J
HEPPNER GAZETTE-TIMES. ThurwlaT. Julf 11969
THE
HEPFNEX2
GAZETTE-TIMES
Heppner. Oregon 97836
Phon 676-9228
MORROW COUNTT'S NEWSPAPER
The Heppner Cazette established March 30. 1883 The lleppner
Times established November 18, 1897. Consolidated Kbruary 15,
MEMBER
1912,
VS-aIiociatiom
iPER
Association Founded f 085
WESLEY A. SHERMAN EDITOR AND PUBLISHER
HELEN E. SHERMAN
ARNOLD RAYMOND
Shop Foreman
Printer
GAIL BURKENBINE
Society
Circulation
ASSOCIATE PUBLISHER
REGGIE PASCAL
Linotype Operator
DALE COOPER
Pressman
KIT ANDERSON
Newg Editor
Advertising Manager
Subscription Rates: $5.00 Year. Single ; Copy 10 Ccnt Mall SlnKlo
Copies 15 Cents in Advance.; Minimum oumm "X "r
Every Thursday and Entered at the Post Office at Heppncr. Oregon,
as Second Class waiter.
Office Hours: 8 a.m. to 6 p.m., Monday through Friday; 9 a.m.
until noon Saturday. .
What Is A Newspaper Ad?
It's born In a far-off forest to the ringing cry of 'Timber."
And before it dies. It demonstrates its usefulness to the tune
of a ringing cash register. A newspaper ad Is more than hot
or cold type. More even than cold type carrying a hot mess
ace. TO THE BUSINESSMAN
To the businessman, a newspaper ad Is the adrenalin
that makes a tired sales curve spring to life and shakes a
sleepy economy awake.
A newspaper ad is a strident cry of a discount store hawk
ing its wares or It is the soft whisper of blue chip corpora
tion's institutional message.
A newspaper ad is a shout of hope: "Grand Opening on
Friday!" or the end of a dream: "Going Out of Business
Sale."
A newspaper ad Is ten thousand people at a dollar day
sale or it is one person spending ten thousand dollars for a
diamond bracelet.
A newspaper ad Is a friendly "hello" from the big bank
downtown that says stop by anytime, or a sharp reminder
from the manufacturer he has a great new product you need
right now.
A newspaper ad Is a colossal 16-page Introduction to a
one hundred million dollar new car model, or it's a tiny two
lines with news of a ten-year-old Jalopy selling for $95.
A newspaper ad is a new product challenging old and
both being the better for it.
TO THE NEWSPAPER READER
A newspaper ad is the sale that brings the housewife's
budget In Just under the wire.
A newspaper ad is that certain something worth splurg
ing on.
A newspaper ad Is the warm security of discovering that
dream home for your family or it's the bold challenge of a
hew job In a far-off place.
A newspaper ad is down-to-earth product advice a mother
can appreciate or it's a flight of fancy only a woman can
understand.
A newspaper ad is pleasant escape to a vacation wonder
land, or it Is a practical hint to better meals in the hustle
and bustle of everyday living.
A newspaper ad is a mother finding that beauty treat
ment she always wanted, or it's dad selling those power tools
he never used.
A newspaper ad Is shopping In the comfort of our break
fast room, or braving the weather because that sale is too
good to miss.
TO THE NEWSPAPER MAN
And us. What is a newspaper ad to you and to me?
Well, if reporting news is the heart of the newspaper,
then the newspaper ad Is:
The vital force, the energy, that keeps the heart throbbing
with vigor and vitality.
A newspaper ad pays the pulp.
And powers the presses.
And meets the payrolls.
And puts the paper on the street and in the home.
And Ignites the buying interest.
And starts the money moving.
And, well, a newspaper ad Is a most important, influen
tial and wonderful thing.
OTHER EDITORS SAY . . .
Time for Taxpayers to Wake Up
(FROM INDUSTRIAL PRESS SERVICE)
Employed Americans will work two and a half hours
every day in 1969 (a total of 650 hours) to pay their federal,
state and local tax bills. The 10 percent surtax last year ac
counted for a big Jump In federal taxes. Of course, state and
local taxes are climbing, too. Federal corporate and Individ
ual income tax receipts are expected to reach $122 billion in
the twelve months beginning July 10.
