JL.
THURSDAY, AUGUST 2«, 1937.
THE HERMISTON HERALD. HERMISTON. OREGON.
y AG K SIX
IE NEW 60-HORSEPOWER FORD V-8
It is natural to ask why a 60-horsepower engine is added to the
famous. Yet improved carhuretion enables it to give its thrilling
Ford line for 1937. The answer is simply that the smaller engine
performance with unusually good gasoline mileage.
makes possible a saving in weight— a car that costs less to ru n —
and a lower price.
FEATURES OF THE 1937 FORD V -3 CARS
Beyond the choice in engines, the 1937 Ford car is one size —
one wheelbase. Its appearance is modern and streamlined. Body-
APPEARANCE— Distinctive modern design. Headlamps
streamlined into fender aprons. Modern lid-type hood.
The 1937 Ford with the new 60-horsepower engine is for those
structure is all steel. New Easy-Action Safety Brakes give faster
who want maximum economy with good performance. It offers the
stops with about one-third less pedal pressure. It is big, roomy and
interiors entirely new in design. Slanting V-type wind
smoothness and quietness you expect o f a V -8 — even at speeds up
engineered throughout for the quiet you expect of a quality car.
shield opens in all closed cars.
to 70 miles an hour— with gasoline mileage so high that it creates
You are invited to see the New Ford V -8 Cars for 1937 — in two
an entirely new standard of economy in modern motor car operation.
engine sizes — at the showroom of the
Rohrman Motor Co.
Larger luggage space and spare tire concealed within body-
BRAKES—You want two things in a modern braking sys
tem. Dependability — and soft pedal action. The Easy-
Action Safety Brakes in the new Ford give you both, with
New **60" Meets Many Needs
“the safety of steel from pedal to wheel.” Cable and con
This Economy Car in the Low-price Field makes the Ford more
than ever The Universal Car. It will appeal to families with small
budgets. To salesmen who drive their own cars and want to pare
expenses to the last penny. To farmers who need a rugged, inex
pensive car for had roads in all weathers. To fleet owners who must
hold mileage costs down. To women whose cars are a part of the
daily round of family or business duties. To two-car families as a
general utility car . . . and to many others.
Im proved 85-horsepower V -8
Tor tin c who want maximum performance with good economy,
there is the improved CS-horeepowcr V-3 engine. It delivers the
fli-’dr.» -peed and a c f jr
n f»v v .h le li
the Ford V-8 engine is
ROHRMAN
Ask any of the great
number of local owners
how they like their new
Ford “ 60” .
Owners report from 21 to 28 miles
per gallon
duit control type. Self-energizing — car momentum is
used to help apply brakes. About one-third less pedal
pressure is required to stop the car.
SAFETY — All-steel. Top, sides, floor and frame w , »
a single steel unit of great protective strerjib. Safety
Glass throughout at no extra charge.
COMFORT AND QUIET— The 1937 Ford is a 1 , „ .m y
car. Extra space in the body w'here you want it — not
taken up by the engine under the hood. Comfort of the
Ford Center-Poise Ride is increased by smoother action
of the long-tapering springs with new pressure lubrication.
New methods of mounting body and engine make tlr«
quieter car.
MOTOR COMPANY
M odern
,.io
— O u r Service G uaranteed