IF YOU WANT THE NEWS WHILE IT IS NEWS, READ THE HERALD. WE PRINT IT FIRST.
OP
"If
VOLUME IX
-HEPPNER, OREGON, TUESDAY, AUGUST 22, 1922
NUMBER 17
! COMBINE DOIXCJ GOOD
A KKAL SXAKK STOUY
i
'I
AT KLAMATH FALLS MEET
Former Heppner Man in Witty Speech
Riles George L.
Fred Fleet Says Portland can Furnish
Own "Bull." Kenuuli) Taken
Seriously.
("Oregonian)
Klamath Falls, Or., ..Aug. 16.
(Special.) Mr. Fred Fleet, a gen
tlemanly young man who used to
write some for the papers, but now
sells ice, dropped a nice, fat bomb in
to the Klamath Falls-Portland get-together
banquet at the chamber of
commerce here tonight. That which
blew up Immediately thereupon
was our own Mayor George
L,. Baker. The bow-up was
high, wide and handsome, and
those who were not more intimately
affected were left gas'ping, to say the
least.
Mr. Fleet's little bomb was a little
speech, which he had written in ad
vance and which had been construct
ed for laughing purposes only. Mr.
Fleet himself explained this to the
assembled company afterwards, and
he ought to know if anybody did.
Mr. Fleet being properly intro
duced by Bill Barton of the Portland
Ad club, who Wtis presiding, got
away to a flying start like tUis:
"We understand that you hr.ve
traveled to this city in th.3 interest
of the proposed world's fair in 1925.
There is an old saying that none but
the brave 'deceive' the fair and wo
will cor.cedo that having reached this'
point after negotiating the interven
ing Klamath county roads you have
earned the right to a wonderful ex
position." So far all was wnll with Mr. Fleet's
speech and everybody was smiling.
But Mr. Fleet said further:
"We are informed that you have
come to us mot only for permission
to go ahead with the project, but for
guidance and counsel in making the
arrangements. In this we congratu
late you, for, having made a contin
ual exhibition of ourselves1 for the
last decade, we feel that we are in a
position to make suggestions that will
guarantee the success of the enter
prise. ' We have every reason to be
lieve that our cooperation in, tin way
,of exhibits will be one of the ireatest.
.issete of the fair.
"We wil be glad, for Instance, to
put on exhibit a rather recent Kla
math county citizen who as a contes
tant for the primary. cmina.tion for
governor has mjado aa exhibit of hims
self for three months that can put to
self that would put to
shame anything shown at San Fran
cisco, St. Louis or Chicago."
Mr. Fleet seemed not to notice that
the laughter here was not unanimous
(present-day political feeling is acute
in Klamath), but went right on.
"In the way of livestock we will do
much to bring the show up to a high
standard. You can count on us for
an exhibit of the finest cows and
calves. We judge from some of the
remarks here tonight that you will
be abe to suppy your own bull."
From where Mr. Fleet stood he
couldn't sea Mayor Baker's face. He
proceeded: "There was a timo In
the memory of some of our older cit
izens when Klamath county contained
a number of wonderful scenic attrac
tions, including Crater Lake and oth
er points of interest, but this was be
fore they were taken over formally
by Medford, anil we now judgo by the
advertising that this wonder S!ot is
about two and a half miles from her
city limits."
Then Mayor Baker got to his feet.
The Herald man visited the ;
Buschke combine, being operated on j
the Luper ranch on Heppner Flat !
last Thursday and enjoyed a ride i
arov.nd the field on tho big machine j
which is of Holt manufacture. The ,
Holt is being oporr ted by four men j
and 26 horses and cuts 3 5 acres a !
day on an average. The crop being ;
harvested Thursday was spring sown j
Bluestnin and a very light crop but
the machine was saving practically
every head and cleaning the grain,
almost perfectly. Mr. Buschke
brought the first combine into Mor
row county in 1907 when he was far
ming near lone and he is convinced
that grain can he harvested to better
advantage with a combine than by
any other method.
The deer season opened, Sunday
and many local nimrods hied them
selves to the Ditch creek mountains
Saturday evening to be ready for the
fray early Sunday morning.
Ralph Benge is credited with first
meat having bagged a fine buck with
in an hour after leaving camp in the
morning.
Deputy Sheriff Tom Chldsey was a
close second coming into camp soon
after Benge with another fine speci
men. L. A. Florence jumped a big, black
bear early in the game but only suc
ceeded in crippling Bruin. The bear
was traced for a milo or so by the
bloody trail he left and at noon dogg
were put on his trail. They followed
him to the headwaters of Willow
creek but were unable to come up
with the quarry.'
