Page 6
Heppner Gazette Times, Thursday, January 3, 1957
NET FARM INCOME GAINS PREDICTED
FOR 1 957 BY COLLEGE ECONOMIST
Net farm income should be a
little higher in 1957 than it was
in 1956, predicts Mrs. Elvira Hor
rell, extension agricultural eco
nomist at Oregon State college. A
small increase in farm earnings
In 1956 marked the first improve
ment since 1951, she said, and
1957 should see still more Im
provement. Changes in farm income de
pend mainly upon four forces
supply, demand, marketing costs,
and government programs ac
cording to Mrs. Horrell. Here's a
brief summary of how these for
ces affected farm income in the
last few years, and the effect
Mrs. Horrell thinks they will have
in the coming year.
Surplus supplies of many farm
products were a major cause of
the drop in farm income from
1951 through 1955. This prob
lem is now being attacked by the
Soil Bank program, passed by
Congress in 1956, which aims at
removing some acreage from the
production of surplus crops. A
large and successful Soil Bank
could bring a turning point In
the supply picture by bringing
about a reduction in total agri
cultural output next year, she
explained.
On the demand side, domestic
use of farm products has been
strong and rising throughout most
of the period since 1951. The'
number of people in the nation
the number of consumers has
hlsen and is still rising. Employ
ment and income are high, and
consumers continue to spend
about one-fourth of their take
home pay for food.
Agricultural exports may reach
an all-time high for the 1956 crop
year, Mrs. Horrell said, and the
export outlook for 1957 is favor
able although it may be diffi
cult to maintain the present rate
of exports for many more years.
In general, the demand picture
and the Soil Bank program seem
to favor a moderate rise in farm
Income In 1957.
Rising marketing costs were a
factor In the drop in farm In
come from 1951 through 1955, the
economist continued. These mar
keting costs, due In part to more
services such as extra food pro
cessing and packaging, contin-
Justice And
Municipal Courts
Robert Parker, failure to stop at
stop sign and after-hours. Fined
$5 each count.
ued to creep upward in 1956. And
they will probably rise somewhat
more in 1957.
Government programs have
cushioned the fall in farm prices
over the past few years. They
were a decisive factor in the
slight rise in farm income in
1956, according to Mrs. Horrell.
The Soil Bank added a quarter-of-a-billion
dollars directly to
farm income, and there has been
a substantial decrease in stocks
of surplus products through dis
posal programs.
With a greatly expanded Soil
Bank program next year, govern
ment payments will be increased
and prices of some farm pro
ducts should be strengthened
somewhat by reduced output, she
concluded.
o
N. A. Leach, Former
Lexington Resident,
Dies in Portland
Norris A. Leach, 89, of Port
land passed away Dec. 21, at the
Emanual hospital. He was born
Jan. 2, 1867 in Harrisburg and
has resided in Portland for over
50 years. Funeral services were
held Wednesday Dec. iibtn at Hi),
ley's morninglight chapel with
entombment in Lincoln Memor
ial Park mausoleum.
Mr. Leach lived In Lexington a
number of years, and was well
known here even in later years.
He operated a general merchan
dise store with his brother before
leaving Morrow county in 1903.
However, Mr. Leach still owned
a good number of acres of land in
Morrow county at the time of his
death. He was united in mar
riage to Christy B. Nichols Sept.
16, 1888 in Lexington. Mrs. Leach
passed away Sept. 1, 1956.
Even though Mr. Leach lived
away from here he was greatly
Interested in Morrow county and
especially Lexington projects. He
retired in 1931 as vice-president
and director of Kerr Gifford Co.,
and was a former vice-president
of Diamond Flour Mills, foVmer
president of Portland grain and
exchange, and 'former director
of the Oregon Trunk railway and
Portland Chamber of Commerce.
He was a member of the Masons
and Shrine, also a member of
the Congregational church at
Lexington.
He is survived by his daughters
Mrs. Martin H. Dopplmeior and
Mrs. Harry U. Miller of Portland,
two brothers John R. Leach of
OSC Seeks Oregon Ocean Facts
" J1 - ' : 4
0? n?y VH-J&fJ
fj i f I ' fi
OREGON STATE COLLEGE Research by an Oregon State college
oceanographer is producing new and highly valuable Information on
the tides, Inlets, water temperatures and salinity of Oregon's more
than 300 miles of coastal waters. Dr. Wayne V. Burt, project leader,
in picture ts using device to measure flow of tides. His studies will
provide basic information for shellfish growers and other industries
located on tidewater. The long-range program will cover all estuarit:
from Coos Bay to the Columbia. He has received a third $10,000 gre
'-m the office of naval research for the extensive study.
