Heppner Gazette Times, September 30, 1943 5
power has never been too little or too late . .
J. A. KRUG, Dirtitcr, Office of War Utilities, WPB
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1. TO SAVE MATERIALS copper, steel, tungsten, zinc, rubber and other
critical materials used to repair or replace electrical equipment.
2. TO SAVE TRANSPORTATION hundreds of carloads of railroad space,
over the nation, for electrical materials and for fuel.
3. TO SAVE FUEL of primary importance where coal or oil is used to
run electric generating plants.
4. TO SAVE MANPOWER all along the line irom manufacturing laip
bulbs to maintaining electric power service.
OF COURSE there's plenty of electricity. The na
tion's generating plants have reserve capacity to
produce over 26 more current than could be used
during the absolute peak hour of last winter an
hour when all war plants were running, when lights
were on and dinners were being cooked.
But to keep electricity flowing to America's
32,000,000 users take great quantities of vital materi
alsplus manpower, transportation, and fuel. And
when you use electricity needlessly, you are wasting
part of the service life of appliances, which are be
coming harder and harder to replace because they
take materials demanded for war. ,
So the Government Says - w Conserve I "
In a recent joint statement, War Production Board
Chairman Donald M. Nelson, Secretary of the Inter
ior Harold L. Ickes, and Defense Transportation
Chairman Joseph B. Eastman said:
"Conservation of fuel, manpower, equipment and material
is a 'must' for the United States if we are ,to achieve the
maximum war production every American wants.
"Every pound of coal, every gallon of oil, every cubic foot of
gas that can be saved means that our national energy pool is
strengthened just that much. Every man-hour saved in the
production of these basic fuels, in the production of electric
ity, in transportation and in communications is a man-hour
that can be used for something else. . . .
"We have, therefore, called upon the coal, petroleum, electric,
natural and manufactured gas, water, communications and
transportation industries to join with us in a broad conserva
tion campaign to accomplish these results. Co-operation of
these industries in asking the public to use their services only
as absolutely necessary represents a real sacrifice by them.
We ask the American public to appreciate that sacrifice and
to give them and the war effort enthusiastic and unstinting
cooperation as this campaign develops."
What Can You Do ? Avoid Waste !
Everyone can heip conserve these vital materials
and resources just by avoiding the wasteful' use pi
communications, fuel, transportation and electricity.
It's our job and yours to look ahead and use every
thing we have wisely. In the end, it's going to mean
fewer burned-out lamp bulbs, fewer replacements;
your electric range, your refrigerator, and other
equipment will last years longer.
OFFICIAL RECOMMENDATIONS as published by tb Office of War Utilities, War Production Board
1. Indoor and Outdoor Advertising,
Display Sign Lighting
(a) Daytime: Eliminate completely.
(b ) Nighttime : Reduce burning time
so far as practicable but in no case
burn for an interva4 exceeding two
hours and only during the period
from dusk until 10 p.m., in terms of
local time. (See Note)
(c) Electric signs necessary for di
rection or identification of places of
public service, such as public res
taurants, public lodging establish
ments, transportation terminals, etc.,
may be operated during nighttime,
but only while the establishment is
open for business. (See Note)
( d) Reduce lamp wattage of all signs
by the maximum practicable amount.
2. Decorative and Ornamental Lighting
(a) Exterior lighting: Eliminate
completely at all times.
(b) Interior lighting: Eliminate all
non-essential lighting; reduce the
balance by the maximum practica
ble amount.
3. Show Window Lighting
(which does not provide essential
interior lighting)
(a) Daytime: Eliminate completely.
(b ) Nighttime : Reduce burning time
so far as practicable but in no case
burn for an interval exceeding two
hours and only during the period
from dusk until 10 p.m., in terms of
local time.
(c) Reduce wattage by maximum
practicable amount.
4. Marquee and Entrance Lighting
(a) Daytime: Eliminate completely.
(b) Nighttime: Reduce in intensity
by maximum practicable amount
consistent with public safety con
sideration. (See Note)
CO Eliminate completely when es
tablishment is not open for business
except fou amount necessary for
protection.
5. Lighting of Outdoor
Business Establishments
(a) Daytime: Eliminate completely.
(b) Nighttime: Reduce in intensity
by maximum practicable amount.
(See Note)
(c) Eliminate completely when es
tablishment is not open for business
except for amount necessary for
protection.
6. General Interior Illumination
and Show Case Lighting
C a) Eliminate non-essential lighting.
(b) Reduce remainder by the maxi
mum practicable amount consistent
with public safety consideration and
eyesight conservation.
7. General Conservation
(a) Turn off lights and appliances
when not actually needed.
(b) Eliminate unnecessary use.
8. Air Conditioning
(a) Adopt more moderate margins
of reduction in temperature and re
lative humidity.
9. White Way Street Lighting
(a) Reduce wherever practicable to
lower levels consistent with public
safety. (See Note)
10. Residential
(a) Eliminate all waste in the use
of various electric appliances, such
as refrigerators, radios, space heat
ers, ranges, water heaters, etc.
(b) Turn off lights and appliances
when not actually needed.
11. Industrial
Many economies can be achieved in
the use of electric energy by indus
trial plants both large and small
without adversely affecting volume
of production.
(NOTE) Subject to military dim-out regulations which prevail in many communities.
Use What You Need. . . but Need What You Use!
Good eyesight is important, too, and it should be conserved by adequate but not wasteful lighting.
Do not reduce lighting below safety and efficiency standards anywhere in homes, stores or in'
dustrial plants. Turn off every light that isn't necessary, and when lamps burn out, replace them
"with lower wattage bulbs, if smaller lamps will do the job. Use what you need but need what you usel
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