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Heppner Gazette Times, Thursday, February 14, 1957
ifjjjpner (Bmtti imps
MORROW COUNTY'S NEWSPAPER
Th Heppner Gazette, established March 30, 1883. The Hsppnw Time Mtabllahed
November 18, 1897. Consolidated February 16, 1912
N
IWSPAMR
PUItl$Hl
Association
ROBERT PENLAND
Editor and Publisher
GRETC1IEN PENLAND
Associate Publisher
NATIONAL
EDITORIAL
ASSOCIATION
fWJiirwrf'Trrm
Published Every Thursday and Entered at the Post Office at Heppner, Oregon, as Second Class Matter
Subscription Rates: Morrow and Grant Counties, $3JX) Year; Elsewhere $4.00 Year. Single Copy 10 Cents.
Weekly Papers' Value and Growth
Noted by Time Magazine
Weekly newspapers today are the fastest
growing publications in the U. S., Times Magazine
says in a special report in its Feb. 4 issue.
"Metropolitan newsmen who daydream of re
tiring to a country paper have long viewed week
lies more as a rural retreat than as an influential
segment of the press." Times says. "But with
the swift growth of suburbs and small towns since
World War II, weeklies have largely shed their
cracker-barrel ways, developed sophistication and
a new sense of mission."
Weekly Newspaper Representatives, Inc. last
week reported that 8,478 weeklies in the U. S. in
1956 reached a paid circulation peak of 18,529,
199, up 6.5 over 1955, Estimated gain for the
1,700 dailies (total circ. more than 56 million):
about 2. Advertising in weeklies increased 1.2
to a record $112 million; this includes a 30 Jump
to ($25 million) in national ads since 1954 vs.
an estimated 107c gain for dailies.
"The weeklies' resurgence reflects editorial as
well as economic vitality," Time says. "In ad
dition to relaying the back-fence chit-chat on
which weeklies have traditionally thrived, the
papers are the only interpreters and watchdogs
of local governments in hundreds of U. S. com
munities, whose problems, aims and achieve
ments go largely unrecorded in the metropoli
tan press."
According to one editor, weeklies "are giving
back the home town" to suburbanties who have
lost contact with community responsibilities. In
many areas, fast-growing suburbs have produced
weekly and semi-weekly chains that are as slick
in appearance and information in content as their
city cousins.
"Even outside metropolitan areas", says Time,
"most small-town weeklies . . . have thrown out
the smudgy type and bumpkin prose that once
characterized the weekly press, now run staff
written stories and editorials instead of the boiler-plate
and canned sermons that once crammed
country papers. The old-time Jack-of-all-trades
country editor has been largely suplanted by
trained staffs. Lured out of the cities by the
prospect of editorial and economic independence,
trained newsmen in increasing numbers are
bringing professional standards to weekly news
papering." Though once renowned for their timidity,
many weeklies have developed the crusading
spirit that has vanished from many a fat-cat
daily, Time notes. "In the South, many weeklies
have constantly taken a more liberal stand than
the region's big dailies on the touchy desegre
gation issue. ...
"Since weeklies are closer than dailies to
readers and advertisers and more vulnerable to
the pressure of advertisers, they are often hit
by economic boycotts. But few editors cave in
under such threats or worse. In Granite City,
111., after Editor Cornelius E. Townsend had
waged an editorial campaign against organized
gambling in the community, a hoodlum recently
emptied his revolver into Townsend's Press-Record
office. Echoing many a fighting editor be
fore him, Townsend said: 'Maybe they'll scare hell
out of me someday and I'll quit. But I don't
think so.' "
From The
County Agent's Office
By N. C
This is the last minute remind,
er of the Wheat Industry confer
ence which will be held at the
Multnomah Hotel in Portland on
Tuesday and Wednesday, Febru
ary 19 and 20. The conference is
sponsored by Oregon State col
lege at the request of the Oregon
Wheat Growers League. The con.
forence is concerned with finding
a better way to solve the prob
lems facing the wheat industry,
at the same time being careful
to maintain the productivity of
our Oregon wheat lands.