Portland, and Dr. M. A. Leach
of Pendleton, a granddaughter,
Mrs. Wm. Speiers and two great
grandchildren of Atherton, Cali
fornia, and a host of nieces and
nephews.
Holiday guests of Mr. and Mrs.
Jack Van Winkle were her mo
ther, Mrs. Fred Martin, and her
brother, Emmett Martin of Horse
Shoe Bend, Idaho. An uncle of
Mrs. Van Winkle, Bill Hannaman
of Fairbanks, Alaska was also a
guest for three days. Hannaman
expects to spend the winter in
Oregon and Idaho.
New 4-H Club Beef
Feeding Program
Under Way in State
First marketing day held in
connection with a new 4-H club
beef feeding program was held
recently at the Portland Union
stockyards with four boys from
Umatilla county selling 12 steers
fed out during the last year.
The Jiew beef feeding program
was a pilot program in Umatilla
county last year and worked so
well that club members across
the state will be able to take part
Mr. and Mrs Bill Badden and , th new this
r. and Mrs. V reil Budden al of y ..
I T i i g e
4 H members have a chance to
gain practical experience in the
low-cost production of good to
Mr.
Medford spent the Christmas
holidays at the home of Mr. and
Mrs. Karl Miller at Lexington
Merlin Shields of Walla Walla
was a weekend guest at the home
of Mr. and Mrs. Kenneth Keeling
A prominent banker
tells you:
EVERY MONTH
make one
Erie Cocke, Vice-Chairman of the
Board and Chief Executive Officer,
Fulton National Bank, Atlanta,
Georgia; President American
Banker Association
payment to
yourself with U. S. Savings Bonds
Today Americans earn more,
ipend more and live better than
ever before in our history. And,
to keep that prosperity healthy,
I think each one of us should
have a sound and balanced sav
ings program.
I recommend that part of that
program be regular investment
in U. S. Series E Savings Bonds.
And here are three good rea
sons why.
You're sure of your principal
in Savings Bonds. Your in
vestment is not subject to
fluctuation.
You're sure of your returna.
Your Government guarantees
both principal and interest
to holders of U. S. Savings
Bonds. And even after your
Bonds mature, they go on
earning for 10 additional
years.
You're sure of the future
when you invest regularly in
U. S. Savings Bonds. There's
nothing like the feeling of se
curity that comes from a
backlog of savings including
safe, sure U. S. Savings Bonds.
As a patriotic service, banks
everywhere in our country sell
U. S. Savings Bonds. Stop in
regularly where you bank and
make a payment on your own
future security by buying a
U. S. Savings Boni
good
choice grades of beef by raising
and fattening steers with a maxi
mum of pasture and roughage
and a minimum of grain. Club
members select and buy their
own steers, feed them out, and
then have a chance to learn about
livestock markets and their oper
ation as the steers are sold.
Selling steers from Umatilla
county were Franklin Hoeft and
Roper Korvola of Pendleton, and
Jerry Hatley and John Rugg of
Pilot Rock. Also attending the
day's program were 4-H mem
bers Darrell Horn of Pilot Rock
and Dick Kay, Pendleton; 4-H
club leaders Roy Hatley of Pilot
Rook and Edwin Hoeft, Pendleton;
and Gray Thompson, Umatilla
county 4-H club agent.
The 4-H boys came to the stock
yards with their steers, and
watched early morning livestock
buyers bid on their animals.
Later, the boys- followed their
steers as they were sold, and then
called at the stockyard's office
for their checks. The group also
toured a packing plant, visited a
local retail meat market, looked
in at the state brand inspection
office, and watched the livestock
market news reporting service in
action.
Serving as resource people dur
ing the day were Cal Monroe, Ore.
gon State college state extension
4-H club agent, and W. Y. Fowler,
extension livestock marketing
specialist at OSC.
