PAGE SIX
HEPPNER GAZETTE TIMES, HEPPNER, OREGON, THURSDAY, JULY 30, 1931.
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ust .. 1 j.'i. i: 'A v-wiivira. Onf jr.-rs.
and li.'.sii T-siU.v I X- p. a.. u
31 c M rs. Rain
bow at CVIIecx? P:af. WAii. Sie
moved with, her parents to Morrow
county in 1921 and on September
16, 1926, she became the wife of
Clifford Christopherson. Left to
mourn her early passing are her
husband, her four year old daugh
ter, Marjory Lucile, her parents,
Mr. and Mrs. Harry Seeley of Ar
lington, and the following brothers
and sisters: Stanley Seeley of Cam
as, Wash., Kenneth Seeley of Ar
lington, Mrs. Harriet Cooper of
Olympia, Wash, Mrs. Opal Chris
topherson of lone, Mrs. Evelyn Ol
sen and Miss Betty Seeley of Ar
lington. Relatives from a distance who
were here to attend the funeral
services for Mrs. Christopherson
were Mr. and Mrs. John Farmer,
parents of Mrs. Seeley, and their
son, William Farmer, and Mrs. Ju
lia Seeley, mother of Mr. Seeley, all
from Woodburn; also Mrs. Seeley's
sister, Mrs. Lester Boiler, and brother-in-law
and sister, Mr. and Mrs.
Charles Syles from Portland. Oth
ers were Mr. and Mrs. Clair Cal
kins and Mr. and Mrs. Earl Calkins
from Hermiston.
Last week Carl Feldman enjoyed
a visit with his brother-in-law and
sister, Mr. and Mrs. E. N. Ham of
Los Angeles. Mr. and Mrs. Ham
departed Wednesday, going from
here to Lake Louise, B. C, Canada,
and from there they will continue
their journey as far east as Chica
Schumacher from Taft, Call
fornia, visited from Wednesday un
til Friday of last week at the Carl
Feldman ranch home. Mr. Schu
macher is Mrs. Feldman's brother.
He was accompanied by Harold
Thornton of Edmonton, Canada-
Both gentlemen were on their way
to Lake Louise, B. C.
A picnic dinner was served on
the lawn at Mrs. Emily McMur-
ray's home Sunday, honoring her
daughter, Mrs. Hiram Werst of
Silcott, Wash., who is visiting here.
Those present were the honor
guest, Mrs. Werst and two children.
Mrs. Emily McMurray, Mr. and
Mrs. Ray Robison, Mr. and Mrs.
Loren Hale, Miriam Hale, Licky
Purvine, Mr. and Mrs. Ralph Har
ris, Fred McMurray, Miss Crystal
sparks, Mr. and Mrs. Bert Mason,
Junior Mason, Mrs. Margaret Low,
and Mr. and Mrs. Laxton McMur
ray. Mr. and Mrs. Martin Bauern-
feind motored to the mountains
Saturday, returning Sunday. On
the return trip they were accom
panied by Mrs. Willard Farrens of
lone and Mr. and Mrs. Guy Far
rens and daughter of Oakland, Cal
who had been spending several
days m the mountains with Wil
lard Farrens.
Mr. and Mrs. Aaron Agee and
daughter, Emma, of Boardman
were in lone Thursday to attend
the funeral services for Mrs. Clif
ford Christopherson. Before re
turning to their home they visited
their daughter, Mrs. Ernest Chris
topherson. Mrs. Agee is now cook
ing for the harvest crew on the
Roy Ball ranch near lone.
Mrs. Robert Zinter and daughter
returned last Friday from Port
land. Mrs. Zinter left her son, Sid
ney Zinter, well on the road to re
covery. The young man recently
received a fractured skull, presum
ably by being hit by a falling tree
limb. He was alone in the woods
when the accident occurred.
Walt Smith of Portland was a
week-end business visitor in lone
W. M. Saunders, piano tuner of
Walla Walla, has been paying his
regular yearly visit to our village,
Gilbert Petteys of Pendleton vis
ited briefly in lone Thursday of
last week.
The members of the Women's
Topic club met Friday afternion
at the home of Mrs. Earl Blake,
Bridge was enjoyed, high score be
ing made by Mrs. Cotter and low
by Mrs. Werner Rietmann. Re
freshments of sandwiches, salads
and iced drinks were served. La
dies present were Mrs. Inez Free
land, Mrs. Werner Rietmann, Mrs.