Floyd Tolleson also jumped a bear
close to where Florence raised his
but failed to get a shot.
Deer 'are more plentiful in the
Ditch creek district than for several
years ano bear are also numerous. A
band of at least seven eTk are also
known to frequent the district but of
course they are protected by law with
no open season.
Native pheasants are scarce hun
ters say but grouse are said to be
fairly numerous.
Altogether local sportsmen have
reason to expect fine sport in the
mountains duriing the open season
which closes October 31st.
cigarettes
- - - n
They
are
GOOD!
Bay this CigantU end Sett Money
1
"The young man has failed to add,"
said the mayor, "that , Klamath
might send Oregon's Iivlm S. Cobb to
the exposition the comedian writer.
In his speech just made Mr. Fleet be-
littles Medford because it has a road
to Crater Lake. He has belittled I
Portland when we have come here in 1
a spirit of cooperation and friend
ship. I am amazed. We didn't
come here with sweet words. We
made no references to the squabble
among your own citizens which
would show the lack of cooperation
here. Your trouble here is that with
the spirit manifested In this young
man's speech you haven't the right
to prosper. You are not united
among yourselves or with tiio rest of
tlie stale. You can't bui;d up your
future -with such a spirit. You
can't hope to ever become a metre p-
oils unless you cooperato with the
rest of the state.
"We came down here in f.ood faith
to promote the upbuilding of this
state. What right have you to insult
us? We came as representatives of
17 civic organization o! Portland and
we came la friendship. When we
come here in unselfishness on such a
mission you might refrain from such
remarks."
Mayor Baker sat down amid a rath
er heavy silence. Mr. Fleet broke
it.
"I want to say, he declared, "that
I had no idea or intention of insult
ing our Portland visitors. Nothing
was farther from my thoughts. What
I said was in a spirit offun. Igreatly
regret that my remarks were so r. is
construe.J by the mayor."
Mr. Fleet wag a resident of Hep
pner several years apo when he had a
position with the Humphreys Drug
Co. He has many friends here who
say he was full of dry wit and humor
and the remarks attributed to him
I were "just like Fred" and no oubt
1 made only in the spirit of fun.
Right and Wrong Methods in
Advertising
There are right and wrong ways to do adver
tising in newspapers just as there are right and
wrong ways to run a wheat farm, or stock ranch
or a bank or a store or any other kind of business.
Advertising is a business in itself and the
merchant or other business man who fails to re
cognize that fact is not getting the best results
for his expenditure. ; Modern advertising does
not mean just taking a certain amouunt of space
in the local newspaper and telling the printer to
put in "John Smith, General Merchandise," or
"Bill Jones, Staple and Fancy Groceries," and
then letting it go at that for six months or a year.
Advertising requires some thought, some at
tention to be effective. The successful modern
merchant will advertise his new goods to let his
customers know they have arrived and been put
on sale. If he has a distinctive line of garments
we will say, the style, quality and price of which,
should prove particularly attractive to his cus
tomers, he will use cuts to show what they look
like, a few words about their high quality and
give the price just the information the prospec
tive customer is looking for. That kind of ad
vertising is designed to get people into the store
and if used judiciously when the new seasonal
stock arrives it will accomplish that much. The
salesmen, the value of the offerings and the price
will do the rest.
When a merchant gets a line of goods in that
does not move quickly, that lies on the shelves
and that people do not seem to want, judicious
advertising is perhaps more necessary than in
moving new goods. Goods that refuse to move
with ordinary rapidity are an expense to the
merchant every day thev remain on the shelves
or in the ware room. They are eating up their
share of interest, insurance arid taxes, taking up
space and probably deteriorating in value. The
thivg to do is to get such goods in sight and
then advertise they at a price that will make
them move. The value of proper advertising in
such cases can hardly be over-estimated.
The principle wrong way in, adverting is the
old habit of putting in an advertisement and
letting it run indefinitely without change. The
principal "right way" is to give some thought
and attention to the advertising end of the busi
ness just as thought and attention is given to
the buying, the selling, the bookkeeping and the
collecting. Advertising will not run itself suc
cessfully any more than the others will.
It is true that the big stores and manufac
turers can afford to employ a corps of skilled ad
vertising experts to handle that branch of the
business. Small country merchants cannot do
that but it is seldom but what some member of
the firm or some employe in any store or business
can, if he will only make the effort and give the
advertising some thought, make a very credit
able advertising man by cooperating with the
local publisher with whom he advertises. Kvery
country newspaper publisher must, of necessity,
have made some study of advertising from the
merchant's standpoint and he is always ready and
willing to help the advertiser in preparing his
ads in every way posible. But the merchant
should not expect his publisher to do it all. Most
every publisher will admit that it is easy to let an
ad run indefinitely without change when he
knows b yexperience that if he asks for a change
of copy or even for a suggestion for a change that
he will get put off with the promise, "I'll attend
to it tomorrow," and you know that tomorrow
means next week or next month or maybe next
year. .. :" ' 1 : j
cannot do it yourself.
