Page 2
Heppner Gazette Times, Thursday, February 16, 1956-
HEPPNER GAZETTE TIMES
MORROW COUNTY'S NEWSPAPER
The Heppner Gazette, established March 30, 1883. The Heppner Tim, established
November 18, 1897. Consolidated February 15, 1912.
ESS
NEWSPAPER
PUBLISHERS
-ASSOCIATION
ROBERT PENLAND
Editor and Publisher
GRETCHEN PENLAND
Associate Publisher
WATIONAt EDITORIAL
A S SO CM T LAN
Z U J
Published Every Thursday and Entered at the Port Office at Heppner, Oregon, as Second Class Matter
Subscription Rates: Morrow and Grant Counties, $3.00 Year; Elsewhere $4.00 Year. Single Copy 10 cents.
The Better Mousetrap
A hundred years ago, Ralph Waldo Emerson
wrote, "If a man has good corn, or wood, or boards,
or pigs to sell, or can make better chairs or
knives, crucibles or church organs than anybody
else, you will find a broad, hard-beaten road to
his house, though it be in the woods."
That's the origin of the much more familiar
"if you build a better mousetrap" proverb that
has long been cited to prove that action is more
important than advertising. But the adaptor of
Emerson's words forgot the sentence just before
that quoted above "I trust a good deal to com
mon fame, as we all must." For, "common fame"
read "advertising" and you'll see that the better
mousetrap theory doesn't hold much water.
Nobody's going into the woods after mouse
traps unless he knows why he's going.
That's the essential service of advertising to
tell which is the better mousetrap. Advertising
tells you which mousetrap whether it be an
automobile or a can opener has the best con
struction, the most efficient operation and the best
adaptability to your needs and pocketbook. Only
when you know that are you going to head for
the woods if you have to.
All the advertising in the world isn't going
to sell an inferior product, and there's a long
list of failures to prove it. But good products
don't sell if people don't know about them, and
there's almost as long a list of failures to prove
that, too.
This is "Advertising Recognition Week". So
it's a good time to pause for a moment and re
member that here in America, advertising has
helped us employ the most people to make the
best mousetraps and the least expensive mouse
traps in the world.
TO THE
EDITOR . . .
To the Editor:
I am sure that you expect com
ments in reply to the recent
"Who's Important" as reprinted
in your editorial section. The
theme, as presented, seems to
show present day agriculture be
ing practiced in an outmoded
manner and actually unable to
exist, were it not for subsidies.
The last two paragraphs intimate
that only farmers are subsidized.
As an answer to "What would
you say if General Motors was
subsidized." I would answer,
actually, General Motors is sub
sidized. It is indirectly subsidized
by the 40 (approximate) import
duty on foreign cars which is ap
plied in order that the American
made product may compete price
wise and the American stock
holder still show a profit. We
pay more for our General Motor
car because it is price protected,
or subsidized. We, the consumer,
pay the subsidy as we buy the
product.
A vast number of manufactur
ed products are likewise protect
ed by this indirect subsidy, but
we are also interested in the di
rect subsidy picture. The follow
ing is quoted from an issue of
the magazine, "Farm Manage
ment". Each person living on
farms has received an average of
$.100 per year for the past 18
years, or it has cost every person
in the U. S. 45c per year. The cost
of subsidizing air mail, as an ex
ample, is S8c per capita per year
for the same period. The cost
of subsidizing air mail alone is
almost twice the cost of the price
support program for the farmer,
it goes further to state that the
farmer has received only 75c out
of every $100.00 of total subsidies
paid during the past 8 or 10
years. If foreign aid is added to
the figures, the farmer was the
recipient of only 50c out of each
$100.00 or it may be expressed as
representing of 1 of the total
subsidies paid.
We feel the truth should be
, known in that the agricultural
industry does not oppress the
nations taxpayers for subsidy
payments. While this area is
generally well informed, we who
are dependent on rural economy
should be alert to inform our
urban neighbors that the farm
ing industry does pay its per
capita share.
Lexington Grange 726
By Clem Stockard
From The
County Agent's Office
By N. C Anderson
First of all we would like to re
mind all farmers of the annual
conservation tour which will be
held on February 27 this year.
This is the regular tour that is
generally held early in June. A
detailed schedule for the day,
with stops to be made, will be
found in next week's paper but It
is not too early to put a red circle
around this date on your calen
dar. The Heppner-Morrow County
Chamber of Commerce is provid
ing a noon luncheon that day,,
with the tour getting started
promptly after the noon lunch Is
served.