To do this, four mam confer
ence committees were set up and
assigned problem areas in 1, mar.
keting; 2, production and land
use; 3, farm income and cost; and
4, government programs. Wheat
Growers In particular are urged
to attend to take part in this
conference discussions and de
cisions. There will be a good
representation of other members
of the wheat industry which
would Include dealers, millers,
bakers, livestock feeders, home-
STAR
THEATER
HSPPNEB
Thurs., Fri., Sat., Feb. 14-15-16
Stagecoach To Fury
With Forrest Tucker, Mari
Blanchard, Wally Ford,
Plus
Between Heaven
And Hell
Robert Wagner, Terry Moore,
Broderlck Crawford, Buddy
Ebsen
Sun- Mon.. Feb. 17-18
Walt Disney's
Westward Ho,
The Wagons!
With Fess Parker. Kathleen
Crowley, Jeff York.
Sunday at 4, 6:20, 8:40
Tues., Wed., Feb. 19-20
Somebody Up There
Likes Me
With Sal Mineo, Everett
Sloane, Paul Newman
Buck Nights
Androen
makers and exporters. The wheat
grower will have to be on hand
to look out for his interest.
On the first day committee for
ums will be held and those at
tending will have a chance to
revise any of these before adop
tion. Also during the conference
two Internationally known speak
ers will be featured. Gene Flack,
sales consul and director of ad
vertising of Sunshine Biscuits,
Ic, New York will talk at the
opening session Tuesday morn
ing. His topic is "Future Mar
kets for Your Wheat". He will
explore possible uses and mar
ket for the types of wheat grown
in the Pacific Northwest and will
discuss ways to improve the mar
keting of local wheat. Flack is
not an ordinary speaker. He
has been called America's top
humorist and is noted for his rare
balance of genuine humor and
serious thought. In the last" 40
years, Flack has stood on a
speakers platform over 11,000
times and brings a wealth of ex
perience to his audience. It is
said his name is magic in the
food field, and he is well quali
fied to speak about the use of
wheat for food.
The Wednesday noon luncheon
speaker will be C. D. Davidson,
I secretary of the Canadian Wheat
Board, Winnepeg, Canada. His
i topic is "Through Your Neigh
bor's Eyes". He will discuss how
the competitive wheat position
between Canada and the United
States affects world wheat mar
kets, and In particular the mar
ket out of the Pacific Northwest.
Morrow county wheat growers
seldom have the opportunity to
participate in such a program as
will be in store for those attend
ing the Wheat Industry confer
ence next week.
this past week it will not be
long until Morrow county farm
ers will be in the field. In fact,
some farmers are working in the
Boardman area Monday, after
noon. One of the first opera
tions will be seeding of grass and
legumes. At this time each year
questions are asked concerning
nurse or companion crops for the
new seedings. The nurse or com.
panion crop frequently becomes
a robber or curse crop. This nurse
crop idea of seeding alfalfa un
der grain, has been to crowd out
the weeds. The grain, is a
large seeded annual that grows
rapidly and uses many available
soil moisture while the alfalfa
is a small seeded perennial that
starts slow and in its early
stages is suseptible to drying out.
When the alfalfa and grain are
sown together it is just as if you
added weed seeds to the alfalfa
crop. There is unnecessary com
petition from the grain, and the
alfalfa is frequently robbed of
needed moisture and nutrients.
