HEPPNER GAZETTE TIMES, HEPPNER, OREGON, THURSDAY, FEB. 5, 1931.
PAGE THREE
TRYING TO GET MORE
THAN THERE IS
This is the story of two men who
are now about forty-five years old.
They graduated in the same class
at college. One of them came to
New York and took the first job he
could get, which happened to be in
the stock-room of a large corpora
tion. He lived in an attic, did his
own washing, and fought tooth and
nail. After a while, as the business
grew and older men dropped out, he
was promoted, until he is now a
vice-president. He has a home in
the suburbs, and a fine family, and
is accumulating a comfortable for
tune. The other young man was equally
attractive and talented, but he had
a different idea.
Said he: "I'm not going to be tied
down. Why waste the best years of
my life in a stuffy office? I'll wan
der around and Bee the the world
while I am young; there will be
plenty of time for work later on."
Well, he has wandered around the
world. He has been to interesting
places, had romantic adventures,
met unusual people. Now he is
through with his travels, and at forty-five
wants to settle down.
But, though the other man has
tried to help him, it is almost im
possible. He knows no trade, has
mastered no tools, has no business
experience to offer. He is out of
life, and he can't get in.
He thinks that Fate has played
him a mean trick. He envies the
success of his friend, and he is tend
ing to grow bitter.
All of which suggests that much
of the trouble in. human affairs
comes from trying to beat the game
from trying to get out of life more
than there is in it.
'The gods," said Emercon, "sell
everything to men at a fair price."
They sell business success, but
the price is several tough years of
work.
They sell pleasure and adventure,
but the price of these is also meas
ured in years.
They sell the thrill of speculation,
but the price is that few win and
many lose; and even the winners
oftem sacrifice their nervous sys
tems and their health.
They sell family life; and they
sell divorce.
Any man may choose the thing
that he wants to buy, but no man
may choose them all.
And whoever makes his choice
and then wakes up to regret that he
did not choose otherwise is in
tough luck. We can be sorry for
him, but we can not do much to
help.
STOCKBR1P6E 1
HUMIDITY
The hot-air furnace is coming
back into popularity, partly because
it has been improved so that it is
not the dust-spreader which it used
to be, and partly because it is the
simplest means of warming a house
with air which is properly humidi
fied. The most recent improve
ments in furnaces provide a water
tank twice as big as used to be
thought necessary, with the result
that less fuel is needed to keep the
house temperature comfortable. Hu
mid air always feels warmer than
dry air at the same temperature.
The most modern factory and of
fice buildings have no windows
which can be opened. All of the air
breathed by those occupying them
is drawn through a water bath to
wash it and humidify it, heated or
cooled to the same temperature the
year around and pumped by fans
Into every room, while other fans
draw out the foul air. Some day
this system will be available for
dwellings and we shall all live more
healthfully.
WORRY
It's an old saying that worry kills
more people than work ever did.
Now comes Dr. William Mayo, fa
mous surgeon of Rochester, Minn.,
and points out that doctors, espec
ially surgeons, die from heart dis
ease because they worry about their
patients and suppress their emotions.
Most people worry about some
thing. Worry Is the little sister of
fear. Most of us are afraid of things
which we need not he nfraid of.
When you're up on
your toes you're not
down in the mouth.
T
HE world Is rich In re-
X wards for the energetic.
There never wns a time In the
hlHtory of the world for mak
ing money like that which in
vites the "DOER' 'today."
It's the DOKltS who wear a
beaten path to the bunk door.
A checking necount with The
Farmers & Btnckgrowers Is
an asset to energy.
FARMERS & STOCKGRGWERS
NATIONAL BANK
There Is No Substitute for
Safety
More people are afraid of making
a bad impression on others than of
any other one thing.
The secret of long life, apparent
ly, is to do nothing which will give
cause for worry later on. But if we
were all wise enough to do that this
would be a different sort of world
than it is.
UNEMPLOYMENT
One lesson which we have learned
from the present condition of unem
ployment is that industry and so
ciety are not yet organized to take
care of emergencies which throw
people out of work. Many able
minds are working now on plans
which may prevent such wholesale
unemployment in future.
It is certain that we can prevent
the recurrence of similar emergen
cis only by closer coordination of
all industry and business, so that
production in private enterprises
and development of public improve
ments can be planned ahead of a
long-time schedule.
ALASKA
It won't be long before there is a
motor highway all the way from
Seattle to Fairbanks, Alaska. The
commissioners appointed by the
President to study the feasibility
of such a road have made some in
teresting discoveries about Fair
banks. It is exactly half way around
the world from Petrograd, Russia,
and only a little farther north. It
is nearer to Japan and the Philip
pines than Honolulu is.
An extremely interesting map of
the "top of the world" has been
published in this connection by the
U. S. Department of the Interior.
It shows how the world would look
if you could view it from a point di
rectly above the North Pole. Any
body who wants a copy of that map
can get it free by writing to Chief
Clerk, Department of the Interior,
Washington.
