HEPPNER GAZETTE TIMES, HEPPNER, OREGON, THUR SPAY, JULY 23, 1931.
PAGE FTVE
Ltorf Hiipptgikji
...... .4
The Adam Blahm machine finish
ed threshing on the Wightman
farm Tuesday. The yield In this
section was cut short by the north
east wind of several days the early
part of the season. On his own
place the grain crops were almost
an entire failure from this cause,
Mr. Blahm states, though he has
done but very little cutting there.
He will begin threshing on the Lacy
place in Blackhorse at once and an
ticipates a fairly, good yield there.
Mr. and Mrs. Blahm were visitors
in the city a short time Tuesday af
ternoon. Wm. Driscoll and family returned
the first of the week from Pendle
ton where they had been for several
days owing to the very serious ill
ness of Miss Lucile Driscoll, who
was suddenly attacked with tetanus
at St Anthony's hospital Wednes
day of last week. It was thought
at that time that Miss Driscoll had
no chance of recovery, but she did
respond to treatment and is now
past all danger. Friends of the
family here rejoice with them over
the recovery of Miss Lucile.
Laxton McMurray, a member of
the Morrow county tax conservation
committee by grace of Gov. Meier,
was looking after business of a pri
vate nature in Heppner Tuesday
from his home in lone. Mr. Mc
Murray has some mighty interest
ing ideas on this tax business, and
the editor enjoyed talking the sub
ject over with him. Other mem
bers of the committee are Chas.
Wicklander of Boardman and W. P.
Mahoney of Heppner.
Lowell Clark wsa brought to town
Monday from the C. W. Christoph
erson farm near lone, suffering in
juries to his left hand the result of
catching the member in a chain on
the combine. The hand was prop
erly dressed by a local physician,
and tetanus antitoxin given to avert
infection.
Richard Peterson came in Tues
day from Klmberly. He reports
hot weather on the John Day, it be
ing 112 in the shade at his place on
Monday, and just too hot to do any
thing, so Mr. Peterson took a run
over to Heppner, Where he found
the heat a little more tolerable.
Among Heppnerites who witness
ed the Morrow County-Ontario ju
nior baseball game at La Grande
Sunday were C. J. D. Bauman, El
bert Cox, Al Rankin, Mr. and Mrs.
R. B. Ferguson and family, Neil
Shuirman, Rod Thomson, Bobby
Turner and Jap Crawford.
Mr. and Mrs. Harry Davis have
arrived in the city from Condon and
have taken up their residence in the
Case apartments. Mr. Davis will
succeed Ed Piercey.as brakeman on
the local branch railroad run, Mr.
Piercey and family to leave shortly
for The Dalles.
Harvest was completed on the J. 1
O. Turner ranch in the Swaggart
buttes section Friday, Mr. Turner
getting a very good crop and hav
ing some 2800 sacks to market. Mr.
and Mrs. Turner expect to move in
to Heppner shortly after the first
of the month.
James Ham came in from Hard
man Tuesday, bringing a bunch of
lambs which he delivered for ship
ment. In the upper country the
grain yield Is going to be light be
cause of bad weather conditions,
but threshing is not general there
yet.
Consignors of sheep shipped east
from the local yards of the O.-W.
R. & N. company Tuesday night
were R. A. Thompson, C. W. Mc
Namer, Dillard French and John
Brosnan. Probable destination of
the trainload was Kansas City.
Hamilton Burchell, who has been
spending the past three weeks at
Lexington while looking after the
harvest on the Burchell estate
departed Tuesday for his home at
Sheridan. He was a visitor in this
city for a short time Monday.
Dr. A. D. McMurdo and family re
turned home Tuesday evening from
Camp Lewis, Wash., where they en
joyed a two-weeks vcaation while
the doctor attended reserve officers'
military training camp.
Mr. and Mrs. Clint Gilliam and
family departed the first of the
week for their home at San Jose,
Calif., after visiting for several
days with relatives and friends
here.
J. H. Scott, state market road
engineer, was in the county the end
of the week accompanying mem
bers or the county court on an in
spection tour of local market roads.
Graveling operations on the Rhea
creek road to Liberty have been
started by a county crew in charge
of George Moore. The work was
started near the Art Keene farm.
Joe Eskelson Is visiting his farm
ing interests near Lexington during
the harvest season, from his home
at Salem. He was a Heppner vis
itor yesterday morning.
Leonard Barr, Mrs. Melvln Moyer
and baby daughter came up from
Portland Tuesday, Mr. Barr to
spend a week here looking after
business Interests.
Vawter Parker departed Satur
day for the reserve oflicres camp at
Vancouver, Wash., where he will
spend a couple of weeks in train
ing.
Mrs. Bessie Wisdom and son, J. B
Wisdom of Irrlgon were In Heppner
Tuesday, Bpendlng a few hours here
while attending to business.
Rev. and Mrs. Glen P. White mo
tored to Alderdale, Wash., Tuesday
for a visit at the home of Mr. War
ner, merchant at that place.
