■ ¡■ A
% WT j ES
í¿ .
I lenge of the m ost for th e le ast is
the W hippet, according to an a n
nouncem ent Just m ade by Jo h n N.
The low priced c a r held is oue W illys, p resid en t of th e W illys-
in w hich aharp com petition is go K night com pany, Toledo, Ohio,
ing to develop both in quality and th ro u g h H essel Im plem ent com
com pleteness of equipm ent as well pany, d ealers for G resham and vi
as in price.
cinity.
T he new est and one of the
This is said to be th e lirst tim e
stro n g e st lines to take up the chai-
in autom obile h isto ry th a t any
m a n u fa ctu re r has com peted in
price class with the low est priced
ca r on th e A m erican m arket.
T he new prices include new col
ors and e x tra equipm ent. T hey are
f. o. b. facto ry as follow s:
T ouring, >455; com m ercial ro ad
ster, >485; sp o rt ro ad ste r, >525;
coupe, >535; cab rio let coupe, >545;
coach, >535; sedan, >585; chassis,
1 >355.
Victory Six Is Shown in Gresham
On©®
this
sensational
o ffe r has
th e w h o le
N D PIA N IST
c o u n tr y PO RTLA
( HOSEN AS SO LOIST
t a lk in g !
Mr. H essel says the com pany has
reso u rces of over a hundred m il
lion dollars, ow ns its own body
plant and foundry, having recently
purchased the W ilson foundry at
Toledo, the larg est in the United
States.
A ca r of the coach type is on dis
play a t the Hessel show room at
G resham and im m ediate delivery
is prom ised on the new cars.
*455
#r A4»)
1 P
AZ»)
SEDAN**.. . ......... *585
COACH ................. $535
Com m ercial
# 400
4OPi
ROADSTER . . . .
CHASSIS . .............. *355
TOURING . . ........
CABRIOLET
COUPE ................
SPORT
ROADSTER . . .
D o d g e B roth ers V ictory Six C oupe
H ere she is, looking rig h t a t you, the new Victory Six line of Dodge
B rothers cars.
David Cam pbell, the first real
dent P o rtlan d a r tis t to he p re se n t
ed as soloist with the P o rtlan d
Sym phony o rc h e stra in a num ber
of seasons, w ill be solo a r tis t with
the o rc h e stra at th e co n cert to be
given S atu rd ay m orning. W illem
van llo o g stra te n will conduct. The
concert will be given in th e P o rt
land public au d itorium , com m enc
ing prom ptly a t 11 o'clock.
Mr, Cumpbell has, th ro u g h his
extensive concertizing in several
p arts of the United S tates, and
through the pianola ro lls he has
had for one of the la rg e r m echani
cal piano com panies, acquired co n
siderable repute. In no section of
the country, is lie m ore highly es
teemed th an In P o rtlan d , w ith the
m usical life of w hich city ho has
E. G. WILMER
for years been in tim ately id en ti
P resident Dodge B rothers Inc.
fied.
His excellent pianism and
his thorough m usical background
easily qualify him for distinction IHlIH iE LINE AUTOS
IS M I1V EX TEN SIV E
the Symphony society is co n ferrin g
upon him by engaging him ns solo
P resid en t KT G. W ilmer a n tic i
1st.
pates a big year, with the com ple
Mr. C am pbell has selected the
tion of a com prehensive develop
P aderew ski "P olish F a n ta sy ” as
m ent program , which lie feels puts
tlie vehicle for his perform ance
his com pany and its products in th e
S aturday m orning. T his work, the
forefront of the autom obile b u si
g reat P olish
p ia n ist-sta tesm an ’s
ness of this country.
m ost siguilieant co n trib u tio n to
In ii recent com m unication r e
pianoforte lite ra tu re , has not, so
fur as can bo determ ined a t th is ceived by Brockw ay * Nelson, lo
lime, been previously perform ed in cal dealers, Mr. W ilmer is quoted
P ortland. It is a g re a t com posi as follow s:
Instructions Given
to Co-operators
The W H IP P E T for 1928
Powerful High Compression Engine
The foundation principles of co
(Actually doubles its rated horsepower)
operation a re discussed, and some
problem s of the local Berry G row
ers Packing com pany are put up to
the m em bers iit the follow ing le t
ter by D. E. Towle, m anager:
"You will recall th a t the board
Immediate Deliveries
Terms and Trades
of d irecto rs of the B erry G row ers
Packing com pany decided to keep
a record of all cra te s out and in
next year, so it is necessary th a t
you eith er retu rn all cra tes you
! have in store or rep o rt the num ber
, yon have on hand to the bookkeep
GRESHAM , OREGON
er so they may be charged to your
account. This will cause a lot of
additional expense and if all m em
bers w ere careful and on the ent v arieties of b erries and in this
sq u are w ith them selves and th eir way a p a rt conies back to th e m em
fellow m em bers and not u n scru p u ber who paid it in.
lous in selling tlie cra te s and
“Ours is th e only association th at
w asteful In destroying them it has adopted th is perm it plan of
would tie en tirely unnecessary but sale and it has worked very well
until those m em bers are educated as it lias given th e organized grow
to tlie point th a t they can he tr u s t
er a ch ance to play th e fresh fru it
ed we will lie money ahead by
m arket and on days th a t th e m a r
ch arg in g up all crates.