By touring parts of the county
at this time of year, farmers will
be able to make comparisons
themselves with what conserva
tion practices are doing to save
soil compared to fields where no
conservation practices are being
applied. This will be an advant
age over past years when the
tour was held after scars from
soil erosion had been covered
with growth. Farmers will also
have an opportunity to see what
conservation practices are doing
and may wish to apply such
practices to their farms this
spring in time to get them es
tablished in the 1956 cropping
system and to be eligible for
agricultural conservation prac
tice payments, of which there
are a number of good ones.
As this news is being written,
the snow is falling and it ap
pears that winter is still with
us, spring is not too far away. At
least it Is time to be thinking
about gardens. As seeds are or
dered and the family vegetable
garden planned, Morrow county
gardeners may be interested in
some work that Oregon State col
lege carried on last year with
canning and freezing of various
fruits and vegetables. It was
found that the Marshall straw
berry is the best all-around berry
for freezing and preserving and
the Northwest is especially good
for freezing. Forty-seven straw
berry varieties were tested with
these results. Of thirty-six rasp
berry varieties tested, it was
found that the Washington vari
ety is good canned or frozen:
Willamette, canned; and the
Canby, preserved or frozen. Gol
den cross bantam sweet corn, an
old Oregon standby seems to pro
cess better than other varieties.
While there is much going on in
development of new green bean
varieties, it was found that the
Blue Lake varieties of pole beans
still hold first place among Ore
gon's processing beans. Last
year, some midwestern bush va
rieties performed well and there
are possibilities of some good
breeding stock.
With the cold rough winter we
have had perhaps some fruit trees
will need be replaced. Whether
replacing or setting out a long-waited-for
home fruit planting,
it is well to give consideration to
the varieties of fruits so that all
do not mature at the same time
and that there are lots of one
kind and not another. Now is a
good time, while the weather is
not so good, to have the excuse of
spending a half a day in the
house studying the new nursery
catalogs that are coming in the
mail these days. By the way
we have not had any takers for
the two trees of Adams walnut
grafted on Manregta and root
stock which we offered to anyone
who would like to see what they
would do under our conditions.
THIRTY YEARS AGO
From Files of the Gazette Times
February 18, 1926
The lambing season is now on
in full blast at Cecil and near
Heppner Junction, where the
mild weather conditions and
plenty of good alfalfa hay make
early lambing practical.
The complete cast of the high
school operetta "The Maid and
the Middy", is Earl Merritt, Cro
cket Sprouls, Duck Lee, Jim
Thomson, Ellis Thomson, John
Turner, Harold Evans, Bob Tash,
Gerald Slocum, Marjorie Clark,
Patricia Mahoney, Muriel Cason,
Louise Thomson, Zaida Tash and
the one playing Anita, the cause
of the trouble ? ? ?.
Because of the newspaper
men's conference being held in
Eugene Friday and Saturday of
this week, the G. T. is out a
little early, our force leaving
early this morning for the col
lege city to take in the meeting.
Spencer Crawford, foreman and
Jasper Crawford, machine opera
tor, accompanied by their sister,
Miss Mary Crawford, compose the
G. T. party.
Beth Bleakman and Nellie
Flynn of Hardman were visitors
with Mrs. Hummell at lone last
Friday.
Banker W. P. Mahoney spent
Thursday and Friday at Moro
in attendance on the wheat con
ference. Going with him from
here were Judge Benge, C. N.
Jones and John H. Padberg, pro
minent wheat raisers of this lo
cality who also took an active
part in the deliberations of the
conference.
They are a new variety which
are supposed to be good. We
have a variety of fruits and veg
etable bulletins in the office
which might be helpful to gar
deners. They can be had for the
asking.
For those who subscribe to the
Farm Management, the editorial
on page 58 of the February issue
is interesting. For those who
don't subscribe to this magazine
it would still be interesting to
read. My copy is on the office
table for anyone who would like
to scan through it.
ted States. The ewe that he ex
hibited, as erand champion, how
ever, was bred by Ronald Baker,
lone and sold to Mr. Archibald as
a ewe lamb at the Cow Palace in
San Francisco a year ago last
fall.
If farmers with farm storage
loans haven't checked their bins,
they should do it soon. If the
roof was in excellent condition
and there were no cracks under
eaves or in other places the con
dition of the grain in the bin may
be all right, however, there is the
possibility that snow drifted into
the bin, causing damp spots that
encouraged weevil action or if
birds and rodents found a way
into the bin for winter protection
there may be a question as to
whether sanitation standards of
the Food and Drug Administra
tion can be met. If the commo
dity Credit Corporation is to get
the wheat when the loan ma
tures, it must be tlry and clean.
