t Tuesday, January 20, 1920 PAGE FIVE - I HOW MUCH DOES THE PERSONAL EQUATION ENTER INTO THE AVERAGE BUSINESS TRANSACTION? YOU WOULD SOON FIND OUT THAT IT IS OF THE GREAT EST IMPORTANCE IF, FOR INSTANCE, YOU SHOULD START SOME WEEK AND DO ALL YOUR TRADING FOR THE WEEK IN SOME OTHER CIY, THROUGH THE MED IUM OF THE MAIL-ORDER CATALOGUE, OR BY AN OC CASIONAL PERSONAL VISIT TO A CITY WHERE YOU WOULD DEAL WITH ENTIRE STRANGERS. ONE OF THE GREATEST THINGS ABOUT TRADING AT HOME IS THAT YOU KNOW THE MAN YOU ARE DEAL ING WITH. THAT IS A GREAT ADVANTAGE TO YOU. THE AVERAGE MERCHANT KNOWS MORE ABOUT HIS GOODS THAN YOU POSSIBLY CAN. YOU CAN ASK HIM ABOUT AN ARTICLE AND HE WILL TELL YOU EXACT LY ALL ABOUT IT. IF YOU SEND OUT OF TOWN FOR IT YOU ARE MERELY TAKING THE WORD OF A CATA LOGUE AND WHEN YOU GET THE ARTICLE IT MAY LOOK LIKE THE PICTURE YOU SAW IN THE CATA LOGUE BUT IT MAY BE FAR FROM WHAT YOU THOUGHT IT WAS. WHEN YOU BUY OF A HEPPNER MERCHANT YOU KNOW THAT HE CAN BE DEPENDED UPON TO GIVE THE VERY BEST SATISFACTION. IF HE IS A GOOD BUSINESS MAN HE WILL TAKE A PERSONAL INTER EEST IN YOU AND YOUR WANTS. HE DESIRES TO KEEP YOUR TRADE, TO HAVE YOU CALL AGAIN AND HE WILL PUT HIMSELF OUT TO PLEASE YOU. NO MAIL ORDER HOUSE IS GOING TO ANY SUCH TROU BLE. YOU DON'T MEAN ANYTHING TO IT EXCEPT THE DOLLARS AND CENTS IN YOUR ORIGINAL ORDER. ONE OF THE GREAT ADVANTAGES OF TRADING IN HEPPNER IS THAT YOU KNOW THE MAN YOU ARE TRADING WITH. The prosperity of the individual depends in a large measure on the prosperity of the community in which he lives. FIRST NATIONAL BANK Resources $1,42,481.76. THOMSON BROS. General Merchandise. OSCAR BORG Jeweler and Optician. MINOR & COMPANY General Merchandise. SAM HUGHES COMPANY Groceries, Provisions, Men's Furnishings. PEOPLES HARDWARE COMPANY Hardware, Implements, Plumbing. GILLIAM & BISBEE Hardware, Implements. Paints, Plumbing. PATTERSON & SON "The Kcxall Store", Drugs, Toilet Articles, Periodicals. CASE FURNITURE COMPANY Furniture, Carpets, Undertaking. WM. HAYIOR Jewelry and Japanese Ware. FARMERS & STOCKGROWERS BANK K.stablished Resources 34Oj.30j.47. PHELPS GROCERY COMPANY Staple and Fancy Groceries. Fruits and Vegetables. THE FOUNTAIN OF SWEETS "Made in Ilcppncr" Confectioneries and Ice Cream. THE BATTERY ELECTRIC SERVICE STATION ' J. W. FRITSCII The Best Battery Money Can Buy. Automotive Electricians, HEPPNER GARAGE MACHINE SHOP Machine Work, Welding, Radiator Repairing. HEPPNER FARMERS ELEVATOR COMPANY Manufacturers of White Star Flour. MORROW COUNTY CREAMERY Manufacturers of Willow Brand Butter and Ice Cream. MRS. L. G. HERREN Millinery and Ladies Apparel. BOWERS' SHOE SHOP Full Line Men's Work and Dress Shoes. Repairing. G. FRANZEN , f , ; ... Merchant Tailor. HEPPNER GARAGE Morrow County's Most Complete Garage. TUM-A-LUM LUMBER COMPANY Dealers in Lumber and All Building Material. MRS. F. LUPER Millinery and Ladies' Ready-to-Wear Carmcnts. HEPPNER BAKERY Fresh Bread Baked Every Day in IleppnT. If you buy in Heppner you encourage the merchants to carry a larger and more com plete line of goods. They are desirous of pleasing you and will carry in slock the lines of merchandise you desire, or will order any article you need on short notice.