When the alfalfa is seeded alone
in a carefully prepared seed bed
in the spring and cropped once
to cut off weeds, the crop will be
vigorous enough to offer strong
competition to weeds; robber or
curse crops have only limited
uses in this county. They may be
used where a blow hazard exists
or where there is plenty of water
to provide moisture for both the
grain and tne aiiaua or grass
being established.
r
From time to time questions
are asked at this office as to
whether antibotics fed to live
livestock is a paying proposition
Here is a bit of information con
cerning antibiotics which might
help answer the question. Anti
biotics in the daily livestock
ration act more or less like
medicine and mav be called
"health insurance." They are not
considered direct growth stimu
lants such as vitamins and other
nutritional boosters. There
apparently no such thing as
completely healthy animal. There
are a lot of normal ones, but that
does not mean they are healthy
Even though animals look like
they are doing well, they are con
stantly harboring what veteri
narians call subclinical infection
These are low-level infections
which compete with the animal
for its nutrition and livelihood
In time of stress (such as haul
ing, vacciniation and castration)
low nutrition and bad weather
may cause these infections to
If the weather continues as multiply and impair the health
An educational meeting to ex
plain the conservation reserve of
the soil bank program will be
held at the Lexington Grange
hall on Monday evening, Febru
ary 25. E. R. Jackman, range crop
specialist, Oregon State college
will explain how the conserva
tion reserve fits Into farm opera
tions In Morrow county. Keep
this date in mind and look for
further particulars.
OREGON HEREFORD BREEDERS ASSOCIATION
BLUE TAG SALE
PENDLETON, OREGON
11 A. M. THURSDAY, FEBRUARY 21
SHOW 10 A. M. WEDNESDAY, FEBRUARY 20.
FRANK ANDERSON, HEPPNER, SELLING
3 BULLS & 2 BRED HEIFERS
ANNUAL MEETING Oregon Hereford Breeders Association 2 p. m. Wednesday,
Pendleton armory. Social hour. Banquet 6 p. m. February 20 at Western Club.
THIRTY YEARS AGO
From Files of the Gazette Times
February 17, 1927
Mr. and Mrs. Sam Hughes took
their departure on Saturday
night for Portland where they
will be located in the future.
Beth, Dale and Percy Bleakman
were weekend visitors in Hard
man. Mrs. M. L. Curran and Mrs. O.
T. Ferguson returned home on
Sunday from Portland where they
had spent a week.
Oscar Keithley and Lawrence
Redding were Eight Mile far
mers transacting business in
Heppner yesterday.
Young Jerry Brosnan of Butter
Creek, suffered a badly hurt leg
on Saturday when the horse he
was riding slipped and fell on
him.
Miss Rita Neill arrived here
from Yakima on Sunday, and
will spent two or three weeks
visiting at the home of her mo
ther, Mrs. R. A. Thompson.
of the animals. Therefore, sci-
SLANTS FROM
THE SESSION
By Mrs. C. A. Tom
During the week Allen had a
letter from an elderly gentleman
in the Western part of the state
who said, "I am with you all the
way and will shove all my weight
for you to get things agoing tor
the schools." He went on to ex
plain that he had been deprived
of schooling, and for this reason
he wants to do his part to assure
today's children of adequate
educations. At this point, how
ever, he requested that the com
mittee give some thought to eli
minating a few of the expensive
frills which have crept into the
schools in recent years.
All of which leads us to the
main topic of my column this
week. Education measures will
consume a large chunk of the
1957 legislative session and it is
well that people give much
thought to what is being done.
Public hearings have been held
already on two of the most im
portant bills, but the education
committee plans to have more in
order that everybody might be
heard.
House Bill 1G3 is the school dis
trict reorganization bill. Oregon
entists are pretty much agreed of has at present over 700 school
continuous daily feeding of cat- districts. This bill, it is hoped,
tie of a level of 10 milligrams of (will reduce the number by 150
aureomycin per 100 pounds of(to 200 districts. In the hearing
weight may give excellent re-.last week the only opposition
suits. On younger cattle 75 was voiced by Elmer McClure,
milligrams per head per day can Master of the Oregon State
be fed over the entire feeding Grange.
period without making adjust-1 Upon questioning by the com
ments' for body weight change.' mittee Mr. McClure admitted
For lambs 10 milligrams of aure
omycin per pound of total ra
tion gives best results.
