HEPPNER GAZETTE TIMES, HEPPNER, OREGON, THURSDAY, OCT. 22, 1931.
PAGE THREE
Deserve . . . Eliminate
Broadly speaking, mottoes have
done me little good.
Being exhorted to "do it now" has
not conquered a natural instinct to
procrastination. "Tackle the hard
things first" has not increased my
courage; nor has "a penny saved is
a penny earned" spurred me to
thrift. '
All of these wise saws, and others,
I would trade for the two words
on which a shrewd old merchant
told me he had built his store:
A certain manufacturer, whose
products already covered the field,
announced his intention of adding
still another item to the line. His
banker was skeptical. "What ex
cuse is there for it?" ho demanded.
"Does It meet any real need? Has
it any special qualities that make
it deserve to succeed?
The manufacturer replied rather
testily that he could not see what
deserving had to do with it There
was an opportunity to steal more
business from a competitor, and he
proposed to d,o bo.
The banker protested. . "That
seems a poor foundation on which
to build,' he said. He was right
After an expensive and unsuccess
ful campaign the new product was
abandoned.
Another, company, whose volume
had grown rapidly during the
months of prosperity, came into
dull times and began to examine its
expenses. It discovered that nearly
'half of its overhead could be cut
without reducing profits. While
things were rolling it had entirely
neglected elimination.
The words apply with equal force
to individual lives. How many use
less habits we loaded up with dur
ing the ten years previous to 1929!
How we ; frittered away our time
and diluted our energies! Appar
ently hard times are necessary
once in a while to compel us to cut
As for the word deserve, who has
not experienced the increased sense
of power which , comes when one
knows in his heart that his plans
and purposes are wholly right?
Under the spell of such conviction
we astonish ourselves by an unex
pected capacity. We feel in tune
with infinitie forces. We deserve,
and the stars in their courses seem
to be fighting on our side.
MILK
A great deal, of fusa is being
made, especially in New York, over
the "spread" ' between the retail
price of bottled, pasteurized milk
delivered at the consumer's front
door, and the price paid for raw
milk to the farmer.
Milk delivered under those con
ditions in New York costs the con
sumer 15 cents a quart The farm
er whose cows produce it anywhere
from a hundred to four hundred
miles away, gets from 4 to 6 'cents
a quart I don't think the farmer
is getting enough for his milk, as a
rule, but I don't thlnk-the city peo
ple are paying too much. Milk is
the most rapidly perishable product
of the farm. It must be marketed
almost immediatetly after it comes
from the cow. Even with a huge
system for utilization of the unsold
surplus, in the form of butter and
cheese, there is a high percentage
'of loss in the handling of milk.
I think farmers should get, more
for their milk, and where they op
erate their own cooperative cream
eries they do. In my home county
there are two main valleys. In one
valley the dairymen sell individu
ally to the big distributors of milk
and are now getting about four
cents a quart In the other valley
they are organized and they keep
the price up close to six cents.
RESEARCH
Out of one of the big industrial
research laboratories there came
not long ago a new kind of glue. It
fastens leather to leather so firmly
that the leather will tear before the
cement gives way. It is flexible and
water will not affect it One result
of this has been to cheapen the cost
of shoes. Twenty, or more shoe
manufacturers are now making
shoes in which the soles are , fas
tened on with this new cement, in
stead of being sewed on.
From the same laboratory, there
came a preparation which keeps
rubber from decaying. The reason
your tires last longer than they
used to is because the rubber is
treated with this substance.
New materials which will form
the basis of new industries, and
make life easier and cheaper,' are
pouring out of the scientific labor
atories In a deepening stream. Sci-
The
cRacels'fyn
With all Its pleasures and J
sorrows, the race Is run. To
the living remains the task of ,'
fitting observance. .' Expert '
assistance is needed. Not only
a faithful adherence to the .
best practices but a sympa
thetic consideration for one's .
feeling should follow. May
peace attend, ' . .,
Whelps
Funeral Home
Telephone 1SS8
Heppner ' :! Oregon !
i
ence is literally making the world
over.
