'7 V i
J?AGEKUB.
Medford Mail Tribune
AN INDKl'ISNDKNT NKWfll'APKH
1'UlJtIHllKI) rJVKUT AKTP.UNOON
BXCKI'T HUNIMY IIV THU
MKDFOItD 11UNTIN( CO.
TIi. Dirniocrntle Time. The Mrdforil
Mall.TliA Mcilforil Tribune, Th South
ern OrcuonliiM, Th Asiiinnu Triimno.
Offlco Mull Tribune llulldlne. 2S.:M
North Kir street: telephone S.
Orrirlnt rarer of tlio City of MpiUonl,
Official Taper of Jneltson County.
H ICO HOt: fUTNAM, K.lltor nml Manacrr
latterd ns second-dnss matter nt
SJeilford. Orcpon, under tlio net of
March , U"D.
BonscnnTiojT kates.
One ymr, by mull .. - IS.oo
Onn month, by mail .0
Per month, delhcrcd by carrier In
Mcdfanl, Jncksonvtlle ninl Cen-
tral IMInt .. .8$
flntut-ilny only, by mail. per yenr.. 8.00
Veklr. per -ir. J...... 1.S0
Y
L
OF ANTI-HUETAISTS
MEXICO CITY, Nov. IS. Many
more nrrcsls were made here todnv in
connection with n reported nuti-llu-
crtn plot. As was the cne lust
night, n number oC prominent men
wore nmong those Inkcn in custody
While it wns confirmed that n his
pnrty of prisoners was brought from
M'nnsnnilo nnd locked tip, charged
with -participation in n pro-Cnrranrn
demohstrntion, it was not known def
initely thnt foreigners, inclnding
some Americans, wero nmong them.
Willi enough member- of the. new
senate now nt the capital to coiiiti
tne a quorum, it seemed certain that
pnngre- will inert Tittirsilnv ns
scheduled. The rtrclimiitnry work of
organization wns hrirkly in progre-v.
Many of Iho members seemed very
doubtful, bowexer, of the legulily of
their own eleotion.
The government has snppre-sed
much of the news of rebel -uct'OPtr-in
tho north nnd few of tlio unlive
population knew of tlio full of .Juarez,
or that the constitutionalists seemed
on the verge of capturing Victoria,
tlio capilnt of Tamnnlipas state.
Hiisiness, novcrtliclcs, was flat
and. an atmosphere of deep gloom
pcrvmlcd tin city.
POLICE OF FRANCE
I'AiyS, Nov. 18. The jiolico cre
much worried today by Kins Alfono
of Spain, who, a visitor here, per
listed ns usnnl in tumbling about in
cognito, apparently doing his bei-t to
hhnko of the detectives detailed to
gunrd him. Queen Victoria had no
objection to n plain clothes ooorl.
The couple will be bore n few day
before leaving for Vienna, JJerJin
nnd Loudon.
NBW HAVKN, Conn., Nov. IS.
It hiib uuthorJtattvcly reported here
tills n'ftornoon, that tho Now York,
Now Haven nnd Hartford railroad
had abandoned Its plan for a big bond
Imiio. It was understood that it will
arrange for n $40,000,000 loan with
which to meet all obligations by Do
combor 1.
WILLARD AND R0DEL
NOT IN CHAMPION CLASS
MIIAVAUKRK. Nov. 18. Milwau
Juo tight funs who saw Johho Wil
la;d itiid fleorgo Ilmli-1 box ten
rounds to n draw last night were
convinced tluit neither ; ,i i-Ih:i..
)iioiihliii iiahbur. Willuxl ii-u-nd
our tho South Afrit nu, but be lat
ter cMiitinually hud llife Khii-wi mi
the dgfeiihive.
Pennsylvania Day
Wcduesduy, November 10th, Is tho
day. JUIunor fibarii at 12 in. 1'laco
of moutlng Is tho lresh)torlau church
corner Main mid Holly. Kacb Is to
In lug bis banket. All l'ennnylvnnlan3
nro to be thoro. This Is the duy
for loyalty to tho Keystone state.
