none rowti light umo
Modern Appliances 'Ideal Servants'
m.t ou rT curat the
utt rntor la our hou?
The Irtult U un"ln
wanting the number of cheu
In man' et. vert nd trou
sers. There are mure than voU
think.
Then count other electric P
plUnm that do their work with
out motorsyour electric range,
water heater, toa.ier,
steam lrn-nd the radio and
television K-ti that entertain you.
The are your electric rv
nts. On a national average
every hme haa eight or ten mi
jor elertrlc appliance. Her In
Pacific Powerland a I'rtL houe
hold um'i twice much elec
tricity a the national average
for the many modern comfort
. 1 a 4 .l
rlevtrle appliance.
Home Servant Inaea.
Today's electric Pl'n"
dealer have iv.llM nv.r than
CO tieina that help every n em -r
f the household enjoy a higher
standard of llvlntf K'"1"
convenience, ctunfort and recre
ation. Residential customer ft F
cinc iwer Uht Curni-ny
,re using an average of .
kilowatt hurt annually, in
,erfn ,f human energy, that
mean that the averse house
hold cn the PML y" h"
In ita electric appliance tne
equivalent of 100 full time ser
vants. Who think of that? Even
today grandmother. whoe
HERB 17 IS... '
S: ; : ' 1 - 'i'-'-v-
ltwoshM,rinsef,then dries-all by itself!
youh
Esclu.lv. Filfr-Stre.m action get.
clothea cleaner with half the w.ter
Dryer ehute itaelf off at "dry enough .
fjuah button washing cycle.. 3 drying.
Automatic di.pen.er..
WHIRLPOOL
DEALER
Lett's Electric
Heppner
Phone 6-5811
,n,mu,h-.gtkh.U. century.
, now so atust..med to the
e-, M and e-onomy of
,.ir ,.wehold W
Reddy Kilowatt mat wry
tt4 ,.4Une,J a. their
ms always there.
But It wasn't mi In 1910 when
Pacific rer Ught Company
formed to brine depend.b 1
.-nice to the home. An elettric
,.pllanee wa a rarity.
Wo.h Boards Prevailed
There were electric washing
machines., but they were crude
Ii.i.tl,.n. of the old wooden
tub washers. If you had elec
trldiy. you could also have a
toer. r-rcolr. elec c
vacuum cleaner and lc
iron. If yu were very fashion
hie and carried 1910 style elec
trie living way out. you could
Mve an electric chafing dl.h.
ranee basic-
Tne cruuc r,v-.. -
ally wooden cabinet with plug
where utensil could be plugged
In. was very new.
- . v,..hniii. electric
ror rnosi n- ,
lighting waa the extent of their
use of electricity.
pnuwr was QUICK tO
urjre housewives to put electrlcl
ly to work doing their chores.
ITAL put Hotpolnt electric Iron
on sale at bargain price and
wa. one of the first utllltle. to
really push washing machine
Into customers' homes.
pacific Tower began to show
people, through demonstrations,
that they could do much more
with electric power than Just re
place their old kerosene lamps.
L. ... i.i "liua hotter electrl-
I iney wuw ,
cally." Early day meter readers
. arms.
carrica irons uuun
. . . . a knima.
ready to show mem w
wives. , ....
In the second decade of this
century, the power company
went full-scale Into the business
of selling appliances, and con
tlnued until the start of World
Sales staffs were backed by
major aaverusmK toiii"..
local newspapers. A power com-
. imo n.juilalmnH nS
pany aa in
triotlcally that an electric range
"will save coal for Uncle Sam
and Time and Labor for You!"
Demonstrators fanned out over
the areas wnere "i""'
operated.
Installment Buying Started
ni..iAnn rtr mnvA in
it! a r"VJuiuii j
slallment buying was lnaugu-
lOO ELECTiROC
YES...
Compressors for making and storing ice
cubes
Compressors for churning and pasteuri
zing cream and butter
Viscolizer machine that processes cream,
extra smooth for our wonderful PRIDE OF
OREGON ice cream
Ice cream "mix" machine and machine
used to fill ice cream cartons
"Sharp" room to store ice cream kept at
6 degrees below zero
Cold storage room with temperature aver
age of 34 degrees for keeping butter and All
cheese always fresh LLLL
ARE EFFICIENTLY OPERATED BY ELECTRICITY
AND...
We have been operating for more than 45 years.
W. C. COX, owner and founder of Morrow County Creamery
was on the city council when Pacific Power and Light was gran
ted its franchise in Heppner.
SO...
The manufacturers of PRIDE OF OREGON BUTTER and ICE
CREAM salute Pacific Power and Light on their 50th anniver
sary! We hare valued their friendship and service these many
years.
MORROW COUNTY CREAMERY
1 i. t
1 " Vf f 1 - ' . - 1 ill - ' . r ' :i
11
I i 1
'Kitchen opp lianc'e. were l.mited to smalt table-top Items and
crude ranges wn.n inn - --
nary arts, in the days when Pacific Power wa. e Tou9-
rated by the company. Washing! water heater not dreamed of 50
. : ia aeevoted casually
Convenience 01 ww-wth : V Inir. ef rfaieaa
by today, modern homemakers. who hoy choice ol doieo
ol f new appUance arailabl rt retaU .tore, la oil Pacific
powerland towns.
m.rMriM mnA Ironers were 01
fered for $5 down and no month
ly carrying charge. The com
pany would wire your house free,
if you bought one of Its electric
range. And In the Willamette
Valley In 1918. you were given
a free electric toaster or Iron
if you paid your electric bill
by the tenth of the month for
a year straight.
