HEPPNER GAZETTE TIMES,-HEPPNER, OREGON, THURSDAY, JAN. 29, 1931.
PAGE THREE
What Docs Your Butcher
Say?
One day last winter I was riding
with the gentleman who runs a liv
ery stable and provides food and
lodging for my horse. It was some
weeks after the stock market un
pleasantness. "How is business?" I asked him.
He answered that he had never
known it to be worse. "Only a few
of our horses are saddle horses," he
said. "The others are owned by the
butchers and bakers and candlestick
makers who supply the fashionable
people on Park and Fifth Avenues.
And do you know that those little
merchants can't collect enough even
to pay my oats bills? It is terrible."
A little later I was repeating the
conversation to a friend who makes
his home in a fashionable suburb.
He has ample means but, compared
with some of the multi-millionaires
whose estates are in the same com
munity, he is comparatively poor.
He told me that he had been pro
testing mildly to the butcher about
the steady increase in his meat bills.
"I do not understand," he had said.
"We always pay promptly on the
first of the month. We do not eat
extravagantly, and yet our meat
seems to cost us more all the time."
The butcher confessed that the
bills were high. He shrugged his
shoulders helplessly. "What am I
to do? You and the other people of
moderate means are the only ones
who pay your bills. The rich men
on my lists keep me waiting for
six months or even a year. Every
body's meat costs more in conse
quence.
I suppose the percentage or iour-
flushers in the Park Avenue district
and in the New York suburbs is
very high. There must be thousands
of families struggling to "keep up
with the Jonses." But all over the
country the same thing occurs to a
greater or less degree. It is due not
merely to the fact that people are
living beyond their means. Much of
it is nothing more than downright
thoughtlessness.
I used to be a great believer in
reforms. I enrolled in Causes and
supported high grade Candidates,
and was generally loud and vigor
ous. In my old age I have come to feel
that most of our troubles would be
wished away if we would only be
just reasonably courteous and de
cent to one another.
SALESMANSHIP
The Prince of Wales is starting
for South America to represent
British industry at the British
Trade Exhibition in Buenos Aires.
This young man has developed into
a sort of super-salesman for British-
made goods. There is an atmosphere
or go-geiung aouui oriuan manu
facturers today which is quite aj
new thing, and the Prince is re
garded as the best go-getter of all.
What makes this important to
Americans is that up to now we
have had almost a monopoly of the
automobile business in South Amer
ica. Now English cars are to be
shown, and the Prince of Wales is
taking five British cars along for his
personal use on a tour through
South America.
WAR
Every European of intelligence
who comes to America and I meet
a great many of them every week
brings a shadow of war with him.
Europe is living under a war cloud,
its people shuddering with dread
that the crisis may occur at any
time which will plunge them Into a
more terrible conflict than ever be
fore.
It is very hard for us on this side
of the ocean to understand that feel
Intr. It is hard for us to understand
why France, for example, maintains
today an army greater than that of
any other two nations, equipped ana
ready for immediate war.
One of my European visitors was
auite certain that the line-up in the
next war would be Germany, Rus
sia and Japan combined against
Great Britain, France and the Uni
ted States. That doesn't sound like
sense viewed from this side of the
ocean, but many people believe that
something like that is coming and
coming soon.
RUSSIA
I dined the other night with a bril
liant woman of European birth, who
lives most of her time in America
because she likes it better than Eu
rope, but who frequently travels all
over the world. She speak3 six
languages, but is going to add an
other to her list,
"I'm studying Russian," she told
me. "I'm going to need it. So is
everybody else who has interests
outside of America and perhaps in
America. Who knows? Russia is
a nation of 175,000,000 people, work
ing together to a common end,
which is to impose a new social
philosophy on the whole world, by
force If necessary. Don't tell me
there is nothing to worry about I
think the time is closer than anyone
imagines when Russia will become,
a menace to the peace not only of
Europe but of America as well. And
if not that, certainly Russia will
be an important factor in interna
tional trade before long. People
who can talk and read Russian will
have a great advantage over those
who cannot."
I have heard others, who have
been in Russia lately, express the
same or similar views. Russia Is a
good place to watch.
BUILDING
Nearly five billion dollars will be
spent in 1931 for new buildings, ac
cording to a careful survey of the
outlook by the editors of The Archi
tectural Forum. That will be about
two thousand million dollars more
than was spent in 1930. The princi
pal increase is expected to be In
public buildings, in which class
there will be three times as much
money spent as last year.