Victor Rietmann, Mrs. Omar Riet
mann, Mrs. Harlan McCurdy, Mrs.
Victor Peterson, Mrs. Hugh Smith,
Mrs. Carl Feldman, Miss Kathryn
Felrman, Mrs. Walter Corley, Mrs.
Fred Mankin, Mrs. Sam Hatch,
Mrs. Martin E. Cotter and Mrs.
Henry V. Smouse.
The Past Noble Grand club en
joyed Friday afternoon at the
pleasant Rhea creek home of Mrs.
Harold Rankin. Present were Mrs.
Frank Lundell, Miss Norma Swan
son, Mrs. C. W. Swanson, Mrs. J. E.
Swanson, Mrs. Blaine Blackwell,
Mrs. Ernest Heliker, Mrs. Lee
Howell, Mrs. E. J. Bristow, Mrs, J.
W. Howk, and Mrs. Alice McNabb.
Delicious refreshments were serv
ed by the hostess.
A crowd of jolly picnickers, with
well filled lunch baskets, met at Al
derdale Ferry, on the Columbia
river Sunday. Besides the sump
tuous dinner which Is always the
most enjoyable part of a day In
the great out-of-doors, canoeing
and swimming added zest to the oc
casion. Those present were Mr.
and Mrs. Walter Corley and two
children, Mr. and Mrs. Louis Ber
gevin and two children, Miss Mar
garet Ely, Mr. and Mrs. Sam Hatch
and daughter, Mr. and Mrs. Fred
Vl-Va aj daughter. Mr. and
V- Warner Kietmann, Mr. and
Vrt .'.v Oit-soa. Walter and Ralph,
Vr ad Mrs. Andrew Porter and
".a.fl. M:s Mary MePuffe. Miss
Wiliam Cool. Hershol
iUrvM Townsend and Herbert
Mr a:.J Mrs. Hobert Helms are
wevk onto a small
rjtr'i "eckr KermisUm.
Vjs lstrr Powers of Mon---..:S
this week of Miss
Virsfire: Ely. Miss Margaret and
r .visia. Francis Ely, motored
:- Hei'j'ner Junction in the wee
jj-jLod Jvtirs of Tuesday morning to
i:fC M.ss Powers.
Corley A'.lmser departed Sun
day on a trip to Kansas.
Te lasc of the cases and shelv
from the W. E. Bullard build
were loaded into a truck Tues
iy and taken to Gold Beach,
here the Billiards now reside.
Last week guests at the Henry
O-ari home were Mrs. Mary Rood
and daughter Betty, and Mrs. Dor
othy Shirks and son Bobby of
Ported.
Welcome guests at the Harvey
Kir
nit come last week were Mrs.
Ki
r.gs brother-in-law and sister,
Mr.
and Mrs. Sam Ledbetter from
Hood River, and her aunt, Mrs.
Lena Neff of Portland.
Soon after Oscar Lundell return-
ed
home from his work on Wed
nesday evenincr of last wi n
grass Are was discovered near his
lome. Mr. Lundell savs it came
from toward Arlington, was trav-
iing unattended, and its destina.
tion seemed to be Boardman. All
hands began fighting fire at once.
The highway failed to stop it
More ana more lire fighters kept
coming, until when the blaze was
finally extinguished about 2 miles
east or the highway, twenty work-
o -.....j Tvmii-
rs were nresent The flre
i - - dual,-
gered some resirlenppa noan the
...
Lundell home and at one place out-
hnilHino-a otijl nmnA ... i
buildings and wood
and trees scorched. Practically all
of the fencine was destrnvert nn
Mr. Lundell's ranch.
That same evening a Rtmncror
from California had arrived at the
Lundell home. He asked for some
thing to eat and the privilege of
staying there a few days and work
ing for his board. Since they were
needing help in the haying, Mrs.
Lundell asked the man to wait un
til Mr. Lundell came home. It was
this stranger within the era too"
who first saw the fire. Mr. Lundell
thinks if it had not been for this
man, at least Dart of his homo
would have surely been burned.
