Page 2
Heppner Gazette Times, Thursday, June 9, 1949
EDITORIAL
PllllSl(l4SIITIII
Advertising Is Profitable
Proposed imicase in postal rates for news
papers, magazines, periodicals and the like has
stimulated a considerable amount of research and
study by those who would be affected by the
raises. This has brought out some interesting
facts about the value of advertising and it also
proves that business houses do not advertise sim
ply to help the local newspaper or the various
advertising media in vogue.
One of the most authentic statements comes
from Walter D. Fuller, president of the Curtis
Publishing Company, who says: "Estimates indi
cate that somewhere between 30 and 50 p writ
of the gross volume of business results from
advertising.
"The American people buy about twk-e as
much as they actually need for subsistence, hous
ing, clothing, etc. The major reason for t lis is
NATIONAL EDITORIAL
IassocAtiqn
the 'appetite' created by advertising.
"If increases in second-class rates should raise
the cost of advertising or should decrease the cir
culations of magazines and newspapers so that
they had the effect of reducing volume of business
by just one percent, then the loss to the govern
ment in tax revenues would be somewhere be
tween 300 and 600 million dollars, depending on
how you want to figure it"
The percentage of gross income spent for ad
vertising is small compared to the increase in
business created through the judicious use of
advertising. It is a legitimate expense so recog
nized by the taxing authorities, and amounts de
ducted from income tax payments through this
source are distributed in local payrolls which in
turn are s;ont right back with the advertisers
rather than sent to Washington to be distributed
in political pap.
30 YEARS AGO
Heppner Gazette Times.
June 12, 1919
Sheriff Shutt poured 22 qu?j
of red eye to the fishes in Willow
Creek last Saturday. The liquor
came from a cache on Long Creek
and was seized with its owner
when it reached Heppner.
The new warehouse of Vaughn
& Sons at the corner of Chase and
Willow streets is being given a
coat of red paint this week.
Dick Wells has purchased the
residence property of Mrs. M. E.
Barton in east Heppner.
Lumber for the concrete forms
In the new Gilliam & Bisbee
building on Main street is being
placed on the ground.
Miss Catherine Elizabeth
Blahm and John J. Brickner were
married at the home of the
bride's parents, Mr. and Mrs.
Henry Blahm in Walla Walla on
June 1.
Hugh C. Githens is in Portland
this week as a delegate from
I Heppner lodge A. F. & A. M. and
! Royal Arch chapter No. 26 to the
'grand lode which is now in ses
I sicn.
! Mrs. S. E. Van Vactor and dau
ghter Ruth are Portland visitors
this week at the Rose Festival.
Frank F.eberts has torn out the
board walk along his Willow
street properties and is preparing
to replace it with concrete. A re
taining curb has already been
placed.
Frank Wilkinson, while driv
ing a band of sheep through Fos
sil the fore part of the week, had
the misfortune to lose 130 head
of thm from an unknown cause.
NEW YORK TO SALEM QUEST
A 3.500-mile "solo" trip from
New York's Bronx to Salem, Ore
gon, was made last week by a 22-year-old
cerebral palsy victim to
get a word of advice from the
president of Oregon's Chin Up
club.
The young man James Gold
enberg, made the trip alone and
unheralded after reading the sto
I of Beth Sellwood. founder and
president of tfee club, in the May
issue of Coronet magazine Gold
enberg said his folks can give
him nearly everything he wants,
but what he wants most is to
make his own way in the world.
Miss Sellwood advised that
since his palsy does not bother
him when he is seated, and since
he is a high school graduate, he
should take a cours? in account
ing and establish a home book
keeping and tax report service for
small businesses The handicap
ped lad started back to his New
York home with aureate visions
of a successful business that
would "pay his way."
NEW BUDGET DIRECTOR
Harry S. Dorman. 59. Portland
business man. took over the office
of state budget director Monday.
Governor Douglas McKay ap
pointed the veteran of two world
wars to succeed the late George
Aikin who died of a heart attack
April IT, the day after adjourn
ment of the 1949 legislature. Gov
ernor McKay says he will soon
announce the appointment of an
administrative assistant the du
ties of which Dorman has filled
in a temporary capacity for the
past eight weeks.
