!--
MEDFORD MATF, TRTBTWE. M RDEORD, OK HA ON, SrXDAY, JULY 23, 191 1.
PAGE MvTlJ
) '
i
$
II- "C
yif
r '
local and personal I
Hi'imlor Von tier llullwi wmt iiiiidiik
IiIh Moil Mill fik'liilH Hid fine pit It (if
till) W'l(,
Hlllllllll .ItllHM Willi III till' I'llllllty M'llt
iii'riiiiiiiinliil liy iiiitiiiluini of IiIh fit iii
lly, on Tliiiiiuliiy inoiiiliiK. '
l- N. AIuxiiiiiUm'. foiiiii'i' Hiipi'iln
li'iuli'iit or (llcii-Uounn OioIiiiiiIh, Im
IiichIimI In .Mnilfiiiil nt prcniiiit,
lilni kill your tiuifltn ipilt'ldy itml
Miiri'ly. Don't lolumtn tlm toi in
your rlilrlo'll yunl. del Coiiltny'n
llri immviIiM' lifir. You mil Imvo a
lilnl iiui'ltiir.o mill it viiluitlilu poultry
lioolt no t'liitrr.' I')' miltliiK nt War
iM"iV(iilinnn tb (lorti,
,1.,1'J. KiimhIuiiui mill T K. Klllntt
tllHIIWtl'll IMImImi'HH III .llll'llHOIIVllIlt
TliuiHilny.
.lohn (Irlovii, riiml iiupcrvlmir, whh
down from I'roHpi-ct itilto nriitly,
aiionipiiiilt'il liy IiIh mm. Jiiiiimh.
I loud li'ttiicti at tlm I'lui'croft Rnr
tM'll
I " .
A. Ilolinmi, ii prouiluioit JotiruiillHt wro iiiiioiik our ri-runl ImihIiii'hh vlnl
of I'orllmul. wiiM In tlio vnlli'y ilurlnu
tlin vcil(.
.lohn MtirKtiflior, Jr...liiH rotumi'
lo J'oriniin'ii t'reok from Kluiiiiill
Kullw, wlioro Im wiin wiiployrd an
miuditnlrit for hoiiio tlino.
W. (lotcliiill of .liirltKouvlllii who
I Ik iliV(doiliu; inliiliu: prupurtlfii In
i lllic ApplnKOlii illMrlct, Im tied u. fw
ii !ioiirn In Miylfonl Tliurmtay.
r irm- iriiKun h1"1" '" ifuwin, .iii'ii
I'ri'd 'm(m U lit I'orllmid on ill ford v, AhIiIiuuI, Holiday at :i p. in.,
ImihIiii'kh vIhIi,
A nMiii'dy i-iiri'M iljmmmi liut you
ni'od Conkiiy'ii Noxl-Hd tlm wond
iTfnl dlHlufi'tvaiif - fpr Hprn)lnK Imiid mid dniiuhlfr at Newport.
uliout tln placo to kill tlm nratt'H'i
Kt'iuiH and pn'Vnnt dlHimHc For Pool
triiHMi. utoi-knii'il and liintrn'prrt.
I'or ul liy VariiirVoriman k dor"
,laliit;H !' Kolly, wtio Im iikhNIIiih In
llio di'Vtdopnu'iU of llin roiinly'w roilt
ijuiiiry on tirlffln frmik, wan In Jack
Honvlllit Tliurndrty aft.'rnoon
John v. WIIhoii. diiputy Hlicrlff,
who wiih hulipiHUiiiml an it wIIiion In
llu DoHota wlilto-Hlnyo mi", which
orlKttintfl In thin county. Iihh n'turn
,td. An Indict iiiont wiih found by III"
fi'di-ral itraiid Jury.
Mitchell ft Hoitek innko Irnleiw r
frlKfratom that Ueup your buttor and
milk In t"rf"ct condition without
lc.
.MrH. Mlnnlo Kidly mid Mln Flora
ThouipHoii wuro ovur from Jnrkon
villi Thursday nioriilm:.
JinlK" 's'"II n' County lload Hup
I'rlntcndiMit llttruiuri hav koii" to up
Ikt dor."" luHpi'Cl tho road mid
brlilRi' that hav Ii'mi and nn b
tn: built In that ncetlnn. Tlmy havi
had uiicl kood work dono In thl
1 1 Hit. -
Ciiiiiinlt Hkokou mill S. O I'owith
worn down front Tnlt'itt Thlirmlny.
