IF YOU HAVE A GOOD BUSINESS, ADVERTISE AND KEEP IT; IF YOU WANT A GOOD BUSINESS, ADVERTISE AND GET IT
1-1-
Co
Up.
VOLUME VII.
TUESDAY, MARCH 15, 1921
NUMBER 46
W f"P- cfms.(S
1 ?i H
ENTERTAINMENT WAS
HIT OF THE SEASON
I'.KIM'XKi: BALL 'IK A A! M AUK
trOO SHOWING AT SAI.KM
ELKS' LADiKS l'ROVK HOME
TALEXT IS 15KST
Everybody Pleased Hut a Few OM J
Codgers Disappointed in I
The Rosebud Chorus
Traveling theatrical troupes may
as well cut Heppner from their itin.
ery for a few uionths, or until the
town forgets what a real show locks
like, if we are to judge from the ex
pressions of admiring approval that
were voiced by citizens who attend
ed the home talent entertainment at
. Elks' Temple last Tuesday evening.
The show was a scream from start
to finish and the audience was the
largest gathered in Heppner in many
moons.'
But what else was to be expected?
Didn't the Elks' ladies plan the
big show, train the performers and
put it over? We should say YES.
Everybody was pleased wiih ev
ery number on the program except
a few of the baldheaded members of
the order who had been film flamed'
into the belief that the "Rosebud
Chorus" was to be the real thing,
and they went early in order to get
seats in the first row. While even
the old boys had to admit that the
chorus act was a crackerjaek they
couldn't help being a bit peeved
when they realized towards the end
of .the act tjjiat they were looking at
a lt of Bill Elks camouflaged as
chorus girls, and made up rather
long on paint, false hair and fur
belows and exceedingly short on
hosiery.
Dean Truman Goodman, who
was a good man and true for the
place, acted as stage director and
ringmaster, and to say that he han
dles a plug hat and cutaway frock
with considerable dignity, and a
whole lot of eclat, whatever that
means, is only stating a scientific
fact.
The program was varied, embrac
ing numbers from several of the
city's best vocalists, artistic dar.c-,
ing acts, burlesques, sketches, song
and dance acts and the Rosebuds.
The program follows:
Vocal Solo
Mrs. Chester Darbee.
Vocal Solo
Mis-3 Zehna Snjrelmua
Song and Dance Act
Eleanor Cohn and Patricia
Mahoney.
Dance
Miss Lola O'Neill.
Spring Dance
Miss Betty Irwin.
Burlesque on Spring Dance
Misses Lois and Lola O'ncill.
Sketches
By Ted Young.
Seng and Dance Act
Miss Leola Bennett.
Irish Songs and Dances
Mrs. Emmett Cochran.
The Rosebud Chorus was com
posed of the folcwing artists: Jack
O'Neill, jr., the prima donna; Bert
Stone, Lorep. Mikesell, Ed Bennett,
Bob Jordan and Vawter Crawford,
jr., and we'll say they were all some
babies for looks and action.
The entire program was of such
excellence that no comparisons can
be made and there was not a dull
moment nor a hitch during the en
tire evening.
The ladies in charge of th eaffair
as well as all members of the lodge
were mightily pleased with results
which amounted in coin of the
realm to something like $300. This
will be used to equip the kitchen
and dining room in the Elks Temple.
Folowling the entertainment a
pleasant dance was enjoyed until
after midnight.
Heppner's basket bull teiflu re
turned from Salem Sunday evening,,
where they represented this section
of eastern Oregon at the s.aie con
test on last Thursday, Friday and
Saturday.
While the boys failed to bring
home the rtate championship, they
gave a good account of themselves
at the big meet and their captain,
Jared Aiken, brought home the
highest individual tally scored in the
state.
The boys are all well pleased with
their trip and with the treatment
they received at Saler-.
The greatest handicap they went
up against was in the size of the
floor on which they played. Accus
tomed, as they were, to (heir own
small floor where they were able to
play in close formation, they felt
rather lost on the big floor at Salem
and failed in their best work on that
account.
