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Our Three Great Families
75,000 Light and
Power Customers
2 5 0 ,0 0 0 Daily Car
Riders on Our Lines
N our family of light and powei
custom ers there are over 75,-
000 members. It is not only a
large family hut is growing rapid
ly because every day more people
are coming to realize th a t electric
service is indispensable to mod
ern life, th at it is essential to com
fort, happiness in the home, to
efliciency, economy and conven
ience in the store, office and fac
tory.
5,000 Security
Holders in Oregon
kUR largest and most in te r
esting family are our daily
car riders — 250,000 of
them!
I
UR third family, composed
of our 5000 investors in
our company securities,
m ight well be called our "T h rift
Fam ily.” They have put some of
th eir earnings and savings to
work w here they will bring in a
satisfactory rate of in terest reg
ularly.
O
Can you im agine w hat a m an-
sized job it m ust be to provide
safe, rapid and comfortable ser
vice to such an arm y of people as
th a t every day? Yet we do it and
we believe we are doing it well.
Also, the members of this great
fam ily are profit-sharing p a rt
ners in this great industrial in sti
tution—the largest public utility
enterprise in Oregon.
We have 615 passenger cars in
use on our 32 city street car lines
and interurban system, and we
operate approxim ately 300 miles
of track to care for this great
family, so widely s c a t t e r e d
through the urban, suburban and
interurban business and residen
tial districts served by us.
To this m ighty family of ours—
scattered over an area of over 800
square miles and residing in more
than 50 different communities—
we are providing an essential
service 24 hours in the day, 7 days
in the week and 12 m onths in the
year.
They know th eir money is safe
because they can watch it work
for them rig h t here a t home, and
they know they have an assured
income for back of th eir invest
m ent in our securities are a vast
group of physical properties rep
resenting a capital investm ent of
over $70,000,000, which is supply
ing essential service, light, power
and tran sp o rtatio n to a popula
tion of 350,000 people, living in 50
or m ore communities. So th a t as
these com m unities thrive and
prosper our "T h rift Fam ily” is
likewise bound to reap attractiv e
dividends from th eir holdings.
W’e have approxim ately 1600
employes in our transportation
departm ent, all of them imbued
with the idea th a t th eir first and
g reatest obligation is to give the
traveling public the best and most
satisfactory service possible.
Moreover, this service is on tap
—ready to perform its manifold
duties by merely touching a but
ton or snapping a switch.
Behind this great labor, time
and money-saving convenience
are tens of millions of dollars of
invested capital, 10 great power
plants, thousands of miles of
transm ission and distribution
lines, a net work of sub-stations,
and vast batteries of motors and
machinery.
Besides our electric railw ay
service, we are operating a new
and modern m otor bus service on
our 39th street line to take care
of the needs of a rapidly growing
and populous district on th e E ast
Side.
Every time you turn on a light
or run a motor you call into play
the vast outlay of equipment, and
the vital man power behind it.
This is real service—reliable ser
v ic e - a t your service, night and
day, all the year round.
We are also operating a modern
interurban stage service between
Portland and Oregon City on the
west side of the river, which sup
plements our rapid tra n sit trolley
service between these cities on
the east side of the river.
S ii
/« V d
This company has expended
$12,000,000 in new construction
and im provem ents in the last two
years, and its annual payroll is
over $6,000,000 distributed to
an o th er one of our im portant
“fam ilies”—our 3500 employes,
nearly 50% of whom are company
shareholders.
Most of this money is spent
rig h t here at home.
Portland Electric Power Co
PORTLAND
SALEM
OREGON CITY
A Good Investment
VANCOUVER, WASH.
Investment Department,
P o rtlan d E lectric P ow er Com pany,
P o rtlan d , O regon.
Our securities »re a good Investment because:
1. Your incom e will be re g u la r anil dependable and
your Havings will be sate.
2. Dividends paid by cheek each m onth or q u a rte rly , as
you prefer.
3. D ividends exem pt from Oregon personal p ro p erty
t a i and norm al F ederal Incom e tax.
4. Our business Is (Irmly estab lish ed , w ell m anaged
and perm anent.
5. T hese sh ares y ield 7.20'v . P rice »100 a sh are. E asy
term s If desired.
G en tlem e n :—
P lease Send me w ithout obligation to m yself full in fo rm a
tio n ab o u t y o u r p ro flt-sh arin g . easy -p ay m en t and m onthly-
sav in g s in v estm en t plan.
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