2 HEPPNER GAZETTE-TIMES, Thursday. September 19, 1963
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THE
HEPPNER
GAZETTE-TIMES
MOBHOW COUNTY'S NEWSPAPER
The Heppner Gazette, established March 30. 1883. The Heppner
Times established November 18, 1897. Consolidated February 15,
1912.
HELEN E. SHERMAN
Associate Publisher
NATIONAL EDITORIAL
WESLEY A. SHERMAN
Editor and Publisher
Z NIWSPAMt
rususHits
'XllOCtATION
Subscription Rates: Morrow County, $4.00 Year; Elsewhere $4.50
Year. Single Copy 10 Cents. Published Every Thursday and Entered
at the Post Office at HeDDner, Oregon, as becona uiass mauer.
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Postmaster Explains ZIP Code
Dear Mr. Publisher,
In view of the Interest and comments on the new ZIP Code,
it occurred to me that you might be receptive to further in
formation on the newly instituted Code method of mail handling.
I wish it might be possible to discuss the use of ZIP Code
with you personally, but I will attempt to set forth in a few
paragraphs the reason for its development.
ZIP was born of necessity. The United States today handles
some 68 billion pieces of mail annually more than two-thirds
of the world's volume. In addition, we know that by 1970 we
will be processing some 90 billion pieces annually.
Fifteen years ago we had 10 to 15 thousand mail carrying
trains in operation. Today we have less than 14 hundred and
will continue to lose more regularly. Sheer bulk alone precludes
transporting all mail by air. Trucking mail on a transcontinental
basis is too slow.
Consequently, with an expanding population and an ex
panding mail volume, we are faced with the problem of con
structing more facilities and hiring more manpower. This could
result in higher costs and eventually in increased rates.
ZIP was originally intended for use by large volume
mailers using automatic or electronic data processing equip
ment which has the ability to presort mail in code sequence.
This would mean bypassing the numerous distribution handlings
at the point of entry, thus going directly into the transportation
system and speeding it to its final destination for delivery.
Presently, a letter must be handled some 18 times on an aver
age from deposit until delivery. Mail presorted in ZIP Code
sequence will eliminate as much as a third of this handling.
Its use will also aid in manual distribution of mail. This means
faster service, fewer errors, and containment of rising postal
costs.
All educational matter on the ZIP Code has emphasized that
it is to be used after the city and state address. Every effort
has been made to point out that ZIP Code is not, and cannot
be, a substitute for city and state names until the entire system
of 553 sectional centers are equipped with optical scanner de
vices that will read the numbers and ignore the names. That
date is some five years off. Thus the question, Why a code
now? That is like asking which comes first, the chicken or the
egg?
We will have our first optical scanners in the field tests
for large scale application within two years, but if we did not
institute ZIP Code now, we would have the reader, but nothing
for It to read. Hardly a sound approach, I think you will agree.
As a result, ZIP Code is being introduced now so that a sub
stantial mail volume with the code will be developed over the
next two years simultaneously with the machine.
In the meantime, the use of ZIP Code is a substantial ad
vantage even without the machine. From Pocatello to Idaho
Falls it is of relatively little application because the postal
clerk who delivers a letter in Pocatello is quite aware of the
location and routing to Idaho Falls. But, look at it from the
standpoint of a letter dispatched, for example, from Seattle to
Idaho Falls or Pocatello. The postal clerk in Seattle may not have
had the opportunity to be acquainted with that lovely part
of the country, and has not the vaguest idea of the routing of
mail from here to Pocatello or Idaho Falls. As a result, he
will make the first sortation merely to the general area of Idaho;
another clerk, again sorting the mail perhaps in Portland to
Idaho will do likewise; and so it will go across the country
with a series of handlings narrowing down the area of des
tination and routing until it arrives in the hands of a clerk
who is familiar with his own vicinity.
Not so with ZIP Code. The number 832 represents the sectional
center destination serving Pocatello. The postal clerk in Seattle
docs not have to know the geographical area and routing be
tween Seattle and Focatello. All he need know is that 832
represents one of 553 sectional renters in the country. The letter
from Seattle, put in the sack designated for 832 will not have
to be sorted again until it arrives at 832 Pocatello where it
is in the hands of a postal clerk who is well aware of the lo
cation of Its destination. Within the city or between nearby
ANNOUNCING
Our Special Semi-annual Showing
Ffn Imported and Domcftic fabric
fall and Winter Weava ot
Custom Suits and Topcoats
SATURDAY, SEPT. 21
Mo . , . idcct your fall clothtt now from this iptdal
diipUy of largt length of men thin 150 fin Imported
and domestic woolcoi for bttr
grade lulti, topcoats, and iporu
weir. Available custom tailored
to pur own measurement!
In the style you select. These
distinctive fabrics are Ideal for
better graJe business or leisure mar, and you are cordially
Invited to come la and look them over without obligation
Wilson's Men's Wear
"The Store of Personal Service"
cities, the local zone numbers the last two digits in the
ZIP Code have their normal application.
