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OTTWOTCn TfAHi TRTfiUNT!. MEnKOKP. OKKflON. TUESDAY, 'ATMHTi 21. 101
PEGGY ONEIL IN "PEG 0' MY HEART" AT THE PAGE WEDNESDAY
PETII LARCENY
hear II. F. Davidson of Hood Ulver,
piesldciit of tlio Noith t'ncltlu Fruit
Distributors, who handle (ho bulk if
tho northwest crop, and Wllmcr Hleg
sales niaunger of the same, speak at
the, public library at Medford Tues
ilav evening u the "Need of Co
operation lu Mm knllng Fruit."
The talks will he along lines show
ing tho need of growers getting to
gethor mill billing out tlio consign
meat to commission houses tf tho
experience of I IMS Is to be avoided
lu futiiie.
8N MATCH, I'nl Frank 1'
Slmuifii, Hmi Fiant'lsui huslucfs limit,
was chosen as ninvor csleiduy
ADVERTISING TALK
FROM E. 0.1
1 PARTS OF VALLEY
MUNIS
HEAR
REPORTED IN
MANY
MMS
Tim nltriiiliiiifO nt tlio moelinp f
(ho Mwlfonl Mrclinnts' iwoointion
Monthly nipltt vn tho IniyiM i"
innny nionlln nnd the mecltnir wn
most enjnynblo. TIip nimonnoomi'iit
Hint T.. 1). Tinmis of Timnw, Ore &
Co. of I'ortlnntl, nntl n member of the
Ail club of Hint city, would pne n
tnlk on "AilvcrtisitiK," wn the cnu-'
of (ho increased nttentlniu'e and
jtliowH (hut the mcrchiuits of Med Ford
me interested in one of the tmwt im
iortan( neeesMties of modern busi
ness. The livnrty welcome Riven the
hpenker, (he n)lmwe and (he rWni:
vole of thanks at the clo-e of (he ml
tlrnst proved thnt the members erc
highly pleased with the talk, that
waH a combination of good, miuiiiI,
prnotienl hcnse, (ruth, facts, humor
and up-to-date method.
The ladies of St. Mark's Guild
served a delightful bantpiet.
In opening hi address, Mr. Timnw
spoke of the wonderful development
and prosperity of Medford nnd valley
since his lnt xisit here, and said it
was beyond the comprehension of
one's mind it had to be seen to be
realized. He said he was pven the
liberty of saying what he pleased and
he would make his talk from the
standpoint of his own personal ob
servation, ns a purchaser of news
paper space and ns n member of the
Ad club, that is doiiiR much toward
purifying tho advertising atmosphere
in Portland, and lei tho chips fall
v here they may.
Defines Advertising
IIo gave ns a definition for adver
tising: "Everything connected with
or emanating from n business which
affects its personal iirofits or mnkes
for its destiny," and said the results
of ndvcrtisiag i.s (o business what
man's reputation is to his character,
and tho reputation of a man or his
business surrounds him with environ
ment nnd opportunities that aids in
building business.
"It is absolutely impossible to con
duct a modern business today with
out advertisinir." It is the greatest
business builder in the commercial
world," said the speaker. ''National
advertising has made tho kodak, the
automobile, the incubator and spear
mint gum nnd thousands of other ur
tides what they are, and honest,
consistent, local advertising will do
tho same with any business or pro
fession. Local .ilvertloIng Xeccssliy
"Local advertising is every not
connected with business; all adver
tising makes reputation and impres
sions, but tho generally accepted
meaning of advertising locally is that
which is put in some printed form,
Hill board, road signs, etc., only serve
ns reminders of location; they do not
contain any selling nrguments and
only servo ns auxiliaries to the main
channel, which is the local newspa
pers, tho best mediums by test on
earth. Through them you have a
heait-to-heart talk with the people in
the homes, factories, stores, on trains,
etc., and nothing elso will ever take
their place. They are the distribut
ors of nil news, national, state and
local, nnd it is in them that you tell
why people should buy your wares,
nnd they will read your ads if thev
arc properly gotten up, and tell the
truth.
