MEDFORDv MAIL TRIBUNE, MDJFOBD.ORISOON. FRIDAY, MAY 0, .1910.
Medford Mail Tribune
Complcto
Series: Thirty-ninth Year:
Dally, Fifth Tcnr.
JPUBLXSXED SAIX.Y EXCEPT SATUR
DAT BY THE MEDZ"ORI)
FBXMTIITO CO.
A consolidation of the Mertford MMt,
eiUbllshol 1S8J; tho Southern Ore
Bonlnn, ostiiblliiheil 102; the Domocrntlo
Time, established 1S72; tho Ashland
Tribune, established 1S96. nnd the Med
ford Tribune, established 1906.
QEOnai? PUTNAM, Kdltor and Manager
A COSTLY EXPERIMENT.
THE Oregon Agricultural college is undoubtedly doing
yoori work in niiinv lines, hut in their horticultural
what the merchant is going to do. A promise to (lie public
once made should never be broken. The reason (hut so
much advertising is not successful is that it is prepared in
a slap-dash and shiftless wa.v by one who" has not studied
efforts there is altogether too much experiment. the subject. The advertising is one of the most important
Whether it is the fault of the instructors or the fault tasks in the store."
J5.00
.SO
of students seeking to acquire knowledge one thing is
certain their experiments have proved very costly to
the Rogue River valley.
An example of some of their work as shown in one of
il. 1 1 -M-.il 1 ...1. ......
Entered as second-class matter No-1 file P11Z0 OlClliUUS HCar lUCUUH'U, WllUSC v'W llVl its VVi:-
ff&,,Cn:C,if Sflsunded to turn over a block of his greatest producers for
experimental purposes. As a result, there is no trim on
this block this year, and probably will not be for several
year's, although these trees have produced upwards of
$1000 an acre in fancy peal's.
Although climatic conditions and soil analysis proved
eonslusively the inadvisability of irrigating at a certain
season of the year, the college experimentalists flooded
the trees with water at the wrong time, which brought up
a lime sub-soil, as well as chillinufthe roots during the fruit
bud formative season, and it will be several years before
national conditions are restored.
0. A. Cole, professor of horticulture of the O. A. C, in
a lecture delivered recently at butherlin said: "Did
March 3, 1SD.
Official l'npcr of the City of Medford.
SUBSCRIPTION KATES.
Ono year by mall
uno nioniu uy man.....
Per month, delivered by carrier. In
Medford, Ashland, Jacksonville.
Talent, Phoenix. Central Point.
Gold Hill nnd Woodvillo
Sunday only, by mall, per year...
Weekly, one year
OF
(From J. C. Wnlllnns History of Southorn Orcoon.)
mil XiaseA
Wlis TTnUtd. Press
patches.
.50
2.00
1.50
Sit-
The Mall Tribune is on sale at the
Ferry News Stand, San Francisco.
Portland Hotel News Stand. Portland.
Bowman News Co.. Portland. Or.
W. O. Whitney. Seattle, Wash. .
Hotel Spokane News Stand. Spokane.
Postage Bates.
8 to ll-page paper X lo
12 to 24-paRO paper 2C
24 to 36-paKQ paper... 3c
SWOXX CX8CTCA7XOX.
Average Dally for
November, 1909 1.700
December, 1909 1.842
January. 1910 1.915
February, 1910 2.15!
APBXX. CXBCTT&A.TXOXT.
ClIAt'TEll XI. i only uto wo uiuililo to nrruy tunny
The Early Explorers Attacked. . fncts, but power of drawing infer
.ledodinh S. Smith's Jomuoy Through l"" Pcrtaiinint? to what in known w
Northern California nnd Southern
Oregon First Knowledge of the
Indians Locality of Smith's De
feat Tumer-Gny-Ewing Young-
Wilkes' Exploring Expedition
Fremont's Expedition Across the
Plains Attack by Modocs -Trnv
el Through Southern Oregon In
diau Outrages in 1S50 and 1851.
(Continued from Yesterday.)
