IF YOU WANT THE NEWS WHILE IT IS NEWS, READ THE HERALD. WE PRINT IT FIRST. OP "If VOLUME IX -HEPPNER, OREGON, TUESDAY, AUGUST 22, 1922 NUMBER 17 ! COMBINE DOIXCJ GOOD A KKAL SXAKK STOUY i 'I AT KLAMATH FALLS MEET Former Heppner Man in Witty Speech Riles George L. Fred Fleet Says Portland can Furnish Own "Bull." Kenuuli) Taken Seriously. ("Oregonian) Klamath Falls, Or., ..Aug. 16. (Special.) Mr. Fred Fleet, a gen tlemanly young man who used to write some for the papers, but now sells ice, dropped a nice, fat bomb in to the Klamath Falls-Portland get-together banquet at the chamber of commerce here tonight. That which blew up Immediately thereupon was our own Mayor George L,. Baker. The bow-up was high, wide and handsome, and those who were not more intimately affected were left gas'ping, to say the least. Mr. Fleet's little bomb was a little speech, which he had written in ad vance and which had been construct ed for laughing purposes only. Mr. Fleet himself explained this to the assembled company afterwards, and he ought to know if anybody did. Mr. Fleet being properly intro duced by Bill Barton of the Portland Ad club, who Wtis presiding, got away to a flying start like tUis: "We understand that you hr.ve traveled to this city in th.3 interest of the proposed world's fair in 1925. There is an old saying that none but the brave 'deceive' the fair and wo will cor.cedo that having reached this' point after negotiating the interven ing Klamath county roads you have earned the right to a wonderful ex position." So far all was wnll with Mr. Fleet's speech and everybody was smiling. But Mr. Fleet said further: "We are informed that you have come to us mot only for permission to go ahead with the project, but for guidance and counsel in making the arrangements. In this we congratu late you, for, having made a contin ual exhibition of ourselves1 for the last decade, we feel that we are in a position to make suggestions that will guarantee the success of the enter prise. ' We have every reason to be lieve that our cooperation in, tin way ,of exhibits will be one of the ireatest. .issete of the fair. "We wil be glad, for Instance, to put on exhibit a rather recent Kla math county citizen who as a contes tant for the primary. cmina.tion for governor has mjado aa exhibit of hims self for three months that can put to self that would put to shame anything shown at San Fran cisco, St. Louis or Chicago." Mr. Fleet seemed not to notice that the laughter here was not unanimous (present-day political feeling is acute in Klamath), but went right on. "In the way of livestock we will do much to bring the show up to a high standard. You can count on us for an exhibit of the finest cows and calves. We judge from some of the remarks here tonight that you will be abe to suppy your own bull." From where Mr. Fleet stood he couldn't sea Mayor Baker's face. He proceeded: "There was a timo In the memory of some of our older cit izens when Klamath county contained a number of wonderful scenic attrac tions, including Crater Lake and oth er points of interest, but this was be fore they were taken over formally by Medford, anil we now judgo by the advertising that this wonder S!ot is about two and a half miles from her city limits." Then Mayor Baker got to his feet. The Herald man visited the ; Buschke combine, being operated on j the Luper ranch on Heppner Flat ! last Thursday and enjoyed a ride i arov.nd the field on tho big machine j which is of Holt manufacture. The , Holt is being oporr ted by four men j and 26 horses and cuts 3 5 acres a ! day on an average. The crop being ; harvested Thursday was spring sown j Bluestnin and a very light crop but the machine was saving practically every head and cleaning the grain, almost perfectly. Mr. Buschke brought the first combine into Mor row county in 1907 when he was far ming near lone and he is convinced that grain can he harvested to better advantage with a combine than by any other method. The deer season opened, Sunday and many local nimrods hied them selves to the Ditch creek mountains Saturday evening to be ready for the fray early Sunday morning. Ralph Benge is credited with first meat having bagged a fine buck with in an hour after leaving camp in the morning. Deputy Sheriff Tom Chldsey was a close second coming into camp soon after Benge with another fine speci men. L. A. Florence jumped a big, black bear early in the game but only suc ceeded in crippling Bruin. The bear was traced for a milo or so by the bloody trail he left and at noon dogg were put on his trail. They followed him to the headwaters of Willow creek but were unable to come up with the quarry.' Floyd Tolleson also jumped a bear