PAGE FOUR
HEPPNER GAZETTE TIMES, HEPPNER, OREGON, THURSDAY, MAY 13, 1937.
Raymond, Jf ., and Donald Drake,
and Miss Norma Parmenter were
over May day visitors at the home
of the Drake boys' parents, Mr. and
Mrs. R. K. Drake. Raymond is lo
cated at Salem where he is fore
man of his department as welder
with a foundry, having obtained the
good position through his study of
welding at Oregon State college last
year. Donald- is attending Oregon
State college again this year, while
Miss Parmenter, friend of Ray
mond's, resides in Corvallis.
Arne G. Rae, field representative
of Oregon Newspaper Publishers as
sociation, called in Heppner Tues
day on his return from an Oregonian
motorlog trip on which he accom
nanied the newspaper and automo
tive representatives a hundred miles
uo the Snake river by launch last
week end. He reported enjoying
immensely the trip through one of
the most rugged sections in America
Mr. and Mrs. Peter Timm, former
residents of the lone section, were
visiting Morrow county friends
while transacting business here on
Tuesday from Pendleton. They now
farm near Pendleton, and in their
section the new wheat crop looks
mighty good. The fall wheat is 18
inches high, and the spring wheat a
good six inches, with heavy stands
Mr. and Mrs. Walter McGhee were
house guests at the farm home of
Mr. and Mrs. R. K. Drake the first
of the week, arriving Sunday from
their home at Walla Walla. Mrs
Drake and Mrs. McGhee were call
ing on Heppner friends Tuesday. Mr
McGhee was looking after business
as representative of a farm machin
ery concern while here.
Ambrose Chapin arrived from
Portland last Thursday evening to
spend several days on business and
to visit with his family. He re
cently disposed of his interest in the
Coxen and Chapin barber shop here
to Burl Coxen and has since been
making arrangements to move to a
new location.
Mr. and Mrs. S. E. Notson motored
to Portland Friday evening with
their son-in-law and daughter, Mr.
and Mrs. V. M. Sackett. While in
the city Mr. Notson expected to seek
specialized medical attention for an
illness from which he had been suf
fering for some time.
Mrs. A. A. Amort and children ar
rived Monday evening from their
home in Portland for a visit at the
home of Mrs. Amort's aunt, Mrs. Re
becca Patterson. Mrs. Patterson has
been bedfast since Friday in an ill
ness from which she has suffered for
several weeks.
Miss Reba Seeger left Saturday
on the return to her home at Los
Angeles following a fortnight visit
at the home of Mr. and Mrs. J. VL
Crawford. Mr. and Mrs. Crawford
motored to Portland with her, re
turning home Sunday.
Mrs. J. 0. Rasmus returned home
Saturday from Portland, having re
covered nicely from a recent oper
ation at a Portland hospital. Mrs.
Charles Vaughn accompanied her,
and they were met at Arlington by
Mr. Rasmus.
C. J. D. Bauman, Loyal Parker,
Alva Jones and Spencer Crawford
attended the tri-state wreck of "40
et 8," American Legion fun order, at
Pendleton Saturday evening. They
reported a good attendance and a
Jively time.
Mrs. Lana A. Padberg was visiting
in the city Tuesday from lone. The
cold weather made shearing dis
agreeable at the Padberg farm, she
said, and has also kept crops back.
Born, to Mr. and Mrs. P. A. Mol
lahan at their home in this city,
Friday, May 7, Larry Owen, weigh
ing 7 3-4 pounds. Mother and babe
are reported to be doing nicely.
Orve Brown and son-in-law, Ken
neth Akers, are putting shakes on
the residence occupied by Mr. and
Mrs. Akers on Gilmore street in
south Heppner.
Grant Olden was in the city several
hours Monday on business from the
Rhea creek farm, among other things
looking after the delivery of his
wool clip here that day.
E. Harvey Miller was in the city
Monday from the north Lexington
farm, making arrangements to join
the junket leaving the next day for
Waterville, Wash.
Mr. and Mrs. Louis Marquardt
and Tom Craig of Lexington and
Mrs. Lillian Cochran of Heppner
composed a party spending Mother's
day in Portland.
Mr. and Mrs. Myles Martin were
business visitors in the city for sev
eral hours Monday from the north
Lexington farm. i
Mrs. Earl French returned Sunday
from Silverton where she attended
funeral services for her brother,
George Cannoy.
Ralph Jones was in town Monday
from Butter creek transacting bus
iness in connection with his sheep
operations.
Mr. and Mrs. Clyde Denny were
visiting in the city Tuesday from the
farm in the Lexington section.
Auto Club Seeks
Safe Engineering
Make Oreeon safe for safe drivers.
Such is the plea of the Oregon
State Motor association, as this week
contingent with their 'educate, en
force and engineer" traffic safety
program, the campaign leaders con
centrate their forces to provide bet
ter safety guides throughout the
state.
F. T. Fowler, engineer in charge
of traffic control for the city of
Portland, has prepared a questionaire
reviewing conditions needing control
for the ultimate reduction in the
traffic slaving that last week reached
32 in the Rose city alone. Fowler's
survey was made at the request ot
the Oregon State Motor association.
The brief of city problems, pre
pared by the municipal engineer,
will be debated by leading traffic
safety experts as well as presented
to the public at large in order to
ascertain complete backing of the
motorist or pedestrian concerned,
for further action toward adequate
engineering facilities to be taken in
the motor association program to
give death a holiday.
