tho local morohnnt to help to support
tho local manufacturer In every lino,
and thus keep the local mono)' nt
home, lloblnd the counter end In
mlnsline with his patrons otiewhero,
he can do much: but If ho have Iom
than tho fullest loal support ot the
Individual members of the buying
pnbllr, his lurcoM will be ltuenod
In that measure.
"I direct jour attention to this
featuie of the nm'tcr, because It Is
"GASGARETS" FOR A "
one hnml nml loynl wietifioes on the
other.
llowcor, Krakini1 sunned the bat-
tic, was picked up, leoeived first aid,
and in now ipoou'ring in u London
hoxpitnl. His letter to Ilheineihorjf ,
imlieutoh that he yet Iiiih eiiouith of i
the fifjhliuj; spirit in him to ro buck
to the liont nml htnv until tlie fatal j
momont comes for him, too.
brcanp our patron dorsn t want the
home-made nrtlele, so we keep tho
iinirorioil brands to simply to lke
who Insist on having them This Is
clearly n business nrcPMlty We ear
r ile storks, nay honvv rents and
heat) freight tariffs, not for the sake '
of ongaglng In buslnoM for our
health, but for profit.
Itogue river valley ts a good place j
to live for oni' health. If one can
Idly afford the luxury of the flnostj
cllmato under tho iur., but not mntiy
bulnc.ii men can do that. If It's
health nlono they nre after, they cer
tainly wouldn't pay the heavy toll
on one's physical vlRor of eiiRnglnK
In the grocery business. Hut we nro
Interested In the development of the
country nbout us. Many or us nre
lonl enough to learn how that may
niost effectively bo done. We Htudj
tho details ot the situation faithfully
I know you nro willing to conccdo
that Medford has n large class of ox
collout business men.
Tho. Chiwiiiim?w Must Help
"Let mo say that wo merchants,
perhaps more than any other busl
niHi men, aro In hearty sympathy
with om effort to oncouruRO tho do
olopment of home Industry. Wc de
pend directly on the Individual mem
bers of the entire community for our
trade. Without It wo cannot pay
rcnta. Hut tho large part of tho roH
pomdblllty of encouraging homo In
dustry lies with tho purchaser of
tho goods that tho homo manufac
turer puts out. If tho people of tho'gosted food, which sours and fer
coinmunlty aro not educated to tholmonls llko gnrbago In n swill barrel.
necoRslty of patronizing local pro-Thnt' the first atop to untold nils
ducers to the oxtont of builng tholr lory Indigestion, foul gnies bod
goods; If their dearth ot loyalty breath, yellow akin, mentnl foam,
cnusea them to Ignore It; If the) pre- 'eertIilnK that Is horrible nml nans
for the Imported goods with tho eating. A Cnsoorot tonight will glvo
freight added to tho prices, wo havo!our constipated bowels a thorough
to supply them or go out of buslnoss. idealising and stralghton ou out by
"In conclusion. I want to sny that morning. Thej work while jou Bleep
It Is tho bttalncM especially of tho! a 10 cent box from your druRglHt
homo producers to Introduco their. will keep ou feeling Reed for
Roods so efficiently, so persistently (monthn. Millions of men and women
and m thoroughly aa to make tho 'take a Cascaret now nnd then to keep
consumers know that they nre got- tholr Btomach, llvor and bowols reR
ting u first-class nrtlcle ! ulnted, nnd never know n mlaerablo
Ihiil With Them 1'nlily moment Don't forget tho children
' They must make them know tlint their little Insldes need n good Ron
they nie not paliiR any more for It.tlo cleansing, too Adv
'i .j'.."j!'"-""',g'
The local inanufacliirer .