It wa the conviction of early
company leader that Increased
use of electricity was the path
way to better electrical service.
This was a factor which has
given the Northwest the leader
ship it still holds In residential
use of electricity. It had an In
fluence as well on the appliance
Industry.
In the early days the Thor
washing machine company was
about to call It quits when a
Pacific Power order for a car
load of washing machines for
Just one little town in eastern
Washington convinced Its man
agement that the tide had turn
ed. Farm Service Pioneered
Even on farms electricity be
gan to do the chores. Pacific
Power pioneered rural electrifi
cation. Farm wives in Pacific
Powerland were among the first
to have electric helpers, starting
with electric pumps.
Nowaday, the variety of elec
trics servants in a home Is lim
ited only by the capacity of its
electric circuits. Many older
homes have been rewired so that
their owners can enjoy the heavy
duty appliances such as clothes
driers and fast recovery electric
year ago
Pacific Tower assists In ar
ranging financing for such rewir
ing to Increase "housepower."
The trend In new home con
struction Is to build houses with
adequate "housepower not only
for today, but for the future, a
exemplified by the Medallion
Home standards.
The marvels of electric living
are Just beginning. Examples In
clude an electronic range which
can cook a six-pound roast In 36
minutes, a heat pump which
heats a home In winter and cools
it In summer, electronic dust col
lectors which at a touch of a but
ton silently do the work of the
vacuum cleaner and dust cloths.
Ahead Is more electrical magic,
such as house lamps without
cords and "waterless" washers.
Pacific Power, 50 years old this
year, Is looking ahead to the
next 50 years In which Its custo
mers will have nothing to fear
from household chores unless
it's push button paralysis.
Farm Uses Many
Researchers in the United
States Department of Agricul
ture point to more than 450
dofferent applications of electric
ity on the farm and In the farm
home.
In Pacific Powerland, one of
the nation's most electrified re
gions, continuing rural electrifi
cation efforts of PP&L have made
it possible for farm families to
live better electrically.
Company Born in 1910
Serves Grovmg Area
(Continued from Page 1 of PP4X.
Section)
this year will average 8,000 kilo
watts annually.
The amount used Is twice as
much as the national average
residential use.
EARLIEST LIGHTS ARBIVED
VIA SKIPS TO OREGON
The earliest use of electricity
for lighting in what is now Paci
fic Powerland was In Portland,
Ore., where the steamship, State
of California, docked in the
summer of 1879 after coming
around the Horn with a six-light
dynamo providing Juice for '.is
arc lamps. A year later Thomas
A. Edison's famous invention,
the incandescent globe 115 of
the dazzling lamps appeared in
the Oregon Country for the first
time aboard the S. S. Columbia,
a steamer of the Oregon Rail
way and Navigation Company
newly arrived at Portland from
New York City.
That same year of 1880 brought
the first commercial production
of electricity in Portland, where
a local sawmill steam engine
turned a small dynamo to supply
current for a few arc lights strung
along the Portland waterfront's
principal business street. In a
few years, other towns of Pa-
C Cox and Clara L. Cox. Owners
Phone 6-5372
Heppner
Down by the old mill stream,
Industry began.
From Us modest beginnings on peaceful mill streams, American industry has
rrnwn vastly in sie, scope and complexity. Playing an essential part in this ex
Mansion Pacific Power and Light Company has been ever-alert to keep its services
geared to the quickening tempo and multiplying needs of the industrial and
TofaTwent to say "Happy Birthday" to this fine company which has served,
our community so well for the past 50 years.
FIRST NATIONAL BAN II
OF OREGON
i 1 . . . J " --- "v- vi
(T" ..; : S . . v.s? v. ,--, . vv v f "t - 1
J v V T w"; it 1
I ..,v '" - -"- v is" ' ' ' " -.'S it
t mii- nliiWiini lii ir--" '' - -'x- -'"'''''"" y
clflc Powerland also boasted of
the new method of lighting their
streets. The Christmas Eve of
1885 at Astoria, Ore., was bright
ened when arc lights went on
for the first time. Pendleton and
Albany, Ore., obtained lights in
1887; The Dalles, Ore., and Buf
falo, Wyo. In 1S88 and Walla
Walla, Wash., in 1889.
Although the town of Rawlins,
Wyo.. got Its first power in 1895.
the area can boast of Identifi
cation with Edison's concepts
which revolutionized the electric
industry. As a railroad tele
grapher employed by the Union
Pacific. Edison said his Idea of
putting an electric current Into
a small filament to heat It to
a bright glow in a vacuum tube
came to him while he was fish
ing with a bamboo pole near
Rawlins. The bamboo filament
didn't work, but one of his thou
sands of experiments did.
The Wyoming division of Pa
cific Power also can boast of
another first in the Far West
with the 1886 Installation at Lar
amie of the first Edison gen
erators in service west of the
Mississippi River.
To ivoid eyestrain, the Better
Sight Bureau suggests that you
never beam light directly into
the eye, always make sure bulbs
are shielded, and avoid contrasts
in brightness between the illum
inated area or object and its surroundings.
YOU
Have a Frigidaire
Appliance ....
REFRIGERATOR
WASHER
DRYER
RANGE or
FREEZER
That Needs Repair,
Rush To Farley's For
Prompt, Effi c i e n t
Service.
Farler will put it back in
peak condition quickly and
satisfactorily without a worry
on your part.
REMEMBER
WE SERVICE ALL
FRIGIDAIRE
APPLIANCES
FARLEY
MOTOR CO.
; i fa.