smittm AGRICULTURAL SECTION
zMorrow County, Oregon,
Land of Opportunity
TODAY, the opportunities to achieve individual success in
Morrow County are greater than ever. Years ago, it was
truthfully prophecied that this would eventually be the great
diversified farming country of the west. Today these statements
are proving true. Our busy commercial centers of Morrow
County merely existed and grew through our agricultural devel
opment and our land producing.
Our farmers are the men who are making this country and
who are making possible the flourishing business institutions of
the county. And our fanners are rich and successful.
For a time in the early days, Morrow County was purely and
simply a cattle country. The cattle men liked the idea. It was
rich in pasture. It produced for them. Soon the sheepmen
also saw its advantages and for the same reasons, an abundance
of feeds, plenty of water and an ideal climate. The cattlemen
discouraged the sheep industry; this naturally. Both grew, as
here was arranged a land that would well support both indus
tries and more. Soon experiments were made with wheat and
other crops. In these our earlier settlers also soon showed good
results. Today with a country settled up with several thousand
producers giving their attention and efforts to general diversified
farming we can boast of one of the richest counties of the west
when taking into consideration acreage and proportionate pop
ulation. It is essentially a farming district and the people that we are
inviting to locate here, through this message of the Morrow
county people, must be farmers or business men who hope to
base their future success on farm production. We want more
farmers and we want more business enterprises and industries
that are kindred lines. Big cities grow where the farmer suc
ceeds. Morrow County, as has been explained, came into being as
a stock raising section and was developed with wheat growing
as the principal industry. The opportunities in both lines are
still excellent and men who come to Morrow County to engage
in either will be gladly received. But the special need of the
county is not so much for stock and wheat men as for those who
will practice diversified farming; who will opcupy smaller farms,
and use better methods. Grain may still be the principal crop,
but better cultivation is needed, with milk cows, hogs and poul
try consuming the by-products. Horticulturists and truck gar
deners are wanted. These men will find here a very exceptional
opportunity. They can buy land at prices that can hardly be
duplicated elsewhere and find a ready sale for their products at
remunerative prices.
Morrow County is just entering upon the last and best
stage of its development.
EVERY YEAR A PLENTIFUL HARVEST
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iS", , S , ' I ' i
CURRAN HAT SHOP
DISPLAYS STYLES
This review would hardly be com
plete without also quoting as an ex
ample of sucess achieved In retail
lines the store of Mrs. M. L. Cur
ran, known as the Curran Hat
Shop.
Stocks include a large variety of
styles in the latest that "Dame
Fashion" has decreed in wearing
apparel and millinery. Devoting
her efforts to these lines exclusive
ly allows Mrs. Curran to carry un
usually large stocks and the store
has as a consequence the patron
age of the people of the whole
county.
With such a store here our peo
ple seldom have cause to patronize
out of town houses.
Mrs. Curran has built up the bus
iness to a marked extent during
Typical Morrow County Harvesting Scene.
AT THE ALFALFA LAWN DAIRY, HEPPNER
L
By C. W. SMITH, County Agent
The soil of Morrow county varies
from sandy In the northern part,
which Is Irrigated, to heavy, fertile
loam in the southern end near the
mountains. The sandy soil, when
irrigated. Is very productive and
what was once a comparatively
level area covered with sagebrush,
is now a mecca, Including what Is
known as the West Extension of
the Umatilla Irrigation project As
one drives from the north to the
south through the county, he grad
ually goes to a higher altitude un
til the edge of the timber is reach
ed. When visiting the wheat country,
large fields consisting of many hun
dreds of acres of fertile soil, may
be seen. It is the practice of the
farmers of the section on all sides
of Lexington and lone to summer
fallow one half of their wheat land
each year, thereby having one half
In crop.
There are excellent sheep ranges
to the east and west of Heppner,
where each spring many thousand
ewes are grazed and lambs for the
early markets grown. Aside from
the irrigated section and the other
sections of the county where dry
farming is practiced, there are
thousands of acres of land that
might be irrigated, and If so, would
become as is the land now under
ditch, very productive, producing
large amounts of alfalfa and other
crops particularly adapted to this
soil.
The climate of Morrow county is
Ideal in every sense of the word.
Winter wheat, which is" the princi
pal dry land crop, withstands the
winters in excellent shape. In sum
mer one may find most any kind of
temperature, although the days are
quite warm, the nights are always
cool and as may be said of other
parts of the state, one will always
experience cool nights throughout
the summer.
The average rainfall in Morrow
county for the past 30 years is 14.15
inches per year. The bulk of this
falls in the winter and spring
months, thereby making conserving
of moisture possible by spring plow
ing of the soil and cultivating it
throughout the summer months.
When this is done enough moisture
is found In the soil to safely sow
the seed at the proper time in the
fall.
