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TUESDAY. APRIL 26, 1021
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THE HEPPNER H
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: is a good Siosan tor anv indiistrv. F.nr it is a I hi:
I T I 1
Give Us a Fair
Rate of Return
is a good slogan for any industry. But it is a
very timely one right now for the electrical
industry.
Everyone wants good electrical service and every
one will get good electrical service, but they'must
be shown that unless a central station or lighting
company is allowed to earn on a full and proper
value and not on a depreciated value that central
station or lighting company cannot continue to
serve in a proper and efficient manner.
Let every man who has a stake in the industry
take this fact to heart and convince his neighbors
and friends. . . Put your shoulder to the wheel and
then get every one to do likewise.
Heppner Light
& Water Co.
PHOPEn.TEST OF FR0GRES3
A Growing Business
This is to announce to our friends and patrons
and the public generally that in order to ac
commodate our growing business we have
leased the room recently vacated by Mr. Borg
and adjoining our present quarters which will
double our floor space and make it possible to
serve our patrons with a larger and more var
ied stock of goods.
We will be pleased to have you call raid look
the store over.
Q
'
BEST BARGAIN OF THE SEASON.
900 acres good land, 500 acres tillable, 240 acres
in wheat, plenty of water, fair house and barn,
fenced and cross fenced. Priced at the attractive
figure of
$99 Ca
per acre; on easy terms.
One-half purchase price may be paid on one-third
crop payments.
Roy V. WHITEIS
REAL ESTATE and INSURANCE
ST. PATRICK HOTEL
TH
McAt ee CD. -AiKen, Props.
HOLD SECURITIES AT I0ME
Manifest Advar.tarjes Are to Ee Ob
tained by Wise Investment in
Local Industries.
One of thr- Konernting plants In CM-Ifm-nhi
decided tn ofiVr lis stock to lis
customers, instead of sending It to
New York fur needed funds. ' Its suc
cess was immediate, sa.vs the Society
for Electrical 1 levcloimient. Employ
ees of the company were the first to
buy. This expressed their confidence
In the safety of their company, hated
on Intimate knowledge of Its workings.
The public eagerly followed. Today
upward of $-l(),(KKl.(KX) worth of cen
tral station securities are owned by
30,000 individuals, 00 per cent of whom
heretofore never owned a utility stock.
The growing popularity of customer
partnership In public utilities In lieu
of the much-discussed municipal own
ership and Its uncertainties may be the
herald of a day when the American
people, like their thrifty neighbors of
France, will be partners In all their
home utilities. Certainly there Is val
ue In having one's savings employed
where they can be watched and there
Is patriotism and hard business sense,
too, In helping to Increase earnings on
the Investment by one's personal In
terest in the Industrial progress ot
the home town.
Confectioneries, Cigars
Soft Drinks
po'ol
YOU ARE WELCOME
Town Planning.
The familiar rush of the people from
the land to the cities, so pronounced
a feature of modern times, has encour
aged congestion in mewt communities.
Recourse to town, planning has heen
forced by the necessities of efficient
transportation ntnl sound land values,
as well as good hearth.
It is fashionable today to deplore
the slums. Why proviJe new ones!
Why add congestion to exist Ing n,n-
go-Mion, v. hen. simply hy lonklnq
ahead and Hiking thought, healthy
growth may be assured?
Town planning provides the city
with eyes to see where It Is spreading
and to conform to the demands of husi.
i noss and comfort. A city unplanned
is a blind giant, sprawling over the
j ground. It wastes some of Its great
' est a -sets In a building detiaiidi.
Kery city that keeps order on Its
! streets must also keep order In Its
I advance to greater size and Inllnence.
! It must put town planning trallic ex
'.perts at Important corners on Its
way. Montreal Star.
F. R. BROWN
agent for
GUARANTEED LOW COST LIFE
INSURANCE; FIRE, HAIL, ACCI
DENT AND HEALTH INSURANCE
TWO GOOD RESIDENCES IS HEPP.VKH FOB 8 ALE. PRICED
RIGHT.
Office Upstairs in Roberts Building
Phone 643' Heppner, Oregon
THE HEPPNER HERALD, ONLY $2.00 A YEAR
Louisville Sets Good Example.
Along the outskirts of Louisville, nn
the main highroads, "representatives"
of the Louisville Autotnohlle cluli are
always on duty, day anil night, extend
Uig welcome to the Incoming traveler,
and good wishes' to those departing.
The representative are Inanimate,
being made of wood and paint, but
tney have given good service to count
less motorists.
On one side of the signs, facing per
sons coming Into Louisville. Is the
word "welcome," with a summitry of
the more Important city traffic regu
lations. On the opposite side is "good
by," and the distances to other towns
along the mad.
According to Eugene Stuart, sec
retary of the club, the signs are but
one of the means taken by Louisville
motorists to make the city remembered
gratefully by visiting t.urlsts. Louls
Tllle Courier-Journal.
PPNER, OREGON
"Fur the negligee
PAGE THREE 1
; Many things Good . Citizens Will Put
j Above the Numerical Growth of
j Their Community.
Greater New York is peeved hecatise
It has heen credited with some 4cNl.
'M'O fewer peoe than it believes lives
within its boundaries, says the Ni. t
Louis Glo! e-1 leimirrat. It has enough j
to lead London and tints he classed i
as the largest metropolis of the world, I
and if pride in nothing but the nunc j
ber of people who manage to exist I
within the ollicial limits of the city
Is the ruling spirit, New York ought
to be satistied with credit for hav
ing the largest number. But it is
not satistied and is making a count of
Its own. The census figures show an
actual decline in the borough of Man
hattan, which fact ought to envoke
expressions of satisfaction Instead of
the reverse. If some of the crowded
masses of lower' Manhattan have been
able to find homes outside that dis
trict, thus reducing the congestion and
making living more comfortable for
those who are compelled to remain,
it should lie a matter of general con
gratulation. Why is a census taken? Is It so
; that we may know exactly how many
people there are in the United States
and that municipal rivalries based en
i tirely .upon' the number of human be
j ings who live within the official houii
i claries may he determined? That is
j all a great many people see In It.