For Rent Two apartments In
Gllman building. 16-tf.
Harvey Bauman, in town yester
day morning, reported finishing
harvest with a fair yield.
Chas. B. Cox finished harvest this
week, reporting an average yield of
20 bushels.
ODD BUT TRUE
BUSINESS FUTURE
OF SMALL TOWN
(Continued from First Page.)
that, in all such studies as this, it
is hard to estimate human motives
precisely. So, if we Bhould jump to
.hasty, theoretical conclusions about
the loss of part of the small-town
business to the cities, we might go
as "wide of the mark" as the young
mother, who was frightened half
out of her wits when the nurse
maid ran in screaming, "Oh, ma'am,
it's turrible I don't know what to
do I've lost the baby in the park!"
The fond parent nearly fainted, but
managed to inquire in a whisper:
"Why didn't you speak to a police
man?" The maid was silent for a
moment, and then she blurted out:
"I did, ma'am, I didthat's how I
lost the baby!"
Anyway, the mother got at the
general truth of the situation by
asking pertinent questions and
that is what the searchers and
commercial "surveyors," govern
mental and other, are trying hard
to do in the matter of small-town
business. .
Just what fault do people find
with the small-town stores? As re
vealed by the Department of Com
merce survey in New England, the
purpose of which was to help the
small-town merchants correct their
difficulties, here are some of the al
legations: A "lack of style goods,"
a lack of variety and sizes in shoes,
dresses, and ready-to-wear clothing,
is the criticism voiced most often.
Some people charge that local stor
es are apt to have a two-price pol
icyand they do not like to haggle.
Others say that local dry-goods
stock is likely to be dusty or soiled,
and there is objection to the fre
quent phrase, "We're just out of
that." A comment often encoun
tered is that it is hard to get real
up-to-the-minute novelties at the
smalltown store. Fault is found
with local store lighting and win
dow dressing. Lack of dignity in
stock-arrangement is one of the
things censured.
I know you will understand that,
in quoting these criticisms, I am
not intimating for a moment that
they apply to all small-town stores.
Far from it! Thousands of such
stores are thoroughly progressive,
well-arranged, handsome, and effi
cient. I am simply bringing you a
few of the objections that have
been actually expressed with re
spect to some such stores.
One of the things that small
town business is "up against" today
is that it must endeavor in a mea
sure to counteract or equalize the
entertainment advantage of the
city. That is being done to a de
gree. Take the case of talking-pictures.
When the silent movie was
toppled abruptly from its pedestal,
some premature mourners said:
"Just another thing to injure the
life of the small town! This new
fangled sound equipment is expen
sive. The local 'opry house' or Bi
jou Dream can't affrod it. You'll
see more of our people flcking down
to Zenith to hear the "yelluloids'!"
But how about it, really? How is
It working out? I was turning the
pages yesterday of a big fat volume
listing every picture theater in the
country, with a notation as to whe
ther it has been wired for sound.
I could hardly believe my eyes.
There were hundreds thousands
of theaters showing talking-pictures
in towns with as few as 700 people,
or 1,200 or 1,800! That shows en
terprise, determination, a will not
to be left behind.
And we see that same splendid
spirit in varied manifestations, in
small towns throughout the Na
tion. The American small town is
not going to quit or "take punish
ment lying down." One of our
Washington humorists who some
times expresses his shrewd wisdom
through the character of an old
colored "uncle" made this Uncle
Eben say, the other day, "When
ever you see a quitter, you's liable
to see a man dat wa'n' much of a
beginner In de fust place." But
American citizens of the small town
are just the reverse of that. They
were valiant, dauntless beginners
and I am convinced that they will
prove to be very sturdy stayers.
They are coming to realize, I
think, that one of the secrets of re
storing small-town business, where
It has shown signs of decadence, is
to be found in a brisk, resolute
modernization program for the
stores, the introduction of more rig
Id efficiency along lines described
in our Commerce Department bul
letins remodeling or even trans
formation of equipment and ar
rangements, the installing of stock
control systems, the careful train
ing of salespeople, cooperative ad
vertising, chamber-of-commerce ac
tlvlty, the creation or arousal of
keener civic consciousness.
Obviously, one of the most po
tent weapons available to the small
town merchant is the trade-developing
power of local advertising med
ia. Certainly, Intelligently guided
publicity and consistently vigorous
local advertising, especially in these
days of consumer timidity, repre
sent outstanding means at the com
mand of the smaller-community
merchant for arousing greater in
terest in his goods and attracting
customers to his door.