In 1932, these receipts were slightly more than $1 billion;
by 1940 the figure had doubled. In 1950 federal Income tax
receipts reached $26 billion, and were $54 billion in 1959. In
1968 receipts had nearly quadrupled the 1950 level . . . with
no relief in sight!
The average American's tax load has increased drastic
ally over the years. In 1902, all taxes federal, state and
local came to $18 per capita. In 1948, the figure was $377
and by 1958, $628. For 1969 the estimated tax bill, federal,
state and local, will be $1,230 for every man, woman and
child in the United States, according to the Tax Foundation,
Inc.
It's time to rediscover fiscal sanity by Insisting on
reduction in non-essential public expenditures at every level
federal, state and local,
The Federal BSte
(FROM MILL CITY ENTERPRISE)
Th next time you start to complain about your local or
state taxes, Just stop and analyze where the most of the de
ductions of your paycheck wind up. It is in the Federal treas
ury, not local or state. And again, think that one over isn t
It a little of our own fault that Federal expenditures have
mushroomed in the manner they have? Everytime we turn
around we are holding out our hands for some money from
Uncle Sam. We've become more and more dependent upon
federal monies to keep up our way of life.
Take Social Security for one instance. It climbs every year
as Congress adds more and more benefits. You'll see that it
takes quite a bite out of your check, and also adds to the
expense of your employer. I think that Social Security is a
good thing, but I don't think that the government should try
to make it take care of all our needs in our old age. We
can't expect Social Security payments to be large enough to
keep us on the same level of living as when we are working
full time.
Too many of us Just complain about federal spending.
We should let our elected representatives know that we're
getting fed up with federal spending excesses, and that we
can't continue to have social security taxes compounded all
the time. Things are getting out of hand more and more each
year, and sooner or later, taxpayers will rebel against high
taxes Better to taper off on spending than wait until there
is real trouble and it could lead to a revolution that would
really cripple our form of government, which to my way of
thinking Is the best there is on earth.
LETTERS10 EDITOR
Sorely Missed
To the Editor:
After recovering from the in
itial shock and getting used to
the sorrow that followed hear
ing over the early Monday
morning radio of Wes Sherman's
untimely death, I contemplated
my impression of the signifi
cance his presence has been to
Heppner and all of this part of
Oregon.
Two remarkable characterist
ics I observed in Wes made his
presence In Heppner of tremen
dous significance to all of us.
The first was his strong sense
of history. I have been more
than toying with the idea of
going into the events that fol
lowed the 1903 flood compar-
nc them with the events fol
lowing the 1969 flood of this
June comparing them and
drawing therefrom the social
and political contrasts or sim
ilarities of the two eras separ
ated by 66 years that would be
illuminated by such a compar-
son.
With this In mind, when I
read Wes's complete account of
the 1969 flood and its depreda
tions and the next week his sen
sitive human interest account of
his own dangerous adventures
covering the flood while stand
ing almost too close to the mid
dle of it. I marveled at this
man's strong sense of history,
his own involvement with it,
and how fortunate this was for
the Heppner community.
There are differences tn peo
ple and there are differences in
editors" is the way the minis
ter, in his funeral address, pre
faced his account of the honors
that had come Wes's way in
tributes from his fellow editors
We all know that to some edi
tors, Just getting the paper out
on the right day is tne tning,
To others getting the maximum
number of paid ads is the thing.
To others, ever-expanding cir
culation is the thing. To Wes
Sherman, keeping an accurate,
lively, complete account of the
contemporary history of his ar
ea was the reason for a news
paper. This was the balance
wheel around which all these
other things were necessary incidentals.
Secondly, the truth was im
portant to Wes Sherman. He
never ceased inquiry to develop
what he could depend on to be
the truth. He conceived this as
another responsibility to his
readers.
As an editor, he was always
friendly to me and my political
aspirations. But he never accept
ed my views on issues without
pleasant but persistent and
thorough eoine questioning until
he had the facts clearly in mind
so that he could form his own
Judgment as to their validity.