Other appointments made by
the governor this week were:
Dr. J. J. McCarthy of Sweet
Home as a member of the state
board of chiropractic examiners;
Frank X. Bowers as a member of
the state board of accountancy
and Lloyd F. Milhollen of Spring,
field as justice of the peace for
Springfield district.
NATIONAL ACCOLADE
The Young Republican News.
Vol. 1. No. 1, published in Wash
ington, D. C, devotes a half col
umn to Oregon Republican club
activities and publishes a por
trait of Vivian McMurtrey, Port
land, president of the club.
"The objective.. .is to proceed
from negative criticism, to a pos
itive constructive approach to the
task of rebuilding voter confi
dence in the republican party...a
program appealing to all seg
ments of the populace, not to a
few vested interests," is proposed
in the columns of the new publi-
1 cation.
1 RULING ON O.A.P. CLAIMS
Attorney General Ceo. Neuner
has ruled the state cannot taek
over the home of a deceased old
age pensioner if the widower
widow, child under 21 years old
or parent is living in the home a.i
the time of death of the pension,
er. But the state can take over
such assets as stocks, bonds or
cash. The intent of the legislature
was to take over estates of pen
sioners whose children refused to
support them.
NEW TUBERCULOSIS
HOSFITAL
Authorization for construction
of a S1S0.OOO tuberculosis hospital
at the Oregon state hospital was
made Wednesday by the state
board of control. Architect Frank
Struble was authorized to pro
ceed with the plans
The new building will be fin
anced by the new S2.000.000 state
building fund authorized by the
recent legislature, with $1,000,000
for a new cell block at the peni
tentiary and S850.000 for three
buildings at the hospital. The ap
propriation also provided for a
new administration wing to the
old hospital and a dormitory for
emplovees.
OVERLOADED TRUCKS
Blanket permits to let all log
ging trucks exceed the state reg
ulations governing weight, height
length and width of trucks can
not be issued by county courts.
Attorney General George Neuner
ruled this week.
The court, in certain cases only
can allow a single truck to ex
ceed the legal limits.
Many Lexington
Folks on Vacation
Trips at Present
By Delpha Jones
Willard Martin of Portland is
here to see his father. Myles Mar
tin, who is seriously ill in the
hospital in Pendleton.
Mr. and Mrs. W. C. Van Winkle
drove to Corvallis to attend bac
calaureate and commencement at
Oregon State college. Their son
Alfred is among the graduates
in the school of agriculture.
Mrs. L. A. Palmer is visiting
her daughter. Mrs. Carlyle Har
rison in Cascade Locks.
Mr. and Mrs. Gerald Baker left
Thursday for their home in Port
land. Both will attend summer
school and teach here next year.
Miss Ethel Merrimon who tau
ght the upper grades, left Thurs
day for her home in Portland,
Maine.
Mr. and Mrs. Harry Dinges at
tended the graduation of their
son Dan from the U. of O. in
Eugene.
Mrs. Ralph Ledbetter is work
ing in the Lexington cafe.
Jean Griffith youngest daugh
ter of Mr. and Mrs. Glenn Griffith
has returned from Portland where
she had been under a doctor's
care for a badlv fractured arm.
Mrs. Delpha Jones took the Ne-
op-Tow Campfire grls to Bing
ham Springs Sunday for several
days outing. They were accomp
anied by Jo Irvin and Iris Bloods
worth. Harold Gentry of Bend is vis
iting at the home of Mr. and Mrs.
Hank Stotts.
Mr. and Mrs Wilbur Seagall
and Mrs. C. 11. Breshears attend
ed graduation exercises at St. Jo
seph's Academy in Pendleton last
Wednesday night.
Miss Duneen Traker of North
Powder is visiting Miss June Van
Winkle.
Mr. and Mrs. Charles Bloods
worth were visitors in The Dalles
Friday.
Mr. and Mrs. Eldon Padberg
and son Lee spent the Memorial
Day week-end in Portland.
