HE
HERMISTON
HERALD, HERMISTON,
OREGON
WATER FIRST AID SAVES
UVES OR VEST COAST
Scarcity of Telephone Equipment
As new subscribers a number of individuals have recently placed orders with us for telephones. Old
subscribers have asked for service at new locations.
They have been told by cur representatives that
immediate compliance with their desires was impossible owing to lack of "telephone facilities” in a
s
particular locality. "Why," one will say. “The poles and wires are on the street and the house is al
ready wired.”
We wish that the problem were as simple as it sounds.
may be in use in giving service to others.
ed to telephones already installed.
There may be poles and wire, but every wire
There may be a cable, but every circuit in It may be assign
There may be spare wires and circuits and no switchboard apparat
us at the central office to which they can be connected.
There may even be sections of switchboards
but not available for operation on account of the lack of necessary accessories such as ringing keys, re-
Alter
Red Cross first aid activities
in the Northwest division this
year have been chiefly devoted
to “water first aid” instruction
and organization. Several units
of Swimmers have been organ
ized and trained in communities
on the sound and western rivers,
and rescues have already result
ed from the Red Cross work.
lays, etc.
The reason for the shortage of telephone equipment is simple.
Government purposes and for industries properly favored by the Government.
When the man on the street-is ask
ed for his annual Red Cross dues of
$1 during Roll Call week, November
1 to 26, he will, know that half of
that dollar stays in his own communi-
tÿ. If he has done an average amount
of Red Cross reading he will know
that a small slice out of the other 50
cents is appropriated to “disaster re
lief.”
But unless he is ene of the excep
tionally few he will not know what
“disaster relief” has meant to the
world during the life of the American
Red Cross, nor will he realize what
small slices of dollars will do If there
are enough of them.
In the Northwestern Division, time
after time the relief organization has
met its crisis and has stood the test.
Twice in Oregon in December of 1919
—at Mosier when fire left families
destitute and again when the Marsh
field chapter cared for survivors and
recovered bodies of the dead from the
wrecked schooner “Chanslor” — the
test was met. In 1920 came the land
slide at Juneau, Alaska, and the hotel
fire at Klamath Falls, Oregon. More
people learned that "disaster relief’
means things in the lives of men.
In the 38 years since its incorpora
tion up to June of 1919, the American
Red Cross had participated in 180 dis
aster relief expeditions. It directed
the expenditure of approximately $12,
500,000. Before the organisation had
attained its present large membership
funds often ware raised through pop
ular subscription for such large dis-
asters as the Mississippi floods and
cyclones,of 1882 and 1883, the Texas
famine, the Armenian massacres of
1893 and 1894, the Martinique volcano
eruption and many others.
A list of all the Red Cross relief
werk in times of fire, flood and famine
would take pages. Long before the
organisation under the stress of war
and war’s results had grown into the
lives of millions, disaster relief was
one of Its foremost activities.
The
Congressional Charter under which
the Red Cross has operated since 1905
sets forth as one of the chief purposes
of the organisation: "to continue and
carry on a system of • • • relief
and to apply the same in mitigating
the sufferings caused by pestilence,
famine, fires, floods and other great
national calamities.'*
And now, with its wonderful organ
isation of chapters, branches and aux-
iliaries reaching to the farthermost
parts of the nation, its members In
strueted and ready for action when
the occasion arises, Red Croes “dis-
aster relief" has become accident in
surance for the world.
OBJECTIVE!
even current demands have been delayed.
tising
produces
advertising—just
that, nothing more.
Advertising for the sake of mer
At the same time with this abnormal situation with reference to materials there exists an unprece
dented demand for telephone service, and even under these circumstances our record is one of fulfill
ment of demand. In the first eight months of this y ear we have added 6863 telephones in the State of
Oregon. In the eight months prior to our declaration of war we gained 2655 telephones.
We desire to give service as much as the patron wishes to receive it. W e desire to promptly comply
with the suggestio'ns of public authorities who have taken a proper Interest in the situation. We are
facing abnormal conditions but we will—of necessity, gradually—overcome our difficulties.
chandising produces business—if it
is handled the right way.
But advertisers sometimes forget
that.
The Pacific Telephone and Telegraph Company
They make appropriations, 0.
K. copy, and plunge in... They call it
advertising. It is—but it is not mer
Little Known of Frogs.
chandising.
For they have made advertising
an end.
And in merchandising it is
not an end.
end.
it is the means to an
The real objective of an ad-,
vertising campaign is always—
TO SELL GOODS.
The HERALD is the greatest med
ium to merchandise your goods you
can possibly select.
ers are responsive,
Along the rivers and streams In
some parts of Texas, and around the
margins of ponds and lakes, we meet
with great beds of the water hya-
cinths, says the American Forestry
Magazine. Their delicate white flow-
era and dark green leaves present a
picture of floral luxuriance not very
Where they grow,
easily forgotten,
one should be on the lookout for va-
rious species of reptiles or batra-
chians. and their habits and appear-
anees In nature carefully observed
We know very little about some' of
the forms, and science will welcome
any new facts' in regard to them.
Some of the frogs and toads, for ex
ample, are not only very rare in collec
tions. but we are practically lacking
in any field notes upon their exact
distribution and habits.