JaineB Jluchnnan said "Wo have every
leu so a to bo proud of our stato, and
perhaps wo ought to churlBh more
stato pride than wo possess. This,
when not curried to excess, when lt
tjcnrus to depreclato a rival, Is a
poblo and usorul principle of action."
If we uiireclato properly tho btato
from which we have came, wo will
)io mora loyal to tho state in which
we are, t Come for a good program
mid ft good ilmo, and letroHpeet of
the days of yore,
MAN
ARRESTS
MEXGAN
A A
NEW HAVEN ABANDONS
SB BOND ISSUE PLAN
A TALK ON
AAVMlilj KNOWN MiMlftml uioivhaut rot'enlly said It)
a custemer:
"l do not advertise much now. 1 rictiro that I don't bnvo to. I line,!
to iidvcrthio utonsloly and no sot the lead In selling my class or merehan
iIImv I net tho biiMhipM now without U, and a m comiiotltorn do not iip
much printer Ink, I figure t don't hao to."
This UHUvhnnl is now nji)inu: tho bonofils ol ptisl jkI
viM'tisin. Bui how lout; will w hold his supivutnfy New
poo)l aro oonstantly coiuint; into (he vnlloy and old t'tts
toniPi's leaving. The' motvluuit that advertises will jiot tho
husinoss, for advert ishi not only holds old business, but
creates new.
Some day some of this merchant's competitors may
wako up, or a wide-awake merchant start, in business who
uses printers' ink then where will tho supremacy be'?
Thy merchant will be forced to start a campaign of julver
tisiii to recover lost ground and it will cost, twice as
much to attain secure the lead as a steady expenditure to
nuiiptain it would have Cost.
Many Medford merchants never advertise except to
pur on a forced or sacrifice sale. They spend their money
to sell poods at cost or at a slight profit for a few days
instead of snendinir it to sell "roods at a nrofit everv dav.
The public, becoming accustomed to buy at cost or there-
it bouts, wait until the sacruice sale is on to purchase. Thus
the merchant demoralizes his own business and that of his
competitor.
Such advertising is not only not judicious advertising
but is not good business. ,
How much should a merchant spend in advertising?
Lt varies with the conditions,
percentage of the gross receipts. William .1. Low, adver
tising malinger of the IF. AY. .Tohns-Manville company of
.Now York, in a recent address said:
"Wo know that from I to 2 per cent of tho gros3 Income cnu bo con
sidered to Iks tho utandnrd adtertislng appropriation for mechanical or elec
trical manufacturers, fpr public service corporations, etc. Tho advertis
ing tipptoprtatlons of automobile manufacturer!) usually rango from 1 Ji
to ns high as 33 1-3 per cent of the gross sales, but will average around 1
per cent. Department stores arc spending an averngp of from 2 to A per
cent In local nowspapors. whllo some departments spend ns high as S per
cent; and I have heard of one department storo that spent 21 por con
their first year In business. A clothing manufacturer Is spending 3 Mi per
cnt. One plnno manufacturer Is spending S per cent. A stovo manufac
turer Is spending 12 per cent. Many toilet goods manufacturers nro snld to
by pending from 23 to 6C per cent of their gross profits. Some of tho well
known food manufacturers are spending from 1 to 2 per cent of their
gross sates, while it is claimed that one manufacturer In this line, is regu
larly spending 50 per cent of his profits, which are said to be between 200
and 300 per cent. Chewing gum manufacturers spoud about 28 per cent
on advertising out of 100 per cent profit. A book manufacturer has re
cently found it very profitable to spend 2T per cent of his gross sates for
advertising. A mall order houso Is spending 12 Mi per cent. Tho t'nlou
Pacific and the Southern l'aclfic railroads arc spending about six-tenths of
1 per cent."