close to where Florence raised his but failed to get a shot. Deer 'are more plentiful in the Ditch creek district than for several years ano bear are also numerous. A band of at least seven eTk are also known to frequent the district but of course they are protected by law with no open season. Native pheasants are scarce hun ters say but grouse are said to be fairly numerous. Altogether local sportsmen have reason to expect fine sport in the mountains duriing the open season which closes October 31st. cigarettes - - - n They are GOOD! Bay this CigantU end Sett Money 1 "The young man has failed to add," said the mayor, "that , Klamath might send Oregon's Iivlm S. Cobb to the exposition the comedian writer. In his speech just made Mr. Fleet be- littles Medford because it has a road to Crater Lake. He has belittled I Portland when we have come here in 1 a spirit of cooperation and friend ship. I am amazed. We didn't come here with sweet words. We made no references to the squabble among your own citizens which would show the lack of cooperation here. Your trouble here is that with the spirit manifested In this young man's speech you haven't the right to prosper. You are not united among yourselves or with tiio rest of tlie stale. You can't bui;d up your future -with such a spirit. You can't hope to ever become a metre p- oils unless you cooperato with the rest of the state. "We came down here in f.ood faith to promote the upbuilding of this state. What right have you to insult us? We came as representatives of 17 civic organization o! Portland and we came la friendship. When we come here in unselfishness on such a mission you might refrain from such remarks." Mayor Baker sat down amid a rath er heavy silence. Mr. Fleet broke it. "I want to say, he declared, "that I had no idea or intention of insult ing our Portland visitors. Nothing was farther from my thoughts. What I said was in a spirit offun. Igreatly regret that my remarks were so r. is construe.J by the mayor." Mr. Fleet wag a resident of Hep pner several years apo when he had a position with the Humphreys Drug Co. He has many friends here who say he was full of dry wit and humor and the remarks attributed to him I were "just like Fred" and no oubt 1 made only in the spirit of fun. Right and Wrong Methods in Advertising There are right and wrong ways to do adver tising in newspapers just as there are right and wrong ways to run a wheat farm, or stock ranch or a bank or a store or any other kind of business. Advertising is a business in itself and the merchant or other business man who fails to re cognize that fact is not getting the best results for his expenditure. ; Modern advertising does not mean just taking a certain amouunt of space in the local newspaper and telling the printer to put in "John Smith, General Merchandise," or "Bill Jones, Staple and Fancy Groceries," and then letting it go at that for six months or a year. Advertising requires some thought, some at tention to be effective. The successful modern merchant will advertise his new goods to let his customers know they have arrived and been put on sale. If he has a distinctive line of garments we will say, the style, quality and price of which, should prove particularly attractive to his cus tomers, he will use cuts to show what they look like, a few words about their high quality and give the price just the information the prospec tive customer is looking for. That kind of ad vertising is designed to get people into the store and if used judiciously when the new seasonal stock arrives it will accomplish that much. The salesmen, the value of the offerings and the price will do the rest. When a merchant gets a line of goods in that does not move quickly, that lies on the shelves and that people do not seem to want, judicious advertising is perhaps more necessary than in moving new goods. Goods that refuse to move with ordinary rapidity are an expense to the merchant every day thev remain on the shelves or in the ware room. They are eating up their share of interest, insurance arid taxes, taking up space and probably deteriorating in value. The thivg to do is to get such goods in sight and then advertise they at a price that will make them move. The value of proper advertising in such cases can hardly be over-estimated. The principle wrong way in, adverting is the old habit of putting in an advertisement and letting it run indefinitely without change. The principal "right way" is to give some thought and attention to the advertising end of the busi ness just as thought and attention is given to the buying, the selling, the bookkeeping and the collecting. Advertising will not run itself suc cessfully any