HERALD read
and
grasp your
message with intelligence, Ton have
HOTEL. x
a responsive,
well-defined market
SEWARD
from the Umatilla project people, and
Only a Snack!
After a frugal little lunch in a coun
try hotel the millionaire who was tour
ing the country In his sixty horse
power car, called for his bill.
“Yes,
sir," replied
the
waiter
promptly.. “Four sandwiches and a
glass of cider, you had, sir. That will
“Wait a minuter" interrupted the
motorist. “There’s' my chauffeur some
where. What has he had?”
“Oh, I know about him, sir,” replied
the waiter. “He says he’s just had a
snack—an omelette, grilled trout, lamb
cutlets and peas, iced coffee, a half-
crown cigar and a bottle of claret,
sir.”—London Answers.
Gasoline Substitute.
“Motor alcohol," a substitute for
gasoline, made from molasses on’the
Hawaiian sugar plantations,
which
has been allowed to run to waste or
burned for the recovery of potash. Is
a new automobile fuel which It Is said
gives more power, greater in lieage.
easier starting, and more freedom
from carbon than gasoline. Hawaii
has molasses enough available to pro
duce 9,000,000 gallons of “moti r al
cohol ’—enough for all the au tomo
biles ou the islands.
Armenian an Ancient Tongue.
The Armenian tongue, however, much
it has changed in the course of centu
ries, is descended from the language
that Priam and Hector spoke. The Ar
menians hail, like the Homeric Tro-
Jans, from Thrace, which subsequently
became incorporated in the Byzantine
or eastern Roman empire. Erzerum,
capital of Armenia, has retained the
deathless name of Rome,
It was
founded In the year 415. by Theodosh
us, a sebastos, that Is, emperor, of
eastern Rome.
He called It Theo
doslopolis; but Its native name Is Er
erum, or Armenian Rome.”—Emetti
Hartwitz in Asia Magazine.
I
A Fix Indeed.
She—Pm In an awful fix! Just ft
cyl My husband has received
anonymous letter Informing him
something I did before marriage!
He—The best thing you can doll
confess.
She—That’s just It ! He won’t I
me read the letter—and 1 don’t to
what to confess!
Read the classified ads.
You
find something you want.
the HERALD carries your story ina
dignified manner.
The people read,
and digest it thoroughly, and the ad-
Two of the most homelike hotels
In Portland, located in the heart of
the shopping and theatre district.
All Oregon Electric trains stop at
are little money-makers for the own
the Seward Hotel, the House of
Cheer. Excellent dining room in
connection. The Hotel Cornelius,
the House of Welcome, is only two
ers of establishments who insert them
short blocks from the Seward. Our
brown busses meet all trains.Rates
vertisements appearing in its columns
$1.50
HERALD advertising is not only
RED CROSS SUNDAY
SCHEDULED HERE II NOVEMBER
activities of the. Rod Crocs, Including
somewhat detailed Information regard-
The
lac, metal parts and other articles not generally associated in the public mind with telephone service.
and up.
W. C. CULBERTSON, Prop.
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SPECIAL
According to plans considerable
time at these special services is to bo
devoted to discussion of peace-time
Every business concern is having similar experiences.
manufacturers of telephone equipment have been bending every effort to fill our orders, but they in
turn are meeting the same difficulties in securing rubber, paper, silk, glass, porcelain, tin, thread, shel
advertising; it is merchandising.
Arrangements are being made here,
according to information from division
'headquarters of the Rod Cross, for
the observance locally of “Red Crono
Roll Call Sunday," in November, Gun
erally throughout the nation a day
haa boon set anide in honor of the
organisation, with special services in
Sunday Schools and young people’s
meetings as well as special sermons.
Since the war with the
unexpectedly prolonged problems of reconstruction, production and delivery of materials needed to meet
Advertising for the iahe of adver
DISASTER RELIEF PROVES
BEST NATIONAL INSURANCE
During the war period we were un
able to maintain our reserve or stock plant as the same materials we use were required and taken for
Herald Publishing
Company
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AND APPLIANCES =
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Phone 139
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The French Restaurant
BAKERY and CONFECTIONERY
STRICTLY FIRST CLASS
Hohbach Bros., Proprietors
ned. No subscriptions will bo asked,
unless spoetai arrangements should
& ake housework
a pleasure!
Every woman enjoys housework
if nicely painted floors, neat wood
work anc! attractive furniture give
her half a chance to keep them
neat and clean.
. That’s w hy she insists upon the
timely application of B-H Paints and
Varnis'ies. They bring back the new
appearance and make possible the
"something accomplished” feeling
which ma res the day’s work worth
while.
See that the B.ss-Hueter label is on
the can that yout buy I There is a
special B-H product for every use-
all easy-prending; long-lived; made
tor.
Novele
From
Serial
Stories.
The ingenuity of members of the
Junior Red Cross at Boise, Idaho, haa
developed a custom which their elders
are beginning to copy. For patients
In the public health service hospitals
who do not like to read serial maga-
clipping current serials and binding
them, thus providing after publication
has been completed, novels for the
treatment.
HERMISTON AUTO TRUCK
TRANSFER
Paints 2 Vatnishes
F