Pace Eight
IEDITORIAL SECTION
BUTCK
LEAD
The -Gazette-Times
TUe Heppner Gazette, Established March, 30, 1883.
The ITeppner Times, Established November 18, 1897.
Consolidated February 15, 1912.
VAWTEK CKAWFOUD, Proprietor. AUTHl'H R. CKAWFOKD, Editor.
Issued every Thursday morning, and entered at the postofQce at Heppner,
Oregon, as sucoud-clabs matter.
For This There Is A Reason
OFFICIAL PAPER FOR MORROW COUNTY. '
ifcvMC
1000-HEB, WOMEN AKD HQRSES 1000
10 CONTORTIONISTS
20 TUMBLERS
40 ATHLETES
40 GYMNASTS
20 EXCLUSIVE
FEATURES
500 HEAD OF HORSES
100 RARE WILD ANIMALS
ACRES OF TENTS
10,000 SEATING CAPACITY
kk jPEciwuug naToaiuH
CLOWNS 41
EQUESTRIANS 20
EQUESTRIENNES 20
AERl.MJSTS 30
LEAPERS 20
Rare end Complete Zoological Collecthn,
4L?iV'3Sa fMSWW
Fir Tcnta of Thoroughbred Hotmi Frw (or Inspection it all times.
Sop orb Educated Equine Exhibition.
High School Menage Moraea H mnpnctdamtmtl proflotaey.
MAGNITUDE, MERIT AND MODERNISM.
United (or Eduestin. and Entartslnlnf.
STUPENDOUS. GLITTERING CTPCCT llXR3nC WILL LEAVt THE
MODERN. KALEIDESCCPIC 0 I ilki. I TKHHUk GROUNDS AT 10
O'CLOCK AND PASS THROUGH THE PRINCIPLE STREETS.
Orat Milt In Leneth Mid brilliant In splendor. This should be seen whether the i
5, mow u Men or not. immeautoiy uter tne pertae sna
tln it 6.30 p. m. Is to be seen
THE THRILLING FREE 8UTS3EE EXOmOLt
Oath
Shew Grounds.
' linniedislelu aflsr the Para4
isrherhnllingfREE 0UI310E EXHIBITIOH '
on ine snow q
hi
H grounds.
HI
MX
HEPPWE
Great Animal Circus.
' (Continued from Page Seven)
many -wild animal escapades, will
also be seen w ith Cole Bros'. World
Toured shows. Miss Croft's mixed
gronp of performing tigers; leopards,
tnd panthers must be seen to be ap
preciated. This fearless little woman
has seen the wild beasts in the Af
rican and Indian jungles, having ac
companied her husband on several
wild animal hunting expeditions. She
has been torn and mangled by fe-
rocous beasts time and time again
while on these hunting vacations as
she is pleased to call her trips, as
well as in the steel arena while train
ing her pets. These aud many other
features will be seen only with Cole
Bros'. Trained Wild Animal Show.
It is different, it is new, it is original
For Economy's Sake
BUY ADVERTISED GOODS
In these days of Increasing prices we sometimes hear this
argument advanced: "If 'So-and-So' didn't spend so much
money for advertising they could sell cheaper."
No argument could be farther from the truth. Advertising
means more sales at a lower cost, which in turn makes pos
sible a lower selling price.
You can easily sec why this is true. Anything which en
titles a manufacturer or a merchant to sell larger quantities of '
a certain article makes it possible for him to buy materials in
larger quantities and at a less cost it also enables him to cut
costs in every process of his business and he can SKLL FOR
LESS.
Take a pair of shoes, for example. The'little manufacturer,
with an output of 50 pairs a day, who buys leather two or three
rolls at a time, and his findings in, proportion, could not possi
bly sell as cheap, for the same quality, as if he were making
5000 pairs a day. The cost of the advertising to create demand .
is more than absorbed by the saving in quantity buying and big
producton.
Apply the same thing to the local merchant. It costs him the
same amount for heat, for light, for rent, and for clerk hire
whether his clerks are "standing around" two-thirds of the day
or if they are busy every minute of the time.
His expenses are the same in either case. But if he advertises
and brings more people to the store, so his clerks are busy all
the time, it is very obvious that they will sell more goods, be
able 'to buy in larger quantities and his profits will be many
times greater. HE CAN THEREFORE AFFORD TO SELL
FOR LESS.
Advertising lowers selling cost for both
the manufacturer and the merchant.
In these war times when economy is a patriotic duty, It is safe
to assume that your money will go further by buying advertised
and branded merchandse from the merchant who also advertises.
Thursday, June 21, 1917.
THE RED CROSS DRIVE.
A few weeks ago the Red Cross campaign was launched in
Morrow county. That campaign, while it lasted, was a whirl
wind and great things were accomplished in a short time. But
now we are confronted with a greater privilege. This time we
are to do the same thing, only we are to do it on a much larger
scale.