Building costs are creaper now
than they were a year ago, in every
particular. Mortgage money is easy
for well-planned, well-built struc
tures for which there is a definite
need. And there is a great scarcity
of proper buildings in many classes
Those factors combined make it
seem probable that 1931 will be the
heaviest building year in recent nis
tory. STRAUS
The late President Taft said once:
"Nathan Straus is a great Jew and
the greatest Christian of us all." The
venerable merchant who died the
other day at the age of 83 did not
quite succeed in his desire to ale
poor, but he gave away millions up
on millions to help others. His phil
anthropies were not limited to arty
sect, religion or country, though his
chief enthusiasm in his later years
was in the restoration of Palestine
as a Jewish nation.
Born in Germany, Nathan Straus
was brought to America as a child
bv his father, who ran a store in
Talbottom, Ga. The only Jews in
the community, the family attended
the BaDtist church, and the elder
Straus would amaze the circuit-rid
ing ministers who made his home
their headquarters, by his ability to
read the Old Testament in the Orig
inal Hebrew. Ruined by the Civil
War, the father took his family to
New York and started anew as an
importer of pottery. From the open
ing of china departments in other
men's stores the sons became event
ually the owners of two of New
York's greatest department stores.
Nathan Straus was not the only
immigrant boy, nor the only Jew,
to win fame, respect and fortune in
America. Similar careers have been
so frequent in this country that we
forget that they are almost impossi
ble anywhere else in the world.
3 years for $5 where can you get
more for your money? The G. T.
TELLER
They do say that
"the modern girl can't
bake breatiV-but she
makes the dough"
IVI O D K H N Industry do
nmiKlH IncriMudng employ
ment of women.
Whether employed In the
homo, tho offlm of tho factory
wnmon uro tho careful dis
pones of tho family Income.
Wo have- long enjoyed tho con
fidence, of tho women of Hcpp
nr In financial matters and
our ofllcm-s are glad to ho
helpful to thorn.
Mtmt hard cash Is In soft
humlH,
I0HAL
There Is No Substitute for
Safety
i WIW 1(1
No longer in it the unuiraal food buyer who pays cash! The modern house
wife knowe it is the CHIC and CLEVEB thing- to do if one wishes to keep
with the times. The homemaker of today feels it her responsibility to do
those thing's which make her family happiest and most prosperous. That s
why she makes our stores her food center and saves by paying CASH!
Saturday & Monday Specials
More Interior Selling
Seen in Wheat Market
Considerable selling of wheat
throughout the interior of the Pa
cific Northwest was induced to a
large extent by pressure of banking
interests, reports the Portland
Grain exchange for the week Janu
ary 19-24. January and May fu
tures appeared on Thursday at 61 14,
closing -ccnt off on Saturday at
61.
Car receipts at Portland for tjie
week were 213 cars greater than
for the corresponding week a year
ago. With storage space filling rap
idly at Portland and other termin
als, the inability to work wheat and
flour for export is creating a situa
tion that is a menace to the grow
ing wheat crop of this area. The
July futures are already 7 cents a
bushel under May, indicating the
sentiment for the new crop prices.
Considerable attention was cen
tered on the Farm Board statement
that price pegging operations prob
ably would not be continued into
the new crop. Operations In the old
crop are expected to find the Farm
Board holding about 220 million
bushels of wheat by May first, in
cluding most of the carryover of
this area which will be extremely
heavy unless an outlet is found be
fore that time.
Deliveries of wheat on January
contracts at Portland for the week
were 152,000 bushels and total trana
actions in futures 532.000 bushels.
The Portland, Astoria and Long
view supply was given at 3,793,494
bushels.
SOAP
Camay toilet rec
ommended by 72
skin specialists.
4 BARS
28c
1
MATCHES
Buffalo, a very
popular match.
12 BOXES
33c
RICE
Blue Rose
Head Rice
10 LBS.
69c
Macaroni Z ureon 5lbS.34c
COFFEE Pancake Flour
MacMarr's Best. No better cof- MacMarr, the latest perfection
fee at any price. of IK TO 1Q
OTL CI nil 2'2-lb. Pkg 19c
O Lbs frl.UU ip-ib. Sack 59c
Salad Oil container. Gal. $1.19
SYRUP 1 COFFEE
Stone's popular cane and maple Economy Brandi notc the price
Quart Tins 45c n j i nn0
Gallon Tins $1.45 Lbs Pl
Shortening 1 SI 53c
Peaches
Fancy halves,
Libby quality.
2 Large Tins
39c
M
A3
GUM
LIFK SAVERS
CANDY BARS
4 FOB
15c
Crackers
Either salted
or plain.
3-LB. BOX
47c
Margarine irS ut 43c
BANANAS
Delicious, ripe golden fruit
3 LBS 24c
Oats-Wheat
The New Sperry product, each
with a wonderful china premium.
Full 8-lb. pnckanefi.
2 PACKAGES .... 75c
FLOUR
MacMarr, a Sperry product.
Best in the West.