UPTON
There have been few more dra
matic careers in modern times than
that , of Sir Thomas Lipton, , who
died the other day. Born In Ireland
of Scottish parents, he started in
business on his own account with
no capital to speak of, with a little
green grocery In, Glasgow, while he
was still in his teens. He became
the , world's largest merchant in
foods,, the friend of royalty, the idol
of sportsmen.
Sir Thomas once attributed his
success to advertising. He was the
world's first great advertiser in his
line. Because he was "in trade"
British nobility sneered at him, but
the late King Edward VH put him
up for membership in the Marl
borough Club, to which nobody is
admitted unless proposed by the
King.
It is not every man of whom it
can be said when he passes on that
the world is better, for his having
been with us, but I think that is
true of Tom Lipton.
MOVIES
I talked the other day with' one
of the gentlemen who are helping
Mr. Will H. Hays to try to im
prove the moral and artistic stand
ards of the movies. He convinced
me that the Hays organization is
making a sincere and vigorous ef
fort to improve the tone of the picture.
Perhaps the time will come when
the movies no longer will teach the
young that ."wealth" means the
same thing as "happiness" and that
"love" is a physiological term.
There Is drama and comedy enough
In the lives of decent ordinary folk
who are struggling against heavy
odds to make all the movies the
world needs for all time to come.
WHISTLING
Professor Charles Gray Shaw of
New York University said the other
day that men who whistle are of
low intelligence. I agree that most
whistlers are of low musical ability,
but I think Professor Shaw was
talking about something on which
he is not informed.
The urge to produce music exists
,Gpd freezes the water
. but you must cut
your own ice
select your own bank.
If SAFETY Is the principal
consideration, you will And
our bank meets the most rig
id (est
If Strength Is to be the re
. qulslto you have here the an-
swer to your every nede.
If the SOLID FOUNDATION
of the greatest financial instU
tutlons In the world Is to be
. the deciding factor, you will
choose our , bank as It Is a
member of The Federal Re.
serve System.
Farmers
and Stockg rowers
Natiorfal Bank
, .There U No Substitute for .
Safety
in nine-tenths of the human race.
The majority of men take it out in
whistling. It is almost instinctive
for a man to whistle when be is
alone, especially in the country.
There is an old expression, "whis
tling to keep your courage up,"
which is not without sound founda
tion. On a lonely road in the silent
night the sound of one's own whis
Uing is a relief from the sense of
isolation.
What Professor Shaw probably
meant is that the man who whistles
where it can annoy other people is
of low intelligence. One of the first
things a printer's apprentice learns
is that he wlil get a clout on the
head if he persists in whistling
around the shop.
W. C. T. U. NOTES.
MART A. NOTSON. Reporter.
Rev. A. C. Crews, editor emeritus
of the publications of the United
Churches of Canada, in a recent ar
ticle says:
"In seven out of nine provinces
of Canada, the liquor' traffic is con
ducted by a system called "govern
ment control," which is entirely a
misnomer. After the liquor has
been handed to the customer, the
government has no control over it
whatever. It causes exactly the
same results as strong drink al
ways has caused. The fact that
the stamp of the province is upon
the bottle or case does not prevent
it from debauching the people, im
poverishing families, stimulating
crime, and ruining character.
"The proper name for the Can
adian plan is "government sale." It
simply means that the citizens gen
erally have gone into the liquor
business and have provided the ma
chinery necessary to make it easy
for thirsty people to get as much
liquid . refreshment as they desire.
All that is necessary is to secure a
permit, which may be- had by any
one who is prepared to pay two
dollars for it Armed with this
document, there seems to be scarce
ly any limit to the quantity of
liquor that may be obtained without
the slightest difficulty."
He calls attention to one young
man who purchased 27 quarts of
whiskey, 13 gallons of wine, and
120 quarts of beer for his own con
sumption, within eight months. In
another case, a man's permit show-
CHILDREN
CRY FOR IT
CHILDREN hate to take medicine
as a rule, but every child loves
the taste of Castoria. And this pure
vegetable preparation is just as good
as it tastes; just as bland and just as
harmless as the recipe reads.
When Baby's cry warns of colic,
a few drops of Castoria has him
soothed, asleep again in a jiffy. Noth
ing is more valuable in diarrhea.
When coated tongue or bad breath
tell of constipation, invoke its gentle
aid to cleanse and regulate a child's
bowels. In colds or children's diseases,
you should use it to keep the system
from clogging.