PINE CITY
Mrs. Fred Hoskins nnH .hiMr-er,
of Rhea creek visited at the home
of Mrs. Hoskin's sister, Mrs. Tom
u urien, Friday and Saturday.
a snower waa p-iven tvtio u -c
Young at her home WuHnujo,,
July 22. The delicious refreshments
consisted or ice cream and cake.
ine seir-lnvited eiieata nm,n tv,
following: Mrs. Burl Watlnhr.
er, Mrs. Dee Neill, Mrs. Charley
uaiuiuwmew, jars. toy Weill, Mrs.
Marion Finch, Mrs. Lucy O'Brien
and children. Mm nine Wain mr-,.
Lon Wattenberger and the Misses
uieia, L,enna nad Bernice
JNeui.
Jonn Brosnan and Rnv Mein
went to Browning, Mont., Friday
wnere meir sneep are on summer
range, i ney plan to ship the lambs
to Chicago.
Miss Neva Neill is now helping
Mrs. Chas. Morehead eook for the
nay men.
The Pine City band gave a con
cert at the Echo city park Satur
day evening, July 25. Ice cream
and cake Were served th hinj
members by the Ladies Aid of
icno. a concert of this sort may
be given every two weeks, although
uiia una not Deen iuny decided.
jirs. uine
Lenna made
j.,elu ana aaugnter
Hermiston. Saturdav
. uuaiucaa liiii m
-r
- rf-
John McCarty is now working
Mr. and Mrs. Joe ICImhru tt
vallis visited at the home of Mrs.
Ollie Neill. Wednesday The,, h '
been visiting at Detroit. Mich f;lcoun.ty road crew working up Rhea
some time, nieta Mein
home with them for a week's visit.
Mrs. Zetta Brosnan visited at the
homes of Mrs. Roy Neill and Mrs
Charley Bartholomew FrMou-
Miss Ruby Corrigall and moth
er, Mrs. Corrigal, visited at the
home of Mr. and Mrs. Wilbur Gor
ley, Sundav.
Mr. and Mrs. Burl Wattenberger
mm uuuuren, junior and Lucile,
made a short call at the
Mr. and Mrs. Roy Neill, Sunday
evening
SUFFERS PAINFUL INJURY
A. M. Edwards of Lexington, in
town yesterday on business, had
the misfortune
ing home late at night to step on
me prongs or a garden rake which
had been left teeth-up in the yard.
The teeth were run into the hnii r,t
his right foot, and did not come out
easny, ne saia. xnough still sore
Mr. Edwards, was able to "navi
gate" on it vesterdav. A well drill.
er by profession, Mr. Edwards has
two contracts ior drilling at pre
sent. He will drill one nf the wolio
at Meacham and the other across
me river in Washington. He re
cently completed a shallow well for
the Morrow County Creamery com
pany In Heppner, the water from
which Is being used in operating
the company's refrigeration plant.
Mr. and Mrs. J. D. Cash and son
Robert, Mrs. Clay Clark and Mrs.
William Bucknum were In Pendle
ton Tuesday evening to attend an
employees' meeting of the J. C.
Penney company which was ad
dressed by the head of the nation
wide mercantile business, J. C. Pen
ney. JULY CLEARANCE High Qual
ity at Low Prices. Curran Ready
to-Wear and Millinery. 18tf.-4
Robert Montgomery and Char
lotte Greenwood In THE MAN IN
POSSESSION, Star theater, Sun
day and Monday.
Mr. and Mrs. E. O. Ferguson and
children returned home Tuesday
evening from a vlsil of several days
In Portland.
inuHiiiiiiniiiiiiHininiiHiiiiiiinniin
At Heppner
CHURCHES
CHI RCH OF CHRIST.
JOEL R. BENTON, Minister.
Mrs. Wm. Poulson, Director of Music
Bible School, 9:45 A. M.
Morning Worship, 11 o'clock.
Christian Endeavor, 7 o'clock.
Evening Worship, 8 o'clock.
Church NiehL becina Thursdav
evening at 7 o'clock.
"Before Trouble Come."
"Lord, in trouble have they vis
ited Thee? Thev notired out a Tmv-
er when Thy chastening was upon
them." Isaiah 26-16.
