.K
TWO
GRESHAM ,
OREGON.
TUESDAY,
M AT
19.
1914
GRESHAM .
OREGON,
TUESDAY,
MAY
19,
1914
PAGE
THREE
A t its Price, theWorid’s Greatest Automobile Value ’
Check the Measurements
Leg room, depth and width of seats—
with those of any car selling from $1000
up to $1400 you’ll find this is a “ big” car
in inches as well as “ immense” in effi­
ciency. Note up-to-date streamline body
design, left hand steer, center control and
other features of the highest priced cars.
Maxwell “25-4” Town Car, $950
These sturdy Town Cars have a seating capacity for 6 persons—
2 in the driver’s seat and 4 in the rear. Landaulette type. This is the
ideal car for hundreds of kinds of steady daily service.
These Maxwell Town Cars are light, flexible and strongly con­
structed— in fact, indestructible. They keep maintenance cost down
to the minimum mark.
If you want a car for hire purposes, for taxi uses— a car that will
stand up and deliver— a car that will make money for you day in and
day out— th is is the car that you should buy without hesitation.
In thousands of sections throughout the United States, partic­
ularly in the rural regions, there are many splendid opportunities
to profitably operate a public hack or taxi. This is the car that renders
real ideal service because of its durability and low upkeep cost.
Ask us about this Maxwell ” 25” Town Car. Price $950, plus the
freight.
The Car that is Rapidly Setting the Selling Pace Everywhere
T IS predicted by shrewd judges that the
M axw ell “ 2 5 ” $750 car made by the
M a x w e ll M otor C o m p an y , D etroit,
Mich., will within a year be the fastest selling
automobile in the world.
I
And this isn’t such an extraordinary pre­
diction when you consider the many very
remarkably good points of the M axw ell “ 25,”
and the present phenomenal demand.
A prominent writer who has intelligently studied
the subject said recently that the time is coming
when most families in the United States will own
an automobile.
In many places M axw ell “ 25s” are used not only
for pleasure purposes, but for business reasons as
well, thus rendering a highly efficient double service.
The M axw ell “ 25” C ar is unique. It occupies a
distinctive position.
It is in a class by itself. It hasn’t a real competitor
T h e M a x w e ll “ 25” is unfailingly responsive. It at once
attracts
favorable attention and flattering comment.
because it gives what other cars do not give. It pos­
sesses more advantages that benefit you, price con­
When you buy a M axwell “ 25” you do not have to be
sidered, of course.
eshame bf it; you do not have to apologize for it; it isn’t a car
T he M axwell “ 25” C ar has all the fine points th a t’s perpetually joked about.
W hen you buy a M axw ell “ 25” you get a car th a t looks
of higher priced cars and none of their weaknesses.
I t is truly a marvel of engineering genius. I t is thoroughly
trustworthy in every detail of construction and equipment.
It is made from the best m aterials V at brains can dtvise and
money buy.
T he Maxwell “ 25” is a light, practically indestructible
car of extraordinary capacity, power and performance. It
symbolizes speed, power and economy.
The cost of oil, gasoline and tire m aintenance is so small
as to be positively amazing. This has been proved repeatedly.
T h e M axwell “ 25 is more than ju st merely a car. It
is a superbly constructed, roomy 5-passenger a u to m o b ile . It
is a real full grown car, a beautiful, smooth, swift and eminently
satisfactory streamline automobile.
like one th a t costs double the money, and acts like a car th a t
sells a t twice its price.
Its operation is easy and economical. You are not compelled
to dig constantly into your purse. It isn’t a car th a t’s a source
o f worry.
I t minimizes cost—saves you m oney.
T h e M axw ell “ 25” is a real joy. I t is a car th a t stands
up and delivers a t all times and under all conditions, no m atter
how trying. It is always right there a t the right time. I t gets
you to your destination and back in the shortest possible
time and a t least cost.
I t has plenty of sm art style : it is a fast and sure hill climber ;
in ifact, its hill climbing performances aie marvelous, as
records prove.
T h e M a x w e ll “ 25” $750 is th e c a r t h a t y o u sho u ld o w n .
Our object in running this, the world’s largest automobile
advertisement, is to vividly impress you, to try and convey to
you a t a glance what a t r u ly re m a rk a b le c a r th e M a x w e ll
“ 25” is!
We could have compressed this advertisement into half the
space, but th a t wouldn’t have satisfied us, nor would it have
impressed you in a big way.
B ig th in g s s h o u ld m a k e b ig im p ressio n s.
And as the M a x w e ll “ 25” is a big thing in automobile
advancement— th e v ery biggest in its class—w e w a n t y o u r
a t t e n t io n n o w — a t once!
B ut after all, perhaps the best and most convincing way
to impress you is to show you the M a x w e ll “ 25” itselfl
A s h ip m e n t h as ju s t a rriv e d , a n d w e a re very eager,
in d e e d , to show y o u th e s e b e a u tifu l cars, to d e m o n s tra ta
to y o u t h e ir m a n y p o in ts o f s u p e rio rity .
Come and let us take you for a ride in a car th at runs
swiftly, beautifully and as ideally as an exquisitely made watch I
Maxwell “25” Roadster, $725
A two-passenger car o f imposing appearance, same specifications
as the touring car. Just the car for the doctor or man whose business
demands a car for quick and constant use.