-i,,- notmnal rntWna nlfln dopsn't mpan that- paeh of our
customers will become "just another number." ZIP Code identifies
places, not people. A single ay uoae numoer may De assigneu
to a delivery unit serving as many as 5,000 homes and offices.
We have asked for the cooperation of all postal customers,
large and small, in using ZIP Code in their return address in
the hope that their correspondents win men incorporate n in
future communications.
This is a voluntary program, we need your nelp now, aiong
with all mail patrons, if we are to be able to contain costs and
avoid any likelihood or luiure rare increases.
t v,r, iha at ipast nartiallv exolains the "WHY" of ZIP
M. liUpt UHU MO I K -
Code and that you will cooperate with us In the months ahead.
Jim uriscon, postmaster, neppner
Chaff and Chatter
Wes Sherman
HEPPNER'S traveling Soropti
mists who went to their dis
trict meeting at Corvallis Satur
day and Sunday proved to be
a little too optimistic. They fig
ured that filling up with gas
oline at Corvallis they should
be able to make it home on one
tank. Their optimism and gas
oline ran out somewhere be
tween Lexington and Heppner
about 7 p.m. aunaay.
Helen Sherman hitched a ride
from there while Sadie Parrish
and Betty Pfeilfer waited for
Fred Parrish to come to their
rescue. Jewel Hager, who went
over with them, stopped off in
Portland and so wasn't involved
in the incident.
You'd think that when four
women get together on such an
outing, there would be plenty of
gas, knowing the females' rep
utation as talkers.
CANDID CAMERA'S talking
mailbox classic, which has
been seen on TV many times,
doesn't have too much over the
mailbox in front of the Heppner
post office. Only the local one
squawks and growls, instead of
talking. If you go over to post
a letter when the office is closed,
say around midnight, it sounds
as if you will wake up everyone
sleeping in Hotel Heppner across
the street.
IT SEEMS AS if local business
people are continuously aumn
something for youngsters of the
community to make this a better
place for the kids. Most recent
venture is the Punt, Pass and
Kick contest sponsored by Hepp
ner Auto Sales with the lone
Lions club getting benina it ior
support, promotion ana man
power. The contest is for boys, age
8 to 11, and it sounds like a
lot of fun with some dandy
prizes. On Saturday the spon
sors will hold clinics at lone and
Heppner (on the football fields)
starting at 1 p.m. to teach the
youngsters a little more about
passing, punting ana KicKmg su
they can practice before the con
test on October 12.
Here's a good chance for the
kids to get in and win some
lonlroto hnlmpts and footballs.
Les Matthews of lone and Tom
Hughes and Clint Agee oi riepp-
nn a,a Hnnntlna thpir timp to
lai w, v. uuiiM...h
coach the youngsters. More in
formation can be obtained from
the Ford garage or at Jims
Chevron in lone.
GERALD A. RICE, now a public
relations man in Portland but
who was 11 years old in lone at
the time of the Heppner flood,
writes a few comments about the
Morrow county picnic, which is
held annually in Portland.
"There is a difference, I think
between a picnic and a funeral.
The past two years we have had
a Morrow County Funeral at
Laurelhurst Park. I'm for turn
ing hlo fnnpral intn a DicniC
where all can re-live the old
times instead of sitting around
like a bunch of dead clouos ana
prvintr nn our anrnns.
"People should mix. They
ctinnlfl wnnr thpir names on
their shirts so we know who
they are. We can't always re
member after being gone 40 or
50 years. No doubt some of my
schoolmates were there this
year or their children but I
couldn't identify them. Why not
make ourselves known? Why sit
drooped over a table like Meth
uselah, the son of Enoch, who,
according to the Bible, croaked
when he was 969 years old. Let's
come to life and get re-acquaint-
pHI"
How about it, old timers? Any
more comment?
BEFORE ALL memories of the
19G3 rodeo are tucked away, a
couple of ideas have been ex
pressed to us that might be
passed along. In all the enthus-
Rebekahs to Hold
White Elephant Sale
Mrs. Ray McDowell entertain
ed members of the Three Links
club Monday evening, with 13
present. Pinochle was in play
after the business meeting, with
high prize going to Mrs. Lena
Kelly, second high to Mrs. Andy
Van Schoiack, and door prize
to Mrs. Roy Quackenbusn.
Plane wpro marlp to hold a
white elephant gift sale at the
regular Rebekah meeting Friday
evening, with each member ask
ed to come and bring a gift.
Mrs. Ccd Sumner and Mrs. Jim
Lovgren left Wednesday to take
Mrs. Sumner's daughter, Laura
Lee, to start her freshman year
at the University of Oregon.
On College Team
John Howton, son of Mr. and
Mrs. Lloyd Howton of Hermis
ton, has returned to Eastern Ore
gon College of Education to turn
fnr nrartipp With the fOOt-
taom A trrarlnatp of 1959
from the lone High school, he
is entering his senior year, maj
oring in education.