Some people never call upon God,
never Dour out a nraver untn Wim
except when they are sick, or get
into some trouble. As long as they
are well; as long as things are go
ing along smoothlv. thev never
seem to think of God. But let some
affliction overtake them, or some
misfortune befall them, and they
begin to cry at once for God's help.
"Lord, in trouble have they vis
ited Thee?" We are going to have
trouble some day. Let us not for
get that. Things may be going
well with us lust now We mnv ha
having an easy time. We may be
DroSDerous and suecessfnl W mnv
be well and full of life. There may
not be one single cloud on our hori
zon. But in a world like this, where
there are so many contrary winds,
it is too much to expect smooth
sailing all the way thru. Our day
of chastening will surely come,
sooner or later.
me; puuicu uut a. player wilcn
t1,. v.cA;n i.,
ahj .uo.oi.ciiiiig w aa upon uiem.
w mm, na,Tnn (hi.i, i
ui.vi;l uuim vi. praying
now, but we will think of it when
, . .
the chastening hand of sickness or
trouDie or sorrow comes upon us.
We will surely wish then that we
knew more about praying; that we
Knew lioa well enough to come to
Him in such a time in traver. the
prayer of faith. We will wish we
were on more tamiiiar terms with
God. God does not refuse to hear
us prav because of our nrevinna in
difference, yet what embarrassment
win De ours. Why wait for such an
emergency. The better time to
learn to pray, and live as consistent
Christians is before trouble comes.
Will you make this the time when
you will come and he one with na
in the worship of God in His house?
J.I you nave not a Church home wo
invite you to spend the Lord's Day
with us in interesting, uplifting
worship. Come!
or the coming Lord's1 Dav the
sermon topics are: For the morn
ing, "Cumbered With Much Serv
ing." For the evening "Our Need
or unnst."
NO EPISCOPAL SERVICES.
There will be no nreachiny serv
ices at the Episcopal church next
sunaay, as Kev. Stanley Moore,
missionarv-in-charge. will ho sh.
sem at uove, wnere he and Mrs
Moore are SDending the weelt at.
tending the summer school held
mere annually.
MORE ABOUT GOOSEBERRY
C. J. Anderson was in from his
farm home near Gooseberry Mon
day. Just how or When Onnseherrv
got its name, a subject that has
oeen given considerable space In
these columns, Mr. Anderson could
not SaV. He came to Mnrrnw
county in 1883 and Gooseberry was
nere Derore that. He believed It
likely that travelers going into the
jonn uay country in the old days
named the spring from the goose
berry bushes which were then
growing about the SDring. Frele-ht
Bra nn tViAl a ii l
in tne old days used to have ston-
iutr n rra nr Novcn M b o.i.
i oFui,g
-.-w.tj 011,115, vjuuacue
and Yellow Dog, he said
iviooiey spring, uooseberry spring
FINDS HUGE BONES.
I Lreore Moore' foreman of the
i creeK uncovered some bones of im
mense size while wnrklnc with the
fresno Saturday and brought them
to town Saturday evening for In
spection by the Domilace. I.a ro-e on
ough to be part of the framework
of some prehistoric dinosaur or
mammoth, was a portion of the hln
bone exhibited. Mr. Monro pvniwt-
ed to investigate further In the
nope or nnding more of the skele
ton. The bones were uncovered In
clay formation and were well nro
served. This is the second such find
of Mr. Moore, his first being three
or iour years ago while making
road grade out east of Heppner.
MAKES GOOD I.AMR nmv
Harold Cohn received telegraphic
returns Tuesday on a bunch of
lambs he shipped to the Chicago
market recentlv from the nnn
at
Browning, Mont. The entire bunch
averaged $4.90 a head, the good
price Deing accredited to finding
steady market and fine condition
the lambs.
ARCO SMUT RF.SIST1WT
Arco. a new varletv nf wheat
veloped at the Moro experiment
station and introduced Into Mor
row county by the extension serv
ice, was round, with one exception,
to be more free frnm omut th.
either Hybrid 128 or Fortyfold near
n, in a recent tour in which 700
acres of Morrow county wheat was
Inspected for certification.
BUYS SODA WORKS.
Andrew Baldwin this week pur
chased the HeDnner Snrln
from Mrs. Nettie Flower, and ex
pects to have the plant In operation
before rodeo time. Andv nnua ha
expects to use none but the best of
Ingredients in endeavoring to pro
duce the best of "pop."