GOOD OIL UUILL K E E P
ket was w eak they could b rin g the
"We have an o th er problem to b erries to th e can n ery for b arrelin g
VOU IN THE LEAD-’’ALL U)A\5
iron out. T h at is getting rep o rts instead of giving them aw ay and
from many m em bers who signed . fu rth e r w eakening the m ark et for
sale p erm its for direct sales of b er th e next day.
ries to the retail trad e who have
"T he org an izatio n of th e Clack
"In response to chan g in g co n d i failed to m ake re tu rn s so we can am as county grow ers should help
tion, and req u ires carefu l p re p a ra
tions in the autom otive in d u stry .the com plete our records. T here is no m aterially in steadying th e Port
tion for Its perform ance.
T his en tire program will bo a m anagem ent of Dodge B ro th ers question about the equity or ad land m ark et and doubtless will, as
popular n atu re, as it is one of tin Inc., initiated n early two y ears ago vantage of thia perm it plan to all it is th e gro w er who has no other
series of seven S atu rd ay m orning a com prehensive program of d e | our m em bers if it is lived up to option hut is com pelled to sell for
popular pro g ram s being spoils velopm ent and read ju stm en t. To- honestly and I am su re a g reat w hat he can get, who sells at any
sored by the Sym phony society dur day tills program of m ajor im m ajority of our m em bers will make price offered and b reaks th e m ar
lug the season. The program in provem ent in both m an u factu rin g tru e rep o rts liut have neglected to ket below th e cost of production
facilities and the com pany's p ro d do so, but it is not too late yet and ju st as it is at p resen t in th e potato
detail follow s;
O verture to "T he M arriage of uct stan d s com plete. The period we hope for prom pt rep o rts after m arket.
Use good gas and oil. such as we advocate, and let 'h e others
Figaro", M ozart; "P olish F an tasy ' of tran sitio n successfully has been having your attention called to the
“Over supply has cut tlie potato
neglect, ns you will rem em ber the price to w here it is h ard to get an
take your d ust, use an inferior grade and you ii take theirs.
P aderew sk i; P relu d e, .laeruefelt passed.
h t forthcom ing m otor show s stra w b e rry price per c ra te w as re offer at all. T his is very u n fo rtu
O verture to "T he Hat". S trau ss.
Dodge B rothers passenger ca rs In vised daw n .from >1.75 to >1.25 per n ate for th e grow er who needs
th re e price classifications and cra te to m eet m arket changes and motley so badly but th e only rem
Gas Used l'or Test.
P h o n e 1421
UreHhiun
A housew ife may easily d e te r m any types of G raham B rothers as the penalty money all comes edy is to not try to sell u n til the
m ine if site is buying genuine b u t tru ck s will be displayed. T hese back into the b erry variety pool m arket gains some stren g th .
te r or o leom argarine. To m ake the p ro d u cts a re In trin sically built to th ere is no loss to you, and you
"T he b est illu stratio n of th e folly
test, a spoonful of th e product is Dodge B rothers sta n d ard s; d e will have the approval of con of forcing th e m ark et to ta k e a
held at some d istance above a gas signed and m an u factu red to attain science and it will build in you tlie su rp lu s product was the experience
flame
If (he co n ten ts foam. It is su p erb perform ance and etfleiency, tru e sp irit of cooperation th a t is of the C alifornia peach grow ers
There is only O N F *!<••
real b u tter. If no foam ap p ears, it to lie dependable and reliable. To the very foundation of cooperative who th is year took >1.140,000 less
» .M A U ; »mihi, i
those ad m irab le q u alities, upon success. So lets all stren g th en the for 10,500,000 cases of peaches than
is oleom argarine.
w hich tlie rep u tatio n of Dodge foundation.
they could have taken for 8.500,-
B ro th ers is founded, have been
"T he plan of issuing sale p e r 00« cases. Get th is c lea r in your
added the attrib u te s of sm artn ess, m its has m any ad v an tag es: F irst, minds. They gave aw ay th e p each
style, speed, luxury and com fort. it helps grow ers to play the m a r es for 2,000,000 cases and received
It has been the undeviatiug put - ket and get some tead y cash ; sec >1,140,000 less th an they would
pose of the Dodge organization, ond, It increases our sales force, as have received for th e peaches for
th ro u g h this tran sitio n , to in c o r 200 salesm en can cover a much 8,500.000 cases, but th is is not all,
H ave opened a
p o rate into each of its products a wider Held than one; th ird . It helps they have the 2,000,000 cases of
generous m easure of value as value to reduce the visible supply of b e r over supply on th e m a rk e t to
is rated by the m otor buying public ries as direct retatl sales go d ire c t fu rth e r dep ress values for next
of 1928. We have taken tim e ly into consum ption. Our direct y ear's crop. T his condition affects
enough, and money enough, to sales made In 1926 am ounted to us b erry g ro w ers adversely as
m ake su re th at our new products 3138 c ra te s and of th is am ount cheap peaches m eans cheap b erries.
llif Portland Electric Power Company’s Home
couple perform ance and quality of ! 2422 cra te s were straw b e rrie s The So you see it is th e su rp lu s In any
( n in e in fo r ra d ia to r re p a irs . All kin d s of so ld e rin g .
appointm ent w ith an a ttractiv e perm it sale value of th e 3138 cra tes com m odity th a t Is forced on the
contour.
