HEPPNER GAZETTE TIMES, HEPPNER, OREGON, THURSDAY, DEC. 12, 1929.
PAGE FIVE
FDAM V DADKFD
FRANK PARKER
ST0CKBR1D6E
SPEED
Reports from England are that
Flight Leader A. H. Orlebar, who
flew 368 miles an hour for the
Schneider Cup, has achieved a speed
of 500 miles an hour in a private
trial. At that rate a man could
start westward around the world
in the latitude of London and never
get out from under the sun.
All human progress has arisen
from the effort to expand time and
compress space. Think that over.
With flight at 500 miles an hour
possible, space will mean nothing,
time everything.
Many who read this will live to
see airplanes running regularly on
some Buch time-schedule.
TIME
"Time is Money," said Poor Rich
ard. Few understand just what
that means.
The new laquer process of paint
ing motor cars takes one day in the
paint shop instead of a month.
Paint-shop floor-space is Baved.
Money tied up In undelivered cars
Is released thirty days earlier, and
capital is turned over faster; result,
cheaper cars.
A young railway clerk asked a
Cleveland bank to let him prove
he could save them $25,000 a year
by re-routing their mail exchanges
with other banks. The first year
the savings amounted to nearly
$100,000 interest on uncollected
items In transit
Railroads run fast freight trains
today on passenger schedules. Mer
chants can get goods in a week that
used to take a month in transit
They do not have to carry Buch
large stocks, hence have less capital
tied up, lower interest charges and
can sell cheaper.
Every invention which moves men
or merchandise faster cuts down
the cost of living in this complex
machine age.
TEACHERS
Public education will never be as
good as it ought to be so- long as
most school teachers never get out
side of their home countries, says
Edward A. Filene, Boston merchant
and philanthropist Teachers can
not present a true view of the world
to their pupils unless they know
something about the world out of
their own experience.
That is true for others besides
teachers. The only really educated
persons are those who have Been
other countries besides their own. It
is getting easier and easier to do
that A trip to Europe with a week
in London and another week in
Paris can be had for $250 from New
York. Mr. Filene is working on a
plan to reduce this to $150 for tea
chers and the next step, he thinks,
will be to have such trips made
compulsory for every teacher above
the primary grades.
WHEAT
The most important news that
has come out of Russia Is the re
ported discovery by Russian botan
ists of a new hybrid grain, a cross
between wheat and rye. It is said
to combine the food qualities of
wheat with the cold resistance of
rye and to yield three times as
many bushels to the acre as ordin
ary wheat.
Not all the news that comes out
of Russia can be credited, and this
may be exaggerated. It must be
4
FARE AND ONE-THIRr0
FOR ROUND TRIP TO
OMAHA
CHICAGO
DES MOINES
SIOUX CITY
COUNCIL BLUFFS
KANSAS CITY
ST. LOUIS
DULUTH
ST. PAUL
MINNEAPOLIS
MILWAUKEE
Departure Datest
NOVEMBER 23 AND 30
DECEMBER 7, U, 19,20,21
Return limit February 28, 1930
Stopover pr'tvilrgei
For detailed Information
rail ou or phone Agent
pacifd
Cheator Barbae, Agent,
Hoppner, Oregon
KEEP
tuberculosis away
from them
BUY
CHRISTMAS SEALS
The National, State, and Local Tuberculoid Auociitioni of lit United Statei
are the latest Why not? In a world
of color why should man's apparel
strike the only somber note? Our
ancestors dressed as gaily as their
purses permitted. When George
Washington went courting in a red
coat, to wear plain clothes meant
that the wearer was a Quaker or
else too poor to buy gay garments.
Anyone who doubts that men like
to wear bright colors need only vis
it a fashionable country club. Wo
men subdue their color schemes for
sport, men get more gorgeous.
With everything else becoming
more colorful, men's wear will fol
low, in time.
ADVERTISING IS
KEY TO SUCCESS
remembered, however, that Russia
gave the world new grains before
the war. Durum wheat originated
In that country as well as other
valuable varieties.
If this latest report Is true, this
discovery may have revolutionary
consequences for the whole world.
COLOR
Men's clothes are becoming more
colorful. Blue, green and red shoes
SPECIALIST SAYS IT IS CHIEF
CONNECTION THAT ALLOWS
BUSINESS TO "SPARK."
Advertising is the connection be
tween the merchandise "power
house" and general public which
makes the contact that allows the
business to "spark," explains H. T.
Vance, head of the department of
advertising and selling at Oregon
State college, and leader of business
institutes all over the state.
The only other two ways of con
tacting the public, he explains, are
through personal selling and thru
display, and only newspaper or oth
er advertising can reach out thru
the rural districts and beyond to
get the people within range of a
store itself.
Professor Vance says three things
are necessary in making any adver
tisement effective. The first is that
the merchant should know the
needs of his custpmers. He must
then have the goods to meet these
needs, and finally select the right
advertising medium to reach the
public.