And when he questioned the
validity of my position, he nev
er hesitated to let me know this
so that I clearly understood.
This Quality raised him to new
heights in my estimation.
These two rich qualities,
among others, are why his fel
him and his newspaper,
lew editors repeatedly honored i
It was a fortunate thing for
HeDDner and this eastern Ore
gon area when Wes bnerman
gave up teaching and became a
newspaper editor and finally
found his way to the helm of
the Gazette-Times.
Because of his sense of his
tory and his meticulous regard
for the truth, his tenure at the
Gazette-Times left the Heppner
community and all of this part
of eastern Oregon a unique and
indelible heritage. He will be
sorely missed but his mark remains.
Irvin Mann, Jr.
Former Resident
To the Editor:
As a former resident of Mor
row county I thoroughly en.ioy
receiving each edition oi your
paper. Believe me, it is appreci
ated. In comparison to many
rural nnncrs of Texas that
have been privileged to observe,
vours is ouite excellent. Many
tMnrilp whn make the news it
ems in your paper are new since
my leaving that area, dui me
ereat manv who are known
miikp ii a nprsonal letter of
news from home.
My copy of your June 12 Is
sue (the flood) has been for
warded tn mv uncle. Art Camp
bell, in Terra Haute, Ind. In a
telephone conversation recently
he was Interested in receiving
that news. I am enclosing some
money that you might send me
another codv In order that I
may have one for my files.
Mv daughter, Laura, graduat
ed from the U of O this spring
with a degree in special educa
tion. She will be teaching in
the Arcadia, Calif., system this
fall. Arcadia Is a part of Los
Angeles. She will be working
with mentally retarded and
emotionally handicapped child
ren. My choir director-organist
helped Inspire Laura in this
direction when she was visiting
here the past 2-3 summers. This
lady is an outstanding person
in this, and other, fields of in
terest. Laura sang with a
Christian singing group while
at Eugene and, I believe, as
sociated in that group with Bill
Sherman and a Struckmeier lad.
I understand that others with
Moirow county connections were
in the same group. I have a
tape of some of their renditions
and it is very good.
Living in a community of
about one million people is an
exciting experience. This month
begins my fourth year with this
church. There are about 55
churches in the Dallas Area As
sociation of Christian Churches
Including the largest in our
Brotherhood. Last year I served
as vice-president of our Minis
ters Fellowship and will be
president this year. Also, I'm on
the Board of Directors and the
Committee on the Ministry of
DAACC. This, plus Chaplain of
Washington Lodge A.F. & A.M.,
Scottish Rite, and Shrine keep
one busy. I was called one time
to give the invocation for the
City Council meeting. I com
mented to Mayor Johnson that
I wondered if their meetings
were any different than the
small city council I once served
en (Leixngton). Observation re
vealed there was no difference
except they talked in terms of
hundreds of thousands of dol
lars. But some of the complaints
they heard were identical.
I have been granted a six
week vacation period this July
and August. A week or so of
this time will be at our Gen
eral Assembly In Seattle. I do
hope to spend quite some time
with my parents in Lexington
and also get in some harvest
on the ranch with my brothers,
Bob and Roger. I ll be return
ing to Dallas via Las Vegas
where Laura is employed for
the summer.
Cordially,
Don Campbell
Dallas, Texas
Fond Reminiscence
To the Editor:
As I write ths letter to the
editor, I am deeply cognizant
that I am not addressing myself
to "Our Wes" who was so un
expectedly taken from us. As a
member of the Heppner United
Methodist church and personal
friend, he will lone remain in
the hall of cherished memories.
Mrs. Dixon (Nancy) and I
wish to take this opportunity to
express our appreciation to the
people of the community and the
Methodist church who nave add
ed your lives to ours in making
Heppner our enjoyable home for
the past seven years. Accord
ingly, with mingled emotions,
we shall miss our irienas ana
acquaintances as at the same
time we look forward to this,
MEETING
CALENDAR
Monday. Jul 7
Chamber of Commerce, Wagon
Wheel Dining Room, 12 noon
South Morrow Ministerial Asso
elation. 1:00 p.m.