Hero Mr. Edwards' diary breaks
1 2.300 17 2.S75
3 2,350 IS 2,325
4 2.300 19 2,325
6 2,300 20 2,325
6... 2,300 21 2,325
7.......... 2,300 22 2.325
S 2.300 24 2.400
10 2.350 25 2,350
11 2,300 26 2.450
1- 2,300 27 2,350
13 2,300 2S 2.350
14..... 2.300 29 2,350
15 2,325
Total ..................58,325
Less deductions 800
57,525
Average net dally. 2.301.
STATE OF OREGON. County of Jack
son, ss.:
On this 30th day of April. 1910,
personally appeared before me. O. Put
nam, mnnaecr of the Medford Mall Trl
bunc. who, upon oath, acknowleueu that
the above figures are true and correct.
(Seal) K-'v-jvi.x,
Notary Public for Oregon.
MSOrOBS, ORCOON.
Metropolis of Southern Oregon and
Northern California and fastest-Brow
lng city in Oregon.
Population. May. 1910, 9.000.
nnnk deposits. S2.500.000.
Banner fruit city of Brecon Rosue
River apples won sweepstakes prize and
uue or
"Apple Xing of the World"
nt National Annie Show. SDokane. 1909,
Rocue River Dears brought hightest
prices In all markets of the world dur-
in i? Mm tin fire vearu. -
TCrlto Commercial Club, enclosing 6
cents for postage on finest community
pampniei ever wruien.
ItMl
stop to think that the most famous fruit jyrowhiff sections
are not larre vallevs. Take for instance Hood River and 'off, leaving untold mudi of interest
tho Columbia sections. Roiruc River can hardlv come;" nenum! reader. As regards
in this class as vet, as thev have not gotten down to fruit jtho sfh lxi. Voof.p JU3t
, ' , , v . , " , . . , i narrated, there is a doubt ot it were
growing and a great deal of their land is still in wheat !;t not 8MCCCCllo,i by stin ,oro severe
ana wheat noios. but these sections are an in small vai-'oncs, inasmuch as the record of
Wilkes' oxploriiu' expedition suggests
levs."
And so the Rogue River vallev, with 15.000 acres of ; further calamities to oimKs com
commercial orchard, four times that of anv other district, jl Sff1
, . tt a i i. ! commanded a detnolnnent ot Wilkes
ins no o on ow n o nil i oa 111
' expedition, which left Vancouver for
PERPETUATING THE GRAFT.
Don't forget the census.
Fine opportunity for capital
apartnient houses and dwellings in
Medford.
Shnll Jledford continue her .pub
licity work?
fund.
If so, subscribe to the
Medford grows because she greets
capital half way. This is a tip to
Ashland.
Portland claims tho census proved
a population of 220,000. Medford
ought to show 9,000.
Does Ashland want a competing
line or is she satisfied with the
Southern Pacific alone f
On May 18 the enrthh will be en
veloped in the comet's tail. Bnt
Medford's used to hot air.
Governor Gillett has refused to in
terfere with the Jeffries-Johnson
jxignti There is no reason why he
Should.
Some Ashland people arc opposing
-the trolley line on the supposition that
a franchise in Ashland is ns valuable
as one in New York.
Not n vacant storeroom or dwell
ing in tho city. For that matter not
a vacant bed. Get busy and build
some you men with coin.
T. R. has been mado a Ph. D. by
tho University off Norway. Why
not make him a doctor of the Big
Stick, to vary tho monotony.
Verba Huenn, in September, 1811,
J. D. Dana, the great scientist, being
of the party, as well as Tibbotts, who
was with tho Young party. This man
informed his now associates that the
Young exiK'ditiou was defeated by tho
Indians who killed one white man nnd
wounded two others who died when
they reached tho I'mpqit.. "He
showed great anxiety to take his re
venge on them, but no opportunity
offered, for our party had no other
difficulty than scrambling up stcop
paths and through thick shrubbery.''