An ideal equipage for the family of two or for the larger family
to supplement the big high-priced car for handy runabout purposes.
Turtle deck is removable and express deck as shown can be fitted,
making a splendid car for the business or man who wants a light
delivery conveyance.
Price of Roadster with cither deck $725 plus freight, or $750 witL
the two decks.
These Detailed Specifications Prove Positively How Much B i g Value You Can Get in the Maxwell “ 25” at $750
The M axw ell ''25” has absolutely every essential quality and absolutely
every necessary feature found in the very highest priced cars.
In actual economy o f operation, in real ability to keep out o f the repair
shop, it not only equals bu t surpasses most cars which cost five times
its price.
The M axwell ” 25'' weighs 1685 pounds. A wonderful "tire economy car.”
Has JO x J 13 tires, fr o n t and r e a r, permitting rear tires to be shifted
to front wheels to give extra long service.
Th e motor is cast en bloc; 3 * g '' bore; 4 V i" stroke, adjustable valves com­
pletely inclosed. E x tra large crank shaft; bearings o f brooxe with
babbitt lining.
M o tor w ate r cooled, will not overheat.
There is a foot throttle or accelerator pedal with foot rest. Transmission
Control Lever is in c e n t e r o f c a r and is o p e ra te d b y t h e rig h t
hand.
The M axw ell "25 ' has a Simms high-tension m agneto, which always
T h e service b r a k e is c o n t r a c t in g anti the e m e r g e n c y b r a k e e x p a n d ­
in g . They act on 1 2 j£ " brake drum s bolted to rear wheels.
delivers the spark direct to the spark plugs in correct time. This
means n o c u lt n o m a k e -s h ift m a s t e r v ib r a t o r s — no mechanism
that lequires frequent delicate adjustments.
T h e magneto works
right, and stays right.
T ra n s m is s io n — 4-S peed S e le ctiv e S lid in g
G e a r, C e n te r C o n tro l
T h e M axw ell “ 25” ha* a 4 speed selective
*
U n fa ilin g , E c o n o m ic a l, S p rin g iess A to m iz e r
T y p e C a rb u re to r
T he M axwelt "2 5 ” has a Zephyr Carburetor Atom ize- Type. This gives
4 unusual high mileage per gallon o f gawdine without constant carburetor
trouble. Starts and runs right in any weather, and controlled from the
dash.
.orward and 1 reverse. The mam shaft has H y a t t R o lle r B ear
at front end -b r o n z e bushing babbitt l.ned at rear. A djustable
clutch lined with motobestos. It takes hold firmly without su,
gripping, and without undue noise.
M o r e P o w e r fo r Its W e ig h t T h a n A ll
H ig h e r P ric e d C ar3
Th e M axw ell ” 25” has a real " 2 5 " horsepower motor— which develops more
power in proportion to the weight o f the car than the engines o f most
£5000 automobiles.
T he M axw e'l “ 2 5 " c a n pass m o s t a n y c a r o n h ill» " i n h ig h •»
phenomenal lull c lim b «.
C o stly H ig h T en s io n M a g n e to — L ik a
H ig h e s t P ric e d C ars
-
,
L u b r ic a t io n — Im p ro v e d S p la s h S y s te m w ith
O il S a v in g P u m p
T h e M axw ell ” 25” has splash lubrication with a sturdy, slow-moving
plunger pump. This saves oil.
C o n tro l— B rakes o f E x tra 5
Th e M axw ell
room f <
throttle o »uUcl
has left
ride, 16" steering wheel. There
being cramped,
* --
io u s
a i maaij-r
axe lucloscu in ttccrui^ ooluoiu.
uV
Spaik
P h e n o m e n a l Easy R id in g Q u a litie s
The M axw ell **25” has 4 s e m i-e llip t ic ty p e sp rin gs.
are 3 2 " long.
The front springs
T h e rear springs are 40" long, fixed at front, shackled
at rear, and mounted on a rocking seat. A b s o lu t e ly n o expensive
sh o c k a b s o rb e r s o r a u x ilia r y s p rin g s are n e ed e d .
F u lle s t E q u ip m e n t — C o m p le te a n d o f
U n u s u a l Q u a lity
T h e M axw ell " 2 5 " has a perfectly fitted top with envelope.
The top has
the fam ous "Jiffy C u rtain s," which fold back in the top and can be
let down in an instant without getting out o f the car.
Full equipment o f handsome lamps, Prest-O -Lite tank, full set o f tools,
jack, pump, Stewart speedometer, etc.
A t the rear of the car there
is a strong, good looking tire-carrier.
--‘ u p a c ity — A R e a l 5-P assenger C a r o f C o m fo rt
The M axw ell “ 25” is a real 5 paoenejer car. I t car.iea 5 grown people
comfortably. There is plenty c f k g room.
Y o u h ave n o e x tra s to b u y .
th e c ar.
E v e ry th in g com es w ith
LATOURELL & SON, Gresham, Oregon, Tel. 4 4
<
Maxwell “25” Roadster with Express Deck, $725
See Description under the Roadster