An 8 3-4 DOUnd son wa hnrn in
Mr. and Mrs. John B. Key at their
home south of Hardman Monday
evening.
An unusually Ann cnmoflv nffov-
lng at Star theater
Monday, THE MAN IN PnstSF.M.
SION.
JULY CLEARANCE Hlrti Qual
ity at Low Prices. Curran nHv
to-Wcar and Millinery. 18tf.-4
CITES FACTORS FAVORING
SMALL - TOWN B USINESS
(A radio talk by Dr. Julius Klein.
Assistant Secretary of Commerce,
delivered over the coast-to-coast
network of the Columbia Broad
casting system, from Washington,
D. C. Sunday, June 28. 1931.)
The Minnesota Commissioner of
Highways, Mr. Babcock, said re
cently that "if you go today to any
large gathering, you cannot separ
ate the city, village, and farm folks
by appearance. They all dress and
act alike, and they have the same
advantages of education, entertain
ment, and wholesome environ
ment." Now that may sound trivial,
but it is a vital social and economic
change, due to many media but
chiefly to amazing advances in
transportation, which have banish
ed almost wholly the Isolation of
the small town. Better railways
and waterways have been potent
factors, but probably the greatest
of all forces has been the building
of surfaced roads, increasing in the
country as a whole from 153,000
miles to nearly 700,000 in the last
25 years and those roads are tra
versed by our more than 22 million
automobiles and busses.
Do you realize that busses carry
more than 2Yi billion passengers
every year, which, if you will con
sider your bump of statistics (par
don the psychological reference)
you will discover means about 6
million bus passengers every day.
That is the whole of Chicago, plus
St. Louis, plus half a dozen other
good-sized cities, and then some
all moved in busses every day! One
considerable caravan!
What has been the effect of the
good roads upon the business life
of the small town? Let me give
you first an example that bears
upon the domestic life as well. In
1910, about 80 per cent of the bread
consumed in this country was bak
ed by housewives In the homes; to
day the proportion is exactly re
versed, four-fifths of the bread
being now produced in bakeries.
Good streets and roads and motor
transport by commercial bakeries,
especially to suburban regions or
outlying small towns, have been a
major factor in bringing about this
dramatic change in our household
economy.
Nobody can deny that the good
roads have operated, in a measure
to diminish small-town business.
They have made it easy to "go
elsewhere to do shopping as I
tried to show in my little talk to
you a week ago. But the roads
have also helped the small-town
store-keeper that is, the alert, ag
gressive one. They facilitate his
prompt deliveries. He can keep a
fresher and smaller stock can en
joy the savings of quicker turn
oversand can therefore cope with
the swift "style cycle" much more
readily than in the past. More
over, because of better roads more
city people have come riding out to
buy country specialities, all the
way from maple syrup to fresh
sausage, to say nothing of inex
haustible fresh "antiques." Tran
sient automobile tourist trade has
become very important for the al
ert small-town store.
Here is another helpful factor.
The new move toward decentraliz
ation of industry means much to
the business future of the small
town. Factories In America have
tended, in the past, to eoncentrate
in the cities. Why? Because the
power was there, chiefly the
cheapest, most convenient power
and it could not be moved. But
now the new technique of long-dis
tance transmission of electric pow
er is drastically changing that con
dition. Power can be brought to
tne smallest village easi v. chean
ly, if the local advantages warrant.
That fact is beginning to reverse
the industrial movement. Industry
is decentralizing." Factories are
coming to the smaller places. Land
is vastly cheaper there. Rents are
lower. Building costs are less. The
labor is usually satisfactory. Tax
rates are much more moderate. It
does not cost so much to live. Con
gestion, with its train of ill-effects,
Is practically absent
Now just to show you that I am
not romancing about small-town
prospects, here are a few Illustra
tions of how It can be and has been
done:
There is Salinas, California,
which shot up from less than 4,000,
ten years ago. to more than 16.000.
The brisk, clever development of
specialized agriculture in the sur
rounding territory has been the big
jauror mere. Lettuce, carrots, peas,
have helped to bring more people
to Salinas and more profits to its
business houses. The gayule shrub
is being exploited there as a source
of rubber; a company using it has
spent a million and a quarter dol.
lars in the neighborhood of Salinas
in tne past four years. So we see
science and now pioneering re
search aiding in the upbuilding of
smaii-iown business here.