49-LBBAGS .. $1,25
nooo
in cash prizes
for the best letters
has
on "How advertising
increased mm happiness
HERE is youropportunity to turn a personal
experience into money, simply by writing
a letter. This prize contest is sponsored by Foster
and Kleiser Company, outdoor advertising, and a
group of the leading newspapers of the Pacific Coast.
The purpose of the contest is to secure first
hand information, written out of personal experi
ence, as to the contribution which advertising is
making to our everyday lives.
Nearly everyone is miiutnceo, consciously or
otherwise, by advertising. The sponsors of this
contest believe that your letter
on how advertising has increas
ed happiness will be a valuable
contribution to advertisers and
business men generally.
advertising it was. They are interested in the ex
perience and not in the advertisement.
It is only necessary . . .
To relate the effect that the advertisement had
upon you how it sent you off to buy the article
or service that you saw advertised, and the effect
of that purchase upon the comfort and pleasure
of your evervday life.
To do ri ir is not nec-ssary to be a trained
writer. A simple story of an event, filled witn
deep, personal, human interest is ot more value
than a more pretentious liter
ary effort with less meaning.
To win one of these
: generous prizes . . .
You have only to describe a way
in which advertising has come
into your life and changed it.
Perhaps you have learned
through advertising to aban
don a tiresome method in
your housework, and so have
increased your leisure, and
your freedom to follow your
own pursuits and pleasures.
Through advertising you
may have learned of a book or
a play or a bit of music that has
opened to you new avenues of
enjoyment and improvement.
Or a travel advertisement
may have set your wandfting
foot on the paths of delight that lead nowhere
and everywhere.
Or you may have learned of a new food prod
uct, or a soap or a tooth paste which has given
you pleasure and satisfaction.
Write about your experience . . .
These are but a few of the many kinds of ex
periences which you may have had with advertis
ing. There is no limitation upon the experience
of which you may write we are interested in any
kind of an experience providing that it was
brought to you by advertising of some form.
Although the sponsors of this contest are en
gaged in outdoor advertising and newspaper ad
vertising, a most important rule of the contest
is that you must not mention the name of the publi
cation or the advertising medium where you saw the
advertisement which influenced your life. The judges
are not interested in knowing whether the adver
tisement appeared outdoors or in a newspaper or
a magazine or if you received it through the mail,
or over the air.
Their only interest is: A clear description of
an experience you have had through advertising
of any kind without any mention of what kind of
FIRST PRIZE
$1000
SECOND PRIZE
$700
THIRD PRIZE
$50000
FOURTH PRIZE
$2 00 00
FIFTH PRIZE .
$10000
10 prizes of $50.00 each
50 prizes of $20.00 each
100 prizes of $10.00 each
How to enter the contest. . .
To enter the prize lettet contest
is a simple matter. The contest
is open to everyone except:
An employee of Foster and
Kleiser Company.
An employee of this news
paper. Or any persons profession
ally engaged in advertising.
All other persons are eligible.
The rules are simplicity it
self. Letters must not exceed 500
words.
They must be written on one
side of the paper only prefer
ably typewritten otherwise in
clear legible handwriting and
signed with your full name and
address.
They must be addressed to
Department of Education, Foster and Kleiser
Company, Eddy and Pierce Streets, San Francisco.
They must be mailed before midnight of
February 28, 193 1.
One person may not claim two prizes, but may
enter as many letters as he pleases.
Foster and Kleiser Company reserves the right
to reprint any or all letters received in the contest
No letters will be returned.
As soon as the judges have made their decisions,
announcement will bemade in this newspaper and
by personal letters to the fortunate prize winners.
Begin now to win your prize. . .
Remember you do not have to be a skilled
writer in order to send in a prize winning letter.
You must not mention whereyou saw the adver
tisement or whether it was in a magazine, a news
paper, or on an outdoor poster or in a letter or
folder. It is the personal experience that counts.
Advertising at one time or another has
opened the way to a fuller life and greater happi
ness for every one of us. Tell us in your own
words not more than 500 of them how adver
tising has increased your happiness.
These prominent men will make the awards
Human NAm,VIce-Prts,
Bnk of America Natl.Truit
tnd Savings Atioclatlon,
L01 Angeles; Pre., Pacific
Advertising Clubs Assn.
Don Fiancisco, Vice-President
Lord & Thomas tnd
Logan, International Adver
tising Agency.
Vbrnon McKbnzib, Dean
of School of Journalism,
University of Washington,
Seattle, Washington.
W.F.G.THACHKR.Professor
of English and Advertising,
University of Oregon,
Eugene, Oregon.
Royal A. Robrrts, Associ.
ate Professor in Economics,
University of California,
Berkeley, California.
OUTDOOR ADVERTISING ON THE PACIFIC COAST
HEPPNER GAZETTE TIMES
CopyrlElit 1931 by Filter mid Kleiser Compnny
I)