GUEST COMMENTARY
WEDNESDAY, FEBRUARY 24, 2016
HERMISTONHERALD.COM • A9
City branding committee represents diverse interests
The city of Hermiston
and Chamber of Commerce
recently put out a call for
volunteers to serve on a
committee to help develop a
brand that represents our in-
credible community. Many
volunteered, including us.
We are part of the commit-
tee that now consists of 25
community members with
four Hermiston High School
students.
The committee members
Fialka
Walchli
all share an enthusiasm for
Hermiston’s future and are
working hard to develop
brand concepts that capture
the spirit of Hermiston, and
the vast spectrum of what
this community stands for
— our people, our business-
es, our recreation, and more.
It’s been very rewarding
serving our community
in this way, and seeing so
many people actively and
passionately participating.
While, coming up with
a community brand is a
process of deep thought,
creativity and great re-
sponsibility, the committee
members are also mindful
of what the community said
in the previous survey. In
the end, we all share a love
for this town, and the bright
future Hermiston holds.
We want the community to
be proud of the work that
comes out of the committee
because we’re representing
you.
What you may not know,
is your input on a brand is
not yet done. The committee
will be sending out a survey
to obtain the community’s
input on two brand concepts
(logos and taglines). We
want to know which brand
concept you believe best
embodies the foundation of
what the Hermiston commu-
nity is all about. Following
your input, the committee
will present an of¿cial brand
concept for the community.
Until the community-
wide survey is available
(anticipated in March), we
encourage you to visit www.
HermistonBrand.com for
updates and to read the lat-
est news on the community
branding effort.
From all members of
the Community Brand
Committee, thank you for
your continued interest and
support.
ANN FIALKA
COMMUNITY VOLUNTEER
DRU WALCHLI
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