' 8oo II. A. Ilolmoi, Tho lnurnco
Man. ovur Jncktion County bank.
J. N. Pnn of (Vntral rlntru
clnct tin bfitn appolntfd mipiTlnloii
ili'iil of tlm county poor farm at a
Hillary of $100 pur month.
The Unlti-d Htato rand Jury ha
IndU'li'd Joliji DcSoto, hIIbm Turner,
nrri'Htd In Jacknon comity under tho
wlilti'-lav act.
Carkln & Taylor (John H. Carkln.
Uluun O. Taylor), attornoy-at-law,
ovor JickHon County Unk UldK..
Mi'dford.
Mr. fiabrlth. who Ih dovnlopliiK a
mini' on ApplnRiilM lu company with
Mr. WfttiT. ha koiio to I'ortlnud, but
will return noon.
Jiiiuuh Mum of UiiU'h Creole, the
liliini'cr miner, win In Medford and
jurkHoiivlllo Haturduy.
A. Tlirookniortou, miporvlwor of
dUtrlcl Nn. 10, Iiiih been called to
Woodland, California, by tlm nerlou
IIIiichh of hi inolbur.
Ilrlck Irn cream, all kind and
color. KnrdoiiH Ilakory; phono 371.
Prompt delivery.
MIhh l.elln Prim of JackHonvlllo
Hpent a few day with frlendH lu Med
rord. Tho county' rock criiRtiliiK outfit
I nt tlm iniiiry, located weal of .luck
Honvlllo, manufacturlni: material for
tlm linprovument of Koh avenue,
which ruiiH nortliwi'Mt from Medford
and lntorecl tlm Jackonvlllo-Cen-trill
Point road. JackHon county l
rapidly koIIIiik Uh road lu kooiI
khupo.
Itnnlon llukery now dollver Ice
und Ico cronm to any part of tlm I'll)'.
J. T. llitriiH of Urnntw Pmhu wiih a
liiiHlni'Hh caller In Medford ThurHday.
Weeks & McGowan Co.
UNDERTAKERS
Day IMionfl IH171
Night l'lionra F. W. Week" Will.
A. K. Orr, fOO.
I,AI)Y ASSISTANT.
JOHN A. PERL
Undeitakor nd Kmblmir
Succniior to tlm unilortaktng do- j
partnmnt of Medford Piirnltuiro Co, ;
Offlco with Metlford Fiimlturo Co.:;
Teloiiliuiiot: Hay, Doll 851; '',
John A. Perl, resldonco, Bell 4111,
Homo 170Ij.
C. W. Conkllu 8801. J. H. Dut-
lor 3571.
AMM'liANOH 8KIIVI01
tfJ,n4tttrrtrt,rr,M,M
The county court Iiiih allowri) Dpi
potltlon for an iilnetloujo decide, the
iiieiitlou of liii'orporatluK llulto KiiIIh,
und the umiiiI will Inlio plnco Auk
lint hit.
Mim, p. N, HfjMon, Mm, M. M Tay
lor and Mr, W. I1,, Klnimy wio
iiiuoiiK llin iniiiiy who Journeyed to
Meilfoid from .IiiiiKhoiivIIIo diirlnit
tlm week.
Cah II. C. Drown, i'it. Holly for
pIlimbliiK mid lientlui:. Phouu 1 1! 1
nr,
MlHjIC, 'II. I'lerrn'of Ahlmid mid
hoiiio of ber lady frleud vIhKciI lu
Medford S'liiirMilny.
.1. W, Opp Iiiih been down from the
well known mine which bear hi
name mtvernl lliiii'H lalvb'.
Iloillld lo bd u I'.ood liiilile! Medford
v. AMlilaud, .'I p. m. Huiidiiy, at hall
pink. I I0t
J. H. Ilariiett, A. I,. Pnuko and C.
C. Hall, who live near (Vntral Point.
torn,
liull nark. 104
Mjh, Hlalno K 1 ii in In a JackMonvllle
vUitor durliiK tho iibiience of her Iiiih-
.Mr llankH ban been vIkMIiik In
JackHonvlllo, the kui'hI of btir HlHter,
Mr A (Irnnt.
A matured uiutiial life endowment
polley Ih the liliiiudaut linrvi-Ht of the
wIhh man. Kee J. I HutcluiHon.