The dairy Industry of Morrow
county is rapidly increasing. At
one time very few dairy cows were
found, except one or two kept on
each farm to furnish milk, cream
and butter for the family. Now
that more of the soil may be es
pecially adapted for growing alfalfa
and for furnishing summer pasture,
is being utilized for that purpose,
the dairy cow is coming into her
own and Morrow county has many
dairies of from ten to 20 or more
(Coninued on Page Ten)
3ff
ftmni ' Inv iff?
Where the man of limited means
has a chance. Morrow county, Or
egon. Whether it be city business
life or agricultural pursuits you
wish to engage in, you will find an
opening in this country.
the four years that she has con
ducted it She is a lady of long ex
perience in these lines and well
knows the wants and needs of her
patrons. Previous to taking over
this store she was located at The
Dalles following the same line of
work.
She has now on 'display the latest
in spring and summer wearing ap
parel and millinery. These stocks
have been arriving for the expected
big 1928 trade. Mrs. Curran has
and is succeeding In business here
and Is held in high esteem by all
as one who is ever a ready booster
for Morrow county's interests.
Tour vacation trip is not com
plete unless you have routed your
Itinerary through Morrow county
and have seen the greatest of all
farming countries. Fine roads. Fine
hotel accommodations. Pleasures,
sports, hunting, fishing. Come and
play with us.
INSPECTING A MORROW COUNTY FIELD
mmmMmtm
Extension Service Men and Farmers Studying Wheat Yields.
Upper Young Purebred Prize Winner, Rex of Fondale, out of Fon
dale Farms, Sunnyside, Washington.
More and more are getting into
the dairy Industry in Morrow
county and the trend Is to weed
out the low producers and grades
and substitute purebreds. Here the
summers are cool and the winters
mild, the dairy cow thrives. The
farmer can well raise his own for
age crops, feed his stock off his
own lands and sell enough feeds
to pay for the cost of raising it
An outstanding farm of this na
ture is seen at Heppner in the Al
falfa Lawn Dairy, owned and op
erated by J. J. and R. C. Wight
man. This farm comprises 1675
acres and as a farm was started In
1905. Only a few head of stock
were at first acquired and from
this beginning devoloped what is
today one of the finest herds of
grade and purebred dairy stock In
the west, comprising Airshires and
Guernseys.
At the head of the herd is a
purebred sire, Heppner's Crusader
Exchange No. 31964, a son of a fa-
CITY MARKETS SUPPLIED BY MORROW COUNTY
Turkey Raising Becoming a Leading Industry in All Sections of the County.
mous Cycamore Farms show bull.
There are 45 milk cows which are
the source of milk supply for Hepp
ner and vicinity. The milk Is de
livered direct to the consumers by
Wightman brothers. Here at their
door they find a ready market for
all they can produce. Barns, out
houses and general equipment is
up-to-date in every respect Every
care is taken in the sanitary hand
ling of the milk, sterilizing and bot
tling plant including the latest type
of equipment known to the dairy
industry.
The farm produces all feeds used
to feed the stock and other profit
able products. Much of the land
is also devoted to wheat raising.
They have here been exceptionally
successful In raising alfalfa, one of
the main forage crops. Their al
falfa yield Is on an average of five
tons per acre, three cuttings during
the year. One hundred and twenty
acres are devoted to a home or
chard that produces various fruits
in abundance. Hogs and poultry
are big features. An average of
50 head of hogs are being main
tained. These it will be readily
seen thrive well on the dairy by
products and refuse. Nothing is
wasted. Here is an excellent exam
ple of success in general diversi
fied farming. Wightman brothers
Invite your visit to the dairy farm.
FROM THE PAGES
OF YESTERDAY
Even pre-Volstead days are enti
tled to some mention in this edi
tion. The old wild west cattle,
sheep and open bat rooms are no
more In Heppner or Morrow coun
ty, in fact this county has a reputa
tion of being one of the most quiet,
law-abiding sections of the world.
The soft drink parlor has taken
the place of the old-time beer and
drinks of the softor variety are
sought after. However, we must
acknowledge receipt of support in
this publicity undertaking from the
manufacturer of "Western Club
Beer" made by the Wm. Roesch
Brewing company of Pendleton.
This beer Is a decided favorite with
the local public. The history of
this brewery dates hack to the ear
ly days when this brewery first
started, at that time the manufac
turer of the former article at Hepp
ner. The Wm. Roesch brewery
was started at Heppner in 1880.
They later moved to Pendleton.
Welcome to the Greatest Dairy Farming
Sedion of Them All:
Morrow County
YOUR FAMILY WANTS
Fresh, Pure Milk
FROM
Alfalfa Lawn Dairy
Heppner, Oregon
Bottled under sanitary and scientific
methods.
Daily Delivery to Heppner and Vicinity.
Phone 3F23
Pure Bred Bulls for Sale
Sired by the famous pure bred
Ayrshire herd bull
Heppner's Crusaders Exchange
No. 31964