4 Heppner Gazette Times, April 27, 1944
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Capt. W. V. Parker is back in the wife and daugbt-r in Texas. From
states after 21 months in the Aleu- there will report so,n at a camp in
tians. At present he is visiting his Cc'o--do.
THE HEPPNER GAZETTE Established March 30, 1883. THE HEPPNER TIMES Established
November 18. 1897. Consolidated February 15. 1912.
Published every Thursday and entered at the Post Office at Heppner, Oregon, as 2nd-class matter.
0. G. CRAWFORD.Publisher and Editor
SUBSCRIPTION RATES: One Year $2.50; Six Months $1.25.
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Advertising in Wartime
While the railroads, the shipbuilders, airplane
builders, farmers, factory workers and everybody
and everything have been doing a magnificent job
at home, it is doubtful if many of us have realized
to what extent advertising has played a hand in
keeping all these agencies of our war effort on
their toes. Advertising, too, has been doing a job.
It has been doing the biggest job in its history, not
because there is more to sell but because its worth
as a morale builder has been recognized. Comes a
war bond drive and the ground work is laid thru
an advertising campaign. Salvage campaigns and
all other .activities are heralded through a series
of well-worded advertisements which leave the
reading public in no uncertainty about what is to
happen. '
The regularity and intensity of these war pro
motion activities have created a field for adver
tising far beyond expectations of publishers who,
in the daily field, are finding it difficult to make
increased advertising and shortening paper allow
ances balance in the best interests of their read
ers and the advertisers. In the weekly field, pub
lishers find the increased business not hard to
take, inasmuch as merchants as a rule have been
curtailed in stocks and have not been inclined to
advertise except institutionally, a form of publicity
most of them find easier to prepare or subscribe to
than giving news of their own business. Thus it is
we find them readily responding to war promo
tional advertising.
A current report on merchandising bears the
information that there wil be improvement in
some lines and that retailers will benefit from
War Production Board orders releasing materials
for civilian use. It is expected that this condition
will improve and that ere long merchants will find
it easier to advertise their wares. There is no in
dication that we are approaching a peacetime ba
sis but there is a tendency toward restoration on
a gradual program that will rehabilitate concerns
now in operation and permit reestablishment of
some lines discontinued earlier in the war. In the
meantime, business houses looking forward to
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again operating on a peacetime basis, are keep
ing their names before the public those at home
and those in the service. They are not losing sight
of the fact that the millions now in arms and oth
ers backing the fighting men comprise a vast po
tential purchasing army, and by keeping their
names before the public even when they have
curtailed lines to sell they are building good will
and patronage for the future.
Still the Stronger Man
If Senator Holman is as incompetent as some
of the mudslingers would have us to believe, how
does it happen that he is a member of the highly
important military affairs committee? We cannot
conveniently recall his other committee assign
ments at the moment, but the fact -that he holds
a spot on the military committee proves that he
has not been the washout in Washington his de
tractors would have us believe. His other commit
tee assignments are. important, too, and were not
attained immediately upon his arrival in Washing
ton but only after he had shown a fitness for serv
ing through a thorough understanding of state and
national problems.
Efforts of some of the press to belittle Sena
tor Holman simply because they fancy they have
a personal disike for him is petty and should not
be, given serious consideration by their Republi
can readers. It is noticeable that most papers fight
ing the senator have shown a new deal tendency
throughout and this type of newspaper naturally
would prefer one whose leanings have been in the
same direction.
It would not be a wise move at this time to
elect two new men too the senate. Holman is "on
to the ropes'', has important committee assign
ments that would take any new man at least two
years to attain and without him Oregon would
have to go along sitting on the sidelines and watch
ing her neighbor states getting away with the lion's
share of the swag. In view of his period of service
and his committee standing he is the strongest man
for the position.
WHEAT LOANS MATURE 30TH
Farmers who have not yet re
deemed 1943 loans on warehouse
f tored wheat are reminded that
their loans will mature on April 30.
After that date, the loan contract
provides that the Commodity Credit
corporation take possession of the
wheal and offer it for sale. Current
market prices are high eough to
1 ermit borrowers to dispose of their
vheat ajbove the loan and other
barges against it. Loans on the 1942
wheat crop stored on farms also
mature on April 30.
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I LAN SHEETS DUE JUNE 1
To date approximately 380 coun
ty farmers have completed 1944
farm plan sheets on intended pro
duction and conservation practices,
the county AAA office reports. To
qualify for payment for conserva
tion and soil building practices per
formed under the 1944 AAA pro
gram, farm operators are required
to complete a farm plan before
June 1.
Mrs. Harvey Bauman, president of
the local auxiliary.
bllEUMAN COMMISSIONED
Ladd Sherman, former Lexington
and Irrigon teacher, has received
his appointment as Lieutenant (j.g.)
in the navy and will report within
the next few weeks.
DETAINMENT PRESIDENT
Mrs. Floye von Borstel of Grass
Valley, department president of the
American Legion auxiliary, will
meet with the members at the
home of Mrs. Dick Wells at 1:30 p.
m. Monday, May 1, according to
rani ib if
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Emblems of Security.
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Your insurance for the future
United States War Savings Bonds
Three dollars for war means four dollars for peace.
You win both ways.
Buy That Bond Today I
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Keep U. S. Senator
Guy Cordon
On the Job!
was selected by Governor Snell as the man best
qualified to take the late Senator McNary's
place.
has successfully represented Oregon's land
prant counties in Washington, D. C, since 1926.
is an authority on tax matters and Oregon re
sources. He has caused the Federal govern
ment to return $15,000,000.00 to the State of
Oregon.
is practical, down-to-earth, a self-educated
man; a successful attorney. He is a strong
believer in state's rights and free enterprise,
believes the Federal Government should reim
burse local taxing agencies for lands removed
from the tax rolls, to avoid throwing additional
taxes on property owners,
helped write the original Oregon Cooperative
Old Age Assistance law.
is a Veteran of World War'l a former stat;
commander American Legion;" his only son is
now with the U. S. Air forces in Italy.
WE'VE GOT A GOOD MAN ON THE JOB
IN WASHINGTON NOW--WHY
CHANGE?
VOTE FOR SENATOR CORDON
May 19.
Pd. Adv. Cordon for Senator Com., Marshall Cornett, Ex. Sec
CORDON
CORDON
CORDON
CORDON
CORDON
CORDON
CORDON
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