City Council, City Hall, 7:30
D.m.
Ruth Assembly No. 50, Order of
Rainbow for Girls, Masonic
Hall
Henhouse Biddies, Lexington
City Hall, 1:30 p.m.
Tuesday. Jul 8
Degree of Honor, Episcopal Par
ish Hall, 8:00 p.m.
Wednesday. JulT 9
Willow Lodge, IOOF Hall, 8:00
p.m.
Jaycees, 8:00 p.m.
Thursday, July 10
Three Links club, 2:00 p.m.
Soioptlmlst club, program meet
ing, Wagon Wheel Dining
room, 12 noon
Morrow County Port Commls
sion, Boardman City Hall
our new area of service In Cot
tage Grove. Slowly we are get
ting "uncluttered" from the
pressing "nightmare of moving."
and are gradually finding those
Items of need which are so elu
sive as they play "hide and
seek" in some barrel or box. At
any rate, housekeeping in the
parsonage Is beginning to normalize.
Taproots that go deep are not
easily uprooted, and the people
of Heppner have endeared
themselves to us. We have had
the privilege of sharing in your
sorrows and joys, in the solemn
moments of life along witn the
pleasantries, as we sought to
serve and oe a part oi your
community. Thank you for
makiner our sojourn in Morrow
county one that will be always
remembered with fond reminis
cence. I know that our ianaron
and Marti join us in this inten
tion of grattude.
May we offer our best wishes
to you all for kindnesses be
stowed and generous courtesies
extended and most of all, for
lending us your hearts. Our
home here is always open for
a visit from you!
Yours cordially,
Melvin W. Dixon, Minister
United Methodist Church
Cottage Grove, Oregon 97424
Salem Scene
Ombudsman Tunes in
To Voic of PeopU
There Is an old saying which
expresses the average man s
frustration and resignation in
dealing with government: "You
cant fight City Hall."
Gov. Tom McCall. In appoint
ing the first ombudsman in the
U. S., is trying to change it to:
"Where there's a will, there s
a way."
Ombudsman (people's man)
Is a Swedish concept, dating
back to 1809 and still working
there and In some other lands.
It amounts to a complaint and
Investigation department for
people confused or dissatisfied
with their brushes with govern
ment and its growing Intricac
ies. Oregon's first ombudsman, ef
fective July 1, is Marko Hag
onrrt hnrlv 45-vear-old profes
sor of political science on leave
fmm Portland state university.
Until recently he has handled
administration of poverty pro
grams for Gov. McCall's office.
The governor had asked the
legislature for a state ombuds
man in his 1967 inaugural ad
dress, but the proposal aiea.
Now he has created the posit
ion, out of his own office budg
pt. as a result of the great suc
cess this year of his government
reorganization proposals.
"Reorganization will make
state government operate more
efficiently," Haggard explains,
and that can make it seem
more distant. We want to pre
serve the personal touch, to im
prove two-way communications
between government and tne
people."
Happard's nosition differs in
one respect from other ombuds
men. In Parliamentary countries
they are independent from gov
ernment "their power is the
power to publicize." (In some
American cities newspaper let
ters columns and broadcast talk
shows have expanded their ser
vice in this role in recent years.
Oregon's ombudsman, howev
er, sits in the governor's office
-JULY 3
IONE MEMORIAL FIELD
AT DARK
Sponsored by American Legion
Post 95
Donations Accepted
Snack Shack Operated by
Legion Auxiliary
THIS MESSAGE SPONSORED BY YOUR HOME-OWNED
BANK AS A COMMUNITY SERVICE
BANK OF -
JZastern Urea on
IONE
MEMBER, FEDERAL DEPOSIT INSURANCE CORPORATION
The Rhyming Philosopher
PRONOUNCEMENT
We'll bring them home next year, he says. Big Deal!
But did not specify alive or dead;
Or little bits of bodies left behind
To rot, in character with humankind.
Two hundred thousand troops, is what I read,
To be withdrawn. I'd say that's quite a spiel!
A war that can't be won? Why did it start?
