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Your Guarantee is the Reo
Standard of Excellence
The N e w Reo, The Fifth, The Incomparable Four, Price $995
IN,THESE DAYS WHEN there's such an evident
tendency to skimp values in order to meet price
standards alone:
IN THESE DAYS WHEN not only quality of ma
terials but size of the conveyance is being skimp
ed by some makers to get within a price; when
automobiles tnat will scarcely seat four medium
size adults are called “five-passenger ’ cars:
IN OTHER WORDS, when two or three inchesless
width, a few inches less in length, half inch small
er tires, and other expedients besides the sub
stitution of inferior matei ials are only too com
monly resorted to in order to cut one hundred
dollars off the price of the car so it will look like
a bargain:
IN SoCH TIMES IT IS GOOD to remember that
there is one concern whose policy has never been
shaped to meet competitive conditions nor bont
even the slightest to meet mere price rivalry.
REOi POLICY NOW AS EVER is based on Reocon-
ditions alone. Reo has no real competitors never
has known any. Never since the day the first
Reo went into the hands of its delighted owner
has it been possible to make enough cars to sup
ply all who wanted Reos.
AND THAT fl&S BEEN BECAUSE Reo quality has
been dictated always by the Reo standard of in
tegrity -and made possible by Reo engineering
skill and experience.
REO READY CASH has always enabled them to
obtain materials when others had to wait and
Reo purchasing power. Reoability to pay cash on
the minute, gives Reo “ right of way" both in the
matter of deliveries and in the matter of quality
of materials.
HERE IS A CONDITION you may ponder: The Reo
folk tell us that, had they foreseen the shortage
of all kinds of raw materials that now exist and
the consequent sharp rises in prices that have
recently occurred all along the line, the price of
the new Reo the Fifth never would have been
lowered.$175—never would of.have been
f.
o. b. Hood,River.*|
NEVERTHELESS, YOU CAN 3E SURE that, de
spite the higher prices Reo now has to pay for
tne materials, the quality of Reo the Fifth will be
maintained to the last detail. Has, in fact, been
improved in many details over last season’s.
IF IT BECOMES N E C E S S A R Y —as it may if advances in
price continue—the price of Reo the Fifth will be in
creased as much as may be necessary to give the Reo
folk the small margin of profit per car that is their due.
T H A T W O U L D BE C O N S I S T E N T with the well known
policy of making a quality car and pricing it according
ly without regard to prices of any other makes of cars
whose standard of work and materials are not like Reo.
B U T T H E T H O U G H T OF R E D U C IN G quality is one
that never would occur to the Reo folk.
REO SUCCESS and it has been one of the foremost in
the industry—has been the result of adhering to that pol
icy- at t im e s tooVdten when others felt it necessary to
lower the standards just a little to meet a sensational
price or some other strategic maneuver of other makers
B U T ^ OU K N O W ’ I H A T . Seems almost unnecessary
to repeat it to you. It is very evident that you and
thousands upon thousands of other buyers know and
appreciate that Reo policy—our order books, full to
overflowing, are ample evidence of that.
IN A L L T H E Y E A R S sincethat great model Reo the Fifth
was first made—and of course you know that it is today
the oldest car on the market—the demand has never
been so great, so insistent—so in excess of possible sup
ply—as it is today.
A N D REM EM BER I OO, that tho it is necessary to place
your order for Reo the Fifth (or the new Reo Six) now
in order to be certain of having it when you’ll want it
a few weeks hence, that condition is due to the fact
that thousands and ten of thousands of others appreci
ate the wonderful, the matchless value that is repre
sented in Reo the Fifth at $995.
H O O D RI V E R PE O PLE have never been offered better
automobile value. The build of these cars and their qual
ity are just right for local roads.
Y O U W I L L W A N T T O SEE these new Reos. You
will be astonished at the remarkable value you will find
in them, and I take pride in announcing that I have se
cured the local agency. ,
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D. McDonald, Distributor
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The Reo ‘'Six’*. Price $1.375
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