Meier & Frank have had the lead among Portland de
partment stores for yeai but they do not stop advertis
ing on that account. .John "Wtinnamaker loads in Philadel
phia but he advertises all the heavier on account of it.
TJen Selling has led the clothiers of Portland for years,
but there is no stoppage or printers' ink in his behalf.
Tho American Tobacco company and its subsidiary
corporations has a virtual monopoly of tobacco but the
trust, which doesn't fear competition, .is probably the larg
est advertiser in the United States today. It is constantly
thereby increasing its business. The Standard Oil trust
doesn't fear competition but it advertises extensivclv
all the time.
Business experience demonstrates that persistent ad
vertising is essential to supremacv m am mercantile bus
inoss not only to gain the lend, but to hold it. It is just
as essential m Aieuioru as eiscwnore.
VILLA 10 SUPPLANT
mm AS CHIEF
DOl'GLAS, Ariz., Nov. 18. Hum
ors that General Pmielio Villa will
try to supplant General C'arrnnzn n
bend of the contitulioiiahsia forces
in tho field, nnd, failing, will move
on Mexico City indepondentlv with
the command that captured Juarez,
are current here today among Con
stilutionuluta s.wuimthirerri.
It is said that Cnrrnnu ha l-t
proMtigc nmoiig hN followors by hi
nppnrent failure to indued the Vnh
inslon ndiiiinihtratiou to lift tho em
bargo on nritiK. Villa i riding on
a high wnvo of popularity h the re
sult of his hlrnlegy that resulted in
the fall of Jiiuroz.
It is pointed out that Ciudnd (h -IiiimIiuu
alone htnmls in tlio na !'
Villa's uihanco upon tho capital, iu.d
that Oroco's position there i, grow
iug untenable.
EXPERT TO AID IN
JACKSON COUNTY TAX LEVY.
C I.. Starr of Portland, former
secretary of tho Mato tnx commission
is in .Medford to confer with the j
county court nnd assist thorn in mak-
ing tho tax levy for this year. Tho!
present stute law requires the county
court to muko a preliminary cstimatn
of tho tax levy which must bo pub
lished at least 20 days before the
nlcctlng set for discussion and protest
on tho part of tho taxpayers, A sec
ond notice must bo published ten dnys
boforo the meeting. At this meeting
tho county court can not ralsd their
estimate by over 10 per cent.
Under tho presont law ovory Item
or expense must be Itemized with it
view to glilng tho taxpayers a com
plete kuowledgo of bo purposes for
which tho levy is mndo.
It Is probable that tho preliminary
announcement will ho made Thursday
or Krlduy of this week.
This year tho state tax will probab
ly bo 3 or i times as large as last
year which will bring It between .1
and 4 mills, which of cdurso will
rn l so the total tax (bit) extent.
MTDDFORD MATE TRfRUNE.
ADVERTISING
but is usuallv based upon a
EARLEIKIDNAPS SON
E
E
PAKIS, Nov. 18. Mr. IVtdinnnd
Piuney Karle, No. 1. enliled police
aid todny in nn effort to regain cus
tody of bor 8-yenr-old son, Harold,
kidnaped, according to the wlieu ac
count, by bib father, the celebrated
"Affinity Karle, from his school nt
m Mntte-Ilpuvrnn. Wbnt was tuofcl
fierioufdy feared was that r'nrlc
would get the boy out of the country,
in vthich eao iiiteriiatioiml compli
enlions might innke it iliffieiilt or
impottiihlc for liirt mother to ri'cocr
him.
s
If ll Is Thinning Out or full nt Daud.
ruff, I'm- I'jirlsliiu Huge
Mont men nro caroloxi regarding
, tho caro of tho hair not until It
coin oh out by tho combful do they
really take notice. Then It may bo
too late.
If yl,r husband'a hair Is getting
thin; if ho has dandruf or tho eculp
ItchoK and burns talco Immedlntn
action; do not let him bocomo a bald-
head.