PART OF EVERY AMERICAN'S SAVINGS BELONGS IN U. S. SAVINGS BONDS
TKt V. S Gwtrnmtnt doti ml pay lor Ihu uivtrtiitmtnt. Th Trxuury DrfwC
sunt lAante, tor thtir patriotic donation, tht Advirtitint Council and
Heppner Gazette Times
Christmas dinner guests at the
home of Mr. and Mrs. Robert Fer
rell were his father, E. W. Fer
rell of The Dalles and his sister
and brother-in-law, Mr. and Mrs.
Jodie Morrison and family of
lone.
WHO'S PAYING?
Here's something we heard,
Or maybe read about!
Keep & heed this thot; don't
Let it go right out!
Someone's got to pay for that
Life Insurance on you!
Are you going to do the job
While you're able to?
Make sure that you've a plenty
Before you have to go!
If you don't, your family pays
For lack of it, you know.
hr
For All Your Insurance Needs
C. A. RUGGLES
Heppner, Oregon
Phone 6-9625 Box 611
Union Oil to Drop
Billboard Ads, Go
To Newspaper Space
Union Oil Company of Califor
nia, one of the nation's largest
advertisers, has cancelled all
billboard advertising and will
increase substantially its news
paper campaigns in both dailies
and selected weeklies, according
to Reese H. Taylor, chairman of
the board.
i Among the weekly newspapers
'selected to carry Union Oil's ad
vertising in 1957 is the Gazette
Times.
"Two factors were of primary
concern to Union Oil in reaching
the decision to abandon billboard
advertising", explained Mr. Tay
lor. "First is the traffic hazard
which a great many experts have
indicated billboards tend to in
crease. "Second is an apparent and
growing resentment on the part
of many people and residential
communities to obscuring the
beauty of our natural landscape
with this type of advertising.
"As a company serving the
motoring needs of the general
public, it simply did not make
good sense for Union Oil to con
tinue to use an advertising med
ium which is apparently becom
ing offensive to many of our cus
tomers and prospects and which,
in the opinion of some experts,
represents a hazard to therri.
"Therefore we cancelled all
billboard advertising. The money
we have been spending annually
for this type of outdoor advertis
ing will now be used to increase
our newspaper advertising cam
paigns." In another unprecedented pol
icy move, Mr. Taylor revealed
Union Oil's plans for 1957 in
clude use of an impressive list
of over 400 selected weekly news,
papers in the seven western
states.
"We are initiating this test
campaign in the weeklies be
cause we believe such news
papers in the West are thorough
ly read and are an effective med
ium to reach a large portion of
the motoring public.
"Weeklies will be used to sup
plement our company's advertis
ing in those areas where Union
Oil has service stations or mar
keting outlets and which are not
covered by daily newspapers.
"Use of weekly newspapers is
as marked a change in Union's
advertising policy as is the de
cision to abandon billboards. We
are confident v such change in
policy will prove effective."
HOSPITAL NEWS
New Arrivals To Mr. and Mrs.
Lee Palmer, lone, a 7 lb. 4 oz.
girl born Dec. 27, named Barbara
Ann. To Mr. and Mrs. Buster
Padberg, Heppner, a 5 lb. boy
born Doc. 28, named Wade Merle.
To Mr. and Mrs. Harold Lohrer,
Heppner, an 8 lb. Vk oz. girl
born Dec. 28, named Linda Joy.
To Mr. and Mrs. Loal Jacobson,
Lonerock, a 7 lb. 13 oz. boy born
Dec. 31 named David Paul. To
Mr. and Mrs. Richard Brunner,
Heppner, a 7 lb. 1 1 1 a oz. girl born
Dec. 28, named Nicole Terese. To
Mr. and Mrs. William Zinter, lone,
a 7 lb. 8 oz. girl born Jan. 1,
named Cathryn Ann.
Medical John Reeder, Pilot
Rock, dismissed; Erma Thomas,
Heppner, dismissed; Janice May
er, Kinzua, dismissed; Victor
Rietmann, lone; Dale Cooper,
Lexington, dismissed; Alice Kin
caid, Fossil, dismissed; Hazel
Donart, Kinzua; Joyce Butler,
Condon, dismissed.
Minor Surgery Kenneth Nel
son, Lexington, dismissed; Shir
ley Snively, La Grande, dismis
sed. Major Surgery Juanita Lille,
Condon; Geraldine Sumner, Hepp.
ner.