Donnie Hiatt who made his
home with Mrs. George Allyn
while attending school here, lett
Wednesday to spend the summer
with his father, Delbert Hiatt, in
Portland.
Mr. and Mrs. Bill Marquardt
left Saturday for Portland and
Corvallis where they attended
(Continued on pape five)
PIANOS
Baldwin Acrosonic, Wurlitzer and Hammond Solovox
Also Good Reconditioned Pianos
r . j . for sale or neni on easy icxtua
1j We Pay Cash lor Good Used Pianos
FVJ J Jack Mulligan, Pianos
r'yjPJW?' renaieion music riuuse
r0Ud(U(C Pendleton. Oregon
See the New Outstanding
sf
i
DIAMOND RING ENSEMBLE
V-r your ngigcmcot-wediling
ring' locked topciri . . . prevent
awk'vn.'V. :urn;ng and tw ting
save your rings ireui costly wear.
V y 1 vj' Sf uvo& ' 'A: At
pa V lvSjWMwW-4
7
We buy everything we can from this man
i T
He goes by a lot of names, lives in almost every
town and city in the West, and even if you don't
recognise his picture, you probably know him
well. He's your local businessman...
Instead of centralizing all our buying, we make
it a point wherever possible, to do business with
people in the home towns we serve. Paper, pen
cils paint, host, carpentry, shovels, electric lights,
engineering, pipe.. .all the things it takes to keep a
company like ours going are bought on this basis.
Last year, more than 10,000 businesses in the
Vi'est received orders from Standard of California
for more than 100 million dollars worth of equip
ment, supplies and services.
run b
ettcr
that's a
SNAP
i ,0 fcep brigf,, I
Telephone Today
for fRBi estimate!
YEAGER'S
An extraordinary va!o
10 diamond combination
only $125.00
Ring nlar9d
Rings can be unfastened and worn separately.
No post or knobs show when rings are worn
separately.
No hinges, nothing mechanical to go out of
order.
Garland-lnterloc sets give you these extras,
Plus Special Top which makes the dia
mond look so much larger, so much more
brilliant yet costs no more than the ordinary
bridal set. Available in 14 kt yellow gold,
18 kt w hite gold, and platinum. Other Garland-lnterloc
sets from $7 5 up.
PETERSON'S JEWELERS
You ought to be
driving a
A PrtMlwt of (rtwrai hnnrt
Tiro of Amvrira's Mont Popular Motor ( urn
Picture! atnive are Ivr
ivnuaJ exaiitnlew ol the two Htnart
and separate linen u( earn whi h !war the current
imprint of Print iar '"ilnea the Streamliner arid
the Chieftain lr I-uxe Sedan Couie.
J-.at h in in tif h demand that, on it nun, it rank
anion" America" rwwt popular earn tmlay. That two
cars of fsiich decidedly flifferent appearance should
earh enjoy win h wide acceptance in eauy to explain.
TIIKY'KK IKIII PUN'IIACS!
U liile each has it rmn individualized smart newt,
Uith offer all the great liawic Pontiac virtueB. Moth
are conspicuously lauliful. ftolh carrv the well
known promise of Pontiac quality lonjj life, drpend
aliililv. and tine 'rforiuance. Both tdTord thesmooth,
erijoyalilc performance of 'oniiac'n iwo reat encinen
the power-packed straight rilit or iU ctpially fa
moiin six-cylinder companion.
Finally, Imth reprettent unusual value a ivrv fine
product at a vrry low price. Kither one y(n chorwe will
make you mighty hafipy.
Hydra-Motif f)rh. it-hit utrmill ttrr. hlimiMT uin$
guard and fender nhtrlti arailnhie at ntra coir.
FARLEY'S PONTIAC CO.
Standard Oil Company of California
FARMERS
Combine Need Welding:
If the Job Won't Come Off
Let US Come to the Job
D. H. Jones & Son
Case Furniture Co. SAYS...
