HOME AND FARM MAGAZINE SECTION
Editorial Page of Home and Farm Magazine Section
Timely, Pertinent Comment Upon Men and Affairs, Following the Trend of World News;
Suggestions of Interest to Readers; Hints Along Lines of Progressive Farm Thought
4
TO ADVERTISERS
Advertisers in this locality who wish fully lu
cover all sections of Oregon and Washington
and a portion of Idaho will apply to local pub
lishers for rates.
General advertisers may address C. L. Bur
ton, Advertising Manager Home and Farm
Magazine Section, Oregonian Building, Port
land, Oregon, for rates and information.
TO READERS
Readers are requested to send letters and
articles for publication to The Editor, Home
and Farm Magazine Section, Oregonian Build
ing, Portland, Oregon.
Discussions on questions and problems that
bear directly on the agricultural, livestock and
poultry interests of the Northwest and on the
uplift and comfort of the farm home always
are welcomed. No letters treating of religion,
politics or the European w ar are solicited. We
proclaim neutrality on these matters.
Comparatively biief contributions are pre
ferred to long ones. Send us also photographs
of your livestock and farm scenes that you
think would be of general interest. We wish
to make this magazine of value to you. Help
us to do it.
THE GLAMOR OP THE EAST.
WH Y is it that since the beginning of
the West, the people of this great
country have always regarded the
East as that scc'tion from which comes the
best of everything? Why is it that the
pioneer idea, that only from the East comes
the superior article, prevails today?
The East has been a fetich for too long.
Because for many years the West was the
frontier of the Nation, because primitive,;
conditions prevailed hero perhaps longer
than in any other section of the United
States, is no logical reason for supposiug that
in the present day it remains behind the East
in progress and in accomplishment. - While
the East neither retrogrades nor progresses,
the WTest is steadily forging aherfd, and the
day is not far distant when the East, scorn
fully called the "effete East" by sectional
Westerners, will be forced to admit herself
outstripped by the virile West.
Because the East is forced by the high
price of lumber to advertise the use of con
crete and steel for many building purposes
where lumber would serve as well, is no
reason why we of the West should succumb
to the wiles of steel interests' publicity, with
' unlimited forests at our very doors. We are
not denying the superiority of concrete and
steel construction over wood for permanence
in many instances, but very often wood may
nerve the same purpose in constructive work
at cost far less than steel.
Because stump-pullers of many kinds are
manufactured and have been in use in the
East for many years is no reason why they
cannot be made as well, and even better
adapted to local conditions and problems, in
the Northwest.
Because we have been buying nationally
advertised breakfast, foods manufactured in
Eastern milling cities, does not mean that as
good and even better cereal foods arc not
produced in the West. For instance, Pearls
of Wheat, Farina, Wheat-Eats, Albcrs'
Rolled Oats and other foods placed on the
market in the Northwest arc fully as good
as, if not superior to, Cream of Wheat,
Quaker Oats and other widely heralded
breakfast dishes milled in states to the east.
From building material to breakfast foods
is a long call, but it merely illustrates the
wide range of articles in which the North
west can compete with the East. If only the
idea of Eastern superiority can be eradicated,
the era of Western prosperity is at hand.
the periscope, but may lead to unintentional
disaster to a ship that has the right to fly
Old Glory. .' .
Those British vessels that fly the Stars
and Stripes will not long fool the man behind
THE GLORY OF THE GARDEN.
IT IS not always the largest enterprise
that gives the greatest profit. Ou the
farm it is often a small side line tlmt
gives better returns than the regular lines of
effort. A few side lines and in every farm
scheme there ought to be several will help
out wonderfully in the yearly profit. A few
dollars from this, a few from that, and a
few from one or more others means a good
deal in the. course of a year. They often pay
outright for the luxury yon have had in
mind; at least they plan the way and set
the pace, and that done the end is not far
to reach.
The well-regulated farm is never without
its garden. The man who lives in the city
appreciates the meaning and value of the
garden. You need only to go from country
to city in order to become a stanch advocate
of a large, well-kept garden. Fresh vegetables
add much to the attractiveness of country
life. They are an asset of country living..
They arc full of health and vitality. They
stand for the broad outlook of life energy,
enthusiasm, red blood and joy. They are a
constant benediction to right dieting.