Advertising can be greatly Im
proved by keeping it abreast of the
times, says Professor Vance. He
agrees with other authorities who
say that advertising copy must rec
ognize the modern speed age, that
it should be frank, truthful and free
from the wild statements and exag
gerations brought about by compar
ative prices.
One of the best methods now and
T5"
V
One of the Leading Play
Hits of the Season
ADAM
aid Eva"
To be presented by the Junior Class
of Heppner High School at
AUDITORIUM-GYMNASIUM
THURSDAY
DECEMBER 19, 1929
8 o'clock
Tickets 50c
Tickets on sale at Gordon's after Monday.
All seats reserved at no advance in price.
Three Full Acts of Merriment!
Special Music Between Acts!
! Don't Miss I
lo 1
then is to use advertisements to
"sell" the store and Its advantages
rather than just the merchandise
to the public.
HI SCHOOL CONFERENCE SET.
University of Oregon, Eugene,
Dec. 10. High schools all over the
state are being invited to send del
egates to the Tenth Annual High
School conference at the University
of Oregon, which is scheduled this
year for January 10 and 11. The
conference will be divided into five
sections, for the editors of school
papers and yearbooks, presidents of
girls' leagues, student body officials
and principals of high schools.
From two to five delegates are
allowed each high school, depending
upon its size. All phases of school
life will be discussed at the confer
ence. It is believed that students
will find the sessions of great help
in arriving at the solution of diffi
cult problems.
Speakers noted all over the North
west will be present and will not
only give interesting and instructive
addresses, but will take part in the
round table discussions. Problems
will be taken up, such as financing
yearbooks, organization of publica
tion si a IT, athletic problems, and
high school dances.
Besides the numerous meetings,
the delegates will be entertained by
the Oregon student committee at a
reception and banquet, and will at
tend the opening basketball game
of the year again Washington State
college. A tour of the campus, and
"College Night," a vaudeville enter
tainment, will also have places on
the program.
Farm Pointers
A good rule In pruning is to start
with the older, less vigorous trees
and end with the younger, more
vigorous ones, finds the Oregon Ex
periment station.
Oregon is to receive $1,197,667 of
A gift no one else can give Your
Photograph. Warde Johnson,
Heppner Hotel Studio.
the $73,125,000 Just apportioned
among the 48 states and Hawaii by
Secretary of Agriculture Arthur M.
Hyde as Federal aid for road con
struction In the fiscal year 1931.
December is the month during
which modern farmers get out the
farm account book and figure up
the profit or loss for the year in
preparation for a new start Janu
ary 1st, says the Oregon Experi
ment statoin.
Supplies of good seed are usually
scarce, and the wise grower makes
his selections and purchase before
they are all gone, says the Oregon
Experiment station.
Keeps Tobacco Moist
Place a slice of raw potato In air
tight containers holding tobacco or
cigarettes and the tobacco will not
dry out
Dr. Clarke of the Clarke Optical
Co., 321 Washington St, Cor. 6th,
Portland, Ore., EYE SIGHT SPE
CIALISTS, will be in Heppner, all
day and evening, Saturday, Dec. 14
at the Hotel Heppner. SEE HTM
ABOUT YOUR EYES.
DECEMBER'S EXTRA-VALUE
fell PXWAm
Here they are! December's big extra -value food days! Crammed to the
brim with value-giving, these specially selected foods and household items
show you real savings and assure you real satisfaction. And, remember
every item is GUARANTEED at MacMarr's.
Effective Friday & Saturday
STONE'S COFFEE
Special Blend
1 Lb. 35c; 3 Lbs. $1.00
Supreme Blend
lLb. 45c; 3 Lbs. $1.33
FLOUR
MacMarr Brand
Per Bbl $7.25
49-lb. Sack ....$1.89
24-lb. Sack ....$1.10
J
STONE'S SYRUP
No. 10 Tin $1.59
No. 5 Tin 89c
No. 22 Tin 49c
SOAP
Crystal TOte
10 42C
SOAP
Lux Brand
6 Bars 45C
SOAP
P. & G. Brand
20barJ9C
PANCAKE FLOUR
Sperry's
3 Lb. QOrt
Package UUv
Oranges
Sweet and Juicy
No. 216's M En
Per Doz... lillC
FLAPJACKFLOUR
Alber's
3 Lb.
Package
33c
Prunes
A very good grade
JLBS. .. 53c
DATES
Fresh Stock
2 LBS 25c
Raisins
A wonderful buy
4lBS 31c
MIXED NUTS
5 Different Kinds
1 LB 29c
3 LBS 75c
GRAPEFRUIT
A Texas Product
No. 80's AAn
3 for .tJC
BRAZIL NUTS
Always Good
2 LBS 43c
5 LBS $1.00
Walnuts
No. 1 Grade
1 Lb 35c
3 Lbs 95c
Almonds
Soft Shell
2 lbs 73c
Walnuts
No. 2 Grade
1 Lb 25c
3 Lbs 73c
We have just received a large quantity of Fresh Christmas Candy. Come in
and look our prices over. They are always right.
Phone 1082
STONE'S DIVISION Hotel neppner Bldg.