I Lexington News
Marvin and Asa Way left on
Sunday for Fort Jones, Califor
nia for a visit with Mr. and Mrs.
Joe Way and to meet the new
niece.
.Dale Cooper, small son of Mrs.
June Cooper, fell from the rail
road trestle one day last week
injuring his back. He was taken
to Pioneer Memorial hospital
where he spent several days.
Miss Paula Barak entertained
a number of her friends at her
home on Sunday night. Games
and dancing and refreshments
were enjoyed. Those attending
the party were: Rosetta Laney,
Tom and Janice Driscoll of Hepp
ner, Linda Hamms of lone, Karl
Beach, Dennis Doherty, Russell
Dolven, Bobby Davidson, Tommy
Martin, Charles Jones and the
hostess Paula Barak of Lexing
ton. Mrs. Helen Sawyer visited her
son and family on Sunday Mr.
and Mrs. Butch Sawyer. Mrs. Saw
yer is employed in Arlington.
Mr. and Mrs. Carl Marquardt
and children spent Christmas day
in Portland.
o
Local News In Brief
Mr. and Mrs. N. H. Fehmerling
of Portland-are now making
their home in Heppner at the
home of her father, Ben Buschke.
Mrs. Fehmerling is the former
Anna Buschke.
Mr. and Mrs. Richard Meador
had as their guests Christmas
day, her parents, Mr. and Mrs. H.
L. Wellman and her brother and
sister-in-law, Mr. and Mrs. Stan
ley Wellman, all of Baker.
Mr. and Mrs. LeRoy Gardner
spent Christmas day at The
Dalles, visiting her parents, Mr.
and Mrs. Fred Payne and his par
ents, Mr. and Mrs. C. F. Gardner.
Mr. and Mrs. Hugh Ward of
Forest Grove were weekend guests
at the home of Mr. and Mrs.
Claude Graham.
Dr. and Mrs. C. M. Wagner and
family spent the weekend in
Portland where they visited with
friends.
Rose Leibbrand, formerly oi
Heppner, is now executive direc
tor, National Federation of Busi
ness of Professional Women's
club, Inc. with offices In Wash
ington D. C. She recently ap
peared on TV and Ellis Thomson,
another former Heppner resident,
saw the show.
Mary White, formerly a third
grade teacher in Heppner, is now
a supervisor for the Oregon Rail
road Ass'n, Portland, Oregon. .
Miss Mildred Clowry, former
superintendent of the McMurdo
hospital, is visiting in Pacific
Grove, Calif., with her cousin,
Miss Gretchen Chappell, a former
nurse in Heppner.
Mr. and Mrs. Walter Barger
and family of Gresham visited
in Heppner over the New Year's
holiday.
REMEMBER a card for Mrs. Lulu
Searcy's birthday, January 6
43c
WRITE A
WANT AD
CASH IN ON
STUFF
IN
irlr
THF ATTir
.sit
PTT7
-mn?, ri t T
TO
A
WHOLE
BUNCH
OF
MIGHTY
NICE
PEOPLE-
..Our Customers
WE SAY
THANKS . . .
. . .For your generous patronage and friendship
during 19S6 and past years. We have made every
effort to provide you with complete selections
oi home furnishings and household needs and
we shall strive to find even better values for you
in the year ahead. We sincerely appreciate your
patronage and extend our BEST WISHES FOR
THE NEW YEAR AHEAD.
Case Furniture Co.
Allen, Gene and Matt
WILLUM K. MORGAN
39 S. W. Dorion
Pendleton, Oregon
Phone: 4334
your Equitable
avlngs representative
ayst
GS3S
G33B
GQSB
YOU MUST START
TO ACQUIRE
RESERVE MONEY
The most dangerous attitude in the world for any farmer, rancher, or
other businessman is to think that since he can save only a small amount
each year a savings program isn't worth starting. Even small savings,
made regularly, pave the route to a buffer for a bad year. Your Equitable
representative has helped many others build funds when they thought
it impossible. Merely by placing your operating money with Equitable
and gaining good earnings until you need it, you can make a start
toward a solid sum of ready cash. Find out more: phone your Equitable
representatire or fill in and mail the coupon for full information.
bug)
IQUITABli BUIIDINO, PORTLAND 4, OREGON
Please see that I get full information about Equitable
savings plans.
V.MU
Stmt AdJnu
m I.F.D. St
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