Farther up the Pacific coast
mere is Klamath Falls, Oregon. Its
population has increased 238 per
tent in ten years, and, with more
than 17,000 people now, It has defl
itely emerged from the small-town
class. Now what happened there?
Well, Klamath Falls acquired bet
ter railroad and highway facilities.
As a result, new agricultural and
timber lands were opened. New
industries came In. Existing plants
expanded their equipment and ac
tivities. More tourists flowed Into
the town as they passed between
California and the Pacific North
west. Let us look for Just a moment at
Dodge City, Kansas, which doubled
Its population during the past ten
years. One of the main reasons,
here, is to be found In the develop
ment of power farming trans
forming the plains country west
and south of Dodge City. And this
progressive town has utilized wise
ly the business advantages of its
strategic location.
And the south, the vigorous new
south of fine, aggressive business
spirit, has plenty of good Illustra
tions. For instance, there Is Boga
lusa, Louisiana, registering a 70
per cent gain since 1920 increas
ing from 8,000 to 14,000. In this
case, aggressive Industrial develop
ment did the Job exploiting latent
lumber resources with a paper mill,
a new furniture factory, and a box
plant.
One cannot emnhastKo ton
strongly that new developments in
transportation have an immensely
vital bearing on the business fu
ture of the small town. The story
of Novi, Michigan, illustrates that
It seems that the town was once
Stop Number six "No." Roman
numeral "VI" on an old-time stage
route. When the railroads first
came through that country they
missed this villaea nf Nnvl o-nlntr
20 miles away to the then equally
smaii viuage oi uetroit. fartiy as
a result of that action (and partly,
of course, because of its water-
transportation advantages) Detroit
is a great metropolis. Novl remains
a hamlet of 300.
But who knows? possibly some
little hamlet of the plains may be
a Detroit of the future, given prom
inence bv our newest. mArlo nf
transportation, the airplane. Al
ready many small towns have been
"nut on the man" hv the alrriiano
serving them, and hundreds of oth
ers nave derived some additional
income, whether fairly large and
transient or rather am nil onri
steady, from air transportation.
Take tne case of Pasco, Washing
ton, an important division point on
the airline serving the great North
west, which has spurs connecting
the major cities of the Pacific coast
and the "Inland Empire" with the
transcontinental route, and which
will soon be connected with an air
line serving Alaska. The airline
has made Pasco famous through
out the country. It is a surprise
to seasoned air travelers to learn
that its population is less than
5,000; some of them had doubtless
expected skyscrapers and double
decked busses there. If air traffic
goes on increasing as it has been
doing recently, that supposition
may become a reality.
Another small town in somewhat
the same Dosition is Rellefnnto
Pennsylvania, which owes much of
us present renown and some in
crease in business to the fact that
it is Important as a stopping-place
for mail and passenger planes
when bad flying weather sets in
over the Alleghenies.
I could greatly lengthen this list
oi new air-nne towns. Elko and
Las Vegas, Nevada, and Midland
Texas, are other Dertlnent exam.
pies. Cheyenne, Wyoming, had an
early history closely identified with
the pony express, but recently our
newest (and almost equally glam
orous) means of communication
has furnished a sequel to those
frontier davs. Chevenne is nnw a n
airline division point, with repair
snops, pilots' quarters, and so on.
At the airport a plane comes swing
ing down from the skv. m ail hnrrs
are transferred, and another plane
roars away in a cloud of dust. The
weekly drama of the nonv evnroaa
is revived, in a way, in the speed
aim nusue oi tne skyway service.
There can be no doubt that radio
has worked to the advantage of the
small-town business man. Supply
ing an endless variety of entertain
ment ior tne nome and for the
store as well it tends to
act the lure of city amusements.
it Keeps people closer to their own
hearth-stones and to their home
town merchants or neighborhood
snops. Ano wnen television comes
In lull power and perfection as it
surely will some time this stay-at
home Influence will be enhanced
and intensified immeasurably.
Small-town business will inevitably
benefit from such a strlUin inn..
formation and forward step as this.