The Herald has provided for the use of its
advertising customers one of the very best ad
vertising services in the United States and every
month we receive mats and cuts and also sugges
tions for writing advertisements covering prac
tically evcrv line of business. This service is
yours for the asking. It is no cheap John affair
but one that costs the Herald real money every
month for the purpose of increasing the effec
tiveness of your advertising. This service is
sued by the I'onnct-T-Jrown Sales Service com
pany, of Chicago, is in use by hundreds of tin
leading local newspapers all over the country and
has long sine proven its effectiveness. it has
helped thousands of other country advertisers
and it will help you if you give it the chance.
Come in and look it over.
H. A. Emery, who raios himself as
a strictly temperate citizen, had
another think coming last Thursday
momiing while driving his truck in
the lower part of town. Hank t.
driving slowly and meditating on the
beauties of nature when his eye
i caught sight of what seemed to be
rsomethins draped along an irrigation
flume that looked like, a serpent a
little less than 13 feet long. He stop
; ped the truck, smelled of his own
bref.th, blinked his eyost and ileeid
, ing he was wide awake and duly so
I ber he got a club aid waded in to
that snake. Ho soon dispatched the
reptile, loaded it o:i the track and
hauled it up town where experts fre
Missouri r.nd West Virginia piomptly
classified it as an old-fashio.icd east
ern blacksnake, the fiisvt of its kind
ever found this far west.
Speculation was rife as to how his
snakeshipe managed to net .so far
from homo. Some opined he had got
away from the circus, others thought
he might have conic through in a
car of freight from the easi, but Bill
Ayers concluded that, as the snake
was found near Sheriff McD-.-fi'c's
home, he probably crawled oui of
some tin wash-boiler itill the sharil'f
had been watching out in Uie moun
tains a:'.d folio cd Wit official to
tovn. He. was some snake, nl.ight
and measured five feet two inches in
length.
GIVES GREAT PROMISE
COPlMill - 0 KHOX.Ti: TKEATUD
WHKAT KXO:i:i)S V.WVA TATIOXS
Stand Kmm ..New ..Trent maul ..iiO W
1S2 l'er cent Hester Than
Old Methods
i
A
The Round-Up Committee is los
ing no time In getting work under
way necessary for the eoniplt.ee sve-
coss' of the show. Men and teams
are at work today clearing (he ground
oii gra.sn and woods and iloi.ig some
necessary 'grai'.ing and leveling. Hut
little such work will be required,
however, the plan being to keep the
j ground as solid as possible by wet
ting and rolling.
! The committee sought export nd-
vice regarding the arrangement of
; the track and arena, corrals etc. from
j William .'iwitzler, proprietor of the
.Columbia river ferry at Umatilla and
for years one of the most prominent
men In charge of track events at
the big Pendleton show. Mr, Switx
ler came over Saturday and went over
the ground thoro;;thly with Messrs
McNamer and Ger.try and gave a
number of valuable pointers' about
the proposed Improvements. Follow
ing his suggestions the committee has
decided to build three corrals with
a chute lending from each Into the
arena. Substantial wire netting
; fences will be built inside and outride
I tho track and In ne.ieral all precau
tions will be take.i to Insure the safet.V
i of spectators and uninterrupted per
formance. Details of the affair will be ready
to im.ke public within a week or so,
but the plans r.lready completed are
enough to Insure the public a strictly
first-class three-day entertainment.
i,i:xi;to sc hools oii:x si:i-
TLMIIIOK 4lli
(By C. C. Calkins)
Thousands of wheat growers lui
Oregon, Washington, and California
have been watching with keenest in
terest the tests of Copper-carbonate)
for smut control. Our own farmers)
have been, interested in a dozen care
ful tests mado locally, the restilts o
which have been made) known.
There was an average of 1.5 pet,
smut where Formalin and Uluestonu
were used as against 2.9 pet. where
copper-carbonate was used. Tht
large aniounut of smut where tho
wneal was treated dry can readily
bo accounted for by the method of
treatment. One man who had high
smut percentage treated by dumping
his grain in the drill, pouring tho
powder on and stirring. This wua
not mifficient. Had the grain been
properly treated no doubt better re
sults would hue been, obvtained. Note
the results from other counties listed
below.