; Newspaper comment "on figures given
out is purely numerical. Perhaps that
! is- because we have only numerical
I data as jet. Par more worth consld
' oration will bo the facts as to the
conditions of if.., t!,(. social and re
ligious slums, tiit- mailer of employ.
moot, housing, oio, Any city gen j
uniiieiy interested in its actual irrov.-ih '
and conditions will pay more altentioi
; to such data than to- the mere mat
, I it of numbers.
Washing Satin, Flannel de Soie
or Velours Are Good.
Garment Offers Greater Possibilities
to Women for the Expression
of Individual Ideas.
The province of the ue:;li.'ee. nowa
days, olisones a fasii;on writer in tile
Christian Science .Monitor, may he
anytliitii.- from a .hviii;; g.twn worn
ill the bedroom, or a breakfast gown
slipped into until we are able to gain
some idea as to what the weather is
going to be for the day, and so clothe
ourselves accordiimiy. to an informal
dinner g.wn worn for the co.y din
ner at home. In all its differing func
tions it olVers great possibilities to the
woman of taste for it gives greater op
portunities perhaps than do other gar
ments for the expression of individual
ideas.
For the morning wrapper washing
satin or flsmiol de soie is a good ma
terial, and some interesting color
schemes might be worked out by a
lining of the same material in another
color with a long turned over rolled
collar fastening to one shU1 below the
waistline, and also turned-back cuffs.
Some very attractive negligees are
made of velours cloth in magyar fash
ion, with just a hole at the neck to
get into, and draped at the sides;
velours cloth, with its peachlike bloom,
is an excellent material for all draped
effects, and it may he had in very.de
liglrtful colors; it Is also very warm
for chilly evenings. A very dainty tea
gown seen recently was fashioned of a
cream velours cloth edged with brown
fur at the neck and sleeves, heavily
embroidered with pale rose silk, and
a pale pink moire ribbon run through
two slots at the waist.
Another gown of an entirely differ
ent type, and which is more in the na
ture of a dinner gown than a negligee
proper, is the lace unilenlress which
is worn with a silk or velvet coat.
These dresses are very dainty and al
tractive and can be carried out in
many different ways. The unilenlress
which is ill iiself a complete dress and
can of course be worn without the
coat if desired, may be made entirely
of piece lace, or it may lie made of
lace lloiinees or f spotted or plain
'net with bands of lace inserted in dif
ferent jiatft'i'iis.
til
CHIC SOFT ANGORA COSTUME
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A,a-,f ''f i "
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A charming costume for winter Is
this combination of soft angora
sweater, 'scarf and Jaunty tarn, all
matching worn with short plaited
skirt. Fine for skating or sports.
BLACK IS STILL IN VOGUE
Frocks of Velvet, Velours de Laine,
Duvetyn and C'oth Among Win
ter Favorites.
I'.lack Is still very smart. With the
winter season at hand, women 'are
wearing frocks of black velvet, black
velours de laine, black iluvetyi d
black cloth. Some of these black frocks
are trimmed wilh black monkey, gray
baby lamb. L'tay or more rarely sil
ver fox. others w ilh no trimming oth
er than stitching or a pioot edge are
worn with superb scarves of sable.
It Is remarkable that, with the price of
fur at Its zi tilth, many women this sea
son are wearing the best of furs.
lilaok felt hats are smart Just now,
worn with the dead black frocks so
affected at the moment. A tailored
frock of blin k velours de laine wilh a
closely girdled short Jacket embroid
ered with an angular design In black
thread and trimmed with blink cara
cul, above n narrow plain black skirt,
was worn with a small black felt beret
on the left side, the bow-ends falling
to the Hlioulder. Mariier's liu.aar.
Satin Hats.
Velvet hats have already had their
day with the ultra elegantes grid now
we witness the appearance of lovely
roneelts In satin, while for evening
and restaurant wear the all-over lac
hat seems almost de rlgueur.
Grsen and Red.
Oreen and red seem to be the donil
t;nt colors for evening wear, particu
larly when TlTt If ths material
rhoen.
VULCANIZING
MT:rasS23ff.!'7
We have established a first class
Tire Repairing Plant
and are prepared to give you the
BEST OF SERVICE
One block east of Hotel Patrick
CHASE & WILLOW STS. HEPPNER
Li 11
C. V. HOPPER
Oliver Chilled Plow Co.
s prices
to 1 91 8 level
This is good news for
you, Mr. Farmer!
We CARRY the OLIVER LINE
eopses Hardware
Company
"You Save Money'9
says the Good Judge
And get more genuine chew
ing satisfaction, when you use
this class of tobacco.
This is because the full, rich,
real tobacco taste lasts so
long, you don't need a fresh
chew nearly as often.
And a small chew gives more
real satisfaction than a big chew
of the ordinary kind ever did.
Any man who uses the Real
Tobacco Chew will tell you
that.
Put up in two styles
W-B CUT is a long fine-cut tobacco
RIGHT CUT is a short-cut tobacco
Am. j?m
VI tTOu4 e,
Fresh Pure Lard
We render freh, pure lard three times a week and
have reduced the price to 20C A POUND
Order a Strictly Firt-Clau, Heppner-made Product
Central Market
MeNAMER & SORENSON, Props.
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