"If we could only have that
Marslifield bunch on our own floor,
for a game, we'd show 'em," is the
way the hoys figure it out.
oui:;o ci;.m cr.ow-
kks orgawj:
With six counties represented,
wheat growers effected a temporary
organization at Arlington last Sat
urday of the Oregon Grain Growers
association, electing the following
directors: Howard Anderson and
Herbert Olden, of Morrow county,
Swift, of Baker, Harth, of Wasco,'
Smith and Powell, of Sherman, and
Wise, of Gilliam. The directors
were authorized to provide sacks
for all members of the association
who desired them, the sacks to be
paid for when the wheat is deliv
ered. Purchase of sacks rrom the
association, however, is not obliga
tory. The resignation of Mr. Laville, or
ganization manager, was accepted,
and Edgar P. Ludwig, who assisted
in the organization of the Wash
ington wheat growers association,
was placed in charge of the organi
zation work. An aggressive cam
paign will be put on, with a ",000,
000 bushel goal be fere harvest. Mor
row county is certain to sign up 90
per cent of the coming crop before
harvest, those in charge of the work
claim.
CO I" XT Y
I IEI.U AM)
TRACK
PROGRAM
CIVIC Cl.l'B SOCIAL AIKKTlXfi
A soeia!
wil be Iiciu at the 1
E. Gil ;-.n. on Court ::r"( t. V-U
afternoon. March 13th. A siio-.a
program will he given. All ladies of
the city who desiie to become work
ing members of the club are ro.diaiy
invited.
of M;
:c c'.v.b
it
Do you know
you can roll
SO Mood
cigarettes for
lOcts from
one bag of
The coun'y field and track pn-o-gram,
to be held in Tone on the 14th
of May, is to consist of two separate
contests--one for the high school
studentr,' and the other for the grade
purii". Th" track and field events
in ilieir order for the high schools
vre to he as follows-: 50-yd. dash,
b"v; ."'l--'d. dash g-rls; discus;
V)-yd. f'.nrh. boys; lfll)-yd. dash,
-rial:-; vi.nr.In.of high jump: 230-yd.
'-.:w him'l., bov':; jj-ve'.ln: baseball
hrov, r.'iris; 440-yd. relay race,
!"' ; 2t;0-y.J, 'eiay vvco. girls; run
nin;' broad jump; 4'0-yd. dash,
boy;-; basketball throw, girls; shot;
n:!" '"vs; Indian e'-.ili nive,.
srirl:;; ;r.ily ait: unci ob.-iae1" race,
girls:.
The f'arte cvnls in their nw: r
lo !f folhrvs: I0ll-yd. dnrft.
A boys; Cr -yd. dash. A girls: 5'1-yd.
dash. B boys; SO-yd. dash, f; f-iii;;
nnipi':g broad jump. B boys; base
ball h'Gv,-. A :.'!!;: baseball ih:-ov.
B boys; 220-yd. relay 't;c A boys;
20o-yd. relay race, A '.':ris; running
high jump, A boys; running high
jump, B boys; basketball throw. A
girls; basketball throw, B girls;
120-yd. low hurdles. A hoys; 120-yd.
low hurdles, .A girls: pole vault, A
boys; Indian club rac A girls; In
dian club race, 1! girls; and half
mile run, A boys.
There ar to be two sets of offi
cials so that two or more events
may h( L'pia- r' t !ih sano- time. One
crtt-r ;::! in of f'.n . r-otn out
ride :!' cou:'.y is fo ofiiciate for all
ract-.i. The n'her of'icials may !'
fro,i ' "lli'n t.tf co-.;i,:v TiUt ro! (1'
: ecly .: ; . ' vlt h any o i he
w,S, ,, ;K( tj1( J.vo H"l :
!' of. Dili's for bo'll I he liiyh
si-boo'- atn giabs ar as th
Iowa : t'li-oe ji'ilg. s of finish, two
sco; r k "i- r-, one announcer, one
public sc rire I;.. ;i.-v. There if to he
en" otficial lime ki em". for all
-aces.