Mr. I,"n Ulrlili of JiiikHoiivUle
wan a Medford vlltor ThurHday oven
I UK
Mr and Mm, Hrlcknon. who tiro In
chiirKo of the boardlm: Iioiiho at the
Opp mine, were In Medford onu day
HiIm week.
drain and alfalfa hay for al al
Oakdalo Park addition. See W. II
Hverbsnd, U09 Wont Ninth treet
phoiii) r,i)7t.
T. W. Mile had IiiihIiich at tin-
court hOUHo WiplueHday.
I'M Hpetirer. who went to Alberta n
few yearn iiko, ha returned to Kacle
Point. He nee it red n liomeHtead whlli
there, he InforuiH uh.
Telephone !l?t, Itardonn llakery
for cake, Ice iituj lc cream; prottip'
delivery.
ProfeHHor Collin and Itool have ro
turned from n nbort iiniHpectliiK trl
to Appb'Kate. ' ,t
TliibiiliillfiK of a Hrhool houiu Iv
HeaKle dlntrlct ha been let to K, J
Pick of Jnckouvllle. It will bo iTeat
convenient one.
I.eaKim ball Ktart Sunday, Mcu
ford v. AhIiIiiikI at ball park, 3 p
ui. 10f
Y II. Allen, who Ih lu cliarue of
tho SUirllnc mine, wa lu Medford
mid JackHonvlllo durliiK the Veek.
Four hundred tier otjtinrd and
oft wood, dry and Hoiirui for Bale
cheap. AddreH "Falrvlow" Jackson
vllb.
On u trip from Albany to Cratet
Lake a party couhIhIIuk of PreMldent
II. II. CrookH of Albnuy collide, Mr
and MrH, P, A. Youiik and daiiKhtei
lHabello, Mr. and Mi. J. II. Kalton
and Mr. mid Mr. C. K. Sox of Al
bany and MIhh Delta Yatnn of Port
land, Mr, and Mr. M. C. Spencer ol
KiiKOiie and David draham or Kukciic
upeut Friday nlKlit In Medford. Tin
party left Albany ThurHday. Tlm
will return by Prltmvlllu and Madrtis.
Mr. and MrH. Worrell worn Ii
Medford yraturtlay from tholr Tabli
Hock homo.
An iiutomohllo party, three car,
arrived lu Medford Friday night en
route from tlm Willamette Vulloy tr
Crater Lake aiJ llond. Thotm of 1 1 1
parly were Mr. unA Mr. P. A,, Youiik
MIhh Yonny. Mr. and Mr. C. 13. Sax
Mr, and Mr, II. M, Cook, Mr. nm'
Mr. J. II, ItalHton and John ItobliiHon
of Albany, M. D, Spencer and David
Ortiham, of 10ui;cun and MIhh WiiIhou
of Portland,
T. .1. WllllauiH returniid Frlda
from Klamath Fall. Ilu wa accom
panted to Klainath Fall by IiIh Kiaiul
dauBhter, Mr. F. h. ApplOBiito.'who
had been vIhUIuk In Medford.
C, 1). UoBtoll wiih up from Con
ical Point yoHterday looklttK after lib
Modford liU'i'latH,
U and Irs. II, 0, .WIIhoii of Lou
AiiKetoH, who liavo boon lu Medford
for Hiiveral tiny loft Saturday morn
ing for Portland.
Mr. Fred A. William of dimitf
PmiH, who Iiiih been vIhIIIiik her fath
er, PoHtmiiHtor Woydford and other
Mtidford rolutlvo. returned homo ye
torday moruliiK.
Met and Mr. 10. W. Carory loft Stit
urilny iiioruliiK for rtlpntlnlo, where
they expect to remain,
Mr. and Mr. A, dray left Satur
day for lllllhiKH. Montana. Thoy are
front Han FrmtclBCo.
Mr, mid Mr. Win. llooloint left
for Portland ytmtorday.
MIhhoh iHiibul and Nulllo CoIIIiih or
.nicltHonvllk), loft yeHtetday for it
ylHlt with lOiiKono ftlond.
Mr, and Mr, J. T, HarrlHitn, or
MiU'Hliflold, OroKon, aro In tjm galley
for u Hovoriil week visit, tlo kiuuiIs
of jiBBoaaof mul Mta, w. T. Qrlovo,
MIhh 1,111a Meo mid Mim, Kreil
OwitiiM, iicconipmiliid by llure, Kill'
und .loliiinle, uhlldieii of Mr, and
Mm, W, T. (Irlovw, loft today for i
Hiiuiiimr outliiK at Newpoit.