more than the others will. It is true that the big stores and manufac turers can afford to employ a corps of skilled ad vertising experts to handle that branch of the business. Small country merchants cannot do that but it is seldom but what some member of the firm or some employe in any store or business can, if he will only make the effort and give the advertising some thought, make a very credit able advertising man by cooperating with the local publisher with whom he advertises. Kvery country newspaper publisher must, of necessity, have made some study of advertising from the merchant's standpoint and he is always ready and willing to help the advertiser in preparing his ads in every way posible. But the merchant should not expect his publisher to do it all. Most every publisher will admit that it is easy to let an ad run indefinitely without change when he knows b yexperience that if he asks for a change of copy or even for a suggestion for a change that he will get put off with the promise, "I'll attend to it tomorrow," and you know that tomorrow means next week or next month or maybe next year. .. :" ' 1 : j cannot do it yourself. The Herald has provided for the use of its advertising customers one of the very best ad vertising services in the United States and every month we receive mats and cuts and also sugges tions for writing advertisements covering prac tically evcrv line of business. This service is yours for the asking. It is no cheap John affair but one that costs the Herald real money every month for the purpose of increasing the effec tiveness of your advertising. This service is sued by the I'onnct-T-Jrown Sales Service com pany, of Chicago, is in use by hundreds of tin leading local newspapers all over the country and has long sine proven its effectiveness. it has helped thousands of other country advertisers and it will help you if you give it the chance. Come in and look it over. H. A. Emery, who raios himself as a strictly temperate citizen, had another think coming last Thursday momiing while driving his truck in the lower part of town. Hank t. driving slowly and meditating on the beauties of nature when his eye i caught sight of what seemed to be rsomethins draped along an irrigation flume that looked like, a serpent a little less than 13 feet long. He stop ; ped the truck, smelled of his own bref.th, blinked his eyost and ileeid , ing he was wide awake and duly so I ber he got a club aid waded in to that snake. Ho soon dispatched the reptile, loaded it o:i the track and hauled it up town where experts fre Missouri r.nd West Virginia piomptly classified it as an old-fashio.icd east ern blacksnake, the fiisvt of its kind ever found this far west. Speculation was rife as to how his snakeshipe managed to net .so far from homo. Some opined he had got away from the circus, others thought he might have conic through in a car of freight from the easi, but Bill Ayers concluded that, as the snake was found near Sheriff McD-.-fi'c's home, he probably crawled oui of some tin wash-boiler itill the sharil'f had been watching out in Uie moun tains a:'.d folio cd Wit official to tovn. He. was some snake, nl.ight and measured five feet two inches in length. GIVES GREAT PROMISE COPlMill - 0 KHOX.Ti: TKEATUD WHKAT KXO:i:i)S V.WVA TATIOXS Stand Kmm ..New ..Trent maul ..iiO W 1S2 l'er cent Hester Than Old Methods i A The Round-Up Committee is los ing no time In getting work under way necessary for the eoniplt.ee sve- coss' of the show. Men and teams are at work today clearing (he ground oii gra.sn and woods and iloi.ig some necessary 'grai'.ing and leveling. Hut little such work will be required, however, the plan being to keep the j ground as solid as possible by wet ting and rolling. ! The committee sought export nd- vice regarding the arrangement of ; the track and arena, corrals etc. from j William .'iwitzler, proprietor of the .Columbia river ferry at Umatilla and for years one of the most prominent men In charge of track events at the big Pendleton show. Mr, Switx ler came over Saturday and went over the ground thoro;;thly with Messrs McNamer and Ger.try and gave a number of valuable pointers' about the proposed Improvements. Follow ing his suggestions the committee has decided to build three corrals with a chute lending from each Into the arena. Substantial wire netting ; fences will be built inside and outride I tho track and In ne.ieral all precau tions will be take.i to Insure the safet.V i of spectators and uninterrupted per formance. Details of the affair will be ready to im.ke public within a week or so, but the plans r.lready completed are enough to Insure the public a strictly first-class three-day