Let us take a brief look now at
one of the livest and most conten
tious questions that bear upon such
business: Namely, "Can the chain
store successfully Invade the small
town?" Certainly a vital question
mis one oi tne survival of the in
dependent, who. as President
ver has put it is "the foundation of
American business."
Of course. I cannnt hoo-in in
swer such a controversial miiMm
in the two or three minutes at my
uisposai. i just want to mention a
few of the things that Influence the
situation. A chain store in a real
small town not a surburb, mind
you lacks some of the character
istics that help to "make the wheels
go round" In typical chain-store ac
tivity. In the nature of things it
cannot have so much large-scale
requisition, distribution, account
ing, and other city chain-store ad
vantages. Probably that is why our
cnaus nBures snow that, In towns
of less than 10,000 the chains do
less than 10 Der cent nf the tii
business. To increase that, they are
up astunsi. one or tne great assets
oi tne small-town independent,
namely, personal relations and per
sonal service.
Take the credit question. The In
dependent merchant can take ad
vantage of the fact that It is prob
ably as safe to extend "open cred
it" in the American small town as
it is anywhere on earth n ,.,,
across very few cases like the one
in wnicn an exasperated merchant
desperate over a bill long due, ac
costed the debtor with thnD, ....i.
Look here, John, you've been ow
ing me mis Dill lor a year. Now
I'll meet you half-way. I'm readv
w ieci nan wnai you owe..' John
uiune rigni drck with: "Fine!
I'll
meet
you. I'll forgot the other
half!
A pretty welchtv fnetnt- in int
mining the flow of business In a
small town is that of personal
frlendshlDs. The 1
. (jyuiu LU
the same churches belong to the
same louges swat mosquitoes at
the same picnics. The inrinor,,inni
small-town merchant knows the
typical wants and proclivities, even
the dispositions of his townspeople.
He would never maUo mf e hi,,-'
der as that of the old-rag man who
appiuacneo a snarp-vlsaged house
wife with the query: "Any bottles,
ma'am anv wlna hnttioo?" tu
oughly outraged, the woman snap.
ped: "Do I look as- If I drank
wine?" The questioner peered at
her more closely and hastened to
exclaim: "My mistake my mis
take, lady. Any vinegar bottles?"
The element of personal contact
is one of the factors in the situa
tion with respect to the mail-order
trade. That is the mail-order situ
ation, taking it by and large? It is
easiest to express it by index fig
ures. Let us take the 1923-25 aver
age as our basis, or 100. For 1919
the index figure for mail-order
sales in the country as a whole was
93; for 1930 it was 172, or a little
less than double what it had been
11 years before. It seems reason
able to assume that the business of
small-town stores has been injured
to some extent by this mail-order
expansion, though I find no figures
available to indicate the exact ex
tent of such encroachment. Our
experts at the Department of Com
merce say that, from their exper
ience, it looks as if the mall-order
houses get a much larger business
from the farmers, in proportion to
the number of people, than they do
from the actual residents of small
towns. (Of course, that rural busi
ness would otherwise come, In ma
jor part, to the small-town stores.)
In the villages, the factor of con
venience, the possibility of looking
over the goods and comparing and
selecting, and again that highly im
portant element of personal friend
ship for the storekeeper, combine
to hold much trade for the good lo
cal merchant as against the distant
establishment selling merchandise
by mail.
And so, although there are un
favorable factors against small
town business, there are, on the
other hand, strong favorable ele
ments which are more modern,
more In the spirit of the "new age,"
than are the adverse circumstances.
A business friend of mine, Mr. A.M.
Matson of Dallas, director of a
great wholesaling house operating
all over the country, write me: "I
have been convinced not through
Complete Funeral Services In
our New Home
$50 and Upward
A respectable burial without
charge to those who cannot
pay, from
Cases' Chapel
TUM-A-LUM TICKLER
Published In the interests of the people of Heppner and vicinity by
THE TUM-A-LUM LUMBER CO., Phone 912
VoL 31
Heppner, Oregon,
EDITORIAL
A husband may find
htat a safety pin Is
okay as a substitute
for a button, but it is
not so good for clos
ing the hole in the toe
of a sock.
EABL ESKELSON,
Editor. .
Insulation Is on the
job 24 hours a day
and 365 days of the
year. Leap years add
I day. Healthier
homes, happier famil
ies are made possible
by Fir-Tex insulation.
