DECEMBER, 16, 1924
GRESHAM OUTLOOK
HOLIDAY N U M BER
THE DEATH OF DEATH
THE LIFE OF LOVE
or H eaven,
w atchful
th ro u g h o u t th e night, they seem to
sm ile Upon us from th e ir silen t places,
g listen in g w ith te a rs of sorrow a t the
fra ilty of our poor hum anity. Yet
look again! T h ere is one th a t shines
in g re a te r g ran d e u r, one th a t lights
anew our hope, one th a t beckons us,
as it beckoned the w ise m en of Judea
to th e m an g er w here lay th e In
fan t Jesus, b rin g in g th e m essage of
P eace on E a rth , Good w ill to Men.
■ a n io u n n srin a s shopping, it is
science in th a t it c a lls for on e’s best
ju d g m en t in th e m a tte r of ex p en d itu re
co n siste n t w ith social and econom ical
conditions. And It is an a r t In th at
the gifts should be suited to th e p e r
son to whom presented and reflect the
ta ste s and p erso n ality of the giver.
Few p ersons possess the ra r e a b il
ity to know Just w hat to give an d to
m ake w ise and carefu l selections.
H ence th e re is need of service on
the p a rt of th e sto res w here g ifts are
sought and th is is a service th a t any
up-to-date sto re will gladly give.
H ere Is w here th e ad v an tag e of
trad in g a t homo com es In, and th is Is
one of th e best reaso n s why you
should do your holiday shopping nt
your hom e stores. Give your h n m „
Well nigh tw o thousand y ea rs have
passed since those w ise men m arched
onw ard to closer u n d erstan d in g and
contact w ith th e ir God, but th e glory
of T he L ight rem ain s. S till it leads
th e w ay to h arm ony w ith n atu re , for-
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The Angel said
unto them,
Fear not: for, behold
I bring you
unto us a son
is given:
and the government
shall be
upon his shoulder:
good tidings of
great joy,
which shall be to all
and his name
shall be called
people.
For unto you
is born this day
in the city of David
a Saviour, which
Wonderful Counsellor,
The mighty God,
The everlasting Father,
The Prince of Peace.
ISA. S: «.
is Christ the Ixird.
A ¿Kerry
A rise from your slum bers this
C h ristm astid e w ith h e a rts of chil
dren. M ingle w ith th e ir sw eet sim
plicity and listen to the angels sin g
ing in y o u r h ea rt. Be one w ith him
of N azareth. Let us place atop th a t
C h ristm as tre e th e S ta r of Bethlehem ,
let us w ind its sw aying boughs with
th re a d s of silv er and of gold, and hang
upon its lim bs in ra d ia n t coloring our
sh im m erin g spheres, sym bols of our
faith, o u r joy, and ou r im m ortality.
A gain we can be one w ith Him who
notes th e sp a rro w 's fall. Each of us
can sp read life as He spread life, for
Life is Love for all who strive be
n eath th a t s ta r of Bethlehem . The
em bers of the C hristm as log may fade
into d u st and ashes but th a t S tar of
Hope w ill alw ays shine, ever illum i
n atin g God's golden refuge of th e soul.
Look into th e s ta rs and read again
about th e D eath of D e a th ; the Life of
Love,
^v istm a a to A ll
vve extend to all our readers our very best wishes for a
M erry Christmas and bespeak for the advertisers who have
made possible this large holiday issue a liberal patronage.
Jt is the merchant w’ho makes the town advantages pos
sible to a large extent. It is the merchant who is called upon
when additional money is needed for civic good. It is the
merchant who is asked to help with the local entertainment,
with the ball team and the band, with the new factory which
is desired, with the fair, farmer’s week, Fourth of July, etc.
It is the merchant who makes possible the local paper.
It is the merchant who provides a market for your produce.
If there is anyone who is entitled to your trade and your
thought at the Christmas season, it the business man of the
small city, \ ou will see his name in this issue and in the
issues which follow a n d wFiirh Lav»
. l : . __
w
The Anatomy of .Success.
Use your HEAD.
K eep your EYES and EARS open
K eep your MOUTH shut.
Stick o u t your CHIN'.
H ave a stiff upper LIP.
Keep a-B R EA ST of the tim es.
Use your BACKBONE.
S tand on your own FEE T .
D on't lose HEART.
E xtend a helping HAND.
P ublished a t Gr
paper
by Outlook Pubi! shlng Co.
E n tered as second-class m
■ lie g rea t question now before the
co u n try Is. 'W hat sh all I get for her,
him or it? ” " i t ” may m ean th e baby
or the autom obile. It tak es n ttle to
satisfy th e baby but it may ta k e a
good deal to satisfy th e jd v e r.
D on't lose sleep over th e an n u al
problem of C h ristm as giving.
F irst of all look over th e ads In th s
home paper. T his holiday Issue is es
pecially full of suggestions. Make
o ut a list of possible selections, ,
then tak e your place In th e line of
C h ristm as sh o p p ers and m ake It a
happy occasion.
Get th e C h ristm as sp irit before yon
s ta rt o ut and show It to all In your
buying as well as sending Apply the
Golden Rule. You will find th e m e r
c h a n ts and cle rk s will respond and
call you blessed.
Modern m erch an d isin g is m ore than
w aiting on cu sto m ers and "sellin g
goods." A sa le th a t displeases th e
cu sto m er Is a loss to the m e rc h an t in
th e end. T h ere m ust be service and
value behind th e sale.
Besides, a fte r C h ristm as th e re is the
question of exchanges, reflttings, etc.,
which can alw ay s be handled b etter at
th e local sto re th an a t a distance.
You do n ot h esita te to put your
legal affairs in the hands of your law
yer, your m oney In th e h an d s of your
b an k er, y o u r life In th e hands of your
d<xtor, your Innerm ost se c re ts in th e
confidence of yotir frien d s. Why h esi
ta te to go to y o u r local m e rc h an t with
your shopping difficulties.
T ry It th is year.