In tho work just referred to the
The American Protective Tariff league, tin organiza
tion devoted to perpetuation of the never-ending tariff
graft, which is becoming more and more burdensome to
the consumer with each revision, has rushed to the de
fense of the administration, and is flooding newspaper
offices with circulars, booklets and pamphlets issued in
support of the new tariff.
The Payue-Aldrieh tariff is proving very unsatisfac
torv to the mass of the people. Though championed by
the president, it has made both him and his adimistration;nntivc3 about the Oregon-California
t Tl 1 1 J J 1 . II" I - . .,. ....
unpopular, it nas spnt tne repuoncan party, given insiir- ,itno are spoken ot as "umi.muians"
gents success, dethroned Speaker Cannon and forced thejns if that were their common desig
retirement of the tariff warhorses, Senators Aldrich and'!mt,ion' IIe"cf; e infer that they
TTi tu. i js it j i.mj!iiii i.i i e had, even at that date, acquired a
Tr: J-ST wu xxwmuui xui iu uuvv: uic uwcibi v sustained reputation for hostility to
rn ins iirst year, auu me executive aim most ot ins cau-,th0 whites. Such a name doesn't
inet are busy stumping the country in their own defense, afford any clue to their real charac
ter, however, hut only suggests n
spirit of opposition lo the whitos
witji whom they came in contact.
This opposition probably in most
cases took tho form, of hostility. On
other nnd moruoccnsious it may not
hnvo exceeded flint form of indepen
dence known to" tho onrly settlers as
"insolence.1 This, be it remarked,
was a favorite word with certain
whites nnd infinitely recurs n the ac
counts of the enrly contests. It is
only by the context that one can
judge what the expression real!)- sig
nifies. To chnractcrizo an Indian as
insolent, in certain cases meant that
ho was on the point of murdor, fit
others that he had refused to allow
white mcx t outrage his familv.
Such cxprcsion of independence or
freedom or even of self-defense woro
all included in tho then comprehen
sive term, insolence. Concerning
the yenrs preceding 18.10 there
a dearth of information, whenco not
The unrest and dissatisfaction is not as at first thought,
the mouthing of opposition newspapers, but is deep-rooted
among the people.
At no time have party lines rested lighter with the pub
lic than today. The words "republican" and "democrat"
have lost their charm, because more people are doing the
thinking for themselves. A party organization is .egaul
ed at the best as but an organization 1 -r office holding.
It would puzzle anyone to tell the difCeivuce betwocn the
ins and outs. The ins defending all their actions for the
sake of remaining at the jpie counter, the outs hoping to
oust them.
The American Protective Tariff league, whose -nan-ager
recently admitted that he received a fancy s ilaiy lor
putting forth the tariff literature and who freely abuses
those who oppose his propaganda, is an organization pri
marily devoted to the distribution of the earnings of the
many into the pockets of the few, and self-respecting uews
papers should demand the same rate for printing tho .stuff
that they ask for other political advertising.
A NEGLECTED ESSENTIAL.
Tho senate has passed the postof
fico appropriation bill, carrying $240.
000,000 for tho postoff ice department.
Mail is an expensive luxury.
Former Governor Honry T. Gnge
of California has left for his new
job as minister to Portugal, taking
yith him eighteen pairs ot bootc.
Must expect to do some kicking.
Taft will accept tho mutilated rail
road bill as ho did tho tariff bill
and put the blame on congress. But
a Democratic congress is cold comfort.
It is almost impossible to enumcr
ate nil tho persons in Medford the
city has such a largo, floating popu
lation. Thereforo every one should
see to it that acquaintances are listed.
A uino-year-old Indiana girl who
wanted to appear grown up and wear
a eorset was struck by lightning,
which played upon' tho stool, ribs.
Girls, beware of imitnfing tho follies
of your elders.
An article "On the Selling Line" in the Saturday Eve
ning Post of April 30 should be read by every merchant,
as it describes the why and wherefore of profit making bv
retailers.