Throuch the efforts of Ray Con
way, secretary of the state motor
association, a supplementing ques
tionaire of state-wide interest is
now stirring the attention of Port
land and adjacent residents who feel
that it is "time to survive.
The motor association questionaire
is designed to sound public opinion
on how to solve the staggering trat
fic problem and may be brought to
any city in Oregon through its news
paper by contacting the Oregon btate
Motor association office at 1200 S. W.
Morrison street.
The questionaire discusses the ad
visability of such important features
as re-routing traffic through busi
ness districts instead of around them
as is now arranged by the state
highway department; more severe
penalties for traffic violators; com
pulsory inspection of cars, and all
night parking on main traveled
streets. The general query also
asks for additional suggestions that
the average citizen feels would make
Oregon a safer place to live in.
The questionaire method of arous
ing public interest in the traffic
problem threatening thousands of
lives in the state has been found
tremendously effective in ireducing
fatalities, injuries and property dam
ages by automobiles in Pennsylva
nia, Conway pointed out .
"Once the public inertia responsi
ble for this deadly toll is shaken off
by concentration of response in indi
vidual localities, local and state leg
islatures can be approached to at
tack the traffic problem to insure
for Oregon the traffic engineering
facilities and enforcement it de
mands," the motor association offi
cial declared.
State Market Problems
Reported on by Kerr
Oregon's unsolved problems in the
field of agricultural production and
marketing were classified under
three heads by Dr. W. J. Kerr, chancellor-emeritus
of the state system
of higher education, and director of
research in production and market
ing, in a preliminary report to the
state board of higher education at
its recent meeting in Corvallis.
These are as follows: 1. The need
for greater efficiency in production
and more effective coordination of
production with market demands.
2. The need for greater efficiency in
marketing, including further appli
cation of uniform grades and quality
standards, improvement in distribu
tion and aggressive merchandising,
3. The need for more effective mar
keting organization with dominant
district, state or regional control in
the various industries.
Oregon producers have attained
conspicuous success in all three of
these fields, Dr. Kerr pointed-out,
but pressing problems remain which
need the combined efforts of all ex
isting agencies focused on their so
lution. As a result of his exhaustive
investigation of actual conditions ex
isting from the farms to the con
sumers' tables, Dr. Kerr concluded
that the state system of higher ed
ucation should support an office
which, like the Giannini foundation
in the University of California, would
devote its attention to such specific
marketing problems as now exist or
will arise from time to time.
He said such an office should be
able to carry on both emergency and
long-time research, but that its
greatest service would probably be
in coordinating the present services
afforded through the division of ag
riculture at Oregon State college,
and other agencies of the system,
and the state department of agricul
ture. Dr. Kerr cited the present plight
of the prune industtry as a conspic
uous example of the need of ag
gressive leadership in mobilizing the
existing forces in a campaign for the
serving of an highly important in
dustry. Detailed recommendations as to
the organization of the office will be
made by Dr. Kerr as soon as he
completes some final investigations
now under way, he told the board
Advertise or Lose Cash
Is Rule for Producers
Corvallis Producers in the long
run advertise their products in one
way or another. Sometimes it is by
a definite advertising program, and
sometimes it is through the medium
of distress prices, says H. E. Cosby,
head of the poultry department at
Oregon State college.
Growers of poultry meats have
paid tremendous sums of money by
the route of low prices received in
order to get their products adver
tised to Mr. and Mrs. Consumer, he
says.
"Growers should never lose sight
of one fact, and they should preach
it until a solution is on the way," he
pointed out. "The turkey grower
and the chicken man are manufac
turers of perishable articles of food
stuffs. If they do not advertise their
products for their own protection, it
is as certain as death and taxes that
disastrously low prices will advertise
them at a much greater cost in years
of normal and excess production."
Orrin Wright transacted business
in town Monday from the Rhea
creek ranch of Wright Bros.
YOU hear a lot about "the low-price field" these
days. A good many cars claim to be in it.
So whenever the low-price field is mentioned,
remember t
Until Ford came, no average American could
own a car.
Today all Ford prices are still low with the
! prices of the 60-horsepower Ford V-8 $30 to
$60 lower than those of any other car of com
parable size.
But with Ford, "low price" doesn't merely,
mean low figures on the price tag. It means much
more than that. It means low prices and low
costs all the car's long life. Low prices for ser
vice for parts and, above all, for operation.
Both Ford V-8 engine sizes are economical to
operate. The 85 horsepower gives greater gas
oline mileage this year than ever, and the "60"
delivers the highest mileage in Ford history.
Private owners, cab companies, fleet operators
all report that the "60" averages from 22 to 27
miles per gallon of gasoline.
Check and see how much Ford saves yon.
Ford Founded the Low-price Field
Ford Keeps That Field Low-priced Today
Ford V8 Prices Begin at $529
AT DEARBORN FACTORY. TRANSPORTATION CHARGES, STATE AND FEDERAL TAXES EXTRA
This pric is for the
60-hp. Coupe equipped
with front and rear
bumpers, spare tire,
horn, windshield wiper,
sun visor, glove compart
ment and ash tray.
$25 A MONTH, after
usual down-payment,
buys any Ford
V-8 Car from any Ford
dealer in the U. S.
through Authorized
Ford Finance Plans of
Universal Credit Co.
M I LSOM-BAN ISTER MOTOR COMPANY
Your Ford Dealers
Phone 192 Heppner