At the annual weed control
meeting, held on January 18, dis
cussion was held on purple mus
tard, a relatively new weed in
Morrow county. The weed has
been identified in some parts of
the county so we know it is pre
sent. While it has not become
widespread it is a good idea to
keep it in that category. It is
one of the worst of the annual
weeds that w6 have and is very
difficult to selective spray out of
wheat. In adjoining counties,
where it has become quite a
problem, farmers have found
that they must apply a pound of
actual acid of 2,4D per acre in
eight to ten gallons of water
when the leaves of the purple
mustard are not more than one
and one-half inches in length.
They have found that hitting it
early with 2,4D is very important.
If you have purple mustard on
your farm you would do well to
set up a program this year to
keep it from spreading further.
mittee for the 11 western states.
Governor Smith was generally
nirfprpd one of the best In
formed legislators in the United
States on highway matters. To
him is given major credit, along
with Ed Geary of Klamath Falls,
for passage of the 1951 legisla-
tive $ 7 2,uuu,uuu uunumg ti.6u
that placed Oregon's highways
on a sound financial basis and
launched the modernization of
the state's war-torn roads.
THE LADY DID IT
Ever since Congressman Walter
Norbblad jumped into the gover
nors race Republican pundits
have been looking for someone
with enough mettle to tell the
1st District vote getter to stay
in his own backyard and get re
Continued on page 7
This week we learned again of
the high quality breeding stock
which is raised in Morrow county.
This time it was a sheep. It has
just been called to our attention
that the grand champion Col
umbia ewe at the recent National
Western Livestock Show at Den
ver was exhibited by U. S. Archi
bald, a Columbia breeder of great
prominence throughout the Uni-
) if
NATIONAL ACCOLADE
Governor Elmo E. Smith was
notified Saturday that he had
been appointed as one of the
governors in the United States
on ' the Governors' Conference
Special Committ ee on Highways.
This committee is considered as
one of the most influential groups
in the country in shaping the
federal highway program.
Governor Smith is also a mem
bar of the Highway Policy Com-
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From where I sit ... Joe Marsh
She Knew It
All The Time
Chances are, long ago your
grandma knew how to keep you
from catching cold. Mine did.
"Stay out of drafts," she'd warn.
"Bundle up. Don't get wet."
Then, maybe, when you grew
up you found that the old lady's
theories were considered old
fashioned. Germs were the thing
-and the way to avoid a cold was
to avoid infection by somebody
who already had one.
Now I read where scientists
aren't so sure. Cerms carry a
cold, of course, but they now be
lieve something else "sets It off"
-something like drafts, wet feet
or going without your muffler.
Grandma, take a bow!
From where I sit, there's liable
to be sound reasoning behind the
old customs people believe in.
"Early to bed, early to rise," for
instance or the practice of
drinking hot milk or a glass of
beer at bedtime. I'm not saying
you ought to hold with these be
liefs yourself ... but you'd better
get the facts before giving them
the "chilL"
Copyright, 19S6, United S7r'-"
hition
Get
a
How About An Outing To Hermiston Sundcry
FOR THE
ITALIAN DINNER
AT THE
Hermiston Catholic Parish Hall
Sponsored By Our Lady Of Angels Altar Society
SERVED 12 TO 5 P.M.
STAR THEATER, Heppner
Admission Prices: Adults 70c, Students 50c, Children 20c including Federal Tax.
All children occupying seats must buy tickets. Sunday shows continuous from 4
p. m. Other evenings start at 7:30. Boxofiice open until 9 p. m. Telephone 6-9278.
Thursday-Fridays February 16-17 NO SHOW SATURDAY. FEB. 18TH
LAY THAT RIFLE DOWN
Judy Canova, the world's wackiest comedian in a root in' shootin' comedy riot. Judy
trills three songs with her really fine voice.
Tlus
LONESOME TRAIL
Based on the western novel "Silent Reckoning" with Wayne Morris, John Agar,
Kdgar Buchanan. REMEMBER! No show Saturday the 18th, see your favorite
Comedian Thursday and Friday. And, since there is no show, why not go to Echo
on Saturday for the Ilenpner-Echo Basketball Game!
Sunday-Monday, February 19-20
MY SISTER EILEEN
Janet Leigh, Jack Lemmon, Betty Garrett. The biggest, happiest CinemaScope musi
cal comedy of all! You haven't "seen anything till you've swn Eileen! Technicolor.
Sunday at 4. 6:15 and 8:30
Tuesday-Wednesday, February 21-22 .
QUEEN BEE
Joan Crawford, Barry Sullivan, Batsy Talmcr, John Ireland. Based on Edna Lee's
novel of a determined vixen, superbly portrayed by Miss Crawford. ADDED: a
delightful version of the George Washington cherry tree legend.
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