“G ive a n O regon-m ade g ift.”
“ Boost th e O regon P a y ro ll d o lla r.”
" T h e re ’s an O regon-m ade a rtic le
fo r p ra c tic a lly every need o r w ish .’
“ O reg o n -m ad e goods a re best fo r
O re g o n ia n s.”
C o n sid e ra tio n of th e se req u ests,
w h e re v e r possible, w ill help th e
hom e s ta te a n d hom e com m unity.
Make ('liristniHs Merry for More.
BUYERS ASSISTED
BY DEALERS’ ADS
IN THIS OUTLOOK
P
ARTICLES REVEAL
AGGRESSIVE SPIRIT
OF POPULOUS AREA
Here's Our Old Friend Again
The re a l m ark of a progressive
city or com m unity, from a business
standpoint, is th e c h a racter of its
stores. They a re th e b an n ers of
local prosperity. And the kind of
stores a com m unity has depends
upon the g eneral progressiveness
of the m erch an ts them selves and
the loyalty of the citizens to th eir
home institutions.
M erchants Are A lert.
The num ber of ap pealing m es
sages of th e ad v e rtise rs in th is
holiday issue of th e Outlook dem
o n strates th a t G resham and nearby
localities have sto res w hich are
progressive and a le rt to the needs’
of the public and the dem ands of
the season.
T his is the la rg e st holiday issue
ever printed by th e Outlook. It
contains m ore inches of reading
m a tte r and m ore ad v ertisin g space
than any previous year. W hile this
issue is 22 pages as ag ain st 24 last
year, th e page now contains seven
colum ns of space as ag a in st six a
year ago.
T h ere are about 12
pages of ad v ertising in th is issue.
A dvertising is a m odern achieve
m ent and is an im p o rtan t featu re
of m odern m ethods of m erch an d is
ing. It benefits both the se lle r and
the buyer.
T rue, the prim ary objects of ad
v ertising are, to educate, inform
and cre ate a dem and, but to those
may be added assistan ce to buyers,
aw akening up in te rest, en co u rag
ing seasonal buying, keeping trad e
at home, com parison of prices and
facility of selection.
C areful buyers study th e ads
w ith one or m ore of these p u r
poses in view. It is to th e ir ad
vantage. They know beforehand
w hat a store has to offer and can
save tim e, trouble and money.
A dvertising ib the m odern and
progressive way to invite trad e and
T he H oliday O utlook! How do
you like it? th e o u tw ard ap p e ar
ance? the g eneral arran g e m en t?
the a rra y of sto ries recording the
moving present and th e cherished
past? the H eart of it all—C h rist
m as—and a sp irit of faith and
goodw ill—how do you like it?
If you like it tell oth ers. If you
don’t like it tell the editor!
Anyway, this is th e O utlook’s
con trib u tio n to C h ristm as reading
and C h ristm as trad e, and though
one of the h ard est ta sk s of the
year in connection w ith th e new s
p aper it is looked fo rw ard to and
ca rrie d o ut w ith pleasure.
So here It Is. a child of our h ea rt
and b rain and hand. And th e little
word "o u r" m eans all the Outlook
force, from th e editor up, and all
the co n trib u to rs, who have been
many.
H ere let us com mend to you the
m any contributed a rtic le s from
w riter? In vurious com m unities,
from co rresp o n d en ts, leaders In
various activities, te ach ers, m in is
te rs, and others.
In th is issue will be found the
follow ing articles, sto rie s and fea
tu re s:
P asto ral G reetings.
Brief sketches of local com m er
cial en terp rises.
H istory of G resham g rad e school
H isto ry of G resham
B aptist
church.
R esu m e-o f G resham lib ra ry a c
tivities.
P rofessional services of the lo
cality.
S tory of local fru it cannery.
Story of pickle factory.
C orbett pioneer experiences.
T ro u td ale building activities.
Colum bia H eights show s grow th.
S an ta is y e a r-’round w orker.
Pioneer history of Fairview .
P lea san t Home m aking progress.
An Urgent Invitation.
T he Outlook im ite s you to
carefully read th e ad v e rtise
ment* in this Holiday issue and
look upon them ns personal in-
illatio n « from the m erch an ts to
th e ir patrons, nnd to the public,
to visit th e ir stores and shops
and give them mid yourself the
benefit of all th e local trad e
possible.
The m erchants have taken
g reat pains to m ake th e ir stocks
fresh and varied and the selec
tions large. The prices will lie
found satisfacto ry . They offer
you every consideration and a c
com m odation co n sisten t with
good business.
The Outlook bespeaks for
them one and all a littéral and
loyal p atronage and sincerely
believes yon will not be d isap
pointed.
help the buying public find w hat it
w ants w ith th e least am ount of
trouble.
P ra ctically all business places
of G resham and nearby tow ns have
th e ir announcem ents in th is h o li
day issue. They invite your holi
day shopping and com mend th em
selves to your consid eratio n at all
tim es.
The follow ing is a list for your
quick reference:
Section tine.
C rissey’s A lpine G ardens, page 2.
S u h r’s F low er F arm , 2.
F lorence Honey. 2.
M ountain View F lo ral, 2.
T uckerhill D ahlias, 2.
L adies’ Shoppe, 2.
J. Ross Brow n, 3.
S an itary M arket, 3.