A few months hence and thousands of the homes of our
country will be directly represented upon the bloody battle
fields of Europe. We will want our boys to receive the best pos
sible care while they are iri the trenches, or later, while they
may lie suffering upon the cots in the various field hospitals.
But it will take lots of money to carry on tnis great humanitar
ian work and that is why Morrow county has been enlisted in
the work to help Oregon raise her quota of $600,000 and that is
why each and everyone of us has been enlisted in the great
work of raising the ten thousand dollars in Morrow county
which will be contributed to the cause.
Morrow county has a greater chance to do something really
ibig for humanity's sake in these next few days. Let every
man, woman and child respond to the call of .the Eed Cross.
A NEW SPIRIT.
A new spirit, a sort of an awakening, has lately struck
Heppner. There are many things to indicate this, but one more
than any other is the fact that a large number of our citizens
are really becoming interested in the street paving proposition.
Heretofore this subject has been so far removed from the
minds and hearts of our people that they are unable to move
with much rapidity toward that acme of street improvement
at the present time. But they have got far enough to call for
a mass meeting which will be held in the council chambers to
morrow night. Mayor Notson has announced that the city
council is in the right frame of mind, to give the people what
they want in the line of street improvements as long as the peo
ple are willing to pay.
Xow that is right. Maybe we have been altogether too cen
sorious of our venerable city fathers. After all, maybe they
have only been serving on guard duty at our purse strings and
pocketbooks. So much so that heretofore they wouldn't give
ns a cjiance to spend if we wanted to spend. But how the new
spirit is even permeating the souls of our city councilmen and
it mav be that a great new day is dawning for Heppner. A
lay in which rapid strides will be taken in civic improvements
of all kinds. At least we will hope that we have not been mis-
ir.ken in the signs of the times.
. jt
See These Cars
Five Passenger, six cylinder, 45
horsepower - . - $1220.00
Five passenger, four cylinder,
35 horsepower - - $795.00
These prices are F. O. B. Heppner
BUICK DESIGN
BUTCK VALVE-IN-HEAD POWER
The rightness of the Buick Valve-in-Head motor and
not the enthusiasm of its salesmen has made the Buick
conspicuous for leadership.
This new four has a Buick Valve-in Head motor (with
electric starter) which develops thirty-five horse power
on brake test and is so reliable for rugged service that no
eulogy is necessary among "men who know Buick."
Its lines are beautiful. Finish and color are exception
al. Deep, tufted black genuine leather upholstery. Cov
ered floor and running board, with aluminum bindings,
give a trimness of appearance that is peculiarly Buick.
Body, hood, fenders and running gear are painted a
glossy, long-wearing black; wheels are black with white
stripes. Times 31x4 inches.
SEE THE BABY BUICK AT THE HEPPNER GARAGE
ALBERT BOWKER, Local Agent
All Buicks have the Delco lighting and starving system.
There is none better.
THE VALUE OF PATIENCE.
From the Philadelphia Evening Ledger.
One of the humorous incidents of Registration day epit
omizes a certain very general state of mind among civilians.
An Irishman, as soon as he had registered, held out his hand
?nd said. "now. where 's my gun?" He was depressed to learn
that instr" ': ; ion was -impossible. The amateur fanner gets
impatient for harvest time the week after he has planted. And
quite a few persons have begun to fret about "not knowing
what we were in for when we got into the war" and about
"biting off more than we can chew." We have been trained
to enjoy a swift life; not endure a slow war.
The source of this kind of pessimism is nervousness; akin
to the fidgets that make a man cry "Fire!" in a crowded house.
It is an insidious malady that has to be slowly healed by the
good counsel and steadfast example of the patient people, who
are the backbone of the nation: Their quiet valor gradually
triumphs over the whimsies of flighty folk, but the very fact
that it is quiet and unostentatiousness makes this valor slow
to spread. -
It is not that ' ' we didn 't know what we were in for " in go
ing to war. If we hadn 't known, we wouldn 't have waited until
Germany forced us in with the most insulting challenge ever
handed to a great nation. Germany drove us in with the boast
that she could beat England in a few months with U-boats, and
so successful had her U-boats become that it was obvious to all
serious-minded Americans that only by a tremendous effort,
accompanied by severe losses, could we defeat the submarine
campaign. Since we are 3000 miles from the scene, necessarily
it will be slow work at first in getting results from this tremen
dous effort. But the effort must keep on day after day, week
after week and "if you can't boost it, don't knock it."
1 It will be all right, as the French soldiers say, if the folks
ffi who don't have to nght can keep up their courage.
Notice to Farmers!
This is the season of the year of uncertain weath
er conditions. A good grain crop may be ruined by
hail in a few minutes.
Protection on your grain against hail is written
by me toy the season. (
COSTS NO MORE NOW THAN LATER
Get my rates at once
I also carry all other kinds of insurance and bonds.
ROYV. WHITEIS
The Insurance Man
Heppner, Oregon
WE want every farmer and
stockman in this district
to feel that we stand back
of him to the limit of our ability.
THE
First National Bank
Heppner, Oregon
Resources Over one and one half million
dollars.