In this article it is stated that thirteen of the New York
department stores spend $250000 a month in newspaper
advertising. The average amount spent by each firm is
one and a half per cent of gross sales. The test of the ad
vertisement is the amount of business it brings as com
pared with the amount done on the same day of the pre
vious year. It is stated that a good retail advertisement
averages in cost not more than seven per cent of the total
sales of the day.
"The smart advertiser," says the writer, "does not as
a Tide spend anything like seven per cent for advertis
ing puproses indeed, he does not know how much he does
spend. If he secures a large volume of business through
advertising he is satisfied. On the whole of the amount of
money devoted to advertising in small towns and cities,
especially in the west, is too small. An advertising appro
priation of $1000 or $1200 eacli year should not under nor
mal conditions be excessive for a town of 6000. There are
many legitimate promotion ideas which tho public and
small towns take to kindly, and they can be put into ex
ecution at a cost of not over thre to five per cent of gross
sales.
"The successful dealer spends in printers' ink all the
way fron) practically nothing up to five per cent of his
annual sales, the former when location and windows are
exceptionally good. Under average conditions, beginners
should spend from one to one and a half per cent of their
annual sales in newspapers, perhaps two per cent would
be better.
"When well done, printed matter undoubtedly influ
ences people to come into your store. The right expendi
ture of a modest amount of money in newspapers not only
makes the use of leaders more effective, but to some extent
serves to diminish the amount of money necessary to spend
in leaders. Advertising copy should be simple and direct
people should be told plainly in the simplest manner
lost, whereby a discussion of tho nb
original character in the light of tho
earlier events Is impossible.
In May, 1815, J, C. Fremont, with
his exploring expedition, arrived in
Southern Oregon, having come up the
Snoramoutn and Pitt Itivor valleys.,
and traveled by way of Goose, Clear
and Tulo lakes to tho west shore of
Klamath lako, where he camped for
a few days. His force consisted of
about fifty men. ,On tho ninth of
May, Samuel Nenl and M. Sighler
rode into camp with the information
that a United States officer was on
their trail with dispatches, and
would fall a victim to savages if not
rescued, tho two messengers having
escaped only by the fleetness of their
horses. Taking five trappers, four
friendly Indians and tho two messen
gers, Fremont hastened to the rescue,
nnd nt sundown met Lieutenant Gil
lespie, guided by PetOr Iusscu and '
bearing dispatches from the United '
States government to Fremont. The)
place of meeting was sixty miles '
from Fremont's camp on tho lake.
which they had left in the morning.
They camped that night in the Modoc
country, nenr Klamath lake, and then
it was that the savage Modocs com-1
mitted the first of the long series ot ;
hostile nets which have marked their
dealings with the whites. Exhausted j
as they were, the men lay down lo i
sleep without setting a guard. The
Modocs woro not slow to take advan-1
tnge of the opportunity. Late in the!
night, the wntchful Kit Carson heard
a dull, heavy thud ns of n falling
blow, and called to Dasil La Jeunosso, i
who was sleeping on the other side '
of the onmp fire, to know what wn- i
the matter. Getting no answer, and'
seeing moving figures he cried, "In
dians, Indians!" and seized his rifle !
Quickly the trappers, Lucinn Mnx-j
wen, ivicnnru uimus, mcx. uoucy
and Steppenfclt, with Carson muched
to the aid of the men attacked. The
Indian chief was killed and his fol
lowers fled, but La Jeuncssc, Dunne,
nn Iroquois, nnd Crain, n Dclnwarc,
were dead. This camp was on Hot ,
Crook, in Siskiyou County. Cnlifornin.
("To Re Continued.)
THERE MUST BE A REASON
for tho enormous snlo cf
RARDON'S BREAD.
Your grocer sells it.
BENSON 1m 17 lots for solo 4
4
at genuine bnrgain prices.
i8'.
I
POINT TO A DEPOSITOR
III M1U 1 UllllUtO UIIU IIIUiuiiui'i i
Hank and you will point out a man
who doesn't have to lie awake nights
wondering if his monoy is Hiife.