G resham P lum bing and H eating
Com pany, 3.
G resham D rug Co., 3.
Flossie T etrick. 3.
P ortlan d Gas & Coke Co., 3.
Todd's B arber Shop, 4.
A rthur Bjur, 4.
G resham T ailoring Shop, 4.
T aber P harm acy, 4.
B arnes & Son. 4.
Hepp'g R acket S tore, ».
G resham Beauty Shoppe, 5.
G. M. D avidson, 5.
Bank of G resham , 5.
B ailey's B arber Shop, 5.
P ortlan d E lectric Pow er Co.,
Section Two.
W alter W. Metzger, page 1.
Geo. Lew is & Son, 1.
Thanks and Greetings
THIS IS CHRISTMAS
L
IG H T th e c a n d le s on th e tre e s of
hope.
T h is is C h ristm as.
Let h e a rts re fre s h and ta k e joy and
g lad n e ss to th o se w ho a re heavy laden.
T h is is C h ristm as.
L isten closely fo r th e m elody in all
c re a tio n . It is th e re fo r th o se w ho will
h e a r. Let a ll know th a t d u p lic ity is
d isa rm e d by th e g a z in g eyes of Love
w hich c o m p re h en d s o n ly th a t tru th is
a ll a n d in all.
T h is is C h ristm as.
And i t ’s th e c h ild re n 's d a y — w hich
should reso u n d w ith th e echoes of
th e ir la u g h te r —a reflection of th e
C hild of God w hose b irth d a y it is.
Love. L e t love sh in e . Give. L et
g ifts abound. Joy. L et joy overflow .
H a p p in e ss fills th e h e a rt w hen w e a re
giving.
S a n ta C laus. It is th e s p irit of HIM
you w elcom e.
F o rg e t th e tria ls of th e day o r hour.
Know' th a t th is w orld of o u rs is gov
e rn e d by a w isdom fa r beyond th e com
p re h e n sio n of m an . Even as th e s w a l
lo w ’s fall is gu ard ed , so a re you and
y o u rs all m an k in d . H e w ho le a rn s
th e peace of e v e r-re lia n c e on HIM will
h a v e no fe a r a n d can w ell afford to
m ak e th is day of d ays o n e of rejo icin g
a n d p ra ise giving.
C h ristm a s is here.
C him es a r e rin g in g th ro u g h o u t th is
lan d of o u rs a n d to a m o st fav o red peo
ple. T h ey a re e c h o in g th ro u g h o u r
fe rtile valley s a n d o u r g re a t m a rts of
tra d e .
H e b ro u g h t to us a n e v e rla s tin g
h e rita g e of love, peace, hope.
We, a fre e people, m ad e so th ro u g h
o u r fa ith in HIM , m u st n e v e r lose th e
u n d e rs ta n d in g th a t it is th e dem o cracy
of o u r relig io n , g iv in g e v e ry m an hiH
rig h t to w o rsh ip in h is way, w hich
m ak e s each su cceeding C h ristm a s
f u rth e r proof of H is m ercy a n d good
ness.
• “ N one s h a ll p e ris h .”
T h is is C h ristm a s.
A w ake an d s a lu te th e h a p p y m orn.
P u t asid e th e frow n of c a re a n d
hold o ut a h a n d of h e a rty w elcom e to
T h rill a g a in in th e Joy of se rv ice—
th e love of God a n d of fellow m en.
None is too old, n o n e too young to
gaze in to th e s ta r lit n ig h t an d see
a g a in th e vision of th e m an g er. Go
w h ere he a b id e s a n d feel a g a in th e
s p irit of th e child k in g — Jesu s.
8
The Outlook co n sid ers itself
favored in having th e loyal co
operation and assista n ce of so
m any persons In m aking this
Holiday num ber of 1926 one of
th e best, If not th e m ost a ttr a c
tive, of n long series of annual
issues covering consecutively
each holiday season of Its h is
tory except th e first.
R equest was m ade for sto ries
from th e various com m unities
by o u r co rresp o n d en ts and o th
er tim ely a rtic le s and th e r e
sponse has been gratifying. We
believe our host of read ers will
ilnd much of Interest in this
issue.
/
To all who have assisted In Its
p rep aratio n we offer our h e a rti
est th a n k s and best w ishes for
the seaso n 's rich e st blessings.
A Merry ( lirlstiuns to All.
Kelso com m unity advances.
C o ttrell has en co u rag in g p ro s
pects.
Boring Is active.
New T ro u td ale schoolhouse.
C orbett Is grow ing.
S p ringdale h as p rom ising p ro s
pects.
Sandy Bluff Is attractiv e.
T ro u td ale
vegetable
grow ers
active.
M ultnom ah county farm ca res
for inm ates.
M utual T elephone com pany has
good year.
MORE TRUTH THAN I’OF.TKY.
"All roads lead to th e tow n th a t
has a good, live n ew spaper. They
lead from th e tow n th a t has only a
passable p ap e r or no p aper at all.
Any tow n can be a prospérons
trad in g c e n te r If It has an effective
ad v ertisin g m edium to briug busi
ness to it.”
We d id n 't say th a t—first!
We
we believe th e re Is no tr u e r s ta te
m ent and hence a re glad to rep eat
SiiiT-S