TEN Hie Heppner Giette-Tlmet. Heppner. Oregon, Thursday, March Z7, 1980
Smallman second to Currin in poll but wins judicial nomination
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Jack Ployhar (left), Kimua Corporation. Heppner, was
presented with a Master Certificate by Western Hood
Products Association President Robert II. O'Neill (right) at
the closing session of the H'WPA Spring Meeting in San
Francisco. Mar. 21. The award recognizes a life-long
dedication to the Western lumber industry.
Kinzua aide designated
as'Master' lumberman
Jack Ployhar, in charge of
lumber quality control for the
Kinzua Corp. at Heppner, has
been awarded the Master
Certificate by the Western
Wood Products Association.
The presentation took place
at the association's spring
meeting in San Francisco
recently. The award was
given by Robert H. O'Neill,
the association's president,
who also is president and
chairman of the board of
Hemphill-O'Neill Lumber Co.,
a medium-sized lumber com
pany in ChehaUs, Wash.
"Lumbermen qualifying for
this award have learned the
business from the ground up,"
O'Neill said. "They are very
knowledgeable of the entire
lumber manufacturing pro
cessincluding sawmilling,
planing, drying and shipping. .
They have also been qualified
as certified lumber graders
for a minimum of 20 years."
Only 136 individuals have
qualified for this award since
the program began 12 years
ago.
"These people are highly
dedicated to their profession
and are a compliment not only
to their companies but the
entire Western lumber in
dustry as well." O'Neill said.
Ployhar has been working
for Kinzua Corp. since 1950.
He became a WWPA -certified
lumber grader in 1958 and
served in that position until
1975. when he was placed in
charge of quality control for
Kinzua 's entire lumber opera
tion. He has conducted classes
for graders and others in
volved in the lumber manufac
turing process. Ployhar also
supervises Kinzua 's lumber
planing operation.
(Continued from Page 7)
Because an extensive poll of
attorneys had been conducted
last September, a similar
"bar poll" was not taken at
this time in connection with
the appointment, according to
Shirley Woodrow, an assistant
to Atiyeh. In September's poll,
she explained. Smallmon hud
ranked second to Pendleton '
attorney Ralph Currin as the
preference of lawyers for the
judgeship.
Woodrow said the gover
nor's staff had talked with
"probably twenty" persons
lawyers, legislators and citi
zensand in addition had
received about 20 letters
Regarding the appointment.
"We tried to get a sense of
the best possible person for
the job." she said. "In the
final analysis, we thought that
Smallmon was the best person
available at this point in
time."
The appointment will be
subject to a confirmation vote
in the Novemher general
election.
Smallmon, 43, is a native of
Portland. He attended Port
land schools and is a U.S.
Navy veteran. He studied
pre-law at Portland State and
Oregon State universities. He
Telephone
company files
for rate increase
Pacific Northwest Bell filed
a request recently with the
public utility commission that
includes raising rates for
residential and business tele
phone sen-ice an average of
11.4 percent.
As an example, this would
result in an additional 90 cents
a month for one-party residen
tial service and $2.50 a month
for one-party business service
in the Portland exchange, the
company said.
Also, under the proposed
tariffs, a coin telephone call
would go up from 10 cents to 25
cents.
10 REASONS WHY ALL
MERCHANTS SHOULD
INCREASE ADVERTISING
With storm clouds forecast for our economy this late winter and spring, many advertisers
will be trying to trim their budget and some lalas) may decide to slow down their
advertising.
Use these ten tips to BOOST your advertising:
1. Whether business is good or slow, you have get your share 0f
whatever business is around. Cutting back your newspaper advertising puts you at a dis
advantage at the very moment you need en edge.
2. In times of uncertainty, consumers are careful and a little reluctant to
spend. They want to be sure before they buy; they want information. One of the main ways
they get information about products, services, prices and values if from newspaper advertising.
Yours -- or somebody else's.
3. Maybe you figure other retailers in your i, are go.nB w cut back
their advertising, so it's safe for you, too. Right? WRONG. You're in competition for the
consumer's dollar with every other retailer in town, no matter what he sells. People have only
so many dollars to spend and if they don't spend them for what you sell, they'll spend
them for something else.
4. "Slow" times ahead? Perhaps, but there are more Americans working now
than ever before More women working too, adding to family income. People still need and
want goods and services and will spend for them. There is plenty of business out there. Your
competitors will be bidding for their share - and yours, too.
5. You can't do much about most factors in the marketplace rent, labor costs,
price ot merchandise, what the competition will do. But one thing you do control is your
own promotion. Remember that newspaper advertising is not just a cost of doing business. It's
a proven sales tool that returns many times your investment in store traffic and sales.