Puul Banyan Again.
Paul B u n y a n did
not nivent Geography
but he created a lot
of it. The Great
Lakes were first con
structed to provide a
water hole for Babe,
the Big Blue Ox. He
also dug Puget Sound
and the Rocky Moun
tains are the dirt that
was left over.
If you are bothered
by heat these hot
nights, here is a sug
gestion: Build a sleep
ing porch on the sha
dy side of your house
and sleep every night,
or insulate that ceil
ing of the house and
keep the heat outside.
If you know any
Paul Bunyan stories,
send them in.
Lady: "Have you
ever been offered
work?"
Tramp: "Only once,
madam. Aside from
that, I've met with
nothing but kindness."
WE H ICOMMKND
CeloteX
rMSULATlNO CAMI OAJI
STAR THEATER
SUBJECT TO CHANGE WITHOUT NOTICE
, Picture Starts 7:4f Doors Opun 7:30 Every Evening.
FRIDAY AND SATURDAY, JULY 31-AUG. 1:
JACK LONDON'S GREATEST ROMANCE
"THE SEA WOLF"
With Milton Sills, Raymond Ilackctt and Jane Keith.
A story of the sea the Pacific's most ruthless skipper, Wolf
Larsen, In action.
Also the Leather Pushers in THE COME BACK, and STRANGE
AS IT SEEMS. Evenings only, 20c and 40c.
Saturday Matinees will be Discontinued Until
Further Notice
SUNDAY AND MONDAY, AUGUST 2 AND 3:
ROBERT MONTGOMERY In
"THE MAN IN POSSESSION"
With Irene Purcell and Charlotte Greenwood.
A delightful fun film. As a sheriff's officer he was put In charge
of the house of a pretty widow. He was told to make himself use
ful and pleasatn. He did his duty, and how! A riot of mirth wit
action. ' 1
Also AMBITIOUS PEOPLE, two reel colortone revue.
MATINEE at 2:00 P. M., 15c and 30c. Evenings 25c and 50c
TUES., WEDS. AND T1IURS., AUGUST 4-5-6:
MARY ASTOU, ROUT. AMES and RICARDO CORTEZ In
"BEHIND OFFICE DOORS"
Pops Big Business mix with Romance Stocks and Bonds with
Stockings and Blondes? Thrill-loaded drama with brilliant cast
Also Oswald In MEXICO.
Silverware Cards given ouch Tus.-Wwl.-Tliun. with each ticket
20c and 40o
COMING NEXT WEEK:
Wallace Beery In THE SECRET SIX, August 7 and 8.
Koht Wnolttey In EVERYTHING'S ROSIE, August B anil 10.
Conclilta Montenegro In NEVER THE TWAIN SHALL MEET
AugiiNt 11, 12 and 13. '
guesswork, but by actual exper
ience that there Is a come-back
in the small town in Texas; there
are many good reasons for It, but
the most outstanding is more effi
cient storekeepers."
Small-town Industry and business
In this country are justified in en
tertaining a lively hopefulness and
sturdy courage.
CARD OF THANKS.
We wish to' thank all our kind
friends for their help, their ex
pressions of sympathy and beauti
ful floral offerings, during our re
cent bereavement.
Clifford Christopherson and
Marjory,
Mr. and Mrs. Harry Seeley
and family.
The Curran Hat shop is under
going remodeling and redecorating
touches this week.
For Rent Two apartments in
Gilman building. 15-tf.
JULY CLEARANCE High Qual
ity at Low Prices. Curran Ready
to-Wear and Millinery. 18tf.-4
DON'T
FORGET
We can give you a
real grease job or
fix that blowout in
a hurry.
Have You Tried the
New Standard Gas?
GEMMELL'S
Service Station
P. M. GEMMELL, Prop.
"Our Service Will Please You;
Your Patronage Will Please Us"
July 30, 1931.-
No. 38
H e r m I s ton, Echo
and Stanfleld will now
be able to enjoy the
use of pine lumber as
we have shipped this
week 25,000 feet to
our yards there.
Now Is the time to
paint and put on a
new roof.
10 squares of roof
ing will cost you $61,
or 10 squares of cedar
shingles, and we stain
them after they are
put on, will cost $48.
W EVEDYTHinC
poor
GET OOP ETiriDTE;