W ork <> mt run teed.
was >6363, ami l lie am ount charged m arket th a t b reaks prices and
"T h e year of 1927 has been de liack to tli grow er m em bers as b an k ru p ts an industry
voted largely to intensive develop penalty was >418.56. w hich went
“ What is the rem edy? T he rem
ment of the new product.
B. HORRERG
d irectly to the pools of the differ- edy can only be provided by en
PHONE 2831
At Broad wav and Alder Streets
larged dem and or reduced supply
and Is expressed in tw o w ords
"controlled su p p ly " or "o rd erly
SEE US FOR
Is In th e very h e a rt of th e liuslneaa d istric t.
m a rk e tin g .” To accom plish th is
producers m ust be o rganised and
'I'he E le ctric S to re on th e F irst F lo o r in
co n tro l th eir product so as to not
P o rtla n d h E le c tric a l S h o p p in g ('e n te r.
We have 16 Cioodyear All-weather Tread truck
force values down by loading a
O ur c o n v e n ie n t dow n -to w n lo catio n an d fireproof
weak m arket and this Is th e line of
tires
on
hand
and
will
sell
them
at
less
than
whole
b u ild in g m a k e th is g a ra g e an ideal place to s to re
W ith in one to th re e blocks of n e a rly all th e
defense th a t all pro d u cers m ust
your car.
sale cost.
p rin c ip a l s to re s, shops, ho tels, b a n k s,
adopt or suffer th e consequences.
re s ta u ra n ts a n d th e a te rs .
W hat arg u m e n t has th e Indi
Do you w ish to sell y o u r c a r? You can s to re it
vidual gro w er to offer who refuses
h e re an d we will sell it fo r you. Ask us a b o u t It.
to join w ith hts neighbors? We
S tre e t e a rs rig h t to th e door from every
would be pleased to h ear from
p a rt of tlie city, for sin g le fa re a n d tr a n s
Phone 1941
Gresham, Ore.
l irst St.
S I him."
fer.
T rade y o u r
o ld s to v e fo r
w h o le -h o u s e
co m fo rt
COME IN OR
TELEPHONE
— f o r
p a r tic u la r s !
Big 4-wheel brakes.
Low center of gravity
Notable Economy, Speed, Pickup and Stamina
HESSEL IMPLEMENT CO.
PS o i L i - r / i x
jy
Be th e le a d e r
KIDDER HDWE. CO.
G ita le
HEATROLA
FILLiNG STATION
Portland’s
Electrical
Shopping
Center
RADIATOR SHOP
in Quinby Garage
The Electric Building
GRESHAM RADIATOR SHOP
30 X 5 Truck
STORAGE SPACE
SHEARER - BACON CHEVROLET CO
QUINBY GARAGE
P h o n e“2331
P rin c ip a l railw ay ticket o dices, a n d in te r-
u rb a n railw a y s and stag«* te rm in a ls
e asily accessible.
to U
WOOD
<J 1 st O B ltlQ I FTS
A TRUCK FOR EVERY KIND OF WORK
EKSTRÖM TRUCK SERVICE
Daily Trips to Portland
O P P . P O ST O F FIC E
G re sh am
Solution of th e farm problem by sta te has ever become g re a t from
developing in d n stria l pro jects in a g ric u ltu re alone. T here seem s to
the ru ra l d istric ts, ra th e r th an b y ( me * re a l r,eme<,> io r sm a l> com
m unities and for ag ric u ltu re. This
political m easu res such as th e Mc- rem edy is the m ixing of indu stry
N ary-H augan hill, w hich would w ith ag ric u ltu re and it is now be
"do harm to th e very classes it ing applied in m any localities with
• «»cal A I.ong Distance Hanllng
pretend* to benefit,” w as advocated satisfacto ry resu lts. I would not
by Thos. R. P re sto n , p resid en t of suggest th a t m an u factu rin g in sti
the A m erican R an k ers A ssociation, tu tio n s move from th e cities to the
P o rtlan d , F airview , G resham
| in an address in New York re c e n t sm all villages, b u t it would be bet
ly. He said, am ong o th e r th in g s: te r for fu tu re Industries to be
Dally T rip s
P rices Right
“T h ere is no legislative rem edy for placed in sm all villages ra th e r
ag ricu ltu re.
It is an economic th an be fu rth e r congested In the
G ALAN C. FANCHBR
question p ure and sim ple and m ust great cen ters. It would also be a
G rv s k a a .
Orvgna
I be worked out accordingly. It Is a solution of ou r labor problem if
fact th at no com m unity and no we really have one.”
Phoae tirrs h a m I X I
D a y an d N ig h t T rip a
Fancher Truck Service
• I