Is life so cheap that we can toss away
Our precious youth and still no profit show,
Or reason why, or strike a needed blow
To fend attackers off? Make holiday
This July Fourth? Who's got the heart?
Who singled out my son to give his all
To save some foreign stranger's paddy field?
And will this stranger help my cause In turn,
Or man the hoses if my house should burn?
And who's to say when sore spots have been healed
And no more need to stand the bugle call?
Yes, bring them home! That's fine! But all alive!
To hold them to our breast when they arrive.
And, when the battle flags are safely furled,
Let others, if they want to, save the world!
HARRY W. FLETCHER
by Iwttt L Cutter
with two secretaries and a tele
phone line to and from ev
erywhere. He serves as another
ear for the governor, and he
ilso has the ear of this man
who instituted daily open house
In his office and Town Hall
Meeting travels around the
state.
Since announcement of his.
appointment, Haggard has re
ceived more than 30 complaints
or suggestions. Some of these he
relays to Gov. McCall, some he
discusses with various agencies,
some he stores up to use in rec
ommendations to the next leg
islature. Surprisingly, some ideas are
comine from government em
ployees. They buttonhole Hag
gard around the Capitol and
offer suggestions to improve
production in their own depart
ments. Most calls come from the gen
eral public: compensation or
welfare clamants, a man with
a police record trying to land
a job, a lady who considers her
self treated rudely by a clerk.
A blind Portlander's complaint
about the transfer of "talking
books" to the State Library help
ed to establish a free telephone
line for the blind in Portland.
Some inquiries concern strict
ly federal problems, Haggard
says; others are clearly county
or city government questions. In
such cases he directs people in
to the proper channels.
"Besides handling individual,
day-to-day items, we are look
ing for patterns to emerge," says
the ombudsman. "If we get a
cluster of similar complaints
about one agency, for example,
that's where we zero in until
problems are solved."
Difficulties of the elderly
bother Haggard most. Usually
they are poor, he maintains, and
often do not know where to turn
in today's complex society.
'They are perhaps as tragic a
category as we will work with,"
he says. "We are getting a num
ber of their complaints, and
hope to get a profile of their
problems for the next legislat
ure to consider."
Another of Haggard's roles is
to act as investigator on his own
if he suspects improvements
can be made somewhere. He ex
pects to launch his own studies
later this summer, in addition
to handling individual citizen's
problems.
"It's an ambitious undertak
ing and it's going to take a lot
of time," says Haggard. "But
with reorganization changing
the face of government duties
and responsibilities, the om
budsman will provide a vital re
sponse center to the needs of
the people."
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FORD'S TIRE
SERVICE
Ph. 676-9481
Heppner
Visiting in Heppner over the
past week-end at the home of
Mr. and Mrs. Wilbur Van Blok
land were their son and daughter-in-law,
Mr. and Mrs. Dale
Van Blokland of Portland, and
their son, Gary, and friends,
Annette Johnston and Judy Wil
son, all of Pendleton. The group
traveled to La Grande on Sun
day to attend a family reunion
where they met with the Van
Blokland's niece and four child
ren, of Alaska, who are there
for a month's visit with her
parents.
COMMUNITY
BILLBOARD
FIREWORKS DISPLAY
lone Memorial Field
Thursday, July 3, at dark
Sponsored by American Legion
BASEBALL GAME
lone Memorial Field
lone Farm Team vs Indians
Thursday, July 3, 6 p.m.
RODEO KICKOFF DANCE
Honoring Queen Sheila Luci-
ani and her court
Saturday, July 5, 9:30 p.m.-
1 a.m.
Music by The Piccadilly Line
$1.50 per person
Fair Pavilion, Heppner
ROYAL ARCH MASONS
CHAPTER 26
Outdoor Meeting Honoring
Grand High Priest Paul
Jones
Saturday, July 12, Cutsforth
Park
ROYAL ARCH LADIES
Potluck Dinner
Saturday, July 12, 6:30 p.m.
Heppner Masonic Hall
SPONSORED AS A PUBLIC
SERVICE BY
C. A. RUGGLES
Insurance Agency
P. a Box 247 PH. 676-S623
If no answer call Ray Boyce,
676-5384
Heppner