Castoria is sold in every drugstore;
the genuine always bears Chas. H.
Fletcher's signature.
HEADACHES
NEURITIS
NEURALGIA, COLDS
Whenever you have some nagging
ache or pain, take some tablets of
Bayer Aspirin. Keliel is immediate!
There's scarcely ever an ache or
pain tkat Bayer Aspirin won't relieve
and never a time when you can't
take it.
The tablets with the Bayer cross
are always safe. They don't depress
the heart, or otherwise harm you.
Use them just as often as they can
pare you any pain or discomfort
Just be sure to buy the genuine.
Examine the package. Beware of
mutations.
Aspirin is the trade-mark of Bayer
manufacture of monoaceticacidcster
of salicylicadd.
ed purchases of 608 pints of beer
and 55 bottles of whiskey in five
months, and his sen who lived with
him obtained 306 pints of beer and
48 bottles of whiskey during the
same period.
He mentions the fact that during
the last year of the temperance act
as the prohibition measure was
called, one of the Iargset hotels in
Toronto sustained damage in guest
rooms to the amount of $3,500.
This looks like a large sum for
damages. But in 1928, under gov
ernment control, the loss to the
hotel was the sum of $65,000.
He quotes the Vancouver, B. C,
Sun to the effect that there are ten
times as many bootleggers in the
city of Vancouver as there are law
yers, clergymen, doctors, or en
gineers; that the open operation of
the bootlegging joints is a disgrace
to the city.
Before we repeal prohibition, let
us insist that our wet friends sub
mit the plan which is to take its
place. Do not be fooled by this
cry of the wets that the legalizing
of beer will bring in a lot of rev
enue to the relief of the taxpayers.
If the Volstead act is amended to
allow beer, either 2.75 or 4 per cent
beer, it must be done by declaring
such beer non-intoxicating. No
more tax can be levied upon it then
than upon soda water or ice cream.
"Mildred's father nljived n moan
trick on her. You know that young
Robert she was going with?"
"Yes, did the old man kick him
out?"
'No. he invited him t hrpnlf fo of
one morning without his daughter's
Kiiowiaege, ana now Robert has
stopped going to see her."
Run a G.-T. Want Ad.
DON'T
FORGET
We can give you a
real grease job or
fix that blowout in
. a hurry.
Have You Tried the
New Standard Gas?
GEMMELL'S
Service Station
P. M. GEMMELL, Prop.
"Our Service Will Please You;
You Patronage Will Please Us"
PATRONS OFFERED
PART IN- EARNINGS
G. L. Corey Announces Sale of Pre
ferred Securities of Pacific
Power and Light Company.
As a basic industry, supplying an
essential service. Pacific Power &
Light company believes in "carry
ing on" at all times and in provid
ing for the expansion required to
serve the people of its territory in
the most efficient manner, says G.
L. Corey of -The Dalles, district
manager, in announcing the com
pany's offer to the public of a block
of its preferred stock.
, "The business of the company is
to supply a great public service
electricity," said Mr. Corey. "There
is a steady and growing demand for
this service. It is an important
factor in every-day life it is used
daily In bad times as well as good
times.
"The money to make extensions,
improvements and additions to the
company's property is secured from
our present and prospective cus
tomers through the sale of the com
pany's securities such as the pre
ferred stock now being offered. In
this manner more than 4300 persons
three-fourths of whom reside in
A hen has fourteen
days to make a yolk
and only ONE day to
make the shell and
white.
She must have the
right feed each day or
there will be no egg.
Give your hens all
the help you can by
feeding
PURINA
LAY
CHOW
Heppner
Trading Co.
Inc.
PHONE 1482 HEPPNER
S
A
F
E
T
Y
&
. s
E
R
V
I
C
E
2 1 st Annual
EXPOSITION
For the twenty-first consecutive year
Pacific International Livestock Exposi
tion will be held in Portland, Oregon,
October 24-31.