Get from Clins. Strang a CO cont
bottle of 1'nrlslnn Sugu. Hub It well
Into the Hcalp ovcry night. The firm
application will removo dandruff.
When the hair stops falling and tho
now growth appears, uso every other
night until the hair Is thick and
abundant.
Parisian Sago is a delightful and
Invigorating hair tonic for men, worn-
Jen mid children. It Is a scientific
preparation based on a thorough
knowledge of what Is needed hy tlio
hair and scalp to keep thuni perfect
ly healthy and remove dandruff, stop
scalp itch and falling hair. Sm fly
try i'urlslnn Sago. Chas. Strang,
John A. Perl
Undertaker
Lady Assistant.
88 8. IJAKTMirr
Phone 1M. .17 and 47-J-3
Ambulance Bcrvlco Deputy Coroner
MEDFORD. ORKflOK.
mm o
FIGHI RAISES FAKE
AI
UOSTON, Nov. IS That (lunhonl
Smith, Hip Suit l'YitncNeo heavy
weight, got more than be deserved
when he w unhanded the decision lut
night over Sam lnncrid nfter
tweho round" of fair milling wi the
puuipiiMts of opinion beie today
among fiitht fntli. A tlrnw deei-ion.
it wnt .said, would lum been n
fairer verdict.
Smith started like it rnl clmiii
pion nnd kepi l.uimford hewibleied
with Stinging left jnbi to the bend
nnd body. Up to the wvpitlh round
Smith wa pulitled to n bnde, but
in that wcmoii tb" Sun Fitiueiean
tired nnd lnuford bad much tho
better of Iho milling.
Fight ftitu wore unable to account
for the failure of Smith to iinp hi
light band. Ho started eernl right
hand swing wbioh mU-od their
nlnrk. Then bo rolled entirely on left
jnlw. Sniith'- bortt lmnobe nro o
ceiitcd with his right lmiul. nml
many rfng-idors ehnmoteiizeil the
contP'St n u "fake."
Lnngford wa much the stronger
nt the did and left the ring uiiuitiik
pd. Sinlth'x cheek bled fred
llironghotit the cloving round-, lhe
blood getting in Iih eve and blinding
him.
Baking Powder Biscuits
JUiilil as n Feather
fiyMrs.Jatttt Meh'tnzie tit, Editor of
the Boston Cooking School Mjgixstnt
Unking rowtlcr Hlvtiin made by thli i
recipe nro so Jurnlieil of prliiury In
llng powttcr biscuits tb it, it fact tried,
you will never use hnv other reclrtc.
Iry it the next time ou run short of
bread. Sjvc this recipe. 20
E C nailing' ToHiIrr tM.ralU
Three tuf four; ; tup short'
cnii!jr;J rift Uitofoonfuls A" C Raking
der; a til nt I cup milk or uvtrr; 1
Sift three time, the fiour, salt and
lting powder. Work into the flour the
liortcnlng, tutng lard or butter fur
rhortcnlng. Then mix to a wry soft
dough with the mill:. The softer the
bUcult cntert tbi? oven, the lighter It
comes out. Nctr knead taking powder
blKtilts; press the dough into shape and
roll lightly. Cut in small thspes and
lke on a sheet or vry rltallow n In
n hot oven. In j being liimnilts iu the
pant phec well apart, notnllowtugcdgti
to touch. Small I incnlu arc letter tlian
Urge ones, targe blitculu do not have
the proper amount of time to rale and
bake.
lvn jroii ittn (he nrw K C Cflot'i i-nW
Iirlmfnl of nDp'tliinir mice that ilmplr roiiat
t" mrw(ui crrry ttm If the few ilmnte dirt.
i'Mtreeirrfu followol. YmMnHiiil (Uillr
lKijr50rrnlf',rtlil i.ImUc l,k. l tegritj
it WWri ubo mtlMiif IIk- wlnrrtl err.