Note, however, that we secured an
average of one -third better Btand
where the dry treatment was used
and in some of the tests there was
two and three times the wheat tin
spite of the fact that tho drill wail
usually shut down for the dry treat
ed grain.
Will Copper-Carbonate really con
trol smut?
m . jo Ket lurthof
information. along thm lino wo
heavily smutted s e bluestem seed
"tin spHng rubbing it, in until It. wan
"early black. Thitv was divided and
given the following treatments with,
the results noted:
No treatment 2r,'r smut
...v,,,,,-, -i. ,u nonate 1 r'i snait
Formal-lahyde Tra""co smut
IiiuoHone Xrilce smu(.
Such smutty seed would never ha
use.), yet the powder was fairly ef
fective with hand mixing.
I'r.d 'Jenii.on, of UmatM.a county,
leporti - lib ofPca tJlf; fn lw-J(, ,
lliuestone and Formalin 4.6 far
cent smut, Copper-Carbonate 5.6 per
cent smut, but the stand from dry
treatment was from 20 to 182 per
cent better. All tests hut one wore
on Hybrid wheat which smuts badly
In Shermain county only two tests
were mado with the results tliat .3
of a per cent o fHmut wa.s found
in the wheat treated with Formalda
hyde. tho wheat; was much thicker
emerged earlier, anil guv,; a better
yield with fewer weeds.
In, Washington county all methods
oi ueatment, pave complete
but, the coppei-cai bonnle
wheat, war; much curlier
adva need.
At the
, The coming term of bcmhuI will
I open at Lexington Monday, Septem
ber 4th with the following faMly:
Prof. Kellog, principal; Mrs. Kellop,
Mrs. Wnri:er, Mrs. Ilennett, Mrs.
Kelly, Mrs. Urown and Miss Thomp
son. Mr. filrodtmnn, irnnagcr of the
Tum-a-Lum comap;;y at Lexington,
Is building a new reKli'ence.
Chart. Brashoars I", giving his rKi
denco a freHh coat of paint.
Mr. and Mrs. Cub McMillan and
family, Oeorgo McMillan and Mm.
Itay Wh'to and Mrs. Minnie McMil
lan, of Lexington, have gone to Hood
River valley, on a camping n:d
huckleberry trip.
Mr ..mii! Mrs. Alva Jones ar?
joying a fine no v Ford hi dan, r
ly punliaKed.
An al litlon l( !ieinjr b'i.'lt to
Scott M Millan warehouse.
Harvesting and threshing are pi
along in the Lexington m I'iI r-
hood and wheat Is colng In to flu
wari lii uses ut a lively late, Tli"
crop Is co:iBiiei-.!, under Vs of
la ;t year.
control
treate,
a tid farther
en-
nt-
tty
Miss Florence ( Ki n, who hau been
t Tending Iut vacation at Kockuway
and Portland, n-trrned home S;ir.duy
evening and reports having a flue
timo- ill,
Oregon Kxiieiinient KtaHnii
at Corvallis there was less smut m
the wheat treitcd wUh copper-car-bonuleand
over twice as mtiny plants.
Six different tents were conducted
in Union county with 2 per rent
smut where copper-carl. onato was
used as agaimit 3.3 per c a for llluo
Vitriol.
Eleven tcsr, were made In Whit
man county, Washington. A careful
count at the end of th'. i.eai,on show-d
that they had 15.7 per cunt, smut
where Formald ihyde or Illuenlonii
wa,H used as ugnlnst (1.8 per cent
where copper-cai henate was I :',,
Tho heavy Infestation of ninnl. In
either instance was pro' ably due to
he:;vy noil Infestation.
In Walla Walli. county, Washing,
ton twelve careful tests mm made.
I jo blue vitriol and forni.vldahydo
tesvs pave 13.8 per cent smut on their
Hybrid wheat ait ii( ainst. 8.8 percent;
smut where copper. cartm.iate w.i:)
' He.. They s'r.lo that (he f..rmei t
a.-e very enti.iir.iastlc and over fen
thousand acres have bemi planned Ht
U ri.'o ei s a;'o to bo s i t.-d wll'i
cupper-cai Uinale.
LMiuglan ro'irty, Viin?, ! r r.toii, or
dered two and a half tens of cnppi r
curboni'te for (heir US', in f; 11 seed
imr. The county agent at Itilzville,
Wacliinrtmi. slated t:,'it, they rcrly
pot, pe;feet ro:it:el in every In
stance. On one of theie f.;,s rnn.
pe;--cr rbor.ute ,-,ave ono hundred per
cent control while wheat treated wltii
C'-'oiiUnucJ on I'at;., l-'iv'i