Alaska is going to be one of the
important regions of the United
States in time, and it is worth any
body's time to study it now.
WIND
German scientists have discovered
that the effect of high winds on
vegetation is to retard growing.
Trying to find a way of protecting
fruit trees, bushes, vegetables and
flowers from the effects of wind,
they tried screens made of ordinary
wire netting such as is used for fly
screens. The effect was remarkable.
The screen lets enough air through
but breaks up a gale into a gentle
breeze. It does not need to sur
round the plants, but only to pro
tect them on the windward side.
Vegetation protected by screens
of this sort are reported to have
grown fifty per cent faster than
those unprotected and to have yield
ed larger crops.
the following: "The seven provinces
having government control with a
population of 10,000,000 spent $160,-
000,000 a year for liquor."
The British Columbia Liquor
Board stated: "Since the opening of
the beer parlors the sales of hard
liquors have increased 50 per cent."
The Saskatchewan Board In 1927
reported that the sales of hard liqu
or had increased 33 per cent in the
preceding two years, and that the
arrests for drunkenness had in
creased 125 per cent in the first
eight months of government control.
The Montreal Star stated that
W. C. T. U. NOTES.
MARY A. NOTSON, Reporter.
In 1928, the combined reports of
the seven Liquor Control Boards of
the Provinces of Canada contained
mm tie iw
1 K "A-HtIA
T
JL
HERE are tests and tests but here's a test we want you to make
for yourself with your eyes wide open. Just come into our bright,
clean food stores any day in the week and compare our prices and
quality foods with those found in other stores. You'll readily agree
that paying c;inh here not only pays In fresher, higher quality foods
but in actual dollars and cents us well!
Saturday & Monday Specials
Almonds
Fancy soft shell.
Note the price.
2 LBS.
39c
COCOA
Excellent quality
breakfast cocoa.
Sold in bulk.
2 LBS.
19c
n
J L
Jell-Well
The nation's fa
vorite dessert to
d a y. Assorted
flavors. 4 Fkgv.
29c
P
& G. Large Size Laun
dry Soap.
12 BARS
49c
COFFEE
The famous MucMarr it just simp
ly can't be excelled in quality.
3 Lbs
$1.00
FLOUR
MacMarr A product of Sperry'a
it's quality repeats its sales.
49-Lb. Sack $1.25
MINCEMEAT l7lnf: n1eLBs.28c
PRUNES
FANCY FRENCH PETIT
3 LliS 29c
ITALIAN FRUNES
25 LBS $1.85
Mayonnaise
Best Food product the mayon
naise with the egg base.
Pts. 33c; Qts. 65c
DCArVIC MEXICAN REDS
10 LBS.
54c
OATS
Sperry'a extra
cream rolled
oats.
9-LB. BAG
47c
m
D COFFEE M
Our Economy, the M
bent in low price Wq
coffees. 3
3 LBS. I
69c il
JU umnwu mA' rr
CHEESE P
Full cream loaf
cheese.
5-LB. LOAF
$1.15
KAlflJiry Fancy Breakfast, med- QOn
JLMHijn ium wejght pERLB.OAlU
Pancake Flour
MacMarr Quality
2'2-H). Pkjr 19c
No. 10 Bag 59c
Baking Powder
Crescent Brand A real quality
product.
3-LB. TIN 79c
CABBAGE
Solid while heads med. size.
PER LB 3c
drunkenness among women had In
creased 53 per cent
The Saskatchewan Board also as
serted that bootlegging had increas
ed 111 per cant during the first year
of government control. The Brit
ish Columbia Board reported: "As
much liquor is sold by bootleggers
as is sold by government stores."
The convictions for bootlegging in
Canada increased from 8,519 in 1922
to 19,327 in 1929, an increase of 127
per cent The government sales in
the seven provinces having govern
ment control stepped up from $160,
000,000 to nearly $193,000,000, an an
nual increase of 20 per cent, from
1928 to 1929.
The brewers have been making
loud complaint;) to the government
that the home brew, concocted by
the people in their homes, is inter
fering with the legalized traffic.
Is it not sad to think that there
is an increase in drunkenness
among women in Canada under gov
ernment control? And is it not sur
prising that there is so much boot
legging in Canada? And is it not
amazing that the consumption of
"hard liquors" increased after beer
was allowed to be sold by the glass
in four provinces? The Alberta Lkf
uor Board states: "Our greatest
problem is moonshine in the coun
try districts." Who would have sup
posed that there were any moon
shiners or bootleggers in Canada?
We may expect to hear from the
temperance (?) advocates In the
United Statets on some of these
matters. They will probably suggest
to Canada that the remedy for their
ills is to repeal the 18th amendment
in this country.
3 years for 15 where can you get
more for your money? The G. T.