But the farm garden includes more than
vegetables. Small fruits belong in its
dominion; they add to its profit and
contribute to its health-giving benefits. Give
the garden a little attention and you get an
attractive income from the surplus. Not only
do you have for your own use vegetables and
small fruits, but a little extra money, and
you save on other articles for the table that
otherwise Vould be purchased.
Therefore, during the year of 1913 let's
get more from the garden. Let us permit it
to add to the income of the farm and to the
comforts of the home. Let it do its share in
the enlargement of life, character and right
living.
THE FARMER WHO ADVERTISES.
PR RO B A B L Y no other class of manu
facturers do so little advertising as the
farmers. The fact that there is such
a wide difference between the price you get
for your manufactured product, the produce
of your farm, and the price which the con
sumer pays for that product is good evidence
that advertising of the right kind placed in
the right sort of papers would be a profitable
investment.
A number of the foundation principles ot
advertising aro well understood to every
body. For instance: Advertise where the
buyer is.' If you have milk to sell you
wouldn't advertise it where everybody who
reads has milk to spare. You would adver
tise it in your nearest home paper.
If you have high-class pure-bred bulls to
sell you would advertise them in a paper
that is read by a great many thousand people
who arc interested in building up their dairy
h'erds.
The average reader is going to say, "But
it costs money to advertise." Advertising
properly done doesn't cost a cent. It is a
money-maker. It will make money grow
where there wasn't any. Take those pure
bred bulls as an example again. You put a
price on them which reflects very naturally
the local demand for your stock. Very often
your stock is not fully appreciated locally.
In fact this is the great stnmbling-block in
the way of the young breeder. "A prophet
is not without honor save in his own country
and in his own house," and your neighbors
arc not likely to pay you anything like the
price you ought to be able to get for your
pure-bred stock.
What's the next move?
Advertise them.
By advertising you tap the wider market.
You get next to the real average demand and
you can put a price on your pure-bred bulls
and get it, which will not only pay your
advertising bill, but show you an additional
profit over what you could have gotten had
you sold the animal at home.
One of our editors was asked one time
what to do with the surplus young bulls and
he replied : "Let somebody else feed them."
lie meant reach out for the larger market.
Sell them at a profit and let somebody else
buy the grain and use the bull who needs
him.
This talk about the pure-bred animal is
just a way of illustrating the point; that you
have surplus goods which aro of little use
to you, which cannot bring you any profit
aud that there are within reach of you, if
you use the right advertising methods, very
many people who need those very things and
who would be glad to know you have thorn
for sale.
Advertising, real advertising, is telling tho
truth about the things you have for sale iu
such a way as to reach and convinco the
people who want to buy those things.
Look over your surplus produce, whatever
it is, that isn't bringing you the profit it
ought to bring, and advertise it. Let some
body know about it that wants it.
Start in easy. Tell tho facts in the fewest
possible words and watch results.
mi
THE PLACE FOR FIELD PEAS.
II I S will be a year of breadth in field
X. crops; not only to cereals, but legumes,
altalfas and grasses. Long established
in tho affections of Canadian fanners, and
less known on this side the line, field peas
are each season given a little more consid
eration. For centuries a favored crop in
Northern Europe, and long since introduced
in this country from Virginia to the St.
Lawrence River, this splendid legume, high'
in protein, has much to commend it to
American farmers. Ordinarily used as a
livestock ration, field peas aro also to some
extent utilized by canners for the cheaper
trade. It is a question whether this is &ise.
The business in canned goods should be so
fostered and protected that their use will be
doubled. Consumers want tho best, and
there would seem to be a sufficiently wide
outlet in other directions for field peas.
A single-tax advocate having discovered
that single tax would end war, it is now up to
some doctor to announce a serum that will
accomplish the same end.
The Japs are squeezing China too hard to
suit Great Britain and Russia, which portends
that friction may continue when tho present
war is over.
The Klamath Indians must ho reading
automobile literature. They arc asking for
a million dollars to help in agricultural
pusuits.
"House of Ilapsburg Threatened." War
dispatch. As it's not a cathedral, it has a
chance to escape. '
"What America Can Earn From the Var"
is the populaY study nowadays.