Tile race tn.rk at Iotv is being
put in good condition under the di
r"ction and supervision of the lone
Parent Tcaclurs association.
GENUINE
BulLDurham
T09ACCO
I'ATKOX-I l,A( HKliS HOLD
iTKKKSTix;vt!:i:Ti(;
The r"gular meeting of the Patron-Teachers
association was held
last Tuesday afternoon when an en
joyable program was presented.
Instrumental music was supplied
by Misses Vivian James and Bernice
Woodson, and duet by Misses Da
foe and Nonis.
Prof. Heard save all int'-resting
address on physical education and
Superintendent James spoke on the
accomplishments of the chool dur
ing the present year Anient.' the
subjects mentioned wire supervision
fo playgrounds and lunch room,
whioh ha been successfully esiab
lished through the hearty co-epcra-tion
of the coips of teachers.
It was d r-iil, d that the associa
tion entei'air. the hn-h sehool ai.d
faculty at an i;,rlv date, the gti"H.
of honor to be the haketbali ar.d
debatire teams.
The commit!' e in charge was also
instructed to L" t the tennis court in
condition for u-e without delay.
Election of officers will be held
at the next regular meeting, to b
held on April 12th.
(American Press)
Present-day merchandising is quite a different problem
to what it was twenty or even ten years ago. First, competi
tion is ro longer local. As a fait, local co-operation to off
set outside attack is aim st a necessity. Good roads, which
have me;uit so much to trade development, have put the far
mer in closer touch w:th the r.eaiesl big town, and the devel
opment of the automobile has beiped. ' The result is many
farmers ride through the towns neaiest their farms to the
larger towns f-ftecn twenty andiren fifty miles away and
there do their shopping.
The merchant must not only meet this competition but he
must meet even a more serious competition from the outside.
The automobile, the fast express train, the parcel post and the
printed catologue are all lined up against the "crossroads"
merchant, and unless he senses these facts and actually
moves to combat them his business is bound to remain a
hand-to-mouth existence. His success clearly is in danger un
less he adopts better methods in buying, better displaying of
goods, better selling advertising, better salesmanship and im
proves his keeping of business records. .
A close investigation of forty towns in the east, supposed
hy some persons to be most progressive in merchandising,
discloses a deplorable lack of business understanding. Mer
chants are too close to the picture. They can. see broadly
the fundamentals of the trouble, but each believes his partic
ular store would not be affected by any change it is possible
for him to bring about. He is sold on direct action. He fails
to feel the link between his .store and general town improve
ment. His eye is fixed on his individual cash drawer, and ho
does not concern, himself in conditions that have for some time
been depleting the cash drawer.
Basically, the farm is the hub of merchandising prosperity.
The young men and women are attracted to the cities because
they can make a better living in the cities. The demand for
social activity is a natural impulse that cannot be set aside.
It must be met. Rural life is dull in many parts; of the coun
try. It is uninteresting. A new craving for livelier contact
with humanity is manifest, nd It can no longer be met by a
nightly gathering at the postoffice or a trip to the station to
see the trains pass through the town.
Hundreds of towns have- got Into a rut. They provide) no
amusement, no inspiration. They fail to function, properly.
The tafking machine and the telephone helped a great deal,
but they served to whet the appetite, not to satisfy it. Had
It not been for the motion picture the situation would be much
worse today than it is. As a fact the motion picture theatre
is one of the most important factors in the develoment of a
small town trading, .and Everything possible should be done
to help the local picture man to success and to the develop
ment of a higher standard of program.
After all, a town is simply a collection of people. They will
remain together as long as life t together is more agreeable
and more profitable than it is elsewhere, and no longer.