I)r doorKO CoiikIiIIii, of Portlaiu
who Iiiih been Hpendluit' tlm pitHl
mouth on IiIh oryjmnl near KhkU
Point, leave Hunday evening fo'
Porllmid.
Mi, and Ml. A, Iv. Iteauie an
rtpnudlni: the day with II. II. Tioiihoii
on the latter orclnird at FiikIo Point
Mr, Mary I'. und Hoko llaritum, ol
I'lttMliurif, Pa., are vIhIIIhk out at tin
farui Iioiiim of their brother, W. V
Illinium. TIiIh Ik the flrnt tiiiM'tlnc
if (Ih'ho relative for ovur twenty
five yearn,
Prof. P II Dully, of IJiikIo Point
wiih lu Medford ycHlordny. Other
vlHltor froinKiiKlo Point wero Mim
May Howe, A. II. .Imiiier mid Itobt
Mluter.
II. N. Ilutlnr Ih HpendliiK. Sunday
at llutin Fall.
Fort Hubbard I at ColeHtlu, when
IiIh family I campluK,
D, T. Lawton Ih euJoyhiK a vllt
with hi family at ColeHtlu,
John Pcfi mid family will leave
Monday for llutto Fall. Mr, Perl will
remain only a couple of dayH, but hlr
family will camp there for uevera
week.
MiMKr. Holme Merrick report
that from their ten acre lif hovoi
year old Newtown orchard, itjjnr Tal
ant, they will Imrvi'Mt more than 1000
hoxen of fhilt,
Any partleM wIhIiIiik to purclniHi'
mhool wnrriiutH of Medford Dlntrlrt
S'o. It), numlnc: about 1 year at C
Iter cent will commuiilcatu with Orl
Crawford, clerk 10r.
Fori'Ht fire broke out yenterday be
weiu ICvium and Wadpodfe creekH Ii
;owimhlp .'II, hotith of ratir.ii 'J went
I'll In Ih not In the fori'tit renurve and
h lintiilllnu of tho fire will need
otne under clutrui' of tlm Individual
iwner.
Mr. and Mr. d. M, Hoot, of Chi
cago, are vIhIHuk Mr. and Mr. J. M
(toot out al their King' hlKbwio
tome. Mih. Hoot will leave next
.veiik for Portland tint Mr. Itool will
,-nmaln lu Medford with hi brother
mill about the middle of AukuhI.
Mr. A. S. lllltoti vlnlted with
ilrnntH Paw trleinl Saturday after
noon. Aiionmy mid Mr. ('. U. HeiimeH
left litHt ulKhl for Seattle.
MIkh OlKa l.leli'TK mid Mlna ICnima
HerrwuKeu. two Chicago ncliool
teacher ttrrhed lu Medford htHt iiIkIii
mil will vjult a few week with Hon
I. A. Wcntcrlnnd and family.
II. F. Van !it Car returned yeater
lay from it two week May at Marnb
told, Oregon. He wiih accompanied
.o that place by Mr. Von do Car and
jIh Mlater who will remain there until
In AtlKUHt.
Mr. Delroy detchell returned ya
enlay from a Hovenil tuouth visit
hi MluneHOtn,
Mr. mid Mr. W. H. Core left yea
.erday for Coleatlu.
W. VokuII nnil family have moved
to Talent where Mr. VokoII will be
employed.
It. W. Welch anil Hon, Daniel, who
have been vUltltiK Mr. Welch'
brother ntSqtiaw Uiko were in the
.'liy Saturday enrottto to their home.
Col. Frank Hay Ih lu Portland up
in a buslneHH trip.
Volney Dixon returned yeatorday
from a Hevural weckR bimluesa trip
uto KiiBtern Oremm and Northern
California.
MrH. Mamie K. Hlddlo ha returned
from a week visit at Hlddlc.
Mr, and MIhh Oardnor of Chicago
uro vlltor at the homu of Itlchard
V'erneer lu thla city.
Mlaa Itertha MuPhoraon returned
ittHt night from a vlalt with drnnts
PaHH frletida,
J. O. (lore and fuinlly, councilman
II. O. Wortmmi mid family, MIhh
ilulali Warner, Mlaa Mnrgarlt Jacka,
A. W. JohtiBotv and Frank Odell re
tettrui'd Saturday tminlns -'rom a four
daya trip to Crater Lake.