"Community advertising in book
lets, itc, is all right in its way, but
tho people who want to locate in n
community, the really intelligent, up-to-date
citizens toduy, don's ask for
a booklet they ask to seo your local
newspaper, and the city and com
munity is judged by its newspajH-rs.
LocI 1'irss Pralseil
"I wnnt to say hero nnd now, not
because I havo any friends in the
iiowsper business in Medford, be
enuso I nover met any of tho people
connected with them until today, but
I snv it with all duo respect to other
cities that Medford has the cleanest
and best all-round newspapers in Or
egon. I have only noticed two oh
jectionnblo ads in one of them, and
I have received both for two weeks,
nnd I wnnt to compliment tho owners
and you merchants and tho people on
this splendid showing. One small
bath would clean that pnper of ob
jectionable advertising, and 1 hope it
will soon tako it.
Condemns Trading Stamps
"Any and nil tradiuc stamps nic
u menace to a city and never created
nuy business. Thev may help one
merchant to tako business from an
other for n time, but never help con
struct business, and you who have
them will sooner or tutor diop them.
If I weio willing on eulogy of Med
ford I would huv you have the most
luelropolilnn city of ll !' 1" !'
world. II liM mil' "f well.piivcd
ftliMtrt, UuHfv lesidencui mid
)hwii, miii wjijur, splendid ln'i,'i
Ihmimw w lilt nwit finals and display
whiduwtf, iiioilttiii uirtcU Mini IM
klht, itimm WWdlHHlj a Mill
bcauiful scenery, snow
mountain, productive orchard
ranches, nnd you have t ratlin
stamp. It reminds me of the host
ess who .orved a splendid dinner with
the tables covered with fine linen and
silverware, decked with beautiful
flower., u menu that wh- superb, nnd
after entertaining hi- gue-N royally
he used his napkin to blow his noe.
"Religion nnd chnritv are two of
the fundamental principles of everv
government, every community and
every home, but they -hould not be
mixed into basilic--, and I am glad
your association bnr the church and
society programs a- iidierti-inir me
diums ii the.v are valuele . If men
live right ami conduct their bu-iue
hone-fly, religion and charity will be
amply taken core of in the nmper
wny. I believe in both and do ntv
humble share in siip'mrtiu? them.
Didj on ever -ce a irood, old mother
in I-rael wearing n shnvvl and the
stnmn of religion deeply implanted on
her face soliciting for Mich ndverti
ingt No, it i-u-iinlly the voing
widow or the good-looking girls to
whom this duty is n igned."
As a demonstration of what news
paper adverti-ins will do. he cited to
the popularity of Kvelyn Ne-bit
Thaw, who i- now touring the coun
try nnd making money n9 a re-tilt
of it.
In closing, Mr. Timing thanked the
association for-his hearty welcome
and said he hoped to be able to at
tend another one of their meeting
some time in the future.
LOCAL MEMBERS OF
I INI
63
Joyful Anticipation
of Motherhood
There Is opt to t a latent npprthcriilon
Of dUtrcsa to roar the complete joy bf
expectation. II u t
thin is quits over
coma by tho ndvlra
of o many women
to mo "Mother'
Friend. This 1 nn
external (indication
)e!i;nel to no lubrl
rato tho muiclen ami
to thus so relievo tho
preuro reacting on
the nerve, that thn
natural rtrntn upon the corJn nnrt lUa-iru-ntn
Ii not nccoinionled by tliow severo
polni ata to cauxo nauiu-a, tnonilni; lck
ncni and many luval dlMrunxvi.
lluny people Ix-llove that thow remedied
which havo tOud the tent of tlm. tint
Jiavo bten put to every trial utidtr tho
varlnjr condltlona of ui;e. wulght, Konerut
health, etc., may bo safely rvllni u:on.
.And Judglns by tho fact that "Mother's
Krk-nd" tu tcen In continual um einco
our prandmothcr'H earlier ear nnd Is
known throughout tho I'nltid Htate It
may bo cally Inferred that It Is Hume
tblnir l bat Moturn Klailly recommend.
