EIGHT-The Heppner Gaiette-Timet, Heppner. Oregon, Thursday, June 14, 1984
Wheat grower tours set during June
begin at 2:30 p.m. at Goose-
By BOB COSTA,
OSU Extension Agent
Morrow County
Wheat growers have many
opportunities Tor loeahtmJ
regional tours in the month of
June.
No-till seeded barley will be
highlighted in a joint Morrow
Gilliam county tour on June
22. Fields planted with the
Miller drill, the Yielder (Pion
eer) and the Hay buster drills
will be included. The tour will
berry and will be topped off
with a hosted steak barbecue
near Mikkalo.
The Morrow County Conser
vation Man - of - The Year tour
and steak barbecue will be
held on June 26 at the Swanson
farm in lone. The tour, will
start in the afternoon with a "
look at weed control and varie
ty trials, followed by a tour of
the Jim Swanson farm and a
barbecue at the Swanson
home.
Further details on the tours
Tills
Fiff ill Quarter
Sports by Mike Oths
It can be terribly difficult to write an article about
"big -time" sports on a lazy summer afternoon. The thought
of crowds and salary caps and guaranteed contracts and
contact sports seems largely insignificant on a day better
suited for a leisurely round of golf or an afternoon of
uninspired fishing.
In all the sports pages recently, much has been made of the
decline in television ratings for sports events. There doesn't
seem to be a pattern to it, other than to say that ratings are
down in all areas. Whether a particular event is a "prime"
event or not seems to have little effect on this phenomenon.
Attractive match-ups have always been considered those
that involve either high profile teams (Notre Dame, Boston
Celtics. Dallas Cowboys) or those that involve prime
television markets (New York, Los Angeles, Chicago). Even
this theory has taken a beating in the recent past. The
ratings were down pretty much uniformly for "small-market"
match-ups such as last year's World Series (Philadel-phia-Baltimore-smaller
population, all East-Coast) and this
year's Super Bowl (Raiders-Redskins). The Super Bowl
numbers are particularly instructive, because the game
involved one very large TV market (LA) and a glamour
match-up. In truth, the NFL couldn't have asked for a better
pairing, and still the viewership fell off.
Why do you think that all the ratings are down? I'd like to
think that it's because aD of us armchair athletes are finally
turning off the set and heading for the playing fields, but I
fear that that's only a small part of it. (Remember that the
ratings were down in the dead of the winter, too.) Part of the
reason, plain and simple, is overexposure. After so many
crucial games and championship showdowns and must-win
situations, a lot of people are just saturated. When public
enthusiasm surfaces for a certain genre of sport, the people
who move mountains are quick to rush in with an Everest or
two for every cable TV station.
Several examples illustrate the force-feed approach:
When the Olympic hockey team offered its "Miracle on
Ice" in 1980, people watched. Therefore, in 19S4, ABC
bombarded us with more than anyone could possibly want to
know about the US hockey team. When the boys in blue
dropped their first game, ABC dropped its viewers. What the
network moguls failed to see was that the spontaneity of the
'80 team was its major charm.
NBC is currently running its promos for Saturday baseball
by showing famous baseball highlights (Aaron's 715th
homerun; Bobby Thomson's pennant-winner in 51; Don
Larsen's perfect game) and then telling us all to tune in
"because the memories are waiting." Those who tune in
every Saturday expecting grand slam homers, perfect
games and "lasting memories" will be waiting awhile.
Baseball's beauty has always been it languid, summertime
pace. Monday Night Football and Battle of the Network
Stars do not translate well on the diamond. (Imagine the
surprise the network is going to get when they realize that
Mariners and Reds and Cardinals fans would rather watch
their own team on a Saturday afternoon than a "glamour"
match-up. The new network contract means only the Game
of the Week will be aired on Saturday afternoons.)
Maybe I'm wrong. Maybe the ratings are just in a
temporary lull. Whatever, forgive me if I spend the next
lazy, sunny afternoon soaking up the sunshine. Memories
being what they are, they'll still be waiting next week.
STANDARD OF THE WEST
SINCE 1879 c
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This good looking Roper
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10" Tan top with a shallow
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A 99"
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Hi.
fGcialnetk
Heppner, Oregon 97836
will be mailed to wheat grow
ers and will be published in
next week's Gazette-Times.
For more information, con
tact the OSU Extension office
in Heppner.
Also of interest are the
Columbia Basin Agricultural
Research Center Field Days.
These experiment station
tours give growers the oppor
tunity to observe the latest
research efforts in dryland
wheat production. The field
days will be held on June 19 at
the Pendleton Station and on
June 20 at the Sherman Sta
tion in Moro. Both programs
begin at 8:30 a.m.
For a complete agenda, con
tact the Extension office in
Heppner.
Old timers
invited to
Hardman
The annual Father's Day
Oldtimers Picnic at Hardman
will be this Sunday, June 17
beginning at 2 p.m. The picnic
is "potluck" and everyone is
asked to bring a contribution
to the dinner said Carl McDan
iel, this year's co-ordinator.
Because seating is limited,
those who can bring card
tables are asked to do so.
Following the picnic, Wallie
and the Music Makers will
provide oldtime music for
dancing at the Hardman Com
munity Hall. Everyone is
invited to come join the fun.
News from the Neighborhood Center
By NEOLA MACKEY
The free blood pressure clin
ic will be held at the Heppner
Neighborhood Center, Tues
day, June 19 from 2:30 to 4:30
p.m. Everyone is urged to
take advantage of this service.
Ov er the Tee Cup
Ladies play on May 22 at the
Willow Creek Country Club
had 16 golfers participating.
Wanda Willis won low gross,
long drive, closest to the pin
and least putts; Mary Beamer
won low net.
On June 5 Wanda Willis won
American Field Service
counselor Janet Phillips will
be at the Center Wednesday,
June 20 from 9 a.m. to noon.
Food Stamp applications are
available at the center.
Job training counselor,
low gross and long drive;
Harriet Pierson low net, and
Lorena Jones least putts.
A Ladies Invitational will be
held June 19 with coffee at 8:30
Steve Hickman, wilt be here
Wednesday June 27 at 1 p.m.
for those attending his train
ing sessions.
The center has two summer
workers for Seniors or Handi
capped Citizens. Those need
ing assistance are asked to
contact the center at 678-5873
or drop in at the center leaving
name, address, and type of
work to be done.
ancc. V.B.S. will begin each
morning at 9 a.m. and contin
ue until 11:45 a.m.
All children from the com
munity are welcome to attend,
For nre information, con
tact the Rev. Floyd Wilks,
676-5529.
Out of today's cir
cular the following
items did not arrive:
Page 7
Super hooks 99
Insert
Lilly-Miller slug and
snail bait 4.99
W sincerity apolofllza and
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Church will hold Vacation Bib
le School beginning June 18
through 22. The school will
feature Bible stories, music,
crafts, and lots of fun for boys
and girls ages Uir through
sixth grade.
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