Let us look at one example of
what can be done In the small-town
merchandising Held. Moved by the
striking results of our recent Gro
cery Survey In Louisville, Ken.
tucky, every single retail merchant
In one small town In that State
carried out an extremely thorough
modernization of his store. With
what result? There has been, ever
since, a very substantial Increase
in the combined net business of all
the town's stores. They have ere-
ON
jM FLORENCE, ITALY,
EVERY GOOD FLOREN
TINE RELEASES A
CRICKET FROM A CAGE,
THUS DECIDING HIS '
FUTURE FORTUNES. (F
THE CRICKET HOPS
JOYFULLY tT SIGNIFIES
GOOO LOCK, 6OT IF
(TCPAVJLS AWAY, TUEf
THE OWNER HAS A
YEAR. OF TROU&LF
IN STORE. .
mrr
my
hSIftf
mm
AUANIAUMrC
WOULD SUFFOCATE
'irL PLANTS WERE TAKEt
V . TUPr CM A MTO
, RESTORE THE
OXYGEN THAT
W REMCNB
BY 3REATWNG.
MAY COME UP 1HRBE TIMES
AUO 1HBY MAY NOT COMB
UP AT ALL. ITALLDSPSNVS
On CIRCUMSTANCES.
BONNE T- 60VuN COftP.
ated new business and new profits.
Other small towns can do the same
through energetic and adroit ac
tion. I find I have not time today to
take up some of the main factors,
some of the outstanding contem
porary forces, that promise to help
small-town business in the future.
I have not been able to discuss the
factory prospects of our smaller
communities, the great possibilities
in the decentralization of industry,
the importance to little places of
air routes and of our vast new
highway systems, the potential in
flfluence of the impending coming
of television, or most important of
all, the long-distance transmission
of electric power as a great stim
ulant to small-town industries. I
have not said anything about the
spread of mail-order trading or
about the chain store endeavoring
to invade the small town and I
certainly do not want to miss those
things. Let us postpone these top
ics till next Sunday.
WE WANT YOUR
PRODUCE
Market prices paid for livestock,
eggs, poultry, cream.
Phone for Prices
lone Cash Market
Dealers in Fresh and Cured Meats
Phone SZ IONE, OREGON
In the meanwhile, let us bear in
mind the story of the two strangers
who fell into conversation on a rail
way train. "Where yuh going?"
asked one. "To Jonesville," replied
the other "town of about 5,000 up
the line a ways." "Better steer
clear o' Jonesville, pardner," yawn
ed the first speaker; "everything's
frightfully dull up there." The oth
er man's eyes beamed: "That's
great," he cried, "that's fine. I'm
a scissors-grinder!" Fewer yawn
ers and some additions to our al
ready great army of "scissors
grinders" will shrapen up the bus
iness prospects of the American
small-towns. They are coming
along strong, as I hope to show you
in next Sunday's talk.
SUMMER SPECIAL
Suits Cleaned and Pressed, $1.00
Dresses Cleaned, $1.00 and up
WEBBER'S
The Dalles
Pick up in Heppner, Saturdays
WHEN BABIES
Fn CT THERE are times
f C I when a baby is too
fretful or feverish to
be sung to sleep. There are some
pains n mother cannot pat away. But
there's quick comfort in Castorial
For diarrhea, and other infantile
ills, give this pure vegetable prepara
tion. Whenever coated tongues tell
of constipation; whenever there's any
sign of sluggishness. Castoria has a
good taste; children love to take it.
Buy the genuine with Chas. H,
Fletcher's signature on wrapper.
The n
Kilowatt Kiddies
Bring
HOT WATER
ELECTRICALLY
"Jack and Jill went up the hill
To fetch a pail of water "
But The Kilowatt Kiddies have not even hills
to climb to bring you hot water ELECTRI
CALLY. Invisible as they are, Charlie and
Clara Kilowatt keep your tank brim-full of
abundant hot water. It's always just the
right temperature for the Monday washng,
the morning shave the hundred - and - one
household jobs that are made easy with a de
pendably constant Hot Water supply.
The Kilowatt Kiddies would like to serve
YOU with ELECTRIC Hot Water. Learn
all about its economy, dependability and con
venience from their sponsors, the
Pacific Power r Light
Company
"Always at Your Service"
HLOItSHlEIM SMOIES
WILSON'S
The Store of Personal Service
LIVESTOCK
Get our new low rates on hauling live
stock to North Portland Stockyards.
$10,000 Cargo Insurance
John Day Valley Freight Line
(Incorporated)
M. VENABLE, Manager. Office 5 E. May St Phone 1863
warn. .
mmr
mm
Introductory Offer
Hot Oil Shampoo and Finger Wave
$1.25
Friday, Saturday and All Next Week
In charge of Mrs. Florence Davis, formerly
of Portland
Chapin's Barber 6- Beauty
Phone 1112 Shoppe Heppner
It's New! Ifs Chid
the hat of a thousand stylesl
The new HAND-CROCHETED
hat that is taking the smart world
by storm! Roll it turn it up
here, down there every time you
put it on you can make it look like
an entirely new, different hat I It's
being worn everywhere I Penney's
has jt in white, pastels, navy, black
v . . at such a low price that you'll
be able to haye several I
J. C. PENNEY CO.
DEPARTMENT STORE
Store Phone B92 HEPPNER, ORE. Manager'! Phone 138