"Mothtr Friend" U prepared only In
our own laboratory and Is sold by druic
Kbits everywhere. Ask for a bottlo to-day
nnd wrlto for a upeclal book for exi.-c-taut
mother. Addrenn Ilradneld IKKUUtOr Co.,
397 Lamar Hide., Atlanta, Oo,
Thelves tu'came nctlvo Monday
night In various sections of the val
ley, nnd ns n rw1!1! the homo of Hoy
Nichols near Tolo was entered and
robbed of two watches, two refrigera
tor cars of the Southern I'ncltle
were broken Into, ami two dresed
muttons, and a box of orange stolen
several hen roosts raldwl, nnd a
clotheallno lu the north part of the
city stripped of wearing apparel.
Track In tho dust show the course
of Nlcliol's home robbers, nnd they
leail to Tolo. Two men wrro eeen
to approach and leave the house.
One of lln watched was a ladles'
valued nt $65, anil the gent's watch
valued at $10. Mr Nichols Is In
the city today looking for clues.
C.reeks. because or their fondness
for mutton nro bUuuM for tlio en
trance of the meat refrigerator car.
A tlreek will risk his life for a hunk
of mutton In the spring or tho year,
the police say. Tho oranges, fresh
from the groves of Southern Califor
nia, nro believed to have made up the
dessert of tho mutton feast.
Farmers near Central I'olnt nu-l
Phoenix report that the last ten days
they have lost from three to flv?
fat hens a night.
TORPEDO FLOTILLA
AT
Professors and savants who seek
reasons for the armies of the unem
ployed, can find new ones aad new
light thereon, if they will camp
around the shady sldo of the Com
mercial club most any day. There
convenes the high lights of tho
itogue river valley unemployed, somu
home-grown, some from other fields
Am Al'npl'ltmlf IrnnUd tYitrn ta U'nrl?
.. .'.. vw ..w" ...i; ... u.. .1,
for all the willing on tho 1'aclflc ?" "ley were tinuer omer- ... ...-
company the transports to .Mexican
water.-. Lieutenant William Aueriin
was in command.
OAI.VKSTOK, Tex., April 21. The
torpedo-bouts Weston, Klu-ser nnd
lteid, constituting the first division of
the torpedo bout flotilla, arrived here
at 11 n. m. nnd .locked alongside the
army tran-iHirts The torpedo
boats' prc-ence. surprised local army
and navy officers, who supposed thev
were on their wav to Tnmnico. In-
highway. Hut a half dozen local agi
tators maintain that no "man
should bo asked to work for 1 2 .21
a day, eight hours, and pay his own
board, and furnish his own blankets."
Some Journey from Ashland and Cen
tral I'olnt to put this Idea Into the
heads of strangers.
The H)llce say that transients
show more desire to toll, than a num.
bcr of local chronic howlers against
conditions of labor, and who have
afflictions of various kinds, wncn
urged to go to work.
Dry Cleaning Department
Of
SUNRISE
LAUNDRY
For Steam and Dry ('leaning anil
All Kinds of l)c Work
I.nfllcs
Cleaned Sponged
and and
Pressed Pressed
Suit $1.25 up COcup
Coat 75 up 35c up
Skirt 50 up 25c up
Overcoat 1.00 up 50c up
Waist 60 up 25c up
Dress 75 up 50c up
Gloves, kid 10
Gloves, long 20
(.'cuts
Cleaned Sponged
and and
Pressed Pressed
Suit $1.25 60c
Coat 50 25c
Vest 25 10c
Trousers 50 26c
Overcoat 1.00 50c
Italncoat 75
Gent's Suit Pressed Weekly, $1.50
per Month,
Ji
TJ sJJfM
liwwreaciw
rW (
j"""" .kt-L-. . 4 m lMMM
s'"?MiHW l IM
"5 Vfo&AteZ'
mf If you Mva nnd send ns iJv 5v KjKjL
m ihownlnuppcrlfftcorntrl T' , S U 1 2iJtfifTl3'
M from lUradon'i 'Buprnnd' 5J1 j "1-21
t bUcult-M Kwd u llu:uiyySilX' t tf
y&jgti J S" Uiof 10dlnrrut,i!cleeUll, UVed
ZmtrSt JVs dlntlrllirlul uiui-r tlxtun M
,JBT" VkVlX fSVbrkblCOIMllunt)at put III
flVsl flt f Vl "Supreme" Hnl
A-UV 4r K.r HAIIAIION &W)M m
DAVIDSON TO T
TO
ALK
m
UIT GROWERS
Orchardlsts and fruit growers of
tho Itoguo river valley nro Invited to
IJr stubborn soils and '- i J
Wr stains vanish before J f
W GOLD DUST tjjjj
ffff Use it for washing all dishes and AOImt
lift kitchenware and this drudging work mjff
If will be done in half the time. It A$fly
cleans everything. j Mil
K 5c and larger packages. Pjmif
LiHEIFAIRBANKa W
v "Li ihm GOLD DUST TWINS & IMj A
II 1 BlfnigiiiiiiiiiMiuwBBtMHiHl fSiitJOTi?! BiH III
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THE BUSIEST STORE IN MEDFORD
DEMONSTRATION
Miss Wolcott, an expert hair
dresser, is cluiuoiistiiiliiiff
the Cimnhiner Hair C'o.'s
Heal Iluinaii Hair Switches
this week. You ean save
money by seeing her tomor
row. ' P'riees 95 up to
$6.95 each.