HMfllMilfl1MlraWHHM
tie of the name brand, and thai they too, must know that he rannflt stir
are obtaining n oo,t if not a fcelter eeM If tie pitt onf lrt-r-han a flrst
artlele than they ran get by piirelms 'flusn arllele. A great mnjorliv of
Ing II. from tho loral merchant, of an j the 1ob1 buyer In any up-to-date
nntstder. Oomrnnnlty purchase tne beit qual
It la to the bnsineaa tnteresta of Illy of goo, If thoy know what tbay
nre. It la up to the local manufac
turers and tho various elulx of tho
city to assist the merchant In (each
lag them what these ltt goods are
and why thev should buy tbem '
Home Baking Reduces
m lOST OI JUlVlllg;
OR SICK HEADACHE
IVU for I.tvrr nml liwels, for Illl
loiisness, Sour Stoiuncli nml
CoiiMiimtlon.
Oct n 10-cent box uow
Kurred Tongue, Had Colds, Indi
gestion. Sallow Skin nml .Miserable
lloadnches come from n torpid liver
nnd cloggod bowols, which cause our
stomach to becomo filled with undl-
Astonish Them wMSt
D.ke o cake .tl VANIIIil?
I MERIT VANILLA Si
I and you'll hvc them KrJ-VW!
1 all oegglns for the ljp-yMhP
I recipe, ll'i the flavor JLSSu t
1 lht iniutfi lucceit l&igTl
In every bakinc. wl '
V Include a 25c Bottlo JB '
N in Todny'a Grocery Jm
! I -
. I IWIIWB
m
L3
EAT OYSTERS
OVHTHIts nre n moit Important fac
tor In our food problem
OYSTKHH nro not, bh haa been er
roneously Htntcd, n luxun
OYSTHHS are, In fact, n real dally
need, ,
HKOAl'SIJ they possess the merits pf
food vuluo, food ocononij,,,
hoalthfuluexs nnd n peculiar delicacy
that lends Itself to tho preparation of
many tarfty dishes. ,
rooil VALIT. lies In the fnct that
nvatftm hrn rnnmnnoil '
or the four kinds of nutilents, Por
telns, Fata, Starches nnd Minora)
Salts In such proper proportions na
to make them nn evenly balanced
food, which Insures easy digestion
and adequate nutrient values.
Watch our nd for rcasonn why jou
should cast Oysters.
Wo carry Kastcrn nnd Olympla
Oysters, Fish or nil kinds, Poultry
etc.
Mcdford Fish & Poultry Co.4
Phono :i12
THE U. S. Dipt, of Agriculture In Experiment Station Bulletin
No. 142 nays tluit ton cents worth of wheat supplies almost
throe times as much protein and ten times as much energy at
round steak, and with some other cuts of meat the difference is
even greater. .,
If then, ono really desires to reduco her weekly meat and grocery
bills, she need only make tnore use of her oven.
Who ever heard man, woman or child complain that good home-made
biscuits, mulflns, cake and cookies appeared on the table too often? Instead lbs
tendency is "to make a meal of them" and the variety I so great that something
you bake yourself could well be the chief feature of every meat. a
Home Baking is Simplified by
the Use of K C Baking Powder
Wit' K C you can make thlnps moist and rich yet have them
light and feathery, whnlesome-aml digestible. Ulecultsmay be mixed
the night before and baked fresh for breakfast. Muffins need not
be dry and heavy. You can make a cake to light that you can
hardly get it out of the pan whole, yet It will not fall.
K C Is not like the old fashioned baking powderc It Is doHbte
act lllil and continues to give off leavening gas until the dough It
cooked through. K C Is sold at n fair pilce a large can for 23
cents. Tills would be no object if strength and purity were sacri
ficed, but every can Is fully guaranteed under !late and National
Pute Pood laws and to plca$C. We tako alt Hie cnances. Your
money back if you do not get better results with K C than any
baking powder you ever used.
Include a can In your next grocery order, try aome of the new
recipes that appear In this paper from time to time. Then you will
have gone far toward solving this vexing "Cost of Living" problem.
Mm
DOES IT PAY?