Neither does he keep worrying if(
that Inst roniittanco has gono astray. '
Ho knows the Fannors' and Fruit-!
growers' Hank is tho safest plaeo
for his money nnd that tho loss on
destruction of a check does not menu "
a loss of money. Do you pay by
check T
Farmers' & Frultflrowers Bank.
Dainty Delights
We have never displayed a finer line of
women's footwear than we are showing,
right now. New patterns, new models and
a large variety of leathers. Light and me
dium weight boots, Oxfords and Slippers,
made from the softest skins and the most
flexible sole leather.
We will welcome the opportunity of show
ing you what daintiness and comfort in foot
wear means.
Reasonable prices prevail at this store.
I Want
A Home
I will pay .f'J.OOO to .fO.DOO cash for modern bungalow
or residence In answering this slate when hoime was built,
.what street improvements aro In, iiamo and iiiimhur of
street, lowest cash price, when possession oan ho given.
1 am not nn agent. Correspondence confidential simply
wish (o buy u homo.
Address CASH BUYER, Cnro MAIL TRIBUNE,
A Home For Sale
I have a now, modern, 8-room houso for sale. Built for
a hotilo; built very well; will stand any test; comfortably
.rranged; nil rooms largo; all interior finish hand selected
fir, finished in golden oak, dull; largo sleeping porch; how or
nnd water in; close to paving; high ground; a splendid plain)
for a home.
Places not half as good aro on the market for the same
price ns this. If you monn business and really want a first
class homo, come and see this any lime.
aBToss OWNER, Cnro MAIL TRIBUNE.
Do You Wish
To Buy a Home
ARE YOU WANTING A HOME?
WHY RENT WHEN YOU CAN TAKE ADVAN
TAGE OF OTHER PEOPLE'S MISFORTUNES?
Parties are compelled lo leave the city, and offer a
fine new two-story, eight-room house, completely
furnished, with high-grade furniture, best light and
plumbing fixtures, lawn, cement walks and curb,
south front, street to be paved. This is a beautiful
home and is located on one of the best streets in the
city. Price is very low, with or without furniture.
Modern Cottage For Sale
A neat, modern, five-room cottage, close in on Oak
dale, east front, fine lawn and shrubbery, cement
walks and curb, paved street, large rango goes with
house, large barn; lot 50x115.
New Five-Room Cottage
New five-room cottage, .south front, lot 50x150..
near South Newtown; price .$2000, terms.
J. W. Dressier Agency
WEST MAIN STREET.
Perfection
in Baking
mo8 mainly from exporionco. Tho most skilled baker should turn
out the highest class baking, but thoro is something booide-i skill.
Tho most skilled bakor must uso tho host matorinlH nnd bako in the
tho lntcst and most approved scientific way.
Tho ronson is scon very plainly now wo uso tho host materials
in nil our baking; cook in the latost nnd best way nnd our linkers
nro tho most skilled in Southorn Oregon. Thoso aro the reasons
for tho success of
Peerless Bread Tl,nn wI,iuh tlioro
is no finor loaf
liiiulo nnywhero. Kvory louf is
wrapped in wnxod paper. You got it ns it comes from tho oven
with nil its best qualitiorf proflBorvod. ir-B-wcaf
Tr-re-;
uream Bread for Family Use
is pav excellence. Tho finoslbroad for tonst mid sandwichci.
NOVeltieS lSuch fta ,)i0H' cqM. cakes, snnilB, buns,
horns, lady fingors, oroam puffs, etc., etc
Evorything is brought to tho highest degroo of odlbilit'y.
FrUit you mik(A 01,r fni't 'llHplnyT Wo enn toll you
all of the Beasoimblo groon fruits at exceptionally low
prices.
FOUIltain Tll I(!oI(iHS tm- koops Uiroo or four pooplo
i i , ,! , r ,my nowadays and is disponsing tho finost fancy
drinks nnd dishes to bo found nnywhoro.
Rardon's Bakery 6 Confectionery
GRAPE AND MAIN STEEETS.