Lt. and Mrs. Jay Wheelhouse
on1 enn nt Williams AFB. Ariz..
visited here last week with her
parents, Mr. and Mrs. Kanaan
Martin. This week they are stay
ing with his parents, Mr. and
Mrs. Clarence Wheelhouse, Olex,
and will be here again from
September 19 to 26 before re
turning to their base in Arizona.
Mrs. Fred Mankin and grand
daughter, Sharron Bunch, made
a business trip to Portland Wednesday.
Mr. and Mrs. Leonard Schwarz
returned Thursday after a 10
day vacation spent fishing in
many central Oregon lakes. They
enjoyed their best fishing at
Wickiup Dam last week and also
visited his brother and sister-in-law,
Mr. and Mrs. Bill
Schwarz, in Corvallis over a
week-end.
COMMUNITY K
) BILLBOARD K
iasm over outsiders participat
ing in the parade and other
events, there may have been
some tendency to overlook some
of those who came from within
the county to make it a success.
While it wouldn't have been so
much of an event without the
outsiders, it would have been
impossible without the partici
pation of the local people, par
ticularly including those from
neighboring Morrow towns and
rural areas who worked hard
to get their outfits together, get
horses ready, load them up and
haul them to town.
These are all appreciated, we
know, but so often we take them
for granted and don't express
this. We would like to give them
a big verbal, though belated
hand, and let them know that
their good work is appreciated.
Another suggestion is that
leaders of the fair and rodeo
events start an "apprenticeship"
system to train new people who
might like to step into places
of leadership when present
leaders have had enough. This
would give them a chance to
become oriented so that when
posts were left vacant, the re
placements would not have to
start out "cold." Bud Forrester,
in his Cabbages and Kings col
umn in the E. O. Tuesday after
noon, credited a large share of
the Pendleton Round-Up to this
apprenticeship system, it is
worth thinking about.
BOWLERS NOTICE
Join A League - Days or Nights
Men or Women
Free Classes of Instruction For
Beginners
Kids! High School and Under -Join
Saturday Morning League
Fill Out and Mail or Deposit at
FIESTA BOWL, Heppner, Ore.
Name
Address Phone
I would like to sign up for
(Fill in with participation
you are interested in.)
Coming Events
MORROW COUNTY ROLLER
SKATING RINK
T?air Pavilion. Hennner
Open Fridays and Saturdays,
7 to 10 p.m.; Sundays, i to
5 p.m.
Admission: 50c person
Rental Skates: 25c pair
Season tickets on sale
12 skates, $5; 25 skates, $10
HEPPNER HIGH FOOTBALL
Heppner vs. Condon at Con
don.
Friday, Sept. 20, 2 p.m.
Support the Mustangs!
FOOTBALL CLINIC
For all boys 8 through 11
Saturday, sept, zi, l p.m.
Rodeo grounds, Heppner
Football field, lone
JOIN A BOWLING LEAGUE
Sign up now for league play
for all ages.
Watch for grand opening
soon.
SPONSORED AS A PUBLIC
SERVICE BY
C. A. RUGGLES
Insurance Agency
P. O. Box 247 PH. 676-9625
Heppner
mm
FOR
ALL
10YS
8 THRU 11
YEARS
OF AGE!
PUNT, PASS
& KICK
COMPETITION
FOOTBALL
CLINIC
HEPPNE
IONE
Wool Contest Date
Moved To Oct. 19
Because of other conflicts, the
"Make it with Wool" contest
date has been moved from Oc
tober 12 to October 19, according
to Mrs. Robert Hoskins, chair
man. The contest is to be held at
the Tapadera Motel in Pendle
ton with judging to begin at
9 a.m. The girls entering the
contest will be guests of the
wool growers at a noon lunch
eon. This will be followed by a
style show at 2 p.m. which is
open to the public.
Mrs. Herrel Pettyjohn and
Mrs. Paul Batey, both of Selah,
Wn., were Monday and Tuesday
visitors in lone with Mrs. Petty
john's mother, Mrs. Sam Craw
ford, and in Heppner with her
aunt, Mrs. Roberta Dougherty,
and Mrs. Howard Pettyjohn,
i Week-end guests at the Bill
Gentry home were Mr. and Mrs.
Jim Coffel and family, Oswego,
and Mr. and Mrs. Clyde Bittner,
Vancouver, Wn.
AT
R and
Saturday, September 21, 1:00 P. M.
IN EACH CITY
Rodeo Grounds, Heppner and School Field, lone
Learn How To
PUNT, PASS & KICK!!
FREE INSTRUCTIONS BY
LES MATTHEWS, IONE
TOM HUGHES and CLINT AGEE, HEPPNER
NO EQUIPMENT NEEDEDONLY STREET SHOES OR SNEAKERS PERMITTED
GET READY NOW FOR FORD DEALERS NFL PP&K COMPETITION
'Fords arid Friends Are Our Business'
Heppner
Ph. 676-9152