WAITER ATTEMPTS TO STOP
FRIEND IN FIGHT; IS CUT
Karl Parker, tt winter nt tho Royal
Cute, was hovorely uttt with n knilV
in tlio liantls of n I'rieuil Into Satur
day night when ho attemiteil to stop
Iiih l'lioiul trout miMiij,' with an ltul
inn wnitef, Tho youiiK mini's wound
while imiiil'ul, tiro not serious. Dr.
Shearer drosseil tlio wounds and the
youiie; liunr was ablo to go. Ilu ex
onerates his l'rit'iul rt' till blame. The
Italian luid used hoiiio strong lung;
tinge anil tlm friend snirled to I'm
liim. I'avlaM' iiotieiut; it UuiCu t)t
tetnf led to stop him mid was hurt.
laiok at (ho nds for tho clianuo tu
liny tlio properly you neod nt a
'nulit pride."
Rock Spring
Goal
OK BAND A&IJ TK1 TIM.
Officii anil CoaKVnrd, Twolfdi a mi
Kroijt Streots,
Pliouo'7101.
Burbidge
CM COAX. MAX.
J.
I III M. m., pri'iieluiiK 11 ii. in.; Miilijeet
A- 4.U., rL,,,,!,,,,. "rt ol dud." Prcneh.ng at 8 p
jtxl Luis ijuiiiiva
m. I'.veryiiiKiy welcome. -.1. r.
,' lllpjin, pMMlor.
Presbyterian Church.
I'leiK'llltiK' "l If " "' liV the iin.
lor, KeniccH it! H in Kuixlny
icliool nt 10 a. in. ( Ii. Hoeietv nt
p. in, (looil liiljwie ui all wemi'cx.
First Church of Cliilst, Scientist.
.Service Mninliiy m II h. hi.; huI-
ji'el of loxxou-eiiur.n: "Trnlli,"
Siiiiilny ncliool iitl in, Weiliienilii)
iiveilinj; lil('l'till III H, All me wel
eome, A free rcmluiir imiui in ipen
lo the (iiihlic I'ruin -' to U daily, ex
cept Siinilny. ('horih pilifico, 'IVi,
North Onkiliilc. '
Baptist Church Notes.
Service nl Ilu;, iimihI IkhhhiiI the
Haptinl ehiitch I'liJXl Sunday, Mih.jeet
of iiioriiiiiK scruioii. "The Spiiil of
C'lirint." 'I'hu 1'Vciiiiijf iMMii-e Hill lie
it Hpcfinl winy i'.nieif by liie choir
After Siinilny, July 1, there will he
no eveiiiiij: hcrvico on Suixluy until
Sepleiyher ,'!. A, O. Unimex, pnwtor.
St. .Marks.
Neilher Suiidiiy li"o nor tiioruint;
enice nt St. -Miitk i-hurch ne.xl
Siinilny Willititti' I.u i-, pastor.
Methodist Church. South.
Mc.lliotliKi Clinrch, .Suuih. cornel
of .Mum und Onkdnle SuimIhn i-IikoI
1 PUTS NEW LIFE
, I JH HAIR AND SCALP
I (From I he FumIiioii l.'eview.)
"The old Ylixilreeiible nielhod of
wuxhiiiK the xculp in iviiiK itwn
lo dry HliHiiiiMiointf, whiclt in vnnu-r
mid iImi not Ii-nvc the Mcitlp dry mid
hard or make tint hnir brittle or
Hlrinvy. ''he dry nhaTipoo promote
n lumllhy, viKonu emulilioit non
iviw (hi! Iinfr it lirifslit, slo. nod
fluffy a pponm mm.
"An excellent dry Kbmnpoo curt In
imhiIh by ini.iof (our mince nf orrix
rool with lour oiilieim of lliel-ox. Once
it week Hprinht u liltlc of tliif mix
tore on the hcnil, then linifli out
I'Hiel'ullv and it will remove ilut iiih'
exei-KM nil. If the nenlp is dry jitid
M'ltly, a few IreiitiiieiilM will make
it Hiifl and hfiillliy.
"Thi in win h trying if oii wiml
fluffy, liixuriniit hair, or cure to
avoid the iliinyer of enleh'ui: cold
1 lift I one in e.xpieil (o when l;ihi nn
ordinary wet nhiuiipoo. Then, ton.
thero.x i Hjiid to In- a genuine hinr
grower."
I- THER-0X FOR" SALE
HASKINS' DRUG STORE '
Haakln for Health
H--K- -K.