Half of the small town ae , vines consist of trading. The
other half comprises church';, schools, recreation, legal af
fairs, .outdoor sports. - health and so on. This being so, the
merchants hold m their hands the key to the situation. If
iiO per cent of the town activities trading be up to stand
ard, the rest, of the activities will take care of themselves.
Perhans not enough attention is paid to the forming of
associations, though they provide a medium through which
merchants obtain reforms, in merchandising. In trade practic
es, i i unfair competition and in local legislation at least. They
can obtain the en-operation of the farmer whose interests are
l esi served by having 'a good town near his farm. The nu
merical strength of merchants' associations is not the Import
ant factor. Strength is relative. An orga ni.at ion of 100
tier cent of merchants in a (own is 1"0 per cent effective even
'hou'.rh i here be only (en men involved.
In this way valuable trade information can be carried ,oi;
with other trade organizations with a view to improving the
conduct of business. Credits can be e ffected. Buying to
some rxteat can be organized. A proper co-operation with the
local newspaper can be established. Th" local editor is often
unfamiliar with merchandising. He should be educated and
v." ill be glad to learn becai'se his prosperity depends largely
tin the prosptriiy of his loial business men. lie ;;hould not
be i-.'garded dinply as an advertisement seeker to be avoided
or viewed with suspicion of working solely for his own inter
est. He wants to he the legitimate frit nd of every merchant.
As a fact he ri. ve not work selfishly (even if he were so dis
posed, because the moment he fails to serve his public, that
moment he bits the toboggan. That town is very fortunate
which has merchants- who know the inside of the newspaper
business and a newspaper publisher who understands th"
high lights of merchandising. It is a combination that is
bound to spell prosperity for both.
It is useless to try to check advance. Tin- builds of good
loads cannot, b" stopped ; if you stand in front of the ant"
li.ola!" it will run you down, 'the tanner will drive Utriro h
your town utiles your store is sufficiently attractive to arret
'lis progress.
A qui 'liotnairo font to humor; coin pa red with a quesiion
ti.'iie relative to their wants, and compared agaimvith a
que. i ionnait d, owing the goods carried hy merchants in
the forty tc-wns .mentioned shows conclusively that the farmer
has far ouif'ripped the rebant in t lit: chatties ol Hie day.
Because the farmers buy rertain goods in loeal slotes is
tot proof that what they boy is really what they want. Tin v
buy ! requently b-cause tiny have no option. Oin- half ol the
small town m rchants could do no better work than spend a
W"t k hating among the farmers, not to si ll goods, hut lo
'ei into a. friendly rilutionship with them and to find out
how they live, what they buy and how their ideas run.
All merchants have nol ben alert to keep pace with the
growing demands of the farmer. Many of them have con
ducted their stores for years and have not noticed the change.
They have missed the chances for new business. The luxur
ies of the fanner ten years ago are his necessitiH today and
he has more money to spend than he had ten years ago. More
over, the farmer is a wider reader and this has created ,in
him new wants. Having the desire and the money to liu v he
is going to get what he wants, and if he cannot get it in the
town nearest home he will go farther afield.
a ! KATHEU-SOX BAXOI I T LAST
.!.. Ill A lilt, MlllSS
The father and son banquet given
by the Brotherhood last night at
Hotel St. Patrick was a success from
every standpoint except, perhaps,
one. If manager Hart made any
money out .of that feed be must be a
wizard at conjuring profits out of
a depleted larder, for the way those
boy gues,s and dad hosts put away
the provender was not slow.
Following the ice cream and cake
president James called the meeting
to order,, and after a somewhat mys
terious address in which he said he
had found the thing that is chiefly
responsible for what is the matter
with Heppner, he produced a large
hatchet, which he declared was the
cause of ,most all our troubles.
"What shal we do with this thing?"
inquired the president. "Bury it",
responded the members. Whereupon
I a committee composed of Ed Hous
j ton, Vawter Crawford and Fred
I Tash was appointed to perform (he
last sad rites. "Mark the grave,"
enjoined president James, "for while
the Brotherhood will notneed it any
more, there may be soup" oilier or
ganization that will need it in
futu re."