6. Remember how long it took you gel started? once you buiid up
a business, you can keep it going with a moderate, consistent newspaper advertising program
But if you cut your advertising and lose your hold on the public's awareness you'll find
it s much harder to build it up again. It's son of like starting all over.
7. Your newspaper advertising part 0t your sales force Ads heiP n
pre-sel! the customer and help you close the sals faster. What saves you time saves
you money.
8. You say your customers know you and for , while least they h
keep earning in even if you don't promote. That's partly true, but Shortsighted. Remember,
one out of five Americans moves every year. So there's a steady flow of your customers
out of your market and a corresponding influ of new people who don't know you at oil.
Tell them about yourself.
9. Here'S a hard faCt tO CheW On. Over any a,ven period, a company
that advertises below the industry average has sales that are below the industry average.
10. Advertising IS 'neWS 8bout products services. Most shoppers
look for this kind of news in the pages of the newspaper. In piu: ries, retailers often
experiment with other media. But when the ooing gets tough, they concentrate their efforts
in newspapers because they provide an immediate pay-off at the cash register.
The Heppner
GAZETTE-TIMES
Heppner 676-9228
attended Willamette Univer
sity Ijiw School in Salem and
received his law and bachelor
of science degrees there in
12. the same year that he
passed the Oregon Bar exami
nation. Me practiced law in Pendle
ton from September. 19f!2,
until September. HM3. and has
been an attorney in Hermiston
since that time.
He has been a student at the
National Judicial College, an
annual session held in Reno,
New. and served as a faculty
advisor at the college in HlVii.
With the Oregon Bar he has
been a member for two terms
of a committee on the unau
thorized practice of law.
His civic activities have
included being a member of
the Hermiston Airport Plan
ning Commission, establish
ing a defensive driving course
in Hermiston. and being a
member of both the Toast
masters International and
Hermiston Rotary clubs. He is
a past president of Rotary,
Smallmon has been married
to his wife, Helen, for 22 years.
They have three children:
Debi, 20; Mike, 19; and Chris,
He decided to become a
candidate for the district
judgeship because he was "too
busy." He said he was having
justice court in Hermiston two
nights a week and everyday in
the morning so he was
practicing law only in his
"spare time." Hence his
desire to be fulltime judge, he
said.
Smallmon said the governor
had been going to make the
appointment in May but he
was glad he made it now
because, "I have a law
practice to get rid of," he said.
"I will try to make the court
available to the people as I
have done here In Hermis
ton," Smallmon said. "I have
had court at night and I will do
that in Heppner if that is what
the people want.
"The people (in Heppner)
have been short changed by
the circuit court. That court
comes and goes as its desire."
Smallmon said even if he
had not been selected by the
governor, he was planning on
running for the district judge
ship in the November general
election.
Smallmon's main competi
tion for the appointment was
Ralph Currin.
Currin went to high school in
Heppner and he has family in
the lUittercreek area.
He said he probably will run
for the district judge position
in the November election.
Currin was raised in Pilot
Rock but graduated from
Heppner High School In 1934.
He graduated from the Uni
versity of Oregon and after a
three-year term in the army,
he graduated from law school
Tax break available
In l4. He has been a private
Mtforney In the Pendleton area
since then and has been
semi-retired since 1978.
Bought an Oregon home
recently? Buying one right
now? If so, you must file a
claim with your county asses
sor by April 1 to qualify for
.property tax relief this fall.
Oregonians buying homes
between June 30 1979 and
March 20, 19B0 must file by the
April 1 deadline to qualify
under the state's Tax Relief
Plan. The state pays part of
the property taxes on owner
occupied residences conven
tional bouses, mobile homes,
houseboats or single units of
miltiple unit residential housing.
The owner will receive a
property tax statement show
ing the state payment as a
credit. Checks will not be
issued to individual taxpayers
this year.
People buying homes be
tween March 20 and June 30,
19H0 have 30 days from the
date of purchase to file claims.
Those buying after June 30
will not qualify for the state
payment this fall.
Homeowners who received
property tax relief lust fall
should not file again unless
they have moved. The county
assessor will continue their
tax relief automatically.
i
J ' 1 ' :'
n: ;
I f :
If
Bob Reese, President
JLJ Lai V J iliiMal
DyO
oho;
LfUlS l!M
G
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nnl
n
WESTERN
HERITAGE
WFSTFRN HFRITAfiF FFDFRAI
U SANGS AND LOAN ASSOCIATION
ESEE
tout Itftvmfs IrwuiMl to MO.000
180 N.E. 2nd
Hermiston
Center & Main
Heppner