"for real economy,
choose tiie Semitifuf
MOtiTAG Boubk ttveti
Deluxe Range"
m
? -
! TTl'
i
f
You'll b amazed at the
time and money saving
features in the new 1949
Montag Double Oven De
luxe Electric Range. Now,
you can cook complete
meala in Montag'a two big
ovens. Broiling and bak
ing take less time, and
less work when you do
both at once.
I montag s lour suriace
elements heat your uten
sils more quickly and
more evenly to save cur
rent. And Montag "Selec
tive Switches" let you
choose any heat from slow
simmer to a full boil.
EASY TO USE
The automatic timer
lets you cook without
watching or waiting. Just
set it and forget it I The
one-piece porcelain top on
the Montag range has no
grooves, resists stains.
The all-porcelain high
back panel protects walla.
These are only a few of the features on
this beautiful Montag Double Oven Deluxe
Range. Come in soon and let us show you
the practical, money-saving advantages in
this 1949 Montag range.
$349.00
Case Furniture Company
PROFESSIONAL DIRECTORY
JOS. J. NYS
ATTORNEY AT LAW
Peters Blilg., Willow Street
Heppner, Oregon
J.O. PETERSON
Latest Jewelry & Cift Goods
Watches, Clocks, Diamonds
Expert Watch & Jewelry
Repairing
Heppner, Oregon
J. O. TURNER
ATTORNEY AT LAW
Phone 173
Hotel Heppner Building
Heppner, Oregon
Veterans of Foreign
Wars
Meetings 2nd & 4th Mondays
at 8:00 p.m. In Legion Hall
P. W. MAH0NEY
ATTORNEY AT LAW
General Insurance
Heppner Hotel Building
Willow Street Entrance
Saw Filing &
Picture Framing
O. M. YEAGER'S
SERVICE STORE
Jack A. Woodhall
Doctor of Dental Medicine
Dffice First Kloor Bank Bklg.
Phone 23-12 Heppner
Turner, Van Marter
and Company
GENERAL
INSURANCE
Dr. L. D. Tibbies
OSTEOPATHIC
Physician & Surgeon
First National Bank Building
Res. Ph. 1162 Office Ph. -192
Phelps Funeral
Home
Licensed Funeral Directors
Phune 1332 Heppner, Oregon
A.D.McMurdo, M.D.
PHYSICIAN & SURGEON
Trained Nurse Ass'siant
Office in Masonic building
Heppner, Oregon
Heppner City
f aiimiI Moot Fint Monday
lOUnCII lad, MonUl
Citizens having matters for
discussion, please bring them
before the C ouncil. Phone 2572
Dr. C. C. Dunham
CHIROPRACTIC PHYSICIAN
Office No. 4 Center St.
House Cals Made
Home Phone 2533 Office 2572
Morrow County
Abstract & Title Co.
INC.
ABSTRACTS OP TITLE
TITLE INSURANCE
Ofllce la Peters Building;
C. A. RUGGLES Representing
Blaine E. Isom
Insurance Agency
Phone 723 Heppner, Ore.
Coil Settles Electric
at HEPPNER APPLIANCE
for all kinds of electrical work.
New and repair.
Phone 2542 or 1423
Dr. J. D. Palmer
DENTIST
Office upptulrs liooms 11-12
First National Bank Bldg.
Phones: Office 783, Home U32
Heppner, Oregon
RALPH E.CURRIN
ATTORNEY AT LAW
First National Bank Bldg.
Phone 2(132
N. D. BAILEY
Cabinet Shop
Lawn Mowers Sharpened
Sewing Machines Repaired
Phone 1485 for appointment
or call at shop.
Morrow County
CAiivf Meots FlrRt Wednesday
"u of Each Month
Cnuntv Jndffe Office Honrm
Mondny, Wednesday, Friday e a.n.
to 6 p.m.
Tuenday, Thursday, Saturday Fora.
non only
Walter B. Hinkle
REAL ESTATE
Farms, Busines, Income Prop
erly. Trades for Valley & Coast.
Income Tax Returns
Arlington, Oregon
Carpentry and
Cement Work
By Day or Contract
Bruce Bothwell
Phone (45