The playground committee
ported that they have made satisfar
tory arrangements with L. V. Gentry
for the use of a part, of the Marlall
field for a baseball park and play
grounds. Alex Gibsb, Scot, pleased the din
ers with several selections of Harry
Lauder's best songs., C. E. Woodson
told what, kind of a boy this town
needs. Rev. Livingstone, substitut
ing for Elmer Peterson, high school
boy who was called out of town,
told about whatkind of a town the
boy needs, and Ted Young, another
high school boy, made a splendid ad
dress, on what kind of a dad a boy
needs,, and S. E. Notson closed the
speech-making with a talk on what
kind of a boy a dad needs. With
all due respect to lawyers, preacher,
professor, etc., it may be said that
Teddy has a better chance ahead of
him to develop into a second Chauiv
coy DepeY than any of them.
Time and space forbid a detailed
report of the speeches but all were
good and to the point.
HEPPNER-SPRAY ROAD
AROUSES INTEREST
roKLST Sl'.ia iCE WILL COOPKK
ati: ix iu n him;
CaHiior Boosting the Project But
Doesn't Assume to Speak ,
I'ov Wheeler County
th.
IV-
SlIT IX JOHN' DAY
MATTEIl IS FILED
A petition has been filed in tin;
circuit court by the board of direct
ors of the John Day irrigation dis-
trict, asking the court for an exami
nation and confirmation of the pro
ceedings of the board from Septem
j ber, !!) !!), to the present time. The
I In.S'irument is a voluminous one,,
i con t a i ii i n :.,' 50 pages and some 12,
000 words.
IIAILKOAU TO ( IT WAC.FS
The Southern Pacific company an
nounces a waee reduction al'fei'mi;
all unskilled or common labor in a'l
departments to take effect April 10.
The new rale has been fixed at !!0
cftils an hour for the soii.ltfern dis
trict, with slightly higher rut oh In
sections: farther north where condi
tions justify.
I Olt.MDil IILTI'XIiK
I TKACIICI! ILL
Friends of Mrs. Lucy VV"ddiiig,
fortiii r instructor in lingl ish in tie
Heppner high school, received word
Friday of her serious illness in a
hospital at Kugt no. .Mrs. Wedding
i has been teaching at Ueedspot t, a
Sinai Lane county town otithe coast,
and last Thursday was stricken
with a . light hi mtuoi riiage on the
j brain, resulting in a partial paralvi
i sis of one t itle o her body. She was
brought to Ktigenc for medical at
lenlion, where It is believed nhe
will recover,
' Mrs. Wedding was one of the
most competent instructors ever
'employed in the Heppner schools
i ami In i friends here will be glad to
know that li"r pit sent disability will
not probably be permanent.
J. F- Mitrehinson arrived from
Portland T!:iirr.ilaytovening In take a
position as desk c'ler'k at Hotel St.
Patrick. Mr. Miirchinson was for
merly employed at the Imperial ho
tel In Portland, but about a year
ago was stricken Willi the sleepitiK
Kickneh's, from which he was many
months recovering.
The recent proposal to switch the
route of theHeppner-Hardman-Mon-
unient road to make Spray the
southern terminal,, which was first
lvon publicity hy the Herald last
weetc ,is meeting with general favor.
Owing to the' fact that Grant
cfmnty is not inclined to improve its
end of the road between Monument
and the Morrow county line, it
would be a waste of monev for Mor
row county to build to the Grant.
county line and as a north and south
road is essential to the convenience
of the people of the interior as well
as to Heppner, the proposal has been
marie by K. .1. Carsner to switch the
southern terminal to Spray and
making connection at that, point
with the John Day highway.