With its 11 acres of exhibition space
under one roof millions of dollars
worth of pure-bred Beef and Dairy-Cattle,
Hrses, Sheep, Hogs, Goats, Poultry
and Rabbits competng for $100,000 in
Premiums exhibits of agricultural
and industrial products lectures by
experts and demonstrations by 4-H
Club members, this event affords every
farmer, and every prospective farmer
an opportunity, to gain knowledge and
information comparable with that ob
tainable at farm colleges throughout
the nation.
Realizing the importance, today, of
a thorough knowledge of the' factors
contributing to successful and profit
able farm management the First Na
tional Bank recommends attendance at
this year's Pacific International, Octo
ber 24-31.
Fir& National Bank
HEPPNER, OREGON
the Northwest have become asso
ciated with us in supplying an im
portant service to modern life, an
agent which helps materially to
raise the living standards of the
American people."
Pacific Power & Light company
serves 117 cities and rural commun
ities in Oregon and Washington,
with 49,000 customers on its books
Included in its assets are the new
16-story Public Service building in
Portland and the entire capital
stock of Inland Power & Light
company, which has just completed
the splendid new hydro-electric
plant at Ariel on the Lewis River,
in Clark and Cowiitx counties. The
company has been in successful
operation since 1910 with an un
broken dividend record on its pre
ferred stock of more than 20 years.
Sheep range for lease, In Morrow
county, 4 miles from Cecil; 8000
acres, good place to feed on Willow
creek. Tom McEntire, La Grande,
Ore. 80-33
Put Them to Work
No farmer would keep his horses locked up
in the barn while he did work they should be
doing. Nor would the farmer's wife allow her
helper, if she had one, to sleep all day while
she d:.d the farm chores!
And yet some do! They do work that
electrical machinery and appliances should be
doing.
Actual tests over a period of years on more
than 200 farms of the county have proved that
eectricity is placing the farm on a more prof
itable basis. By cuttng costs of operation it
is making two dollars grow where only one
grew before. It is predicted that in the near
future the farm not equipped with modern
electrical and mechanical equipment will pass
from the field of competition.
To the farm woman, electricity should
mean not only lighting, but a home equipped
with the electric washing machine, electric
iron, electric dishwasher, vacuum cleaner, and
the many other electrical devices that can re
lieve her of much of the hard work and cut
clown her working hours.
With electricity, the farm
has many potential helpers.
PUT THEM TO WORK!
t
Pacific Power & Light
Company
"Always at Your Service"
WAR
Saturday & Monday Specials
HAMS
Armour's Star, 'the ham with
the fixed flavor, finest quality
Per
Pound
25c
SOAP
Harmony at last the most
wonderful laundry soap at a
price you can't miss. It's so
wonderful it floats.
10 Bars 39c
c
JELLWELL
6 Fkffs. Jellwell ud 1
beautiful occasional
plate,
ALL FOB
48C
CORN
MacMarr Del Malz Golden
Bantam.
NO. 3 TINS
3 Tins 44C
Catsup
Del Monte, one of
the most popular
brands today,
Large Bottles.
2 Bottles
35c
OATS
Sperry full cream ex
tra quality oats in
full 9-lb. bags.
Per Sack
39c
Syrup
Pure cane and ma
ple in handy glass
Jugs.
Special
Per Qt. Jug
43c
KRAUT
Del Monte brand, fancy
quality in large No. 24
tins.
2 Tins 23C
HOMINY
Albers' Pearls of
Hominy in No. 10
sack, Juat delicious.
Per Sk. 43C
MILK
Durigold or Federal in tall tins.
IS TINS
FEB CASE
$1.00 3.09
BEANS
Mexican Red Beans, excellent
quality.
10 LBS 45c
Crackers
Salted or plain
In 3-lb. boxes.
Per Box 39C
PAR
The wonder concentrated
soap at a new lower price
than ever.
2 Large Pkgs... 75c
COFFEE
MacMarr Quality, Increasing
every day In sales.
LIJS.
95c
War is expensive... Bnt, nevertheless, we have de
clared war on High Prices and in doing so still
uuwiuui iuo uiguesfc quality products ODtawaDle. B
Credit is expensive. Credit creates enemies. B
fr-oH 1 ."flnVTW.,. h.Ml i r V. i El
- , j hmu "JC3, VMU1
friends. Which is the best? "Let's pay cash."
Phone 1082 Motel Heppner Bldg. We Deliver