MANN'S
OHNTIiAIi AVK., NIOAI! O.
Special Salo of
INDIA LINONS
lly a fortunate purchase of
this well-known cloth we are
able to give some exception
al values tomerrow:
ISO-inch Liiioii, 10c valuc.8
:i'J-iii. Iiidin liiiion, IHc value
at 1V
4 There Must be a Reason for the Wonderful Increase in Our Business this Year.
Good Merchandise at Right Prices is the Reason
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SILKS ARE VERY POPULAR THIS YEAR
Just received, 2-l-in. lilack roire at, yd .. 1.25
.'Hi-in. Uljiek Foire for Coats, $2 grade $1.79
JO-in. IMack Caseaduce, special $2.48
ac-inch Soft Finish "Pussy "Willow" TafH'ta, in
black, navy and white; why pay $l.fl0? 1 1 Q
our price, a yard H' JL X 7
32-in. Tub Silks, 750 grade, now 59?
:i2-in. Tub Silks, $1.00 grade, now 79?
32-in. Imported Pongee, $l.f0 grade 98?
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AVEDNICSDAY we will give 30 discount on all
"Wool Dress Goods. This includes our entire stock.
Nothing reserved. Don't miss this chance to save
money 10 off.
20 OFF ON ALL COATS AND SUITS 20 OFF
They aro going fast at those prices
COATS
All $10.00 Coats $ 8.00
All $13.00 Coats. $12.00
All $20.00 Coals .$10.00
All $25.00 Coats. $20.00
All $110.00 Coats $24.00
i ii .Mir nn ft. ...I.. CMo il
.All rpiw.ww (HUM po.wr
SUITS
All $12.00 Suits $ 9.00
All $1S.0() Suits .$1-1.40
All $20.00 Suits $10.00
All $2.".00 Suits $20.00
All $:I0.()0 Suits $24.00
All $10.00 Suits $32.00
A Slight Charge for Alteration
WEDNESDAY'S WASH GOODS SPECIALS
New Dresden Crepes and
Batistes, new patterns,
sale price, 1 Cp
yard JL Jy
New Nub Crepes in
stripes and checks, all
colors, very OQ
special, yard hsj
HOOO yards of the best
washing and wearing
(iiiighaui made, all new
patterns, good as most
1 fie grades, our
price, yard
10c
EMBROIDERIES AND LACES
H000 yards
new Val Luces
and Insertions,
up to 10(5 val
ues, now, yd.,
5c
!f-in. Swiss
Klouncings,
new patterns,
$1 grade, now,
a yard,
69c
H000 yards
PlatVal and
Linen Laces,
up to 10c val
ues, Wednes
day, yard
8c
SPECIALS FOR WEDNESDAY ONLY
ISest IVuits
and Cotton
Challics, fast
colors, Wed
nesday, yard,
5c
Kayser's 10
r.ulioii Cham
oiselle (Moves,
a pair,
48c
Colgate's 2.r)(j
can Talcum
Powder, all
odors, special,
can,
12c
FREE-Savo Your SalewllpH and Clot Win. RogorH' Ouurantood Silvorwaro FREE,
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