Pajre Four
Heppner Gazette Times, Heppner, Oregon
Heppner
Gazette Times
THE HEPPNER GAZETTE,
Established March 30, 1883;
THE HEPPNER TIMES,
Established November 18, 1897;
CONSOLIDATED FEBRUARY 15, 1912
Published every Thursday morning by
CBAWFOBD PUBLISHING COMPANY
and entered at the Post Office at Hepp-
ucr, uregon, as secona-ciass matter.
JASPER V. CRAWFORD, Editor
SPENCER CRAWFORD, Manager
SUBSCRIPTION RATES:
One Year $2.00
Three Years 6.00
Six Months 1.00
Three Months .75
Single Copies .05
Official Paper for Morrow County
A Little Better,
Maybe?
A FEELING prevails among some
business houses here that con
ditions are improved over a year
ago. The feeling is based on retail
sales prior to Christmas and is not
shared by all of the concerns mak
ing up the commercial life of Hepp
ner. In some instances there was a de
cided improvement. One store re
ported an increase of 52 percent in
the Friday-Saturday rush before
Christmas compared with 1938,
which was about an average year.
There was no special effort at mer
chandising. In fact, stocking for the
Christmas trade was based on pre
vious years with the result that
many lines were sold out before noon
Saturday. Other stores reported
similar experiences.
No attempt has been made to an
alyze this increase. It has been sug
gested that the heavier buying was
due to the fact that not so many
people went elsewhere to observe
Christmas and that perhaps many
more than common came here for
that purpose. That may be, but it
is not hard to believe that the effort
put forth this year to attract trade
for the holiday season had a part
in the improved business. True, the
effort put forth was but a beginning
and it should point the way to a
more concerted effort the year
round. No store was ever put out
of business by establishing fair pri
ces and advertising that fact to the
public. A well-established sales
policy, good merchandise and- fair
prices are something a merchant can
advertise with pride. If Heppner is
to hold its own in the commercial
world its business houses will have
to adopt an aggressive policy and
stay with it. An occasional flurry
may bring in a few extra dollars.
but it is the steady pull for business
that builds up volume.
Let Heppner's resolution for the
New Year include a recovery of
trade territory. There is no use in
our business houses settling down
to a limited trade. Let us face the
facts, admit we have been derelict
in our duty and set about to make
a right about face. It may require
casting off some lifetime customs
and the change will not be easy but
it will be good for all of us.
A Good Resolution
IF YOU have not completed your
list of New Year resolutions and
if you have been in the habit of
soliciting the transportation of pass
engers in your private automobile,
right now is a good time to incor
porate a resolve not to follow the
practice. Numerous instances of
such conduct have been called to
the attention of the public utilities
commissioner and he proposes to do
something about it. His interest cen
ters largely upon those' cases where
compensation is sought through a
"share expense" arrangement.
The Oregon Motor Transportation
act provides that no person shall
engage in the transportation of per
sons over Oregon highways for hire,
compensation or consideration until
he shall have obtained a permit from
the Public Utilities commissioner
authorizing such operation, and as
one condition precedent to the is
suance of such a permit, policies of
insurance with public liability and
property damage risks must be filed
as a safeguard to the public. It fol
lows that any person performing for
hire service without compliance I ER to blast the very hills apart
with the motor transportation act
is operating in violation of law.
Perhaps such practice is not fol
lowed in this vicinity, at least not
to the extent of advertising for pass
engers. If there be one who con
templates seeking financial aid in
this manner let him ponder the law
before taking action. It has been
countenanced in the past but it is
illegal.
MEWS dispatches keep hinting of
" a major offensive to be launched
by the Russians in the spring. If
reports of losses suffered by the
soviet army to date are correct it
looks like the sensible thing for
Stalin to do would be to launch that
drive right away. If he waits until
spring the Finns will have the Rus
sian bear whittled down to their
size. And there is no doubt about
their being able to complete the job
after that.
Educational Forum
Contributed articles from county
school leaders telling the pur
poses of education.
Guidance in the Modern School
RALPH E. JONES
If you want to shoot a pheasant,
don't you aim at something?
We teachers in our guidance work
are attempting to get children to
aim or point toward some definite
goal when they "shoot their mental
and physical energies." When asked
why they go to school or why they
take a certain subject, too many
students answer, "To get credits to
pass or graduate"; "mother and dad
want me to do it"; or, "I dun'no." A
real purpose and sound objectives
are lacking in the school life of
many people. It would seem like
sound logic to say that if you don't
know where you are going, you are
not likely to get to a desirable place
without a good deal of grief.
Guidance is carried on in schools
through special courses in a direct
manner and also through the use of
more subtle devices in an indirect
manner. Individual counseling with
certain members of the faculty has
long been an accepted method of
getting children to face reality
Sometimes just a quiet talk will
start students reflecting upon the
meaning of life and what they in
tend to do about making their lives
happy and successful.