TOGO
in cash prizes
for the best letters
on "How advertising has
increased my happiness"
HERE is your opportunity to turn a personal
experience into money, simply by writing
a letter. This prize contest is sponsored by Foster
and Kleiser Company, outdoor advertising, and a
group of the leading newspapers of the Pacific Coast.
The purpose of the contest is to secure first
hand information, written out of personal experi
ence, as to the contribution which advertising is
making to our everyday lives.
Nearly everyone is influenced, consciously or
otherwise, by advertising. The sponsors of this
contest believe that your letter
on how advertising has increas
ed happiness will be a valuable
contribution to advertisers and
business men generally.
advertising it was.'They are interested In the ex
perience and not in the advertisement-
is only necessary . . ,
To relate the effect that the advertisement had
upon you how it sent you off to buy the article
or service that you saw advertised, and the effect
of that purchase upon the comfort and pleasure
of your everyday life.
To do this it is not necessary to be a trained
writer. A simple story of an event, nllea witn
deep, personal, human interest is of more value
than a more pretentious liter
ary effort with less meaning.
To win one of these
generous prizes
You have only to describe a way
in which advertising has come
into your life and changed it.
Perhaps you have learned
through advertising to aban
don a tiresome method in
your housework, and so have
increased your leisure, and
your freedom to follow your
own pursuits and pleasures.
Through advertising you
may have learned of a book or
a play or a bit of music that has
opened to you new avenues of
enjoyment and improvement.
Or a travel advertisement
may have set your wandering
foot on the paths of delight that lead nowhere
and everywhere.
Or you may have learned of a new food prod
uct, or a soap or a tooth paste which has given
you pleasure and satisfaction.
Write about your experience , . .
These are but a few of the many kinds of ex
periences which you may have had with advertis
ing. There is no limitation upon the experience
of which you may write we are interested in any
kind of an experience providing that it was
brought to you by advertising of some form.
Although the sponsors of this contest are en
gaged in outdoor advertising and newspaper ad
vertising, a most important rule of the contest
is that you must not mention the name of the publi
cation or the advertising medium where you saw the
advertisement which influenced your life. The judges
are not interested in knowing whether the adver
tisement appeared outdoors or in a newspaper or
a magazine or if you received it through the mail,
or over the air.
Their only interest is: A clear description of
an experience you have had through advertising
of any kind without any mention of what kind of
FIRST PRIZE
$1000
SECOND PRIZE
$70000
THIRD PRIZE
$50000
FOURTH PRIZE
s$20000
FIFTH PRIZE
$10000
10 prizes of $50.00 each
50 prizes of $20.00 each
100 prizes of $10.00 each
How to enter the contest. . .
To enter the prize letter contest
is a simple matter. The contest
is open to everyone except:
An employee of Foster and
Kleiser Company.
An employee of this news
paper. Or any persons profession
ally engaged in advertising.
All otherpersonsare eligible.
The rules are simplicity it
self. Letters must not exceed 500
words.
They must be written on one
side of the paper only prefer
ably typewritten otherwise in
clear legible handwriting and
signed with your full name and
address.
They must be addressed to
Department of Education, Foster and Kleiser
Company, Eddy and Pierce Streets, San Francisco.
They must be mailed before midnight of
February 28, 193 1.
One person may not claim two prizes, but may
enter as many letters as he pleases.
Foster and Kleiser Company reserves the right
to reprint any or all letters received in the contest.
No letters will be returned.
As soon as the judges have made their decisions,
announcementwillbemadeinthisnewspaperand
by personal letters to the fortunate prize winners.
Begin now to win your prize. . .
Remember you do not have to be a skilled
writer in order to send in a prize winning letter.
You must not mention whereyou saw the adver
tisement or whether it was in a magazine, a news
paper, or on an outdoor poster or in a letter or
folder. It is the personal experience that counts.
Advertising at one time or another has
opened the way to a fuller life and greater happi
ness for every one of us. Tell us in your own
words not more than 500 of them how adver
tising has increased your happiness.
- - - - -, ifcriMMiimiririaiinifiMn rMiirnff-niniiiTri mi t
These prominent men will make the awards
Herman NATER,Vice-Pres.,
Bank of America Natl.Trust
and Savings Association,
Los Angeles; Pres., Pacific
Advertising Clubs Assn.
Don Francisco, Vice-President
Lord & Thomas and
Logan, International Advcr
rising Agency.
Vernon McKbnzie, Dean
of School of Journalism,
University of Washington,
Seattle, Washington.
W.F. G.Thachfr, Professor
of English and Advertising,
University of Oregon,
Eugene, Oregon.
Royal A. Roberts, Associ
ate Professor in Economics,
University of California,
Berkeley, California.
OUTDOOR ADVERTISING ON THE PACIFIC COAST
HEPPNER GAZETTE TIMES
Copyright 1931 by Foster nnrt Kleiser rYimpnny