Consequently, the feeding of
low-level aureomycin may re
duce cost of production (1) by
lowering or eliminating death
loss-in visibly sick animals, (2)
by improving weight gains and
feed efficiency, (3) by lessening
the recovery period needed once
the disease is brought under con
trol, and (4) by minimizing the
further spread of infection in
the herd or flock.
The whole idea about a daily
low-level feeding of aureomycin
is that a healthier animal is able
to convert feed into meat more
efficiently. A desirable anti
biotic would be one that would
be: 1. Active against a wide
range of diseases. 2. Safe at
high concentrations. 3. Pala
table at high concentrations. 4.
Readily absorbed through the
intestinal wall and distributed
through out the system. 5. Re
tained in theissues long enough
to be effective. 6. Stable both in
the feed and In tissues. 7. One
against which organisms do not
readily develop resistance. There
are a number of antibiotics on
the market and can be pur
chased from any feed store.
that the Grange does not find
the bill as objectionable as those
of previous years. There remains
only one section with which he
could find fault. That one re
lates to voting procedure.
House Bill 171 increases basic
school support from $80 to $120
per census child. This would
mean an increase of almost $40, -000,000
in the general fund bud
get. The House education com
mittee has referred this bill to
ways and means with the recom
mendation that it do pass, but
that the increase in basic should
be a property tax offset within
the 6 limitation. This will bring
direct property tax relief at the
local level.
It was estimated that the in
crease in basic school 'support
should give about a 12 decrease
in property taxes throughout the
state. With the increase in teach
ers' salaries and other items of
increased cost to schools, how
ever, the savings in property taxes
would probably be reduced to
less than 10. Many feel that
within two years the property
taxes will be back up to the pre
sent level. Old taxes never die.
Both of these measures are
included in the Governor's pro
gram, which, with other educa
tional measures, would cost thejgaret Jean, daughter of Mrs. 7os
taxpayers something over $50,- ieph Kelly of The Dalles. She had
000,000 over the present budget.
Members of the education com
mittee have been surprised at
the lack of opposition to these
two bills in the public hearings.
Do people no longet care about
tax spending? This is hard to
believe. If by some miracle they
are for once completely satisfied
with the acts of their legislature
the members of that body will be
very happy. If, however, they
are saving their complaints until
after bills are passed, not much
can be done to help them.
Friday afternoon I had a most
enjoyable visit with Sister Mar-
brought a group of her political
science students from Marylhurst
to attend the two day seminar on
politics for college students.
Later in the day her brother
Joe Kelly from The Dalles drop,
ped in on us after attending a
Farm Bureau meeting here in
Salem. Small world?
o
Mrs. John Pfeiffer returned
Saturday from a weeks visit
with her parents and brother in
Seattle.
Mrs. Elaine George will return
the end of the week from a busi
ness trip to Portland.
I Qmwl Opening
UidibsasJ boon
I V t ttmiu rim iitmi J
ON MAIN STREET IN HEPPNER
COMPLETE
Tire & Battery Service
Ford's Tire Service
WAYNE SNYDER, MGR.
PUBLIC
DANC1
IONE LEGION HALL
Sat., Feb. 16
DANCING 9 TO 1
ADMISSION
$1.00
MUSIC BY
FOUR TONES
J Iff ft Another chapter in Z Longest Love affair M
Another chapter in the Longest I Love affair
since automobiles began
MORE CHEVROLET CARS WERE BOUGHT IN 1956
thsn ANY OTHER CAR . . . THE 17
smiGHT CRR PRODUCTION YEAR THAT .
CHEVROLET'S BEEN FIRST IN SALES
OVER 35,000
1 1 Official and conclusive registration figures it! j
Only franchi sod Clterrolet dealers JttX
display litis famous trademark
Fulleton Chevrolet Company