. MEDFORD OPERA HOUSE I
5UN. JULY 23 ONE NIGHT ONLY
V
x
t MAY HOWARD, the Psychic Wonder,
I Assisted by DR. CHARLES SLADE
X A grand oxhihitioii of Psychic Force i;i full light on
1 the open sftige producing some of the most wouder-
2 fill materializations ever witnessed in this country.
1 Miss .Howard will give all her demonstrations in full
X light on open stage. Prices 25 and 35 cents.
.H..j.-.-5- -H-'H"t'H--M"M--K-
r. sNsvr ss
Campbell & Baumbach
MORTGAGE LOANS, COUNTY WARRANTS
CITY AND SCHOOL BONDS
Money on hand at all times to loan on improyed
ranches and fruit land.
PHONE 3231.
320 GARNETT-COREY BLDG.
rfsrpJfcrvjjKs
PROTECT YOUR HORSES I
A 5
! AND COWS FROM FLIES 1
BY USING
Conkey's Fly Knocker I
Dont let your stock suffer for the want f
I of this vsimply-applied sure-working J
5 fly chaser.
7 A
J ICE COLD Grape Juice, 35 cents the quart. We al- t
ways keep a supply on ice. WATERMELONSOno $
z off the ico will make these hot clays seem coolor. $
I I
' PRUITS .VEGETABLES MEATS &
' : I
j Warner, Wortman 6 Gore I
J----ir'---r4--;r "
The Influence of
Street Lighting
on Property
Value
The Story of
Three Installations in St. Louis,
Brooklyn S South Bend
Anything that tends to increase the traf
fic on a business iftreet and brings the peo-
pie out on the side walks in the evenings
naturally means better business for its "mer
chants, with a resultant influence on prop
crty values. Tli,e discovery that such an in
tlucnee can be organized and maintained by
the merchants themselves has opened up
great possibilities for the development of
retail business. It is no longer necessary
for the merchant off the main thoroughfare
to be content with a secondary opportunity
and bide bis lime until the population in
creases or his chance comes to move. The
new system of ornamental street lighting
has provided a means for developing his
btjsiuess from his own door and of making
his own street more popular, by simply in
stalling a practical worka-day loadstone
which will attract and focus the public eye " '
and draw the crowds.
Iiight has ever proved itself the waster
magnet for humans no less thjin the insects.
We choose the bright and cheerful street,
and where we walk we spend our money.
In Ht. Louis the merchants along one
block on Huston Avenue, a small outlying
center, felt that they were losing too much
of the neighborhood business to the'' big
stores down-town. They met' to 'consider
ways and means to impress on the public
tluit local market offered opportunities and
convenience worthy of support. They in
vestigated the experience of others in var
ious towns where decorative street lighting
has been installed and decided tb try its ef
fect in their case.
The local lighting company assisted them
in carrying through the project and lamp
posts were placed at intervals of 25 feet
along both curbs. It was not long before
the good influence was apparent. The
evening business of the merchants increased,
vacant stores were rented and at higher fig
ures, while' many merchants made various
improvements in their premises to keep
pace with prosperity. Before long an offer
of $100.00 a front foot was made for a lot on
the corner of Easton and Taylor Avenues,
the highest price on record hi the section,
and real estate men credit tlio boom to the
improved illumination.
Again, in South Bend, Indiana, the main
stores were located at the junction where the
interurban street car lines came in. The
merchants a few blocks up, feeling that they
were not getting their share, decided to start
a new center of trade and to advertise it by
installing nine arches of electric lights from
curb to curb throughout their section. A
largo electric sign reading "New Centre"
was erected across the street which was
plainly readable from the "old centre" and
from the street cars. Each arch bore -10
lamps.
The effect was immediate. People Avalk
cd down to tho "New Centre" to do their
shopping because that seemed to be the
place where things were happening. Before,
long, rents in the new section soared GO per
cent and more, and the merchants who had
no leases gave way to more progressive
firms. One house in particular, that already
owned the largest electric sign in South
Bend, moved bodily from the old centre to
tho new. Of course, the merchants backed
tho out-door lighting up with plenty of win
dow' lights and energertic sales endeavor.
But it was the lights that turned tho trick.
Truly the evening hours are but a small
part of the merchants' day, but thoy are
crucial hours no less, for when we "walk
abroad when tho work is done, wo tiro re
laxed and oi)en to impression. Thou is tho
time for the merchant to sow his seed. And
tho street we find most pleasant in the even
ing is apt to be the street wo will traverse
by day.
LET OUR REPRESENTATIVE CALL
Rogue River Electric Co.
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