ASK OUR GRADUATES. Their earning
powers have been doubled and trebled since
completing their courses ot study at the
Medford Commercial College
Mid-Winter Term Begins January 3. Day and Evening Sessions
a A & A a.AAA.A.A.A.A.A..A.A.A
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:mji&&
02
&
A rlivive rsar
OUR FIR5T
BIRTHDAY
Ss
to-
fl
THE GOLDEN RULE
fci
s
X 4
The Fifth Anniversary of THE GOLDEN RULE
and the First Anniversary of the Present Firm
We have endeavored during our first year in Medford to make this store worthy of the liberal support of tho people of this com
munity. The good trade which we have had shows conclusively that our efforts have been successful.
We intend to show our appreciation of the business which has been givon us by continuing our present policy of giving tho pooplo
merchandise at the lowest possible price, as only a Golden Rule store can do.
Our buyer, Mr. C. W. Whillock, is now in tho east buying tho new spring goods. Tho first shipments have begun to arrive and now
goods will now be coming in every day.
C. W. WHILLOCK & SON
Shoes
avt. Mi-ft iiipik(I fo iuinouneo that wo have Just added to
shoo stock tho famous Buster Brown Shoes for ehildr
"There's extra wear in owvy pair." Thocoiiit'ortablo shapes
and pretty styles as well as the lon service they give make,
"theiibpopular.
Gun Metal, button, all-leathcw sole, 8. to 11 ??o-
llito2 w.w5
2U."to $2.50
PatonC cloth top, button, Sl to 11 $1.05
1 1 U to 2 $2.25
Patent, cloth top, low heel, button, a vovy drssy hoe fov
growing girls, sizes 2' to (5 $3.00
Hows' Gun Metal Button, soled with the best leather inndo and
n fin tluil is iTiiniimteed to outlast the shoe. 2U. to fi.iS3.00
ine a novo are an uusier urown onoes, inn u you w.uu u
cheaper shue, hero thoy are: j
Kid, patent tip, button, 5U to S 98
8 to 11 $l-25
IP, to 2 $1.45
Gun .Metnl, button, in two grade
L to 11 ; $1.35 and $1.-1S
11 U, to 2 $1.G5 and $1.5
AVe have just received a lago shipment of the Harry
Shoes, the shoo that stands "Above All" for men. We have
this shoe in gun metal, vivi kid and glazed kangaroo, in black
and l?u!in alf, in tan, both button and lace. Thcsi- Shoes
Wash Goods
Some of our Wash Goods are here aitd more are on the way. Danio
Fashion says wide stripes and large flowers this year. Thoy aro
.V
Ladies' Suits
here now and we would be pleased to show them to you. The
aro priced at 10 to 60.
Mr. Whillock writes us that ho lffis securod another case of
Dovonshiro Cloth at last year's price, and wo will continue to sell
this wonderful cloth at 17'
32-inch Kindergarten Cloth, fast colors l2,titf
2(Mnch Percales, all colors . v ....... 6lA&
Standard Outing Flannel, tho 120 kiiuL .,. 9
Amoskeag Daisy Cloth .. . " 11J
27-inch Mercerized Poplin, all colors . . 15
Wo have on baud now about :i0 Ladies' Suits, nearly alKof
them this season's garments. We want to close out every
one of these suits to make room for the new Spring Suits, and
we are offering thorn at just what we paid for them in Now
York. Wo pay the 1'reiglU. f you want a suit this is your
opportunity. Come in and let us show them to you. ,
Medford Agency of the
American Lady Corset
I IV pi
!(
1 ait
$3.25, $3.60, $3.75, $ 1.00 and $-1.25
nini.i'ui'iH''"'''"l!'i""iiiiiiiiiiiiipiniiiiiniiiim'iii
ppiB
1 rvvltMwl I osssssssK
IPTOISfCl'TiS WsssssT
lll'riT.'IFi ))V
VlssssssssssssVL'JssssssssssV' ssssssA
Ladies' Outing Gowns
All colors and white, with and without collars .00 to $1.19
Extra sizes, made of best outing . 98 and $1.19
Ladies' Neckwear
A lyjautiful new line of Ladies' Neckwear, just in by ox
pflbse. All now styles and very pleasing.
95c Men's Dress Shirts--95c
The E. & W. Shirt in all the new patterns and colors, and with
tho now Fronoh cuff.
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