entertainment. i,i:xi;to sc hools oii:x si:i- TLMIIIOK 4lli (By C. C. Calkins) Thousands of wheat growers lui Oregon, Washington, and California have been watching with keenest in terest the tests of Copper-carbonate) for smut control. Our own farmers) have been, interested in a dozen care ful tests mado locally, the restilts o which have been made) known. There was an average of 1.5 pet, smut where Formalin and Uluestonu were used as against 2.9 pet. where copper-carbonate was used. Tht large aniounut of smut where tho wneal was treated dry can readily bo accounted for by the method of treatment. One man who had high smut percentage treated by dumping his grain in the drill, pouring tho powder on and stirring. This wua not mifficient. Had the grain been properly treated no doubt better re sults would hue been, obvtained. Note the results from other counties listed below. Note, however, that we secured an average of one -third better Btand where the dry treatment was used and in some of the tests there was two and three times the wheat tin spite of the fact that tho drill wail usually shut down for the dry treat ed grain. Will Copper-Carbonate really con trol smut? m . jo Ket lurthof information. along thm lino wo heavily smutted s e bluestem seed "tin spHng rubbing it, in until It. wan "early black. Thitv was divided and given the following treatments with, the results noted: No treatment 2r,'r smut ...v,,,,,-, -i. ,u nonate 1 r'i snait Formal-lahyde Tra""co smut IiiuoHone Xrilce smu(. Such smutty seed would never ha use.), yet the powder was fairly ef fective with hand mixing. I'r.d 'Jenii.on, of UmatM.a county, leporti - lib ofPca tJlf; fn lw-J(, , lliuestone and Formalin 4.6 far cent smut, Copper-Carbonate 5.6 per cent smut, but the stand from dry treatment was from 20 to 182 per cent better. All tests hut one wore on Hybrid wheat which smuts badly In Shermain county only two tests were mado with the results tliat .3 of a per cent o fHmut wa.s found in the wheat treated with Formalda hyde. tho wheat; was much thicker emerged earlier, anil guv,; a better yield with fewer weeds. In, Washington county all methods oi ueatment, pave complete but, the coppei-cai bonnle wheat, war; much curlier adva need. At the , The coming term of bcmhuI will I open at Lexington Monday, Septem ber 4th with the following faMly: Prof. Kellog, principal; Mrs. Kellop, Mrs. Wnri:er, Mrs. Ilennett, Mrs. Kelly, Mrs. Urown and Miss Thomp son. Mr. filrodtmnn, irnnagcr of the Tum-a-Lum comap;;y at Lexington, Is building a new reKli'ence. Chart. Brashoars I", giving his rKi denco a freHh coat of paint. Mr. and Mrs. Cub McMillan and family, Oeorgo McMillan and Mm. Itay Wh'to and Mrs. Minnie McMil lan, of Lexington, have gone to Hood River valley, on a camping n:d huckleberry trip. Mr ..mii! Mrs. Alva Jones ar? joying a fine no v Ford hi dan, r ly punliaKed. An al litlon l( !ieinjr b'i.'lt to Scott M Millan warehouse. Harvesting and threshing are pi along in the Lexington m I'iI r- hood and wheat Is colng In to flu wari lii uses ut a lively late, Tli" crop Is co:iBiiei-.!, under Vs of la ;t year. control treate, a tid farther en- nt- tty Miss Florence ( Ki n, who hau been t Tending Iut vacation at Kockuway and Portland, n-trrned home S;ir.duy evening and reports having a flue timo- ill, Oregon Kxiieiinient KtaHnii at Corvallis there was less smut m the wheat treitcd wUh copper-car-bonuleand over twice as mtiny plants. Six different tents were conducted in Union county with 2 per rent smut where copper-carl. onato was used as agaimit 3.3 per c a for llluo Vitriol. Eleven tcsr, were made In Whit man county, Washington. A careful count at the end of th'. i.eai,on show-d that they had 15.7 per cunt, smut where Formald ihyde or Illuenlonii wa,H used as ugnlnst (1.8 per cent where copper-cai henate was I :',, Tho heavy Infestation of ninnl. In either instance was pro' ably due to he:;vy noil Infestation. In Walla Walli. county, Washing, ton twelve careful tests mm made. I jo blue vitriol and forni.vldahydo tesvs pave 13.8 per cent smut on their Hybrid wheat ait ii( ainst. 8.8 percent; smut where copper. cartm.iate w.i:) ' He.. They s'r.lo that (he f..rmei t a.-e very enti.iir.iastlc and over fen thousand acres have bemi planned Ht U ri.'o ei s a;'o to bo s i t.-d wll'i cupper-cai Uinale. LMiuglan ro'irty, Viin?, ! r r.toii, or dered two and a half tens of cnppi r curboni'te for (heir US', in f; 11 seed imr. The county agent at Itilzville, Wacliinrtmi. slated t:,'it, they rcrly pot, pe;feet ro:it:el in every In stance. On one of theie f.;,s rnn. pe;--cr rbor.ute ,-,ave ono hundred per cent control while wheat treated wltii C'-'oiiUnucJ on I'at;., l-'iv'i