I0oi'cl.nl lnrvryI5-inic,inif KC lnkln
IX)iT(lr. jAorM Mm. Co , Chlrami tiuull
nu do ntt htT Ctx.V'1 luwk ictllflatci.
fVil'fce
Wvory cjim of Schil
ling's llcst is sold on
approval.
Fully satisfied?
Not quilt! '.' Aloncy
baclc. That's safo with such
cofft'c.
In 1 lb. i lb utid -:Vi lb
aroma-tight cans; cleanly
granulated.
BOSTON
Page Theatre, Wed., Nov. 19th
Alan Dnlo In thu X. Y. Amurlcun
nays:
"A laugh tyclone."
'Funniest fnrco In n deendo."
"Tho touru rolled down my
ClltOJJB."
"It has 'Offlcor OCfl' lashed to
the mast."
"'Stop Thief Is a wholosalo
laughter factory."
.Morning Tolegraph: "A great
big hit." "It'H too good to bo
triio."
Morning Werld: "(Jots tho
InughH." "A merry, rollicking
fane."
Times: "Funny HltuatlonH ga
lore." Herald: "Oot moro laughs
than any piny seen horo for a
long time,"
Morning Bun: "A lively furco.
Tribune: "A hiicccss." "A
succession of laughs."
YES, THIS IS THE ORIGINAL NEW
TUKSDAY, NOVrcMlWR 18,
TALKS THIRTY MINUTES
ACROSS THE ATLANTIC
LONDON', Km. 18. -Tim I billy
Mull iwspili'd (hut Uiiulieluio Mar
coni, epoiiiuentl,, icecnllv lull.i'tl
for thirl v minutes bv wlii'lo tele
phone from (.Mil'don, lielnml, with
tllaeo Ibiv, Nimi Si'oliu.
IF
It' If you need clothing, groceries,
(nrultuto or uKrtruliurnl Impll
nieutH you pntidiilio n reliable, r
Hpouslhlu firm -u leader In his Hue
of trade. Why not uxurclso th'i
snmo hiiNlnosH foresight when buy
ing nursery ponds?
IF If you wero nsked for tho timno
of a leader In tho utiixory liusluetA
In tho ltoguo river vnlloy - a re
liable, responsible firm with a rec
ord of stralKht dealing. What
would your answer hu7
IF If practical tporloiiro In not n
huMueHH HHKct why do men In nil
lines of liusliioKs pay well for thu
man that knows how and can do-
liter tho goods?
IF If a practical cxpcrlouco Is es
sential In other lines of trade, why
not In tho nursery IiiihIimviw? Ik It
good hiisluoM to depend on tho ml
lro of a man whono kuowledgo of
his lino of hiisluess Is confined to a
line of talk to net ordurs?
IF If you need a roo bush or tree
fur a targe commercial planting, or
itamontal stock. Knlffer nr for top
working or any thing within the
limits of tho nursery trade, don't
you think you would sloop better if
your order was plurod. with a man
who has had years of successful,
practical experience In orchard
nnd nursery work
IF If a lending merchant asks a Ut
ile mure for thu Duo of goods bo
handle than his neighbor Juno or
Smith It Is no slgnliu cuimot sup
ply you with the mmo lino uf goods
Jones or Smith sell for tho miiiiu
or les price. Did ou not know a
well established firm with good
coinmorelnl rating can buy good
almost ns cheaply as can a fly-h-nlKht
concern with little or no tuiu
merclal rating?
IF If you ronlly want cheap goods
and en re nothing about the relia
bility or responsibility buck of them
why don't you tell your merchant
It is ipmntlty and not iimllt you
you want and price Is the first ion
ttlihnntlou? lie will got y oil the
goods. '
IF It you nro Inexperienced in any
lino of work, who do you call nn
for advleo, the man who knows
every detail nbout the making of
tho article or the line of work on
which you seek nihlce. or do you
seek the man who has simply
gathered sufficient knowledge of
tho work or goods to kIvo him a
lino uf talk to make sales?