Generally speaking, guidance giv
es children information which will
help them make more intelligent
choices. Examples of such informa
tion would be facts about jobs, pro
fessions, school subjects, social life,
manners, getting along with teach
ers, getting along in the home, per
sonality, character, understanding
people, the proper use of credit, in
surance, hobbies and many others
too numerous to mention. In one
guidance course taught in our
school, "Personal and Business Re
lations," the students are told on
the first day of class that anything
they wish to talk about is a part of
the course. Certainly most anything
could be construed to relate to some
personal or business relation that
a person might have in life. There
is only one restriction in this course
and that is "everything must have a
purpose and that there should be a
sincere desire for information. It
is up to the teacher to guide these
discussions and activities into pur
poseful activities. If the teacher
does this, then our students go out
into the world "much less like green
peas" and are much better equipped
to face the multiplicity of problems
of the present-day citizen.
The entire educational program
is one of guidance, involving con
tinuing appraisal of a pupil's attain
ment compared with his own ability
to attain. Here is an example of
one lesson in a group guidance ef
fort which is used in our school.
The Powerhouse of the School
Power the thundering force of
falling water is transformed into
light, or whirls the wheels of migh
ty machines. From the depths of
the earth comes a liquid which
speeds three thousand pounds of
automobile at ninety miles an hour.
From the kernel of the corn scient
ists produce a compound with POW-
But from what does all this POW
ER generally spring? Would it have
Deen translormed, harnessed, or
created without the action of the
mind? And each of us has been
endowed with MIND. One of you
who reads these- words has the
POWER OF MIND to create undreamed-of
advancement a great
invention, a world-helping idea;
each of you has tremendous power,
waiting for you to become its mas
ter. If you can only realize your
true possibilities, if you can be fill
ed with the will to assume MAS
TERY of your native power your
years will bring more REAL RE
SULTS.
There is a place in this school
where a special opportunity presents
itself for you to develop POWER
the power to organize your efforts,
the power to force yourself to do
outstanding work. That place is the
STUDY HALL, the powerhouse of
the school. In that room more LIFE
SUCCESSES are made than in any
other part of this building. The time
you spend there is of unusual value
because you are under your own di
rection and the POWER TO DIR
ECT YOURSELF will be of great
est aid to you when you are through
with school.
Education Versus Propaganda
The word "propaganda' has long
been considered as something bad.
This is a case of being judged by
one's companions, for propaganda
has come to light through its evil
associates such as war and other
undertakings.
The student of words will recog
nize that propaganda comes from
the Latin verb which means "to
sow." Propaganda has been de
scribed, however, as a systematic at
tempt by an interested individual to
control the attitude of groups of
individuals through the use of sug
gestion and, consequently, to control
their, actions.
In these days of broader scone in
the field of education, psople are
beginning to realiez that education
is not to be turned on and off as
though one were manipulating a hot
water faucet. Education has been
found to be the general assimila
tion of all one's daily activities. As
suming this to be true, one might
readity see that everything that
one does, hears, reads or sees, has
some influence on his life in one
way or another. If and when these
forces of influence are so arranged
by an individual or group of in
dividuals so as to control the actions
and thoughts of others, propaganda
has been employed.
It would seem, then, that propa
ganda and education are closely re
lated. To some extent they may be,
but the distinguishing feature is the
intent of the individual whose in
fluence is affecting others.
This can be best illustrated by the
salesman who employs every device
he can to make his commodity .at
tractive. If he is trying to sell a
blind horse, he points out the good
points of the horse, carefully avoid
ing any mention of the bad features.
His intent is to influence the atti
tude of his customer. If the same
tactics are used on a group of indiv
iduals, it would be classed as propa
ganda. In true education, the student is
encouraged to seek out the whole
truth not just a selection that may
lead him into a course of action that
might be different from what he
would ordinarily have carried out.
The good teacher tries to show the
pupil or student the alternatives
the different sides of any problem
in order to give the student an op
portunity to use his own judgment.
The teacher tries to avoid pre-di-
gesting the material for the student.
However, a teacher should be an in
fluence for good.
Thus, it is found that there are
times that education and propagan
da might very well go hand in hand.
Education can help the propagan
dist and propaganda can help the
educator. By the same token, how
ever, one may be used as an anti
dote for the other. The smart pro
pagandist, therefore, will cooperate
as much as possible with the edu
cator. Educators must take advan
tage of the opportunities afforded
and employ propaganda for the good
of education.
Happy
New
Year
I
o
May it bring to
each and
all of you
Health
Happiness
Prosperity
II
Heppner
Gazette
Times
Thursday, Dec. 28, 1939