In an interview with the Herald
Saturday, Mr. Carsner pointed out.
that (his link, if adopted by the state
highway commission, will prove to
be the most important connecting
link in the entire eastern Oregon
highway system, as it will furnish a
direct connection between every im
portant state road in this sectionof
the state. Starting from Heppner,
where it leaves the Oregon-Washington
highway, which connects di
rectly with the Columbia river high
way and the Oregon trail, the pro
posed link will intersect the John
Day highway at Spray, the McKen
zie highway at Mitchell and the
Dalles-California highway at some
point in the DesChutes country,
perhaps Redmond. Locally tho pro
posed highway will also provo of
great importance, as it will give the
people of the interior of both Grant
and Wheeler counties an outlet to
the north, which is now denied them
except for a few months in the mid
sumer season, '
Mr. Carsner has been an, advocate
of Ibis road lor years and he thinks
now is the time to make a supreme
effort to have the proposed route
make a part of the state highway
system.
Several miles of tbx proposed
route puss -through the national for
est reserve, and Mr. Carsner says lm
has assurance thai the forest reserve
will ho only loo glad to cooperate
with the slale and counties in put
ting the road ihrough.
While the highway commission is
somewhat, averse lo putting any
more roads on the highway map, be
cause of the precedent such action
might establish, Mr. Carsner points
out that no precedent, could be es
tablished in litis case for the reason
that no similar condition exists any
where in I he slale. Morrow county
has already set aside !f7ll,.000 to be
used on a road into (he inlerior via
llaidmnn, and the survey has been
made lo the Grant eoiinlv line to
wards Moiiiimcnl. Now, it appears,
Grant county is nol willing to meet
Morrow "onnly at the line and It, Is
; useless lo spend our money on a
cul de sac.
Last Sunday's (Iregoniaii, in an
arlicle touching on ibis subject,
quotes commissioner llanall as nay
ting that as regards placing new
roads on the map where a county
already has ils share or more Hunt
Its shaie of state money, he Is of
the opinion thai no new roads
sh.outl lie athbil.
"But tle ie is a vast difference,"
continued Mr. Daitatl, "between ;i
small pon toad w hich Taps an es
tablished di'itiel, such as the John
Day valby, thereby giving its Inhab
itants, who ai" now bottled tip and
for the past lorly yi ars have been
fed up on pure air and mountain
scenery, a chai'e to tot out lo civ
ilization without going HMI mile;
out of their wil j ill either direction."
It I; under:, ,aa that the highway
com m r-: -ion will visit this county
Withill Hie next few Weeks to lelllll
something about our road problems
at lii'M hand, and it is expected this
(Continued on page 0)
HIBI i:IAS WILL HAXOl IT
THl'ltsUA Y EVENING
Members of Heppner council. A.
O. H., and their friends, will le.
brate in honor of Ireland's patron
paint Thursday evening at the Hotel
Patrick.
!t is understood that 1 ",0 covers
will be laid anda number of ir,i,te(j
cuess will join with member1- a
round the festive hoard. Judge
De'Arcy, of Salem, will be the prin
cipal speaker of the evening.
Folowiug the banquet dancing
wil be enjoyed In the hotel dining
room, to which the public will be
made welcome.
HOUSES BRING GOOD I'HM CS
Ii. F. Sorenson attended the pub-,
lie sale of horses, etc., a' the Sam
Dennis ranch, three miles north of
: lone, last Wednesday, and reported
j that, the horses hioiiihf. tie- prices,
I good draft and faun horses going at
'from J 1 HO to JIT'S. About 40 head
'were sold at these pricey. Imple
ments, machinery, etc, al-o brought
: fair prices, Mr. Sorenson says.
Mr. Sorenson al.-o repot ts that the
road work being done by the county
between h,ere and Lexington Is wor
j thy of mention. A grader crew was i
i going over the toad Wednesday,
j smoothing up the grade und doing
splendid work. ,
Notice!! Notice!!
Tax Notices will not be mailed out from
this office as has heretofore been the cus
tom.. Anyone desiring their notice will
please request the same.
George McDuffee,
Tax Collector.