W If you live In the ltoguo river
vnlloy and have rend this far with
out once think of the KDKN VAI.
IKY NimSKUY you will pleuso
call nt my delivery yards DOOM:
Fast Main St., mid gut a Hiiltable
prlre.
!i:ai, with tiif .man that
outs tim: tkadk, you wiu
FIND Til KIIM IH A UKASON FOU
IT.
Yours truly,
X. S. mJNNIJTT,
llo hS.l ' .Medford
Proprietor
FliKN VAM.KV M'ltSFItlKS
ANOTHER
i et sere r
A
laXei i.nT -
rVi'sjVwr' i
m an Harris stWSSl
success ftSwnSBA
HIEr i
WmJ
WlVxl fA ra !b 'ii
QflMWVnSM9ef
MX
WllKN I FXAMIN'll VOl'lt liVFS
1 test oeiy iniiseln oory putt
with ncloiitlfle proelrtlon I.euNeii
am thou fuiiilHhod to fit tho exact
doreels, and there l no doing It oxer
again. It In right In tho first place
and thnt oiiiIh It,
Dr. Rickert
.Suite I .!i, (her ItouetV
T. F. PRATT
"The Iiealer"
has tuado the blind see, the dunt
hear, the Inmn walk, tho sick got
well. Fifteen yenrs' uf practical
experience In treating chronic,
diseases. Consultation free. Lo
cated nt 345 N. llartlott St.
Phono Dlia.M.
MoOford, Ore.
Wintor Is Hori-Tlio Tinio
to Tnko
The Wonder
ful Chinese
Herbs
For All Ailmont3
World's Famous
Chinese Doctor
10o Kppond St., Ashland, Or.
T. Poo Wah Herb Co.
Offico Hours, 9 A. M. to 8
P. M. Evory Day
STOP!
IS 3TOUR
AUTOMOBILE
INSURED?
Jf noi, st'ti
McCurdy
At ont't', or jclpphono
ONK-TWO 'IMIUMK
Offico Kparla Muildiiitr
DV CARLYI.E MOORE
8"
mbBEJtJk ''K
NIIOBtHh
pS(rlrt!Mirl itrt fFK, SiPtfyiA issxr
!& v. j) ova rz-VB'? ir
AN"
itAiic oBrimifTiftH
3tvs-j rnuuuu s iuw
YORK COMPANY
THEATifE
ISIS
Piatb'FFI' PllOt'OI'LAVM
The Special Officer
Mihln Hpoebtl In Two lleebi
PATH I! WKKHIiV .NO. fia
I N'iiwh
TllHllt WATIUtl.OO
M. & A. tioinedy
Coining i'lniiidiiy
i 111: inm.i: t I'oitr i.iatAMii:
Frontier Hlory In Two T'atts
STAR
THEATER
Today
VAFDKVII.I.K f
i
titiPAIt IIIIOS,
I'linlnplnyrt
'1 1 MM' IIAItlttltttS OF FIIM1
Spectacular Z reel 101 lllnoit
TllltUI' OTIIIttt PIIOJIM'ltAYS
liulliilliig n frnikerjaik l(o)tolie
(OIIICll)
i
Always 10 Cents
Phone 268
for
Milk, Cream,
Butter, Buttermilk
Ml'MTKl?, 70r I 'Kit
srAU'i-:
Our Own Delivpry
Rogue River
Creamery
H
1
riMliiTsitli
11 iririu
Raises the
Douh Better
ALL GROCERS
You'll I.augh -
When thu Curtain (louu Up.
All During thu Hhow.
Ilutweeu thu Acts,
On Your Wuy Home,
doing to lied.
In Your fllcnp.
Ileforo llroakfnut.
After I.'tlnch,
All Throuiih Dlunor,
FOIt A WKKlf AI'TKIt.
Prices 50c, 75c, $1
and $1.50
Scats now on sale
AND PRODUCTION
I V M
0
1'V'